SPI 286: How to Build a Brand that Stands Out from the Crowd

Welcome to October, and welcome to Branding Month here on SPI! This month is all about building your brand, establishing your stake in the ground, and most importantly, building something that lasts. Today, I’m talking about the best actions you can take toward building a brand that stands out from the crowd.

Starting an online business can be extremely daunting, and no wonder: There’s a lot of chatter out there and when you want to stand out from the crowd . . . well, there’s a lot of crowd to stand out from. In this episode I’m breaking down what I call “The Five Cs” for building a brand that’s truly distinct. I’ll be talking about how you can start from the ground up, how to understand your audience better so that you can better serve them, and some ways that you can follow through and build a great community. When it all comes together, you do more than just build a brand. You build an experience. This episode is jam-packed with tips and tricks; let’s start building!

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