Why Just Blogging Is Not Enough

When I first started publishing content on the Internet nearly 20 years ago, I had no real ambition to make any money at all. It was just a hobby and I’d be thrilled with I’d get a message from just one random stranger. My words were actually reaching real people all around the world and this was an incredible power I hadn’t ever experienced in my life before. The Internet has been truly remarkable in this sense. And when I decided to give this “make money online” thing a go starting around 2006, the focus — outside of my freelance writing business — was my blog, Beyond the Rhetoric, which is still very much around today. Over the years, I’ve dabbled in a number of different ad networks, tried my hand at affiliate marketing, and taken on some paid post opportunities. However, whatever money I made was largely generated on […]

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7 Interesting Things to Know About Canada’s Legalization of Marijuana

Weed goes legal in Canada today. Read this before you spark a northern light. October 17, 2018 4 min read October 17 is a day that will live in weed infamy. Canada becomes only the second country in the world to legalize the plant. In many ways what’s happening up North is a dress rehearsal for what could happen in the U.S. when the federal government finally legalizes cannabis — just on a much smaller scale. The whole world is watching you Canada. Make us proud.  1. There are only a few national regulations. When the Canadian federal government legalized marijuana, it left the decision of how weed will be sold and where people can smoke it up to the Canadian provinces. Some regulations are pretty much standard from B.C. to New Foundland. You can’t buy cannabis if you’re under 18 (except in Quebec where the legal age is 21). You […]

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How to Generate Sales by Triggering an Emotional Response from Your Customers

Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning. Sometimes emotions can cause erratic behavior, depending on the circumstances. Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better. As a marketer, you need to find ways to put yourself into the minds of the consumer. You should be doing things like developing a customer persona to improve your conversion rates. Once you can understand how people think, you can use that information to your advantage. Marketers that know how to leverage […]

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Top Lead Generation Tips for Growth Minded Insurance Agencies

In addition to guest posting on the UpCity blog, Musselwhite Marketing is featured as one of the Top Digital Marketing Agencies in Temecula. Check out their profile here. Lead generation is essential to insurance based businesses. Without it, you’re left with no avenue for creating and nurturing the relationships that are so valuable to your agency. The problem is that lead generation isn’t always an easy task. In fact, sometimes it’s the most complicated aspect of running a successful agency. It’s ok to admit this, after all you’re in insurance instead of marketing because you think insurance is exciting and it’s what you do best. Still, the need for some solid lead generation skills is very real. To help ease you through the pain and struggles of lead generation and bring you to the point that attracting quality leads seems almost effortless, we’re here to offer a little advice. Here’s a few key tips for successful in […]

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Make 6 Figures a Year With a Free Facebook Group

The best part is if you already use Facebook, you’ll be able to start using these tips right now. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, I’ve learned to harness free Facebook groups and have created a machine that generates six figures annually — and you can, too. Related: How to Use Facebook Groups to Grow Your Community and Increase Your Reach Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use […]

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Persuade Your Audience to Take Action with Copywriting Clarity

Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about it. Websites, communities, courses, masterminds. If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some loyal fans, but you still don’t have a business … it’s probably because you’re expecting content to do the work of copywriting. (And no, a greater volume of content does not compensate for a lack of strategic persuasive copy.) If you don’t have enough sign-ups for your email list, the answer is copy. If you don’t have enough sales for your ebook or course, the answer is copy. If you don’t have enough clients for your business, the answer is copy. If you don’t have enough volunteers for your nonprofit, or voters for your political cause, the answer is copy. And if you’ve been running ads but you still […]

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How to Drive 4x ROI Through Chat-Based Social Media Contests

You’ve heard it before, but let’s say it again: If you’re trying to build and convert an e-commerce audience—conversational marketing is a cost-effective approach you can’t ignore. There’s a chance you’ve even seen other brands in your category driving customers to chat bots and Facebook Messenger. There are hundreds of different ways you can get started using messenger for your marketing. Bots can be used in areas like lead nurturing, retargeting, and order updates. But to test how your audience responds to the tactic, and get a good feel for how they work for customer acquisition efforts, try starting out with a social media contest. From platform setup to specific copy and offer ideas to use, let’s walk through the process of setting up a contest that converts participants into customers (without a big budget). And convert they do. A recent e-commerce campaign of ours drove 350+ email sign-ups and […]

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4 Unconventional Ways to Better Market to Generation Z

Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know? October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Move over, millennials: It’s all about Generation Z now. Members of Gen Z, meaning those born after 1995, have grown up with the world at their fingertips — via the internet, of course. And members of this young set prefer to get their information through digital channels and technologies. Related: 7 Ways Marketers Can Reach Gen Z This means that traditional marketing typically fails to move them and that it can be difficult to capture their attention. But just because Generation Z’s members may be hard to reach doesn’t mean you should ignore them. In fact, by 2020, Generation Z will account for 40 percent of all consumers in the United States. It’s essential, then, that your business optimize its marketing efforts to better connect with the spending power […]

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An Evaluation of the Hemingway Editor

In addition to guest posting on the UpCity blog, Visualwebz is featured as one of the Top Web Designers in Seattle . Check out their profile here. There is a plethora of tools for content writers. Among them are applications which help one eliminate distractions and help the user focus on the task at hand. We’ve got to admit that were not all great writers, and especially when it comes to structure and grammar. Sometimes we could write for the wrong crowd by just using a somewhat academia approach or even write for an academic approach but use the incorrect format. This now comes to the next part, how could tools help us, and which tools seem to stand out from the crowd? After all, any online service you use will assist your writing skills to some level or another. The best part of such online services is that they offer corrections to grammar and spelling but […]

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The 8 Things You Need to Do to Preserve Your Wealth

Follow this wise advice from a successful entrepreneur to find out how to hold on to the money you make. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Manny Khoshbin’s book Driven: The Never-Give-Up Roadmap to Massive Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Making money is only half the battle — keeping it is the other half. Yet if you read financial publications, far more than 50 percent of the articles are about ways to make money. Saving money doesn’t make for great headlines, but it’s vital to your long-term success. With that in mind, I want to discuss a few important ways that can help preserve your wealth. (Full disclosure: I’m not an attorney, and this isn’t meant as professional legal advice. Such advice should come from a practicing attorney. […]

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How Video Can Be Used in B2B Sales

In addition to guest posting on the UpCity blog, MultiVision Digital is featured as one of the Top Video Production Companies in New York. Check out their profile here. It’s 2018, so by now the vast majority of people in the digital sphere are aware of how effective online video is for advertising and marketing through social media and other outlets.  However, many continue to overlook the value of video content when it comes to the B2B sales process. Or perhaps, they realize the value, but are not sure how to get started and build a long-term business video marketing strategy that is integrated into their traditional relationship building B2B sales efforts. When buyers go looking for a solution, you need to both give a good first impression along with their desire to get information quickly. Years ago, websites were the piece of marketing material that buyers used as their first impression.  Today, and for the future, […]

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Google CEO Sundar Pichai Confirms Censored China Search Engine

He said its development is going very well. October 16, 2018 2 min read This story originally appeared on Engadget When Google’s chief privacy officer admitted to the Senate that the company is working on a secret project called ‘Dragonfly,’ he refused to say what it is. According to previous reports, Dragonfly is the code name for the censored search engine Google has been developing for China since 2017 — a search engine that can automatically identify websites banned by the country’s infamous firewall and can remove them from the results page. Now, Google chief Sundar Pichai has openly confirmed the search engine’s existence at the Wired 25 Summit and even told the audience that its development is going very well. “It turns out we’ll be able to serve well over 99 percent of the queries,” he said onstage. The executive defended the project, telling people that Google is “compelled by [its] mission [to] provide […]

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6 Automotive Marketing Influencers That Drive Engagement

Influencer marketing produces an ROI that’s 11x higher than other traditional forms of marketing. There are different ways that social media influencers can be used in marketing, and the approach often depends on the industry and the demographics of the audience. Sometimes, such as in the automotive industry, there are several approaches to influencer marketing that can produce amazing results. This is because buying decisions in the automotive industry are fueled by so many different factors, from a reputation for safety to an image of top of the line luxury. When it comes to social influencers in the auto industry, there are some big names that come up. For our list, we decided to highlight some highly recognized social influencers that appeal to the many different facets of automotive marketing. Our initial list would have gone on for days, but we narrowed it down to six that you’ll want to start following […]

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Beer Takes a Hit From Climate Change! 3 Things to Know Today.

Stay in the know in 60 seconds. October 16, 2018 1 min read Bad news for beer lovers: A new study found climate change will double the cost of beer, as extreme heat waves and drought harm barley production. I guess the world had better “hops” to it on combating climate change. Jeff Bezos says the solar system will one day have 1 trillion humans, which is why Blue Origin is “the most important thing” he is working on. Bezos plans to spend a little more than $1 billion on Blue Origin next year. And Microsoft co-founder Paul Allen has died at 65 due to complications from non-Hodgkin’s lymphoma. In a statement on Monday, Bill Gates said, “From our early days together at Lakeside School, through our partnership in the creation of Microsoft, to some of our joint philanthropic projects over the years, Paul was a true partner and dear […]

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Top 25 Digital Marketing Articles – Week of 10/05/18

This week’s roundup includes tips to increase Email deliverability, boost your Social Media traffic immediately, and manage your Online Reputation. Learn how to repurpose your Content effectively, and use Google Maps for promoting your Local business. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Rounak Ahmed emphasizes the need to create Content in different formats and leverage guest blogging, for improving your Content Marketing campaigns. Chans Weber discusses how creating a comprehensive Content Marketing strategy can strengthen your brand identity and improve the performance of SEO campaigns. Helen Cartwright highlights how your Content Marketing strategy can impact your SEO campaigns, online reputation, and your business altogether. Ashley Addison’s blog lists the effective ways to repurpose your Content. Conversion Optimization: Paul Simmons highlights the importance of unleashing the power of CTAs and bringing top selling products to the limelight, to enhance your CRO […]

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Apple Changed Its Bagel Emoji After Outraged New Yorkers Called the Original Design a ‘Monstrosity’

The emoji was changed in the latest version of iOS to a more realistic graphic and has added cream cheese. October 16, 2018 2 min read This story originally appeared on Business Insider Apple has changed its bagel emoji after commentators online criticized the graphic, with some saying the previous design “looks like something you get from a cardboard box in the freezer section at Walmart.” Although emoji are defined by Unicode, an independent standards group, each tech company gets to come up with the images it uses to illustrate the emoji on its platforms. The latest batch of emoji coming out for people’s phones this fall includes a bagel — and apparently, Apple’s representation wasn’t up to snuff. You call this factory-produced bagel an emoji that stands for all bagels??? New Yorkers demand more. https://t.co/kvo6THEjNO — Pat Kiernan (@patkiernan) October 3, 2018 Apple’s new bagel emoji is a monstrosity https://t.co/0NUXWdLxfZ — Grub […]

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The Next Big Thing in AI for Online Marketing

In addition to guest posting on the UpCity blog, GVATE is featured as one of the Top SEO Companies in New York. Check out their profile here. Artificial Intelligence, better known as AI and Machine Learning is a growing trend across several sectors, including business online marketing. For those who don’t know, AI and Machine Learning work together to train the computers to crunch datasets by providing requested information and produce data analysis according to their findings pattern. Recently, its utilization has extended to online marketing, where some marketers have already caught on to this growing trend by using AI to help them automate their marketing decisions. For instance, to pull out data quickly from various sources and crunch it into a coherent and insightful analysis to be used for decision-making. As a result, marketers are able to save time allowing them to refocus their efforts to address any other challenges that come their way. Some marketers are […]

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Read Statements From Bill Gates, Satya Nadella, Tim Cook and Others

The Microsoft co-founder died yesterday from non-Hodgkin’s lymphoma. October 16, 2018 5 min read Without Paul Allen, there would be no personal computing, said his fellow Microsoft co-founder and friend, Bill Gates. That’s already an astonishing accomplishment, but Allen managed to accomplish even more since the founding of one of the most valuable companies around today, which earned him a net worth of more than $20 billion. Allen, who died on Oct. 15 due to complications from non-Hodgkin’s lymphoma, was the founder and chairman of Vulcan Inc., the owner of the Seattle Seahawks and the Portland Trail Blazers and the founder of the Paul G. Allen Family Foundation and the Allen Institute for Brain Science, among others. Related: 10 Inspiring Quotes From Billionaire, Philanthropist and Microsoft Co-Founder Paul Allen Below you’ll find some of the dedications from Allen’s friends, colleagues and admirers. Bill Gates “I am heartbroken by the passing of one of my oldest and dearest friends, […]

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Gear Up for These Top Automotive Marketing Conferences

The automotive industry is one that’s fast paced and fueled by growth. Each year, automotive manufactures reveal their latest innovations in design and technology. But there’s a whole other side of the automotive industry, and that’s marketing. No matter what the year brings in terms of design, without a strong marketing strategy dealerships and other automotive businesses can’t thrive in such a highly competitive market. This presents us with the question of how to stay on top as an innovative thinker in the automotive marketing game. The answer to is simple – attend one of the top auto marketing conferences of the year. To help save you the time and research of digging through all the conferences that are available for industry professionals, we’ve collected five of our favorites for the 2018-2019 season. Get out your calendar because these are the industry events you don’t want to miss. October 16-18, 2018 […]

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How to Pick the Best Business Credit Cards for Startups

One of the benefits of having a healthy company is a productive team that goes above and beyond the call of duty. This is especially true for online businesses and brands that can hire in-house and remotely at the same time. With better time, money, and employee management, this allows the business to grow and scale, while also keeping the internal structure secure at all times. Having happy employees and team members is more then just about ‘working environment’, it can also lead to a more accountable staff, which often show up to meet deadlines and complete projects not only at a faster pace, but also in high-quality. This type of atmosphere can actually lead to healthier morale for other employees. However, just having this type of work environment and in-office ethics doesn’t just happen. It’s usually seen when the leaders of a company show them how much they care. Caring […]

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