7 Reasons Your To Do List isn’t Getting Done

Here at Fizzle, our members have no shortage of useful skills and incredible ideas. But making measurable progress day after day? Well, lots of us fall down when it comes to execution. If you have some big dreams, you probably know what it feels like when days and weeks pass without feeling like you’ve made actual, measurable progress. I know this feeling all too well. Before launching the Courage & Clarity podcast, I sat on the idea for the better part of year. Don’t get me wrong, I was busy — I launched a successful course, became a mom, and kept up my share of the work here at Fizzle — but this big dream of mine started collecting dust. Today, as a mom to an adventurous toddler, time is still in pretty short supply. You probably have some version of this in your life, and it makes it hard […]

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The 2015 Halfway Point—Goal Status and Future of SPI

Today’s episode is just you and me. Let’s take a break from strategy to check in with ourselves. We’re halfway through 2015. What progress have you made on your goals for this year? What have you learned? What else does 2015 have in store for you? In this episode, you’ll hear my own, personal answers to those questions. I’ll walk you through my year so far, the goals I’ve reached, and the lessons I’ve learned. I’ve got a few announcements, too, that I’m eager to share with you. Let’s take stock of where we are and have a conversation. I can’t wait to get inspired for the months ahead! Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom […]

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People Buy From People: Five examples of how to bring the humanity back to marketing

“People don’t buy from websites, people buy from people.” This is an essential principle from the MECLABS Institute Landing Page Optimization certification course (from the parent research organization of MarketingSherpa). With so much focus on martech, marketing org structure and website optimization, and channels ranging from print to digital advertising, this principle can be easy to forget. Yes, marketing technology is powerful. Yes, the correct structure of the marketing department and IT department are necessary; and you certainly want a well-functioning website. But this is just infrastructure. Mere roads. You, dear marketer, are in the driver’s seat. You decide how to use these roads. The most effective way to use them is to connect with other people. Remember that everyone behind the technology is a real, complex human. And everyone on the receiving end is a real, complex human with hopes and fears, needs and wants, goals and pain points. […]

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.  Related posts: 3 Ways the Net Neutrality Repeal Can Damage Your Business The Trump Administration Is Fighting California’s Tough Net Neutrality Law How to Unlock the Free Market Possibilities of Net Neutrality’s Repeal In 2018, Success Will Come From Telling The Truth Net Neutrality Ends in April, Unless Congress Acts Supreme Court Declines to Hear Net Neutrality Challenge Freshness and Google – Why It’s So Important The Only Thing More Important Than Quality Content

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

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Sales pipelines and non-linear pharmokinetics

When I ran my own business, I had a solid, tried-and-true, 3x pipeline. That was absolutely, 100% the math. For every $3 in prospective sales, we would see $1 in booked revenue, and this was the case for years. Until it abruptly wasn’t. For whatever reason, the ratio started to shift, and we began closing less than 30% of deals. Clearly it was time to move to a 4x pipeline. If we were going to maintain the same amount of revenue annually, we needed to increase the number of opportunities were were pursuing. So that’s what we did. ***** Let’s park this parable for a moment and jump to an article I came across last week. It turns out that a popular pharmaceutical contraceptive doesn’t work well for women who weigh more than 165lbs (75kgs) and doesn’t work at all for women over 176 lbs (80kgs). The article explained that […]

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Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, making their SEO-centric affiliates suffer revenue loss the very moment that the brand starts selling on Amazon. Background Last year, U.S. online sales reached $395 billion [source]. Out of these, Amazon.com alone collected $136 billion [source], accounting for 43% of US online retail sales [source]. Who wouldn’t want to sell in a marketplace that owns 34.43 cents of every 1 dollar that Americans spend online? For many businesses adding their product(s) to Amazon translates into a substantial exposure and additional revenue. Thus, many brands go this route – in fact, millions do [source] and, of these, as […]

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10 Simple Ways to Make Your WordPress Site Faster

I’ve become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a conversion for your site may be. And that’s a good thing for your business – no matter what type of business model you have. My three favorite resources for assessing site speed (and identifying site speed issues to fix) are: Well, that last one is a lie. I use Pagespeed Insights solely to assess how Google rates mobile user experience for my sites. Their site speed improvement recommendations are limited and often vague. But it’s still an important test to run to ensure you’re achieving a 100/100 mobile user experience score in Google’s eyes. I’m […]

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Discover How Incapsula Secures Websites and Boosts Performance

When you run your business on the Internet, any sort of business at all, it is absolutely paramount that you keep security front of mind. If you have a content-based website like a blog, you don’t want hackers to get into your backend and install all sorts of malicious code or compromise the security of your website visitors. If you have an online store or a site with user-generated content, you don’t want hackers stealing the personal data of your customers and members either. You also want to make sure that your site runs as quickly and as smoothly as possible. But how? A Four-Pronged Approach Offering a comprehensive suite of products and solutions, Incapsula by Imperva strives to “secure and accelerate your website” to deliver the best possible user experience while frustrating attackers and simplifying your operations. There are four main product categories as part of the overall Incapsula […]

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Are You Taking GIFs Seriously as a Marketing Strategy?

GIFs are the new emoji. GIFs are also the video form of the meme. You can mock, cajole, amuse, or comfort through a GIF. GIFs typically include some sort of cultural reference. And the medium thrives on instant pop culture recognition. But how in the world is a GIF even useful in marketing? When I first heard of the concept, I was like, “Riiiiiight.” But as I did my research, I realized that GIFs are actually a brilliant marketing strategy. And if you utilize them correctly, you’ll see a massive impact on your conversion rates and income. 1. What Is In a GIF? A GIF is a Graphical Interface Format. And it’s old. How old? Like 1987 old. And the question ever since has been “How do you pronounce it?” Fortunately, the FAQ section of the original program that used GIFs tells us it’s pronounced “JIF.” But the debate still […]

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5 Affiliate Traffic Sources to Test in 2017

The Internet landscape is constantly evolving which means the best sources of traffic for affiliates is constantly changing too. Where can affiliates find good traffic in 2017? There are 5 specific traffic sources that I recommend affiliates test this year. These are all sources I have been running traffic with for the past few months and that I have had some success with. I will explain what types of affiliate offers I’ve been running and how affiliate friendly each source is. Let’s start with Bing Ads. Favorite Search Traffic Source for Affiliate Marketers – Bing Ads Bing Ads is not a new traffic source for affiliates. Bing has been trying to compete with Google for years. I do not think there is any doubt which company offers a better overall search experience, but there are still millions of people using Bing every single day. One thing that Bing definitely has going […]

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Making Money While Eating Lunch, A Really Big SUV, and More…

On this episode of the Dot Com Lifestyle vlog, I drove a really big Suburban SUV, got on a really mean Life Fitness torture device, ate a Cantonese dish at the Dot Com Lunch, and made money while doing it all. When you live the Dot Com Lifestyle, you can make money doing pretty much anything. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is a step by step system […]

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5 Great Examples of Successful Amazon Affiliate Websites (2017 Edition)

The main premise of WhoIsHostingThis.com is a tool to look up what hosting provider any website is using. As most of you know already, the domain’s name servers are public information and WhoIsHostingThis.com is matching the name server to the host’s full name. This is brilliant because they are ranking #1 for the search terms “who hosts this” and “host lookup” (and probably many more variations of these), which have 2,400 and 1,000 average monthly searches respectively. A tool as simple and valuable as this attracts thousands of backlinks on its own. When you try looking up a site, you’ll immediately find out the site’s host, and also be greeted with an affiliate link to buy the same hosting as the site you looked up. MONETIZATION STRATEGY: WhoIsHostingThis.com probably makes a ton of money through hosting affiliate links, which we know how lucrative that can be from The Smart Passive […]

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This Young Entrepreneur Explains Why You Shouldn’t Fear Being Wrong

In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. When you are building your company, one of the most important things is the relationships that you build, including with your customers, employees, advisors and investors. When you’re operating alone — or at least with a small team — there may be a lot of things going on, but the last thing you want is for an important meeting to fall through the cracks. That’s where Maran Nelson wants Clara Labs to come in. Nelson, 26, is the co-founder and CEO of the nearly 4-year-old company that is the maker of scheduling assistant Clara. It works within your email to make sure that all of your meeting needs are […]

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Transform Your Business Website Using Our Free ‘Design 101’ Ebook

Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further questions. As you browse new themes, keep these factors in mind to help narrow down your search. A solid theme framework: features that include SEO, mobile-responsiveness, and security Support and community: only get your design from a trusted theme developer Minimalism: a simple design can have a big impact Next, you’ll want the new look of your website to reflect your brand — without disrupting the elements that already work well. We can help you with that … Learn more in Design 101 In this free ebook, Rainmaker Digital’s VP of Design, Rafal Tomal, guides […]

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2016 did not suck – year in review

Every year I write a post publicly committing to my goals for the year and reviewing the year that was. This is my 3rd post, here is the 2015 one and the 2016 one. Every year I fail almost all of my goals. In some cases I aim too high, in others I just have no clue what the future holds, and pretending to is a bit of a futile exercise. Safe to say 2016 was a year like that, it was more about missing goals and achieving things I never would have considered when the year started. So let’s look at the goals and the results. I will post another article soon with 2017 goals. This year I broke my goals up into my 3 businesses, WP Curve, Black Hops and my personal brand. WP Curve Goals: Reach $120,000 in Monthly Run Rate ($1.44m UDS annually). Build the email […]

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Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id=”selection-marker-1″ class=”redactor-selection-marker”></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about diagnosing a site and specifically a section of a site’s pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, […]

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Fix This Writing Mistake to Engage Readers with the Right Challenges

In college, there are three kinds of classes. First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank worksheets. To pass, all you really have to do is show up. Then, there are the classes taught by “real hardasses.” These classes kept you up well past midnight, flipping frenetically through flashcards, chugging coffee and energy drinks. Though one class is incredibly easy, and the other is mind-numbingly difficult, they are actually two sides of the same coin. They both rely on worksheets, textbooks, lectures, essay questions, and culminate in the undergraduate cycle of doom: cram, regurgitate, forget, repeat. The third kind of class, however, sidesteps the whole messy system. I was lucky to have a few classes like that, but one stands out in particular: Honors Shakespeare. The professor was intelligent, and very well-read. Beyond her academic credentials, though, she was an inspiring teacher. In her […]

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Content Marketing Job Description and Titles for Building Your Team

Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent of advertising and marketing executives and content marketing salaries are up more than 5 percent from last year according to  The Creative Group. This post will address what your content marketing job description needs to stand out from the rest. So how can you get your content marketing job descriptions to stand out from the rest? Resist the urge to speed past the creation of the job listing by leaving it to HR or just copying and pasting a result you googled (yes, that includes this post). You’re hiring writers after all, and the job description will help form the early impressions of your company and your team. If you want to capture the attention of the top content talent in your area, roll-up your […]

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Storytelling in business: how to use it to grow your brand

Storytelling has forever been a core piece in the way humans communicate. It’s universal and powerful, and as marketers, it’s something that is at the core of our skillset. Still, storytelling in business wasn’t something I really thought about too much when I was starting out. I heard it mentioned a lot, but I never really read anything very practical about how to do it. I figured it was a bit of a wanky buzzword and moved on to other sensible marketing strategies like yellow pages ads. I did, however, start telling my story naturally. I enjoyed writing about my journey and I got good feedback from others. But I didn’t realize how powerful it was as a way to spread the message. I also didn’t really know exactly how to do it, or more importantly how not to do it. That was until Kyle, who worked for me at […]

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