How Executives Can Avoid Becoming Just Another Social Media Fail

Here’s how you can save yourself from appearing on the ever-growing list of social media fails. July 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Growing older means growing wiser, right? Not necessarily. In social media, millennials and even post-millennials are more knowledgeable and effective than their elder counterparts. As organizations grow, their social media expertise can’t always keep pace. From Snapchat’s ad that made light of domestic abuse against Rihanna to Dove’s Facebook post interpreted to have depicted the whitewashing of black women to PepsiCo’s CEO hinting at manufacturing woman-specific Doritos, established brands aren’t immune to social media slip-ups. Entrepreneurs and executives who use social media for personal branding aren’t, either. Before starting conversations on social platforms, executives need to formulate a smart strategy for what to post where. Most people think Facebook and LinkedIn are the most beneficial platforms, according to a 2017 report by Smart Insights, but don’t […]

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This Co-Founder’s Startup Matches Clients With Local Therapists — and Her Mentor Used Her Services

Sophia co-founder Eva Breitenbach leans on her mentor, a fellow MIT alumna, to expand her network and find her own answers to her questions. July 5, 2018 6 min read In the Women Entrepreneur series Mentor Moments, female founders sit down to chat with their own mentors (and us!) about how and why the relationship developed, and the lasting impact it’s had on their careers. In her first year of business school, Eva Breitenbach endured a health scare that left her feeling shaken and a bit uneasy. To cope with the uncertainty, she worked with a therapist, an experience she calls transformational. At the same time, she kept hearing her fellow students talk about an eagerness to speak with a therapist, but how difficult it was to find one that was a good match. So Breitenbach set out to build Sophia, a Boston-based startup that aims to facilitate searching for […]

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Spending My Childhood in Physical Therapy Inspired Me to Start My Own Company

Knowing a problem personally is powerful motivation to bring a solution to market. July 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. My friends Hoyoung Ban and Young Choi always peppered me with business ideas. Because one has experience working at an internationally recognized company and the other has a Ph.D. in engineering and physical science and is a genius, I always listened. From a business perspective, none of the ideas were solid. Until one was. It was an idea that struck home for both me and Hoyoung. It aimed to solve a big problem in the American healthcare system we have experienced firsthand. I was born with spina bifida and grew up in South Korea. That meant two things: First, I couldn’t participate in Taekwondo. To a kid in South Korea, Taekwondo is like football, basketball and baseball all rolled into one: Pretty much everyone participated, […]

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A Collection of Great Business Resources, Generators and SEO Tools Online

Running a business online is pretty sweet! Not only do you get to work from the comfort of your own home (if you are lucky enough), you also get to play around with new business ideas and internet software and tools all the time. While most people like to spend their free time on social media, I prefer to make connections through email and write content for my own sites and others. All of this comes together to not only help me grow out my business and brand but also find some cool resources and tools online as well. Today I will be sharing a few of my favorites and most useful ones out there! Animated Banner Creation Tools When I first started making money online back in the mid-90s, it actually all started with creating and selling 468×60 graphic banners for $1 each in the AOL Web Diner. This […]

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Cannabis Boxes Curated by Celebrities Are Big Business

Bryan Gerber, co-founder and CEO of Hemper, on how how celebs like 2 Chainz and Fetty Wap propelled them to the next level. July 5, 2018 6 min read Opinions expressed by Green Entrepreneur contributors are their own. Why did you start Hemper? What was the need in the marketplace that was not being met? I was in my last semester as an information systems major at George Washington University. I was purchasing rolling papers and other cannabis accessories from Amazon but noticed I had to re-order frequently, in part because friends were coming to me when they ran out. I started wondering if there was a way to automatically replenish my supplies. Amazon didn’t offer that option, but I discussed the idea with Ravjot (RJ) Bhasin and Henry Kochhar, who became my two co-founders. At the time RJ subscribed to BirchboxMan, which sends a curated box of grooming products […]

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Why Successful Entrepreneurs Are Unafraid to Face Failure and Change Course

Jeff Rose talks with Antonio Centeno about their shared experience as entrepreneurs who took lessons from military service. July 4, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Jeff Rose talks with his friend and fellow entrepreneur, Antonio Centeno, who is the CEO of Real Men Real Style. Centeno joined the Marine Corps when he had just graduated from college; from there he went to work as a CFO and eventually start his first company, A Tailored Suit. Centeno also talks to Rose about his background in the military, where his perception of failure changed. While there, Centeno became what he describes as hard-headed and increased his willingness to suffer to avoid failure. A hard-nosed drive both helped him to stick to his pursuits, but also made it slightly difficult to see when he should re-align his goals. At the end of […]

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How to Defeat the Tyranny of Bad Grammar and Worse Sales

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off. 🙂 With all of this patriotic vacationing going on, we decided to extend the enrollment date for our new sales training course by a couple of days … but we need to close it tonight, at 8:00 p.m. Eastern Time, to give Tim Paige and I the time and space to do an amazing job for our delightful group of new students. You can jump into the course here: Join us for the Get More Sales with Webinars class, taught by Sonia Simone and Tim Paige. (Naturally, there’s a money-back guarantee; there’s also a very wallet-friendly payment plan.) On Monday, Stefanie Flaxman talked about making yourself more independent […]

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How To Correct a Poor Content Marketing Strategy

A poor content marketing strategy can be blamed for your business failing. If you have an online business, then you are probably relying on 2 things to generate profits. First, you sell products relevant to your niche and they provide value so people purchase them. Next, you have a solid content marketing campaign and this helps generate traffic, leads, and conversions. However, I can tell you from experience that content marketing is tough because you have to find the line between an effective or poor quality marketing strategy. Another thing I’ve noticed in my years of blogging is many people simply don’t pay attention to the signs of a poor content marketing campaign. They’ll let the campaign run and NOT make tweaks along the way. What does this do? Simple… You’ll waste enormous conversions and leads because you didn’t take the time to tweak along the way. Let’s look at […]

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11 Ways You’re Wasting Time Instead of Doing What You Need to be Successful

When was the last time you found anything on social media that moved your life forward? July 4, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. It’s the end of another busy day, and you look back and wonder “Where did the time go?” Most likely, part of your time was eaten up with those little distractions that take away from the tasks that really matter. It’s important that you attach value to your time. How you use your time has a huge impact on your ability to succeed. Increasing productivity and using your time wisely means you will have more time to do things that matter to you, like exercising, spending time with family and friends, having a hobby or pursuing other projects. Set yourself up for success by cutting these 11 biggest time wasters from your life, and you may find you have more […]

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America’s History with Cannabis? It’s Complicated.

From Thomas Jefferson to Jefferson Beauregard Sessions, the US is still trying to figure out what to do with weed. July 4, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. Did you know George Washington was a hemp farmer? It’s true. So was Thomas Jefferson and James Madison. Ironically, until recently the US government has been much less supportive of cannabis crops. Propaganda against “marijuana” has instilled fear into American society keeping us from valuing its proven history as the Founding Fathers once did. But things may be looking up. Here is a look at cannabis’s complicated history in the US. 1700s: Hemp takes root in the colonies. Hemp, which has has been around for 10,000 years, was one of the first crops grown in Colonial America. In 1619, Jamestown, the first English settlement, established the first-ever cannabis legislation in the New World by requiring all settlers to […]

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The Top 3 Post-Startup Challenges for a #CannabisBusiness

Cannabis startups come with their own unique set of hurdles. Avoid them by following these tips. July 4, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound This article is part of Entrepreneur’s series on How to Start a Cannabis Business. We seek to promote financial inclusion through cannabis. In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including how to convince investors to give you money, how to brand your cannabis business and craft your story, and how to navigate the murky waters of cannabis marketing. Setting up a cannabis business is complicated. However, the challenges won’t end when you open your doors. According to Marijuana Business Daily, the top challenges […]

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What to Do When Your Growth Has Stalled

If your business doesn’t grow, it dies, and no one wants that. Here’s how to get your growth engine humming again. July 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In the startup world, growth is everything. Companies that don’t grow don’t survive. So, if you’re an entrepreneur craving faster growth, having a great product, teams and customer relationship almost won’t matter. Without growth fueling those fires of success, your company may not last long. In fact, half of all new businesses close their doors after five years. And the more competitive the industry, the more important growth becomes. High growth is important for another reason: These companies enjoy faster cash flows. And that extra cash leads to more new projects, talented hires and satisfied customers. Faster growth is especially essential in emerging industries, where the companies that hit the market first (with good products, of course) gain an advantage […]

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How to Let Your Ideals Evolve With Your Business

Are you growing toward trouble or success? Here are four tips to balance growth with safety. July 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you want your company to navigate change successfully, learn to thrive on uncertainty. Even the big guys get it wrong sometimes: Microsoft has a rich history of promising big tech but failing to deliver — a failing that has made audiences hesitant to take the tech giant at its word. While Apple keeps its finger on the pulse of consumers, Microsoft often falls behind in translating innovative ideas (such as tablets and smartphones) to demand. Remember the Windows phone? What about Microsoft’s early tablets before the iPad blew everyone, including Microsoft, away? Perhaps that software giant will turn the tide on its next consumer device; but if it wants to outsell Apple, it will need to evolve its strategy. Related: Your Business Has Two Options: Adapt or Die […]

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Now That the FDA Approved a Marijuana-Based Drug, Will the DEA Allow It To Be Sold?

Cannabis is still a Schedule 1 drug making it illegal in the U.S. That law may not change any time soon. July 3, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. The Federal Drug Administration this month approved the first marijuana-based drug for use in the United States. Called Epidiolex, the drug treats rare forms of childhood-onset epilepsy that have typically resisted other types of treatment. The drug will impact a relatively small number of children. In approving the drug, the FDA noted that it doesn’t contain the chemicals that cause the “high “effect. Related: FDA Approves Its First Marijuana-Derived Drug But in order for it to reach the market, the federal Drug Enforcement Administration (DEA) will have to roll back decades of laws that have made marijuana–and all the chemicals within it –a Schedule I illegal drug with no medical benefits. FDA Commissioner Scott Gottlieb […]

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The Greatest Asset You’ll Ever Own

If you’ve been in business for any time at all, you possess a certain hidden asset that can make you rich. The best thing is, this hidden asset is also hidden from all your competitors. Once you understand and take advantage of its true value, you’ll enjoy an instant and unfair advantage in your marketplace. What is this hidden asset? The secret is this. Your customer list Is Everything. The more promotions you run to your existing customers, and the better your relationship with them is, and the more value will accrue to your list. America’s first billionaire, Andrew Carnegie, once said: “You can take away all my factories, all my machinery, all my equipment, all of my real estate, and leave me with my very best people—and I’ll have it all back in no time flat.” I love that quote, because I firmly believe in the value of good […]

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5 Conservatives Who Are Pro-Cannabis

It’s not just liberals advocating for weed. Some surprising figures on the right are fighting for pot rights. Read_more Related posts: 100 Cannabis Leaders of 2018 Bong & Breakfasts? Prince Edward Island to Allow Cannabis Use in Hotels She Co-Founded One of the First Investment Funds in the Cannabis Industry 9 Totally Normal Business Considerations That Are Completely Different in the Cannabis Industry This Week in Weed: The Dallas Cannabis Club?? This Week in Weed: Coca Cola Considers Cannabis! The FDA and the Big3 Say “Yes” to Cannabis. The New ‘This Is Your Brain On Cannabis’ Ad Is Rad

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12 Expenses Successful People Don’t Waste Time or Money On

Aside from the occasional indulgence, most financially successful people keep a close eye on their budgets and bank balances. July 3, 2018 11 min read This story originally appeared on GOBankingRates People have struck it rich by launching social media startups, inspiring wildly successful crowdfunding campaigns and writing wizard-themed best-selling books. But most successful people have far more boring backstories of accumulating wealth through savvy spending and smart saving strategies. Related: How Richard Branson Built His $5.1 Billion Fortune Aside from the occasional indulgence, most financially successful people keep a close eye on their budgets and bank balances. They rarely waste money on goods and services that don’t offer much in return. See below for which items to cut from your budget and get expert tips on how to manage your money better. (By Charlene Oldham) Lottery tickets Image credit: Icatnews / Shutterstock.com If you truly want to strike it rich, don’t play the lottery. This […]

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The Case for Showing Emotions in the Workplace

Allowing workers to show their true selves has its benefits. July 3, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In a society that values strength, independence and self-reliance above all else, why express yourself? Why go out on a limb to reveal anything other than the highlight reel you post on social media in any situation, let alone in the setting where it could cost you the most: at work? Related: How Crying Could Save Your Business As it turns out, it could pay off in a big way. Corporate robots are a dying breed. In today’s professional landscape, people want to bring their whole selves to work, even if doing so would break from the norms of “professionalism.” Millennials want work-life integration, not just work-life balance, meaning they’re not going to leave their emotions at home and send a cold, feeling-less, in-control-at-all-times automaton to the office […]

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How to Target Your Mobile Customers with Push Notifications

It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app, you’re already heading in the right direction. In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app. While you may not be able to implement this strategy right now, you’ll be able to do so once your app launches. Let’s start with the basics. What exactly is a push notification? I’m sure you’ve seen these before, probably on your own mobile devices, even if you didn’t know what they were called. It’s […]

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How to Be an Amazing Coach with Michael Bungay Stanier

Today’s guest is Michael Bungay Stanier, author of the Wall Street Journal Bestseller: The Coaching Habit—my choice for top business book of 2017. Why, you ask? Because everyone is a coach. Seriously. Think about it. If you tell anyone how to do anything, you are a coach. If you are helping anyone else in any sort of way, you are a coach. But here’s the trick: You aren’t supposed to just tell someone what to do, if you want to be a great coach. You have to listen and ask the right questions. I’ve directly applied lessons like these—not just in AskPat and this podcast—but in every aspect of my life, personal and business-wise. I’m just going to say it: This is the most useful book I’ve ever read. In today’s episode, we’re going to dive into the principles of the book and I’m going to ask some followup questions. This […]

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