SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

I want you all to meet Cassidy Tuttle. She’s the founder of Succulents and Sunshine, a thriving online business that has earned her six figures and grown to include a popular blog, a book, online courses, and more. She’s done it all while operating in a relatively obscure niche—teaching others to raise succulent plants—and she’s here today to share her story.

When Cassidy first began raising succulents, it was purely a side project, which she documented on her blog. To her surprise, her gardening experiments ignited an under-served niche. She soon expanded her website to include a series of ebooks and two online courses, which led to a book deal with the publishers of the Idiot’s Guide series.

In this episode, you’ll hear how Cassidy continues to serve her audience with fresh, valuable content and resources year after year. You’ll hear her honest account of writing a book in three months, and why her transparency helps her stand out in her niche.

I’m such a fan of Cassidy’s story—how she saw an opportunity to start an online business, seized it, and turned it into a thriving source of income. No matter your passion, it’s an inspiring example for anyone curious about doing business in a unique niche. Listen and enjoy!

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Special thanks to Cassidy for joining me this week. Until next time!


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