Why One Entrepreneur Turned Down a 9-Figure Offer for Her Hair Care Company


Carolyn Aronson, owner and CEO of It’s a 10 Haircare, talks about her path through entrepreneurship, beginning as a hairdresser before realizing there were needs in the hair care market that were going unmet.


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Building a brand from scratch, especially in a competitive market like the beauty industry, is no easy task. Carolyn Aronson, owner and CEO of It’s a 10 Haircare, discusses the trials and tribulations she went through founding her first business, and how that experience prepared her to build It’s a 10 Haircare into one of the most unique brands in beauty.

Host David Meltzer and Carolyn talk about the challenges of being a woman in a (surprisingly) male-dominated industry, and how she has used her lifelong passion for hair to become one of the leading businesswomen in the fashion and beauty industry.

Related: How to Deal With a Fall and Become an Entrepreneur With No Fear



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