I Took 400 Meetings With Investors to Get My Startup Funded. Here’s What I Learned.

Here are five strategies that early stage entrepreneurs can adopt as they begin fundraising for their company. June 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Yep, you read that headline right — 400 meetings with investors. As a Silicon Valley entrepreneur who has raised seed and angel money in practically every major U.S. tech hub, I’d like to share a few tips about what I’ve learned along the way. Related: How to Use Psychology to Get Investors to Close When You Want Them to The first thing you need to know is there are major differences between raising money in New York, San Francisco and Los Angeles. The unique culture of each city plays a distinct role in how venture capitalists approach working with startup founders, so you need to be ready for this — and you may eventually find that one market totally gets […]

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Turn Your Passion Into Profits with These Steps

Implementing your passion doesn’t have to be tough but if you’re just getting started, it can be, especially because you don’t know what to expect. I’m a true believer in that with the right outline and a clear vision, anything is possible, but you need to know the important factors involved. For example, many people waste time worrying about the things that don’t matter, however, I’m here to give you a list of “5” important elements that I’ve learned over the years. Each one is unique, but will definitely help you get sorted and implement your passion online. Let’s get started. Get Help No one can do anything on their own and when you ask some of the MOST success people, they’ll tell you the same thing. Some people had a head start within your niche so you can learn a lot from them, but they also know something you […]

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How This Husband-and-Wife Team Grew a B&B Empire

Once a dilapidated Brooklyn residence, Akwaaba grew to become a thriving business. June 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Monique Greenwood and her husband, Glenn Pogue, stayed in their first bed-and-breakfast in 1985. Six years later, while working as editor in chief of Essence magazine, Greenwood stumbled upon a dilapidated mansion in her Brooklyn, N.Y., neighborhood that she was determined to turn into their own B&B. After three years of red tape, the couple purchased the 18-room mansion and began renovations. Akwaaba Bed and Breakfast opened on July 4, 1995, as a declaration of their entrepreneurial independence. In the following years, the couple opened Akwaaba by the Sea with two locations in Cape May, N.J., Akwaaba D.C. and Akwaaba in the Bayou, which they sold shortly after Hurricane Katrina. Their most ambitious acquisition to date, Akwaaba’s Mansion at Noble Lane in Pennsylvania’s Pocono […]

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Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had a sneak peek at Tim’s presentation, and I think it’s going to be very, very useful. And you don’t need to somehow get a “sales personality” to make it work. You can get signed up here. On Monday, Stefanie Flaxman talked about the pitfalls (and possibilities) of question headlines. Done the right way, these can be fantastic ways to get traffic and shares. Done the wrong way and … they’ll only disappointment you. Stefanie shows us how to keep them sharp. On Tuesday, Loryn Thompson explored a favorite topic of mine — the unfortunate delusion […]

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How to Overcome the 5 Top Challenges of Remote Freelance Work

A freelancer’s need for self-promotion. The battle against loneliness. Chasing clients for pay: Here’s what to do. June 13, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. To an outsider looking in, the notion of liberating yourself from a corporate environment and controlling your own success as a freelancer probably seems like nothing less than a dream. So much so that (as a slideshare study presented by Upwork shows) 57.3 million Americans were freelancing as of 2017. (Freelancing In America 2017 used the figure of 36 percent of the U.S. workforce). Related: The Surprising Reality Is Freelancers Are Happy and Prospering Theirs is a world I’ve shared: Before I became a business owner with employees, partners and 1099 contractors, I too was a freelancer and so came to understand the unique challenges freelancers face. I know from experience that pursuing an entrepreneurial venture alone can give […]

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New Research Shows Bitcoin’s Meteoric Rise Was a Scam

Crypotocurrencies are the latest in a centuries-long line of speculative bubbles driven by shrewd insiders taking advantage of gullible investors. June 13, 2018 3 min read Academic researchers at the University of Texas have concluded at least half of Bitcoin’s rise to a peak price of nearly $20,000 last year was due to manipulation by traders on Bitfinex, the primary Bitcoin exchange, using another cryptocurrency called Tether to boost prices when they dipped on other exchanges. The paper by John Griffin, a finance professor at the University of Texas, and graduate student Amin Shams, examined trading between March 2017 and March 2018 with particular focus on 87 periods each lasting one hour when Tether, which is issued exclusively by Bitfinex, flowed onto other exchanges when the price of Bitcoin was dropping. “These 87 events account for less than 1 percent of our time series (over the period from the beginning […]

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Kim Kardashian Tries to Fix Twitter and AT&T Can Buy Time Warner. Here Are 3 Things to Know Today!

What you need to know in 60 seconds or less. June 13, 2018 1 min read In a landmark decision, a federal judge decided that AT&T’s $85.4 billion bid to purchase Time Warner is legal. This decision could pave the way for similar mega deals such as Comcast acquiring 21st Century Fox.  The founder of 2017’s infamously disastrous Fyre Festival — the one where people were stranded in the Bahamas and served cheese sandwiches (Google it) — Billy MacFarland was arrested for fraud yet again. The disgraced entrepreneur is accused of earning $100,000 by selling fake event tickets via his company, NYC VIP Access. Finally, in her ongoing and seemingly random crusade for social justice, Kim Kardashian may have successfully lobbied Twitter CEO Jack Dorsey to add an edit feature to the platform.  Watch the previous 3 Things video: Elon Musk’s Flamethrowers End up on eBay Read_more Related posts: Jack Dorsey Says Alexandria Ocasio-Cortez […]

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A Look Into the Future of Cryptocurrencies – 3 Predictions for the Cryptocurrency Market

As regulation of cryptocurrencies rises, investors’ faith in them will rise, too. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s less than a decade in, and cryptocurrency has already made a statement in the financial sector. Seemingly out of nowhere, this currency has managed to get people’s attention and, often, their admiration. And it’s already affecting some aspects of the general public’s lives, including entrepreneurship. Related: 4 Pros and Cons of Investing in the New Cryptocurrencies Adopting cryptocurrency and its underlying blockchain technology to work with already existing systems, of course, has posed challenges. A recent example occurred when the technology infrastructure company Stripe took a stab at incorporating a bitcoin payment option. Unfortunately, the result wasn’t a success. It turned out that the speed in processing bitcoin transactions turned off clients. In a blog post this past January, Stripe’s project manager, Tom […]

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Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best email marketing results, but your goal should be to develop targeted email conversion funnels based on the data you have. Following are a number of popular segmentation strategies you can use to improve your own email marketing results. Position in […]

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Women Entrepreneur’s New Mentor Platform Will Help You Find Success in Business and Life

Women Entrepreneur has an innovative service that allows you to speak directly to experts on how to succeed in business, life and your career. June 13, 2018 3 min read The internet provides a vast sea of knowledge about finding success. There are how-to articles on starting and growing a business, YouTube videos that walk you through setting up a website, Facebook Lives that provide an opportunity to email in a question. But sometimes you need more. Sometimes you need the dedicated, one-on-one attention that you can only get when talking to someone directly. This is where Women Entrepreneur can help. Our new mentor sessions allow women to chat directly with experts who can help propel them forward. Need help with fundraising? We have a mentor for that. Branding? We have you covered. Getting media coverage? We can help. Related: ‘Keep Moving Forward’ Urges ClassPass Founder Payal Kadakia, Who Means […]

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Seed Stage Founders Aren’t Getting Enough Guidance From Their Investors

A lack of help from investors in the early stages keeps entrepreneurs from reaching their full potential. June 13, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Seed stage is the time of highest risk and greatest challenges for a startup, and yet that’s the time when founders receive the least amount of help from investors. There is no shortage of money out there, but what is desperately missing is an investor approach for seed stage entrepreneurs that preserves the craftsmanship of company building from experienced operators and investors while preparing founders for the rocket fuel rounds the megafund VCs are now focused on. Related: Avoid the Seed-Funding Surge Trap With These 8 Tips Most of the Tier 1 venture firms have evolved to a megafund model, raising enormous sums of capital every couple of years. With funds that large, it has become impossible for the experienced […]

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How Talking Too Much in Class Turned Into My Greatest Asset

At times, those tendencies standing ‘in your way’ can become ‘the way’ to success. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I was in elementary school, I generally received good reports from my teachers. However, one thing that came up time and time again was a comment by almost all of my teachers: “Ivan talks too much in class.”  My mother had numerous conversations with me about this, but to no avail. I figure that she thought my grades were pretty good and she generally liked to pick and choose her battles on issues. Consequently, she didn’t really push the matter, and so… I talked and talked and talked in class. It showed up on many of my report cards. My teachers felt that it was a problem for me in school. My mother, on the other hand, didn’t give me much grief on the subject. While […]

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12 Science-Backed Ways to Make Yourself Smarter

From chewing gum to having more sex, here are some things you can do to boost your brain power. June 13, 2018 6 min read There are a variety of things a person can do, at any age, to make themselves smarter. And they’re easier than you think. Related: 8 Ways to Work Smarter and Improve Productivity One simple way to make yourself smarter is to believe that it’s possible and tell yourself you’re smart. Other simple hacks include getting more exercise, taking naps and socializing more often. Of course, there are some off-the-beaten-path tricks to making yourself smarter too. For example, researchers from Japan discovered that riding motorcycles improves a person’s ability to process and retain information, while another group of scientists found that the more sex you have, the smarter you’ll be. Related: Turns Out, Those Who Like Being Alone Can Be More Creative Still not convinced? Here are 12 science-backed ways to […]

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How to Generate New Leads Without Spending a Fortune

Every brand needs new customers. Those of you who have been in business for a while may be doing fine generating high sales from your existing customers. But that business model isn’t sustainable forever. There comes a point when you won’t be able to grow without new leads. This is especially important for newer companies. Since you haven’t been operating for a long time, you definitely need new leads just to survive. But where do you find them? It’s a common misconception that generating new leads is costly. Here’s something to consider. Yes, it’s more expensive to acquire a new customer than it is to retain an existing one. In fact, research shows that customer acquisition costs can be six or seven times greater than those of retention campaigns. That said, this doesn’t mean generating new leads has to be outrageously pricy. According to research, 69% of marketers say lead generation is a top […]

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SPI 322: How “The Rideshare Guy” Created a Business Helping Uber and Lyft Drivers

The other day I asked my Uber driver if he’d ever heard of a guy named Harry Campbell. “Isn’t that The Rideshare Guy?” he asked. And that’s exactly who we have on the podcast today! Harry is the creator of TheRidshareGuy.com and author of The Rideshare Guide and he helps people who drive for rideshare companies like Uber and Lyft. He shows them how to make more money—essentially how to have a better career driving for rideshare services. I also caught up with him recently on an episode of Tactics in a Tesla on my YouTube channel—if you’ve ever been interested in driving for Lyft or Uber, that episode is a great place to start. I just had to get Harry on the podcast as well, so today we’re talking about how he did this, how he’s growing his blog, and how he’s serving over 200,000 unique visitors per month. […]

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How to Keep the Culture That’s Driving Growth as Your Startup Scales

When your business is growing fast is when your culture is most at risk. Only your team can preserve it. June 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own.  A company’s culture is and always will be, the root of all growth, innovation and momentum. In a recent study called “What leaders need to know about organization culture,” author D.D. Warrick writes that “organizational culture can significantly influence the performance and effectiveness of a company; the morale and productivity of its employees; and its ability to attract, motivate and retain talented people.” In other words, cultivating a strong company culture sculpts strong teams, empowers individuals to apply their passions to a communal vision and encourages the open transparency crucial to engendering and sustaining a collection of flourishing, synchronous and diverse minds. Warrick, goes on to highlight that “cultures are like precious and prized treasures” that need to be maintained […]

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Copyblogger Book Club, a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a friend of mine, but that’s not the reason I’m recommending his book. I find that even for those of us who are sold on the benefits of audience-friendly automation, the whole “where should I start” thing can be a lot to think about. Ryan developed the Ask Method as a step-by-step process for learning more about your audience, then serving them better based on that knowledge. In the book club, we’re going to unpack the four cornerstone pieces of Levesque’s process, with a week on each one. We’ll talk about some easy, practical ways to […]

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Do You Have Commitment Issues?

Ask anyone who is married or has been in a long-term relationship for a significant stretch of time and they’ll tell you that these kinds of relationships take a lot of work. The initial courting and dating period can be all kinds of lovey-dovey, because it’s all so exciting and new. Then she notices that he chews with his mouth open. And he sees her without her makeup on for the first time. And they get into their first fight over something that is decidedly trivial, like forgetting to put the toilet seat back down. Relationships take work. After that honeymoon period is over, you come to realize that the other person is only human with all sorts of flaws and shortcomings. It’s when you’re going through a rough patch that you need to work the most on your relationship. That can be uncomfortable. Some people might struggle with these […]

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Behavioral Data Is About to Take a Back Seat to Declared Data

Marketers need to know the difference. Do you? June 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Marketers can infer a lot about consumers through behavioral data — from their go-to Starbucks beverage to their favorite time of day to shop. But behavioral data provides only half the story: Who’s the Starbucks order for? Why is the consumer always shopping at that specific time of day? And what’s he or she shopping for, anyway? Related: Access to Data Is Great, but It’s How You Communicate It That Matters Even just one detail could change how marketers approach a particular consumer. If, for example, our consumer is picking up Starbucks for her co-workers as part of her job duties but doesn’t drink coffee herself, that changes how a coffee house with her data will see her. Alternately, if she’s always shopping at two o’clock in the afternoon because that’s when her […]

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15 of the Best and Most Unusual Online Courses for Entrepreneurs

Improve your outlook, boost your marketability and get a leg up on trends with these digital lesson sessions. June 12, 2018 14 min read Real-world experience is the world’s best teacher, but there’s a wealth of knowledge online to help teach ourselves what we don’t have the opportunity to learn from a mentor or navigating life itself. With the help of online courses, we can apply some structured guidance to how we approach our interpersonal interactions, entrepreneurial pursuits and even the way we think. These hyper-focused, organized lesson plans can help us hit refresh and streamline our paths to success. The following list of online courses covers a range of subjects, some but not all of which have a direct tie to running a business. From AI to VR to happiness to time management, entrepreneurs need to master a wide range of skills. Related: Are Free Online Courses Worth the […]

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