Real Talk about Moving Forward with Your Big Idea

Great to see you again! This week on Copyblogger, we looked at how to make progress on projects and opportunities that might seem intimidating at first. Stefanie Flaxman showed us how to take that Big Idea (exciting, challenging, scary) and break it down until you discover your first (or next) move. She shared a process for taking manageable, sustainable steps on that exciting new project … and actually get it done. On Tuesday, our business partner Brian Gardner swung by to let us know about a brand-new, free ebook by Sean Jackson on effective search engine optimization that doesn’t compromise your relationship with your audience. And on Wednesday, I talked about the phenomenon of “little hinges that swing big doors.” Sometimes, doing something small opens a whole new world of opportunities. I’m joined by Stefanie Flaxman and Loryn Thompson with stories about small actions that led to surprisingly big things. […]

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The Content Marketing Video Strategy Guide: From Creation to Analysis

Today videos are ruling the digital marketing world. And that’s no surprise if we consider that, according to Cisco, in 2016 videos accounted for more than 70% of the internet traffic and the forecast suggests it will be up to 82% by 2021. But as videos offer a wide variety of content types, marketers should be very careful to identify their audience’s needs in order to hit the mark with the right video format. And how can you determine which type of video will be more effective? A good strategy is to focus on the buyer’s journey, this basically means to use a specific video format according to the different stages of the buying process and the user’s informational needs. Let’s take a look. Buyer’s journey: What is it and why is it so important? The Buyer’s Journey is the entire process that a customer goes through from the moment […]

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21 Harvey Specter quotes to help you win at life and entrepreneurship

If you haven’t been watching Suits, you should have been. Here are some of Harvey’s best quotes, to make you a more epic entrepreneur and win at life. Harvey on thinking outside the box: Download Quote image here Download Quote image here Download Quote image here Harvey on working hard: Download Quote image here Harvey on never giving up: Download Quote image here Harvey on personal branding: Download Quote image here Download Quote image here Harvey on excuses: Download Quote image here Harvey on life planning: Download Quote image here Harvey on the value of hard work: Download Quote image here Download Quote image here Harvey on getting shit done: Download Quote image here Harvey on the power of positive psychology: Download Quote image here Harvey on persistence: Download Quote image here Harvey on following your passion: Download Quote image here Harvey on risk management: Download Quote image here Download […]

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An Introduction to Google Tag Manager

Digital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise. Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site. They’re also used to monitor specific events like file downloads, clicks on certain links, […]

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3 Small Steps that Led to Oversized Outcomes

Remember the movie Sliding Doors? It’s a story of two parallel lives — one in which the heroine catches a particular train home from work, and one in which she misses that train and catches the next one. That insignificant event goes on to change everything about her life — and even the time of Read More… The post 3 Small Steps that Led to Oversized Outcomes appeared first on Copyblogger. source_link Related posts: Reach Your Outrageous Goals and Audacious Intentions for the New Year Failure to Tie ‘Time’ to Outcomes 3 Steps that Content Creators Can Take to a Badass 2019 The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It) 3 Simple Steps to Get to the Point with Your Content The Practical Steps that Help More Marketers Use Data 3 Game-Changing Steps You Might Skip When You Publish 7 Steps to Becoming a […]

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Content Marketing KPIs: Map Content’s Organizational Influence

Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially when it comes down to dollars? It’s okay to admit it; you’re definitely not alone. Content, although named king just a few years ago, now seems to be scrambling to make sure the emperor does, in fact, have clothes. So what’s the problem? The expectations for a content marketer’s areas of expertise have inflated in every direction. We’ve needed to evolve into masters of multiple formats as diverse as blog posts, whitepapers, social media, webinars, videos, podcasts, snaps, and other assorted forms of micro content. This multiplicity of formats and channels also means that the role of the content marketer has expanded from the traditional roles of writer and editor to include designer, videographer, and often ad hoc website developer among others. What’s more, […]

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11 (mostly) free self publishing tools for your next best seller

If you’ve got the creative urge to put out a book, there’s a bunch of (mostly) free self publishing tools and resources to help get you out there as a self-made author. My latest book, Create Or Hate, launched last week. It’s my fourth foray into the world of self publishing. Back before my first book, The 7 Day Startup, I never even considered myself a writer, let alone a published author. Since then my books have been ordered 55,000 times on Amazon and translated into 9 languages. Here’s what I used to get my books out into the wild without a book deal.  No need to wait 17 years for a book deal like renowned author Steven Pressfield did! Dribbble First impressions count – make sure your front cover doesn’t create a bad or indifferent one. With Create Or Hate I spent a lot of time on the front cover […]

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How Is Google’s New “Questions and Answers” Feature Being Used? [Case Study]

Ever since Google rolled out Questions and Answers in mid-2017, I’ve been trying to get a sense of its reception by consumers and brands. Initially restricted to Android Google Maps, this fascinating feature which enables local business owners and the public to answer consumer questions made it to desktop displays this past December, adding yet another data layer to knowledge panels and local finders. As someone who has worked in Q&A forums for the majority of my digital marketing life, I took an immediate shine to the idea of Google Questions and Answers. Here’s a chance, I thought, for consumers and brands to take meaningful communication to a whole new level, exchanging requests, advice, and help so effortlessly. Here’s an opportunity for businesses to place answers to FAQs right upfront in the SERPs, while also capturing new data about consumer needs and desires. So cool! But, so far, we seem […]

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12 Must-Have Fields for Content Marketing

Three quarters of companies experienced an increase in lead quality & quantity as a result of content marketing in the past year, according to Curata’s recent Content Marketing Staffing & Tactics Study. 38 percent of B2B marketers rate the effectiveness of their organization’s use of content marketing as “effective” or “very effective,” according to a previous study. What does this have to do with a content calendar template? Don’t worry, this isn’t another blog post about the need for content strategy. Although yes, this is a key factor in a successful content marketing practice. However, it is one of at least four areas the best content marketers dedicate their time to: strategy, production, distribution, and analytics. Looking for an effective content marketing editorial calendar template? Download Curata’s free editorial calendar template. We’re going to deep dive into one specific area for this post: editorial calendars as part of content marketing production. A consistent best practice of leading content marketers is […]

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Be more grateful, be more creative

My latest book, Create or Hate, is not too far away from launching. In it I talk about the self-imposed internal barriers, which I choose to call ‘Hate’, that can hold us back from achieving our true creative potential. There are a number of strategies that can move you along the road to becoming a Creator and not a Hater. One of those is building empathy, which I talked about recently on the blog. Another way you can get there is by being more grateful for the things that occur in your life and towards the people you interact with. So let’s find out how being more grateful will make you less hateful and therefore more creative. What is gratitude? Put simply, gratitude is about being thankful for the people and things currently in your life. It’s about counting your blessings and giving praise to the simple things, no matter […]

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Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id=”selection-marker-1″ class=”redactor-selection-marker”></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your […]

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How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn those stories into dollars? There is. You’ll be able to boost your sales if you can get customers to connect with your stories. Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.” And some of you might say, “My life is boring. I don’t have any good stories to tell.” Yes, storytelling is an art. Not everyone is born with the ability to tell an engaging story. But luckily for you, I’m very familiar with storytelling. In fact, I use this strategy all the time as a marketing technique. […]

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Personal Update: Job At Ahrefs, Moving To Singapore, Future Plans

I rarely write personal updates, but it feels like right now is a perfect time for one. Many of you already know why I didn’t publish any new articles at BloggerJet in the last 6 months. But many still don’t. So let me shed a little bit of light on what happened, as well as give you an idea of what will happen next. Job at Ahrefs A few months into 2015 I got approached by guys from Ahrefs, who were looking for some help with their content marketing. I immediately agreed to jump in as I have always been a fan of their service and besides, I knew that the company was founded in Ukraine, which is my home country. To cut the long story short, what started as freelance consulting ended up as a full time position, because we enjoyed working with each other a lot. So what […]

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10 Things That Have Changed About Online Business In The Past 10 Years with Pat Flynn

Want to hear from some giants in the online business space about what’s changed in business the past 10 years? You should. Why? Ever wonder what is actually important to learn when it comes to building your own business? Are you getting left behind by the ever-changing entrepreneurial landscape? Then you better get into this episode. Everyone knows there’s so much we need to learn when starting a business. We simply don’t know everything we need to before starting our businesses. But that begs the question; what’s worth learning and what isn’t? If you waste your time learning unnecessary things, you are the only one who pays for it. Bottom line: you are just hurting yourself and your business. In today’s episode, we are talking about exactly what has changed in online business for indie entrepreneurs over the last 10 years. Because if we can figure out and be smart […]

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Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. I first met Susan at 1-Day Business Breakthrough Live, along with Chris Ducker, and was blown away by Susan’s success. I’m so lucky to have her here today to share her tips for building a brand and navigating the world of retail. She’ll share how she’s developed her booming social media following, scaled her team, and set goals for the future. Susan’s story inspired me in a big way, and I’m positive it will inspire you, too. Thanks for Listening! Thanks so much for joining us again this week. Are you selling a physical product online like Susan? Leave a […]

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Marketing 101: What is the happy path?

The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a company’s poorly designed process, or because the customer has a more complex use case. Let’s take a closer look at why this is important and how it might look. The Value Exchange Happy Path Often, companies require users to fit certain criteria to be eligible for the simplest outcome. An example of a happy path that MECLABS optimized with one of our Fortune 20 Research Partners would be the “Happy Path Upgrade Funnel.” The happy path would be what is experienced by a customer who chose to start the upgrade process having: Fully paid off their old device Was upgrade eligible based on the rules of their phone plan Had no account problems that they had to resolve in order […]

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Here’s why modern marketing began in 2007

I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device! I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007. Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Old Rules of Marketing vs New Rules of Marketing The Marketing Thank You Box: 12 reasons modern marketers can be thankful The 5 Best Digital Marketing Tools for Understanding Your Customers How to Keep Gmail’s Promotions Tab From Killing Your E-Mail Marketing How to Turn Leads into Clients with Modern Email Marketing Join Us for a Live Workshop […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look 03/24/2014 Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees.  Tamar Rimmon, Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand’s goals.  About Tamar Rimmon – Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. She works with Conde Nast’s brands – including The New Yorker, Glamour, and WIRED – helping them deliver unique brand experiences for their audiences and drive engaged users to their sites. Tamar’s career spans the television, publishing and digital media industries. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world. How do you tell the story of the numbers so your internal clients […]

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TechEd Las Vegas – what I learned & what I saw…

In my new role at SAP, I am part of the team that puts together the amazing SAP TechEd events. This past week I had the great pleasure of kicking off TechEd Las Vegas (next week it will be TechEd Amsterdam, and early December we’ll be in India for TechEd Bangalore…) I can’t possibly do this tremendous event justice in one short blog post (hundreds of hours of educational content, 6500 live attendees, over 20,000 online, the events reach a total of over 200,000) and many others have posted their own thoughts and personal highlights. However, I would like to share a couple of small, but very interesting “Ah-HA!” moments I experienced over the course of the event – one of the things that makes attending great conferences and speaking with smart people such a joy. (think the Serendipity Economy). Have the iPhone/iPad trained us to customize UIs (user interfaces)? […]

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Updating Banners the Smart Way

We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first tip (in the long series to come). Very few banner-related problems can compete for badness with outdated affiliate program creatives. Situations that call for a refresh of a brand’s affiliate creative inventory range from changes in customer promotions to rebranding, and contain dozens of other scenarios in-between. Why You Should Care Mismatches between the message carried by an old banner (which an affiliate partner once selected from a brand’s creative inventory) and the actual marketing message that the brand’s landing page conveys can carry far-reaching negative consequences. It isn’t unusual to see a banner that advertises […]

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