How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle

‘They’ are customers and potential customers, but also suppliers, bankers, service providers, and business partners. The balance of power used to come from knowledge you owned and they needed. The huge amount of information now readily available has changed that balance of power. This change has been most significant in sales, so this article will focus on sales, although the principles apply to other business relationships. In former times, the salesperson was the custodian of knowledge. Their role was to show your offering in the most favourable light and to push for a sale. Many salespeople still use this approach and can seriously irritate prospective customers. Information is freely available We live and work in a world where information is freely available. Prospective customers can (and do) find significant amounts of information about you and your company without making any contact. This is especially true of B2B sales. Aquity Group […]

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Elon Musk Plans Free Rides in His First Boring Company Tunnel. 3 Things to Know Today.

Stay in the know in 60 seconds. May 11, 2018 1 min read May the gender bias be ever in your favor! Women-led businesses may receive only 1.3 percent of venture capital funding, but it turns out that women founders pursuing crowdfunding are perceived by backers as more trustworthy than male entrepreneurs, according to research from Indiana University’s Kelley School of Business. Could your city be the “pilot” for UberAIR? The ride-hailing company is asking cities around the world to bid to become the test site for its proposed air taxi service. Speaking of getting from place to place, Elon Musk just announced that the first tunnel made by his Boring Company, located under Los Angeles, will be ready for public use in a matter of months — and he said he plans to offer free rides to the public at that time, if regulators give the go-ahead. Watch the previous 3 […]

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How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write. If you take care of your blog, your blog will take care of you in return. Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem. First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all. Second, it’s a huge […]

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This Young Founder Built a Multimillion Dollar Business by Rejecting the Silicon Valley Ethos and Being True to Herself

Laura Behrens Wu came to the U.S. as an outsider, and admits she’s still trying to find her way. May 11, 2018 8 min read When it comes to entrepreneurship, few things are certain, but one thing you can always count on is that you’re going to hear the word no. This is a lesson that Shippo CEO and co-founder Laura Behrens Wu learned as she worked to get her company off the ground. As a student, Behrens Wu ran an ecommerce store and found herself running back and forth to the post office on an almost daily basis. While she was interning in San Francisco as part of an MBA that her heart wasn’t really in, she realized that her irritation was likely a real pain point for a lot of people. She was inspired by the creative energy in Silicon Valley and had a conviction that she could […]

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How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words. This is an ageless English adage I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than to tell them about it. But are you applying this strategy to your blog posts? Blogging is a science. There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement. You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know I practice what I preach. I love using visuals to help improve my content. To those of you who are not used to this, it can sound intimidating. Where do you start? How many visuals should I include? What […]

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This Entrepreneur Was Down to His Last Cent When He Got an Order for His First Product. Now, His Company Is Worth More Than $28 Million.

Andrew Medal chats with Aubrey Marcus about the inception of lifestyle brand Onnit, where he derives his creativity and building a multimillion-dollar business. May 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Aubrey Marcus is the founder and CEO of Onnit, a lifestyle brand based on a holistic health philosophy he calls Total Human Optimization. Since its founding, Onnit has become an industry leader with over 250 products ranging from peak performance supplements to foods, fitness equipment and apparel. Inspired by his lifelong experience as a multisport athlete — as well as his background in ancient philosophy — Marcus’s goal was to create a company that empowered customers to achieve their fullest human potential. With the launch of the firm’s flagship supplement Alpha BRAIN in 2011, Onnit was born. Marcus currently hosts The Aubrey Marcus Podcast, a destination for conversations with the brightest minds in athletics, […]

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How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what? Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible? If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer. Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions. I can teach you how to leverage these social media platforms to […]

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5 Reasons Why Media.net Is a Top Alternative to AdSense

Many online publishers assume that Google AdSense has a monopolistic stranglehold on the contextual ad market, particularly for smaller publishers who may not be able to work out more lucrative deals with other networks or privately with advertisers directly. They assume that Google AdSense is the be-all and end-all of this type of advertising and that is simply not true. Whether you’re getting into this market for the first time or you’ve been suspended, disabled, unapproved or even banned from AdSense and are looking for a viable alternative, Media.net is more than worthy of your attention. It’s an ad network that powers the Yahoo! Bing network of advertisers, meaning that you are working with a couple of the biggest technology brands in the history of the web. They say you can “tap into one of the largest pools of advertisers in the world” to “maximize revenue from your online content.” […]

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Prepare Now or Perish: 5 Fascinating Jobs of the Future

During the late 19th and early 20th centuries, the buggy industry went through a crisis. A new invention was about to take the jobs of hundreds of thousands of craftsmen and parts manufacturers. And the horse breeding industry was about to take a hit as well. It was the end of the Industrial Revolution. Machines continually replaced both skilled and unskilled laborers. The car was about to do it again. Protests happened, but the juggernaut could not be stopped. While it took 50 years to completely displace the horse and buggy, it happened. But the advent of the car created a whole slew of new jobs from mechanics to body repairmen to car electricians. We’re in the midst of a similar revolution. Automation is disassembling jobs. Even writers could find themselves out of a job someday because of AI and machine learning. But with such change comes new things. New […]

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American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why.

Finding value in change and diversity is one of the great qualities of being either — or both — an immigrant and an entrepreneur. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I was born and raised in South Korea, but as a teen, I was innately curious about the world outside of Korea. My father knew someone in Toronto, so I somehow talked my parents into letting me move there, by myself, at the age of 14. Determined to eventually move to the United States, I started 10th grade in Toronto knowing only basic English and not much else about life in North America. Related: Growing Up an Iranian Immigrant Was Tough But It Taught Me How to Lead What was this like? Well, it took me four trips to the bank to open an account for myself — I kept getting asked questions […]

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The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones. It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time? Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables. This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site. According to Statista, more than half of the global web traffic comes from mobile devices: As you can […]

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5 Rules for Staying In Charge of Your Inbox

Work smart to manage your messages, and not the other way around. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I am inundated with emails. I get hundreds a day, and make sure there’s resolution to each and every one. With the influx of messages, I could easily spend the near-entirety of every day replying, in conversation, typing. However, I have a business to run, and being in the business of eliminating the idea of waste, I need every ounce of the time and energy I have. Related: The Do’s and Don’ts of Email Etiquette Staying in control of my schedule is one of the most important ways I stay productive. On the surface, busying yourself with email exchanges may seem innocuous, even industrious. But, the truth is, emails can be a time zapper and a productivity drainer. Letting your email set your agenda distracts […]

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How to Use Continuous A/B Testing to Increase Conversions

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates. But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop? For those of you who have never tried A/B testing, it can be difficult to know where to start. Regardless of your situation and experience with A/B testing, I can help you. Continuous A/B testing will make your website more efficient. I’ll explain […]

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How To Use Technology To Increase Productivity

It’s no secret that technology has come a long way and we are now incorporating it everywhere. Think about every type of business and you’ll conclude technology is helping in the day-to-day operations. Personally, I encourage people never to underestimate the power of technology and how it can help you in your business. Not only that, technology has helped people become more productive, and in turn, growing their business more quickly. It doesn’t matter if you’re a single employee or have multiple employees because they’ll help you be way more productive. I have all different types of clients within different industries and want to go over some ways it’s helped them become more productive. Let’s get started. Track Employee Production Many businesses have incorporated applications like Rescue Time to track employee computer usage. This application will track how much time is used by the employee for personal surfing. It’ll track […]

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The Business of Volunteering Is Business for Millennials

The largest cohort in today’s workforce seeks both meaningful employment and employers whose values align with their own. May 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. They want to change the world, but they’re afraid they may not be able to earn a living. They believe in entrepreneurship, but are concerned about the economy. They believe that technology has made it easier to get a job and that it creates opportunities for everyone, but they also believe it has widened the gap between rich and poor. And that’s something many of them want to do something about.  I’m talking, of course, about millennials. A study by Telefonica, one of the most comprehensive to date, shows a generation in flux, one determined to bring about change, but also concerned about where it will be when it grows up. Do good and do well. Bringing about […]

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Create a Waterfall of Downloads for Your Ebook

Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who have recently written an ebook, are in the process of writing one, or planning to write one in the near future need to start thinking about your distribution methods. You could be the best writer on the planet, but if you don’t know how to market yourself, nobody will know about you and your writing. That’s how you need to approach your ebook distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert. If you need some guidance on getting tons of downloads for your newest ebook, you’re in luck. I’ll walk you through […]

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5 Common Mistakes That Keep Venture Capitalists From Investing

Want to attract venture capitalist funding? Make sure you aren’t making these five self-inflicted errors. May 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs rely on support and funding from venture capitalists (VCs) to kickstart their businesses and take them to the next level. But the VC world is a cutthroat one, and vanilla presentations that lack value, potential profit and that “spark” VCs crave won’t result in anything more than a deleted email and ignored pitch deck. Entrepreneurs need to position their pitch decks in a way that creates the “perfect formula” — the combination of business idea and presentation that venture capitalists are looking for. Sean Brown is the founder and CEO of GO VC. Brown breaks down some of the top reasons why VCs aren’t responding to your pitch deck and what you can do to not only catch their eye, but also leave them wanting […]

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The Secret Weapon These Startups Are Using to ‘Supercharge’ Their Businesses

Our internet speed and capacity are about to get a major upgrade. May 10, 2018 3 min read The technology that powers the way we work and play is gearing up for a major upgrade. If you’re not already making plans for how to utilize what’s to come, you might consider getting on the bandwagon quick. We’re talking about the upgrade of our mobile network from 4G to 5G. If tech researchers and analysts prove correct, 5G will be 100 times faster. That’s huge. You’ll be able to download HD and 3D movies in seconds, and stream video games with no lag time. In the home, 5G’s capacity means our increasing number of smart home appliances, security cameras, door locks, and other types of internet-connected devices will all be able to utilize the same network at the same time and work faster than ever. Related: What Is 5G? Everything You […]

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Here’s the Real Reason You Should Embrace Blockchain

Ignore Bitcoin for the moment: Distributed-ledger technology is most useful for assuring quality within supply chains. Here’s how to incorporate it. May 10, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The basis for all business is supply and demand, but recent events have shown that supply can be more fragile than we might expect. For example, KFC’s chicken shortages in the U.K. forced two-thirds of its 900 restaurants to close while the company worked to repair its delivery, via DHL. (And this was then followed by a gravy shortage.) Ultimately, it turned out that those U.K. events were because of human error, not any lack of chicken. And that revelation only reinforced how critical excellent record-keeping and accountability are for maintaining supply chain integrity. But help is on the way: Fortunately, the supply world will soon be revolutionized by the innovative solution of blockchain. Blockchain: the […]

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Monitoring Featured Snippets – Whiteboard Friday

We’ve covered finding featured snippet opportunities. We’ve covered the process of targeting featured snippets you want to win. Now it’s time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going over part three of our three-part series all about featured snippets. So part one was about how to discover those featured snippet opportunities, part two was about how to target those, and this final one is how to properly monitor and measure the effectiveness of your targeting. So we’ll jump […]

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