What is Fanocracy?
In our years of research on fandom, we’ve heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them.
This short video explains the concepts of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. I wrote Fanocracy with my 26 year old daughter Reiko.
This wonderful explainer video was created for us by Board Studios, a company that creates explainer videos for a wide variety of companies. Clients use explainer videos to make complex products and ideas easier to understand. The videos are used on websites, in email campaigns, at trade shows to drive foot traffic, and at sales meetings.