Crafting a Content Centered Mobile App Experience That Users Will Love

Let’s take a minute to talk about the mobile experience. We know that mobile usage is growing faster than ever. Current statistics tell us that 80% of Internet users own a smartphone, and they’re using them often. But, how often they’re using them isn’t nearly as important as how they’re using them, and right now it’s all about apps. The average mobile user spends about 90% of their usage time on apps. That adds up to lots of minutes, even hours, every day. What are businesses, including yours, doing to optimize the time consumers are spending on mobile apps? First, if you’re stuck on the idea that mobile apps are only for short form content, it’s time to put those outdated ideas aside. Mobile apps and long form content make perfect partners, and focusing on a content centered experience is a great way to generate engagement with your mobile app. […]

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Amazon is Banning Customers Who Make Too Many Returns. 3 Things to Know Today.

Stay in the know in 60 seconds. Read_more Related posts: SPI 206: How SPI Reader Robert Duff Is Building Passive Income with Books on Amazon Cashierless Amazon Go Stores to Open in Chicago and San Francisco Want More Customers? Get Quality Referrals From Existing Customers. Competing with Amazon in SEO How Amazon Uses Big Data to Generate Billions 16 Incredible Amazon Prime Facts and Stats Amazon Is Laying Off ‘Several Hundred’ Employees 3 Branding Secrets for Ecommerce Success on Amazon

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Why the Mission Statement and Business Plan for a #CannabisBusiness Are Unique

Find out what special considerations you must take into account when creating a mission statement and business plan for your cannabis business. May 23, 2018 7 min read The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound This article is part of Entrepreneur’s series on How to Start a Cannabis Business. We seek to promote financial inclusion through cannabis. In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including questions you should ask yourself before jumping in, where to find funding and factors that could determine your success. If, after considering all of these elements, you’ve decided you want to start a cannabis business, you’ll need to come up with a few more things to get your business actually funded and set up.   […]

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After Crying ‘in a Fetal Position’ Upon the Sale of Her Last Company, This Entrepreneur Keeps Her New Venture Separate From Her Identity

Blindsided by emotion when she gave up her business and broke up her team, Christiane Lemieux learned a valuable lesson about personal distance. May 23, 2018 4 min read In the Women Entrepreneur Series My Worst Moment, female founders look back on the most difficult, gut-wrenching, almost-made-them-give-up experience they’ve had while building their business—and how they recovered. On paper, Christiane Lemieux has had a series of successes. In 2013, she sold her first company, DwellStudio, an online home decor company, to Wayfair, an ecommerce giant selling home goods and furnishings. But the day after it was finalized, she woke up devastated, wondering what she had done. She not only had to give up her baby, but she had to dissolve her team. Lemieux tells Women Entrepreneur what she’s learned from this emotional experience that helped her dry her tears, leave her executive creative director role at Wayfair, raise $1.5 million […]

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9 Inspiring Quotes from the 27-Year-Old Billionaire and Snap Co-Founder Evan Spiegel

While Snapchat might have lost its mojo, Evan Spiegel sure didn’t. May 23, 2018 3 min read Snap Inc. co-founder and one of the youngest billionaires of the decade Evan Spiegel has plenty of wisdom to share with the rest of the world. Related: 50 Inspirational Quotes to Motivate You While studying at Stanford in 2011, Spiegel developed Snapchat with his co-founders Bobby Murphy and Reggie Brown. The groundbreaking tech shook up the social media world, offering a fun, new way for people to send and receive disappearing photos and videos. While the platform has since gone public and its technology mimicked by other major social media channels like Facebook and Instagram, it still remains a popular social sharing app with Spiegel as its co-founder and CEO. Related: 10 Inspirational Quotes from Successful Actress-Turned-Entrepreneur Jessica Alba And thanks to this success, Spiegel has topped the list for some of today’s most successful and wealthiest […]

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How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them. According to a recent study from the Content Marketing Institute, 73% of marketers say their top priority is to create more engaging content. And 55% of these content creators are prioritizing visual content. If you haven’t been using images to enhance your content, you should consider starting with some infographics. Even if you have included pictures in some of your old content, you can take this strategy to the next level by building custom infographics. That’s because infographics are a combination of text and images. Research shows people follow directions 323% better if the directions include both text and […]

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How One Provocative LinkedIn Post Can Transform Your Career

Your opinion could be your most powerful tool. May 22, 2018 9 min read “What if this plane goes down?” Marcus A. Murphy sat down in his seat, anticipating a relaxing, yet productive flight on his way to San Francisco. Suddenly, the conversation in the row before him invaded his consciousness, and he couldn’t help but overhear the dialogue … “Hey, what’s your name? Where are you going? What do you do for a living?” Murphy cringed as he quickly realized the context of the “conversation” and recognized the tragedy taking place. Before their impending flight, Murphy overhead the “Middle-Seat Man” trying to sell life insurance to the “Window-Seat Man,” who was in captivity for the duration of the flight. “Are your kids going to college soon?” said the Middle-Seat Man. “I mean, have you taken care of your family’s future? What if this plane goes down?” Related: These 10 LinkedIn Tips Will […]

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4 Vital Elements of an Appealing Offer

If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer: What you’ve got What it’s going to do for them What you’re looking for in return Sounds simple, and it is. There’s just one problem. Too often, we get caught up in how much our prospect should want what we’re feeding them. And then we get surprised when they respond like a toddler faced with a bowl full of broccoli ice cream. When my son was a baby, I got a very good piece of advice about feeding kids. As a parent, it’s your job to put something on the table that’s reasonably nutritious, that tastes good, and that’s appropriate to the context. (Your so-spicy-it-could-strip-paint vindaloo may be the best on the planet, but it might not be realistic to expect your two-year-old […]

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Do You Think Linking Building Is NOT the Future? – Part 2

Welcome to Part 2 of our series and we’ll be discussing the last to elements which are shifting Google’s algorithm away from the importance of just backlinks. In the first part, I discussed how manipulative practices are making it hard for websites to simply rank from backlinks. We explored suck factors like how social media is becoming to play more of an important role. We also discussed how we can’t eliminate link building, but it must be more authoritative and relevant for it to have an IMPACT on your rankings. In this part, we’ll be discussing how bounce rate, load speed and actual time on site will influence your search rankings going forward. With all these changes being made I personally think backlinks will NOT be as important as they once were in ranking websites. I highly recommend you start considering these factors going forward so you can make the […]

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Daymond John Is on a Mission to Help Heroes

The Shark has teamed up with Bob Evans Farms to provide much-needed cash and advice to veteran entrepreneurs. May 22, 2018 3 min read If you are veteran who owns a business, ask yourself this: Would I like a $25,000 grant, a trip to New York City and a face-to-face mentoring session with Daymond “The People’s Shark” John? If you answered yes, read on. Bob Evans Farms has launched their second-annual Heroes to CEOs program, which will award three veteran-owned businesses all of the above. Get your application here.  Registration is open May 22 through June 27, 2018. Related: 12 Daymond John Quotes to Help You Achieve Greatness Daymond swung by Entrepreneur’s office in New York City to discuss the program and why it means so much for him to be part of it. Read this excerpt from the interview, and listen to the entire conversation on an upcoming episode of  Entrepreneur’s How Success Happens podcast. Why […]

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How Comedian Kevin Hart Is Building a Brand That Will Outlive His Fame

He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin Hart is often in his office, running a far more ambitious comedy machine. May 22, 2018 19 min read This story appears in the June 2018 issue of Entrepreneur. Subscribe » Considering how proud Kevin Hart is of the headquarters of his company, you’d think the place would be downright palatial. But it’s not. It’s simple, almost austere. It’s a series of small offices, a reception area and a conference room, and it takes up a floor of a non­descript building in downtown Encino, Calif., on Ventura Boulevard, across from a Korean BBQ joint. The rooms are sparsely furnished. There are a lot of photos and posters of Hart, of course, but otherwise there is no expensive art, no designer tchotchkes on the credenzas, no tasteful floor coverings that could fund a motion picture production. Related: The […]

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The MozCon 2018 Final Agenda

MozCon 2018 is just around the corner — just over six weeks away — and we’re excited to share the final agenda with you today. There are some familiar faces, and some who’ll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. We’re also thrilled to announce this year’s winning pitches for our six MozCon Community Speaker slots! If you’re not familiar, each year we hold several shorter speaking slots, asking you all to submit your best pitches for what you’d like to teach everyone at MozCon. The winners — all members of the Moz Community — are invited to the conference alongside all our other speakers, and are always some of the most impressive folks on the stage. Check […]

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The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business. Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date. I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these […]

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5 Ways How to Use ‘Urgency’ When You Want to Inspire Conversions

Countdown timers and exit intent technology are just two of five ways to prompt customers to take the leap. Right. Now. May 22, 2018 5 min read Every website owner’s dream is to speed up the process of getting people to convert. If you’re one of those website owners, you’re probably already trying to get people right now to take action, whether that be to subscribe to a newsletter or make an online purchase. Related: 7 Easy Ways to Win More Conversions on Social Media Though visitors hardly go to a website, immediately see what they want, then just as immediately make a purchase — every single time — you can nudge this process along by creating a sense of urgency to get those visitors to convert. And, it just so happens there are a number of ways to do that: 1. Run limited-time sales. If people come to your website and see a […]

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The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of your ecommerce website. Learn how to design a homepage that converts. This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips. It doesn’t matter whether you’re building a new website or making changes to your existing one. Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to […]

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How and Where to Get Startup Business Loans

Use small business startup loans to jump-start your business. May 22, 2018 8 min read This story originally appeared on GOBankingRates If you have a talent or an idea and want to turn it into a business, you’ll most likely need to secure a loan to get started. Combining traditional and alternative lending is the best way to obtain the funds needed to turn your dream into a reality. Read on to discover where to look for startup loans and how to secure the business loans to get your company up and running in no time. Related: 3 Must-Know Tips from Real Estate Insiders Where to get startup loans According to the Small Business Administration (SBA), there are 29.6 million small businesses within the U.S. It says small businesses make up 99.9 percent of all businesses within the country. By starting a small business, you might be contributing positively to the economy. Here are […]

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How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook. It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform. But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering. There is a common misconception that getting people to follow you on Facebook is a costly investment. Just because some brands are spending money on Facebook ads doesn’t mean […]

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Starbucks Beats Tech at Mobile Payments and the Obamas Have a New Gig! 3 Things to Know Today.

Stay in the know in 60 seconds. May 22, 2018 1 min read Who has the most mobile payment users — Apple? Google? Nope, it’s Starbucks. According to eMarketer, 23.4 million people will have made an in-store mobile payment at Starbucks by the end of 2018. Former President Barack Obama and Former First Lady Michelle Obama have new job titles — TV and film producer. The former first couple signed a multiyear deal with Netflix to produce “scripted series, unscripted series, docu-series, documentaries and features.” And a coalition of privacy and anti-monopoly groups have called on the FTC to break up Facebook by spinning off Instagram, Messenger and WhatsApp. The groups also want stronger privacy rules and the ability to transfer information and communications between social media networks. Watch the previous 3 Things video: Can Zuck Outdo Harry and Meghan’s Royal Wedding? 3 Things to Know Today. Read_more Related posts: 5 […]

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How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list. It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis. Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions. What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%: If you have been in business for a while but […]

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This Former Wall Streeter Turned Down $2M and Pays Herself Less Than Her Interns So She Can Build Her Company on Her Terms

Kimberley Ho is a former Wall Street investor who launched her own direct-to-consumer family skincare company, Evereden. May 22, 2018 3 min read Brought to you by Business Insider By Zoë Bernard Kimberley Ho is building a skincare company that she hopes will someday be just as ubiquitous as Johnson & Johnson. To do so, she’s thinking longterm. Ask the CEO what her primary goal for her organic, family-focused skincare line is, and she’ll answer without skipping a beat, “To be here in 100 years.”  Ho’s company, Evereden, is a skincare line that’s almost entirely self-funded by Ho and her husband, who both worked in Wall Street’s investing scene. Ho says that their knowledge of investing led them to turn down $2 million in unsolicited offers from venture capitalists.  Related: How I Rebooted My Career After Getting Fired — Twice “There’s no such thing as a free lunch,” said Ho. “With VC funding, […]

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