Top 25 Photo Editing Apps for Marketers

Editor’s Note: This blog post originally appeared in Jan 2014. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions.

Let’s face it, you’re not going to get anywhere with social media marketing unless you’ve got some super stellar images, GIFs and memes to catch your audience’s attention. There’s just so much to look at on social media that if you’re posting bland, or even average, images you’re not going to get noticed. Social love and attention aside, do you really want to be representing your brand with images that are of less than amazing quality?

No, we didn’t think so.

Still, the challenge to produce photos that are worthy of viral level social engagement is a very real struggle, especially if you’re coming at it with limited photo editing experience. Lucky for you, there’s some amazing photo editing apps that take the guesswork out of artwork and make it possible for your brand to share professional quality images with minimal effort on your part.

Here are 25 of the best photo editing apps available today that marketers are going to love.


Indisputably the most popular image sharing social media community, Instagram allows you to change even ordinary snapshots into striking images. The app offers users loads of color filters, alteration tools, and innovative editing capabilities as well as a huge international community to share them with.


With more than 2 million overlays, effects, and filters, Pixlr might be the surest way to make your images unique and allow you to strike a one of a kind character for your brand. It also features the increasingly popular collage maker that allows you to turn a small set of images into a one-glance mini album.


If you’re new to photography and/or online image sharing, Fotor makes it easy to get your foot in the door and start making impactful images to share. The tools are very user-friendly, and the app comes with the one of a kind focus feature to help those who haven’t yet mastered the art of taking sharp photos.


Mextures is an app for marketers who are ready to play around with some advanced features. It features layer-based editing which allows you to stack multiple adjusted layers on each other. Combine this with cool filters and blending tools and you’ve got an app that gives users the ability to produce unique, professional looking images.


Have you ever taken the perfect once in a lifetime shot, only to realize that something about the angle or perspective was a little off? It’s the smallest details like this that make the difference between a winning image and one that hits the trash can. SKRWT comes along to save your otherwise perfect images by allowing you to adjust the angle, centering and perspective.


A few photo-sharing apps allow you to stand your photo collections up next to those of top class photographers from around the world. VSCO is one of those apps. If you’re a pro and you want to show off your stuff, or if you want to hone your skills with the pros, this is the app for you.

Camera MX

Exclusive to the Android platform, Camera MX puts powerful photo manipulation tools into your hands with an exceedingly simple UI and intelligent photo assist AI that helps to ensure your images aren’t riddled with basic mistakes. It’s a great way for photography newbies to jump in with impact.


There’s nothing that can give an image more production value than the human face. Apptly lets you get the most out of the faces you snap with a collection of filters and face-altering effects. It’s great for larger screens and supports large image sizes. It also works with a simplistic gesture-based UI that’s fast to use on the run.

Live Collage

There are times when it suits your marketing needs to have an image editing tool that helps you create professional looking collages. Live Collage isn’t your standard collage app. It has over 5000 layouts and includes top quality photo and video editing tools.

PicLab HD

If you have fooled around with meme-making in other photo manipulation programs and have never managed to master getting the text to wrap nicely or to match the text pixel content to the pixel content of the image, PicLab HD is for you. Make striking memes with a flick of the thumb and watch the Likes flow.


Sometimes you don’t need anything extra fancy and complicated to do the job. In fact, most of the time, simpler is better. Afterlight provides a photo editing tool that simple, but sophisticated. Afterlight is straightforward and easy to understand, making it perfect for novice photo editors.


Snapseed is another great basic photo editing app, but with features that make it slightly more geared towards the professional user. For example, with Snapseed, you can focus in on a certain point of the image and bring it to life with enhanced lighting and focusing features. This makes it perfect for marketers who depend on images to sell their products.


This is a handy little app with a clever name is here to do two things- chop up your images and chew bubble gum- and it’s all out of bubble gum. Transform your photos into single theme collages and amusing mix-em-ups with this easy to use tool. The more you experiment with it, the more you will realize that there’s no end to what can be done.

Handy Photo

The interface on this iOS photo app is what makes it stand out. It’s an intuitive and easy to use editor that is geared toward fast and furious photo editing on the go. Knowing your tools is an essential part of photography, especially on fast-paced social media. Handy Photo helps keep you shooting on your feet.

Path On

Typographical landscapes in images have always been a tricky thing to master. Path On puts an end to all that, making it easy to wrap text any way you like to create fast and impressive text enhanced images. This app is probably a very smart investment for small businesses who need impactful images on a budget.


A step up from the standard iOS camera app, Camera+ gives you a lot more control. It is a camera app and a photo editor that eliminates all the trouble you can sometimes have with importing images into programs.


Does Facebook really need to see that bee sting? No. Taking bad pictures of friends and family can be a problem- especially if the nature of an event makes it hard to just throw the image away before they see it. Put a better face on your friends, and yourself, with easy to use facial enhancement tools.

Color Story

Have you grown tired of photo editing filters that dull the color in everyone of your images. Soft, muted pics have a place, but audiences are started to feel bombarded with those types of filtered images and are looking for something new, a little sassy and a whole lot more colorful. Color Story is an app that will put the color pop back into your images, making them more engaging and eye popping than ever.

Boomerang for Instagram

Not sure if you want to go with an image, GIF or video? How about a bit of each? The Boomerang app for Instagram takes a series of your pictures and snaps them together in a short little video that plays forward and backward. It’s a fun and interesting way to add a little life, and sometimes a bit of humor, into otherwise lifeless images.


No Photoshop, no worries. TouchRetouch is a photo-editing app that lets you magically erase unwanted elements from your pictures. Did a car drive behind you at just the wrong moment, or would that landscape be perfect if it weren’t for the ugly power line? TouchRetouch has your back.


This compact app is loaded with functions, zero ads, and a handy before and after feature to help you make sure you want the changes you’ve made.


A winning UI and very speedy processing times make this useful app perfect for making portraits fast.


This app is exactly as the name describes it – a tool that helps marketers superimpose and layer images on top of each other for unique, one-of-a-kind results. Users also get the added benefit of professional level editing tools.

LINE Camera

This easy to use app lets you use an array of filters, borders, and stickers to make fun photos easily.


Not all apps let you adjust the intensity of your filters. Tadaa does, letting you get the maximum effect from your alterations, and you can use it on images of any size.

With these photo-editing tools, there’s no limit to your creativity. How do you plan to use these editing apps to spice up and invigorate your social media campaigns? Have we missed any apps that are crucial to your marketing strategy? We’re committing to building a community of professionals and are very interested in learning about what makes you great. Contact UpCity and tell us about your favorite photo editing tools. We can’t wait to hear what you’re up to.

Does your business need help creating images and graphics that will capture the attention of your audience online? Find experienced social media partners in our Top Local Agency Marketplace! 

Leilani Wertens Headshot

Leilani Wertens

Leilani is an established digital marketing professional, fine art and editorial photographer, and journalist. She has over 10 years of experience writing, editing, and publishing content for the web.


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