SPI 260: Undergoing a Website Overhaul with Rocket Code

At this time last year, SmartPassiveIncome.com got a serious facelift. With the help of the amazing team over at RocketCode.io, we revamped the website to make it faster, sleeker, and more searchable, all in pursuit of providing you guys with the best experience possible. In today’s episode, you’ll meet two of the people who made this website overhaul possible: my Design Director, Dustin Tevis, and Project Manager, Corey Hivner. Dusty and Corey are seasoned experts at crafting websites that both function well and look amazing. That’s no easy feat, either—building a great website requires a big-picture understanding of both design and engineering. That’s why I’ve invited them on the show today: to talk through what a successful website redesign process looks like. In this episode, you’ll hear Dusty and Corey’s advice for identifying your redesign goals, communicating with designers and developers, managing feedback, and avoiding common pitfalls. You’ll also learn their favorite tools for communicating during a design process, plus […]

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Is Kim Kardashian Really a Marketing Genius?

Kim Kardashian is probably best known for certain assets many women wish they had and many men desire. But her claim to fame doesn’t end there. More people probably know the name Kardashian than know why we call a signature a John Hancock. Many blame Kim’s sex tape, leaked in 2007, for the Kardashian fame. And while, yes, this put Kim and Ray J on the front page of every newspaper in the country, viral doesn’t always equate instant fame (just look at Rebecca Black). It’s what you do with your sudden notoriety that counts. Kim pounced. She took a sex tape lawsuit and turned it into gold. How did she do it? Let’s take a look. 1. No Publicity Is Bad Publicity It’s how the most successful celebrities rise to the top. In fact, one such celebrity fuzzball is in the White House at this very moment because he […]

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The Performance-Management Secret Only 1 in 5 Companies Knows

A survey of over 25,800 companies showed that fully 20 percent had dumped dreaded annual performance ratings. March 15, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. For years, performance ratings have plagued organizations. Managers and employees alike have dreaded the yearly meeting when employees received their grade, for lack of a better word. But now — finally! –employers are wising up to the ineffectiveness of employee ratings. Related: All You Need to Know About Performance Management Without Ratings The Global Leadership Forecast 2018 from DDI, the Conference Board and EY, looked at data from over 25,800 company leaders from around the world. The research found that 20 percent of these companies had stopped using performance ratings. And, an interesting fact — whether it’s related or […]

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Website Redesign—One Year Later (Critical Lessons Learned)

It’s been a year since the latest major redesign of the Smart Passive Income blog, and I wanted to give you an over-the-shoulder look at what has happened since, including all the great things and the not-so-great things. I also want to highlight some of the latest features and updates we’ve added based on what we learned. Let’s do this! The design before the recent update wasn’t terrible. In fact, it was great! We actually converted the custom theme into a distributable WordPress theme that hundreds of people have since downloaded and are now using for their own website. It’s called the SPI Pro Theme, and you can check it out here on StudioPress. It was the number one downloaded theme for a couple of months after it was released, which is awesome! [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] The older site worked […]

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This Co-Founder Explains How He Determined When to Quit His Day Job and Become a Full-Time Entrepreneur

Entrepreneurship can be scary, but that’s what makes it rewarding. March 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. With entrepreneurship comes a lot of risk. And for Calvin Bohn, the co-founder and COO of Smalls, a company that creates cat food using human-grade ingredients, that risk meant quitting his day job to become an entrepreneur full-time with his partner Matthew Michaelson. Related: 5 Crucial Steps for Launching a Business This Year After talking about launching a business for some time, Bohn and Michaelson decided to take the plunge into entrepreneurship, investing all of their time and most of their money into a project that they weren’t sure the future of. “It became very clear that it was impossible to get this done on the side,” says Bohn in the video. “[I] took the plunge, quit my day job and started doing this full-time with […]

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SPI 259: How to Set Up Your YouTube Channel to Win

How much would you love to earn your living traveling the world? That’s exactly what today’s guests do every day, thanks to their incredible success as YouTube travel vloggers. Today, Kristen Sarah and Nadine Sykora will show you how it’s done, revealing everything you need to know to set up your YouTube channel. Both Kristen and Nadine earn their income creating stunning videos and sponsored video content for their respective YouTube channels. They’ve both found their niche in travel vlogging, documenting their journeys around the world, and sharing their tips with fellow globetrotters. Thanks to their smart strategy and incredible content, Kristen and Nadine have built massive followings doing what they love. In today’s episode, they’ll share their tips for creating the best videos possible, tweaking your channel, and getting your videos in front of the right viewers. YouTube is such an exciting place right now for creators, entrepreneurs, and advertisers. If you’re […]

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Reimagine The Use Of Technology

The phenomenon of ‘big data’ is rapidly catching up with the world of tax. Read_more Related posts: 10 Ways Technology Hijacks Your Behavior How Blockchain Technology Is Making Other Industries More Efficient What Entrepreneurs Need to Know About Facial Recognition Technology Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea Never Underestimate How Easy It Is to Screw Up When Deploying New Technology Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing This Technology Will Transform How You Work — If You Can Get Team Members to Use It I’ll Let You In on a Secret About New Technology: Everyone Has an Agenda

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Effective Email Strategies for Startups Marketing on a Budget

Develop personas, and write customized emails that offer genuine value. March 15, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting our names on a mailing list in the first place. That’s not because there’s something inherently wrong with marketing emails. Instead, it’s because most companies aren’t doing them right. This is bad news for those companies, whose perceived spamminess is deterring leads and causing even existing customers to seek out better brands. For companies like small startups — which need to start from scratch to build a strong customer base — it’s particularly important that marketing emails don’t accidentally push target customers away. Related: 6 Keys to Email Marketing Success The good news, though, is that email campaigns have the potential […]

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SEO in 2017: Proven Content Ideas That Attract Backlinks

In this guest post, Glen Allsopp explores SEO in 2017, offering up in-depth content strategy ideas to help you attract backlinks to your site. Pat Flynn March 27, 2017 This is a guest post from Glen Allsopp from Gaps.com, who (fun fact) was featured in SPI Podcast Session #3 from over six years ago! He was one of the first in the world of SEO to really inspire me back in the day, and someone, although quite a bit younger than me, I very much look up to. He’s been diving even more into the world of SEO since 2010, which is why I wanted him to share a guest post about what’s working today. Take it away Glen! I’ve been actively involved in the SEO world for eleven years now, and if there’s one thing that has kept me so interested in the topic it’s the ever-changing landscape of […]

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Very Easy Ways To Generate Content Idea’s – Part1

If you have been blogging for years, then you know the importance of generating blogging ideas and without being able to generate ideas quickly, it’s possible to lose readership. Visitors skim through blogs hoping to find amazing information which solves a very common problem and when they can’t, they leave going to your competition. The good news is with experience comes knowledge and the ability to streamline the research process. Whenever I sit down to write content I have narrowed down my approach to 6 amazing, but effective methods. I’ve decided to make this a “2” part series so I can go into depth on some of the strategies mentioned in this post. Let’s get started and look at very easy ways to generate content ideas from my own personal experience. Google Keyword Planner When I first started blogging, I knew Google Keyword Planner was the way to go. Even […]

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Amazon’s Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong

It has been reported for years that Amazon employees are all about the dogs, but until recently, it wasn’t known how crazy they are about our four-legged friends. March 14, 2018 4 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This story originally appeared on This Dog’s Life More companies — big and small — are allowing employees to bring their pups to the office, but despite the uptick, Amazon still takes the cake when it comes to a dog-friendly workplace. It has been reported for years that Amazon employees are all about the dogs, but until recently, it wasn’t known how crazy they are about our four-legged friends. In a recent post on the Amazon blog, it was revealed there are 6,000 dogs “working” at Amazon’s Seattle campus. No, they’re not fetching and retrieving your […]

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It’s ‘Light the Fire’ Week on Copyblogger

We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman outlined seven occasions when progress isn’t so pretty — and why they can all be great signs that you’re on the right track. Because progress doesn’t need to feel like you’re hanging from a cliff — but it’s not always totally comfortable, either. On Tuesday, we asked our longtime community member Hashim Warren to share some thoughts with us about how to craft “the offer.” I’ve seen this one really tie otherwise excellent content creators in knots. Hashim has been there, with the scars to prove it — and he’s brought us a super useful […]

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SPI 258: The Productivity Project with Chris Bailey

Productivity Month continues this week with even more tips and strategies for making the most of your day. Joining me today is expert Chris Bailey, author of The Productivity Project, with some incredible research that just might change how you think about productivity. Lots of us measure our productivity by how much we produce or create in a day, whether it’s answering 100 emails or writing 5,000 words. Chris, however, thinks differently. His research challenges that idea and reveals that true productivity is less about our output than the scale of our accomplishments. Sound intriguing? Then you’ll want to hear the rest of Chris’s insights into the real nature of productivity, the habits he’s adopted in his own life, and mindset shifts he recommends for anyone hoping to do more with their waking hours. Like any entrepreneur, I’m always working to become the most productive person I can be, and one of the best ways I […]

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Blue Collar Tech Startups Side With Humans

As automation continues to threaten jobs, can technology help human workers outperform robots? March 14, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. There’s a problem with Silicon Valley. With a culture that emphasizes disrupting entire industries through automation, tech startups often forget to consider their impact on workers. In creating 1,000 jobs in Silicon Valley, many startups may very well be destroying 10,000 jobs elsewhere. They increase inequality, and most worryingly, if you extend the trend lines far enough, it’s a dead end. What happens when all industries have been “disrupted” and all jobs have been automated away? Every company performs economic arbitrage when they decide between investing in a technology solution or investing in their workforce. Startups can tip the balance of that arbitrage in one direction or the other, depending on if they focus on improving the productivity of the technology or the labor. Before studying […]

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Physical Product Experiment [PPE #1] — Let’s Start Something New

It’s my newest project with a new business model for me: a physical product! I need some volunteers—sign up to be a part of the physical product experiment! Pat Flynn March 20, 2017 I’m beyond excited today for one very awesome reason: I am working on a brand new project (a brand new business model for me!) that I’m starting from scratch. And I’m sharing this with you here today on Smart Passive Income. The project is in a realm that I’ve never experimented with before, which is exciting simply because it’s something completely foreign to me. But, before I share this new idea with you, I want to talk a little bit about what it means to start something new. Do you like starting new things? For me, starting something new is tons of fun, but it can also be nerve wracking because it’s a different experience that’s challenging […]

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Why This Risk-Taking Entrepreneur Always Says ‘Yes’ to the Right Opportunities

As an entrepreneur, you’ve got to be fearless, stand up to challenges and say ‘yes’ to opportunities that help your business. March 14, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you turn down an opportunity to take a risk and prove something to yourself and your company, you might be missing out on an important moment in your entrepreneurial career. Related: 5 Things Every Entrepreneur Should Know About Risk-Taking That’s why whenever she’s presented with a risk or opportunity, Auria Abraham, founder and chef of Auria’s Malaysian Kitchen, says “yes.” Then, figures out how to make it happen later. After receiving a request for one of the largest orders her company has ever seen, and under a tight deadline, Abraham didn’t think twice before accepting the challenge. “I had, at the time, no idea how we were going to do it,” she shares in the video. […]

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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”: These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit conversions, and some time/date queries. Here’s another one, converting yesterday’s MozCast temperature (“108 degrees in celsius”): At first glance, this is a startling development, but it shouldn’t be entirely surprising. So, let’s get to the hard questions — is this a sign of things to come, and how quickly do we need to adapt? For today, don’t panic First off, preliminary data suggests that these really are isolated cases. Across the 10,000 searches that MozCast tracks daily, one search (0.01%) currently […]

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SPI 257: The Incredible Story Behind Kelsey Baldwin’s Business, Paper and Oats

Sometimes, when life throws us a curveball, taking a risk on a brand new entrepreneurial journey is the last thing on our minds. That wasn’t the case for Kelsey Baldwin of Paper & Oats, who rebounded from a major setback by selling digital products and courses online. Kelsey made the leap into entrepreneurship after learning she was going to be a single mom. It was a shocking turn of events for Kelsey, but thanks to some expert planning, drive, and skill as a graphic designer, she transitioned from her nine-to-five job at a design agency to freelancing and selling her designs online. Today, she continues to run a thriving business educating fellow designers through her online courses and selling digital products through Etsy and PaperandOats.com. Kelsey’s resourcefulness and resilience is so inspirational to online entrepreneurs like me. Listen in to hear her advice for recovering from life’s setbacks, and how she’s built a thriving online empire one piece […]

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SEC On Initial Coin Offerings

On March 7, 2018, the SEC issued a public statement on potentially unlawful online platforms for trading digital assets. The statement discusses how online trading platforms have become a popular way investors can buy and sell digital assets, including coins and tokens offered and sold in Initial Coin Offerings (“ICOs”). It clarifies that cryptocurrencies may be subject to federal securities laws and provides notice to investors of potentially unlawful trading platforms. The SEC notes that digital assets can qualify as “securities” under federal securities laws and that platforms that meet the definition of an “exchange” are required to register with the SEC. Even if an online trading platform does not meet the definition of an “exchange,” other registration requirements may apply. The federal regulatory framework governing registered national securities exchanges and exempt markets is designed to protect investors and prevent against fraudulent and manipulative trading practices. To get the protections […]

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Why So Many People Fail – 90 Day Video Contest Update

On this episode of Driving with John Chow, I give you an update on the 90 day video challenge and explain why so many people failed it. It’s the same reason people can’t make money online or live the Dot Com Lifestyle. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is a step by step system to help you start a profitable online business. In addition to the steps, you’ll […]

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