The Best Ways to Deal with a Financial Emergency As an Entrepreneur

Take heart, knowing that Tesla, Apple and FedEx have also been there — and survived. April 19, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Financial emergencies have the potential to ruin your business if you aren’t careful. Though the failure rate for startups is often exaggerated, it’s still relatively high: 20 percent of businesses fail within the first year, and about half of U.S. businesses fail within five years, according to data from the Bureau of Labor Statistics. Related: Re­inventing Yourself: Life After a Business Failure Most of these failures are the result of a complex sequence of factors, as startup entrepreneurs explained in their business post-mortems. Those factors include a lack of market need, an inappropriate team or heavy competition. Then there’s running out of cash, the second-most-cited factor in these post-mortems — with 29 percent of companies having claimed to experience it before failing. An unexpected expense […]

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Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday

The lessons Rand has learned from building and growing Moz are almost old enough to drive. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Back in February, I left the company full-time. I’m still the Chairman of the Board and contribute in some ways, including an occasional Whiteboard Friday here and there. But what I wanted to do as part of this book that I’ve […]

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The Secret to Employee Happiness — Revealed

Make your office a place employees enjoy going to each day. And, yes, this is easier than it sounds. April 19, 2018 6 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. People often confuse happiness and wellness as being one and the same. But while both are essential to the employee experience, they’re far from synonymous. Rather, employee happiness is a wellness factor: By focusing on happiness just as they would physical and mental health, employers have the power to enhance well-being initiatives. Related: 7 Tips to Increase Employee Happiness and Productivity Still, as good as that may sound, the question still remains: Exactly how do you encourage employee happiness? Happiness, after all, is a vague goal; but it’s a goal that can be achieved when leaders attend […]

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Michael Phelps Even Brushes His Teeth Better Than You Do

The Olympic superstar is passionate about conserving the stuff he earned all those medals swimming around in. April 19, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Did you know that if you leave the faucet running while you brush your teeth, you waste about 64 glasses of water? (If you answered yes to that question, please don’t tell my son Gus or he will use that as an excuse to never brush his teeth — or take a shower — again. And trust me, that’s not good for anybody’s environment.) I learned about the unwitting harm our collective quest to have fresh breath can have to our planet from a man who knows a thing or two about water: Michael Phelps, that guy who won a record-setting 23 Olympic gold […]

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22 Weird Things We’ve Learned About Jeff Bezos

The Amazon founder has come a long way. April 19, 2018 8 min read In 1994, the then 30-year-old Jeff Bezos left behind a six-figure gig on Wall Street as the youngest ever senior vice president at investment banking firm D.E. Shaw & Co. to start Amazon in Seattle. Now, he’s perennially in competition to be the richest man in the world and briefly outpaced Bill Gates to hold the top spot of that list at the end of the July 2017, thanks to a boost in Amazon stock. Related: 5 Fun Facts About Jeff Bezos’s New D.C. Home The Amazon co-founder and CEO is also a fan of outer space and started Blue Origin to explore it. Bezos isn’t afraid to try new things, like when he bought The Washington Post back in 2013. To get more insights into the man, read on for 22 weird facts about Jeff Bezos. Related: Jeff […]

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Honour The Opt-out

Gareth Mountain from Olico, explains how PoPI will effect companies undertaking any form of direct marketing, and why it’s important to honour the consumers’ right to opt out of the marketing process. Read_more Related posts: How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO 25 Business Plan Tips From Professionals Branding Boot Camp: The Final Result Use This Mindset to Help Everyone in Your Network Succeed To PPC or Not to PPC How to Transition From the Corporate World to Entrepreneurship as a Working Woman Women Can Use These Simple Strategies to Save Enough for Retirement 23 Crazy Facts You Should Know About Chick-fil-A

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4 Powerful Ways to Prevent Burnout

Burnout is not a badge of honor — it’s a problem. April 19, 2018 5 min read This story originally appeared on Ellevate Burnout is not a badge of honor. It’s a problem, and a common one, too. According to a 2013 Harvard Medical School finding, you’ve got a 96 percent chance of feeling burned out if you’re a senior leader. So what’s causing us to feel this way? Generally, burnout is caused by a combination of external factors and personal choices. It’s defined as a physical or mental collapse due to overwork or stress, and the American Institute of Stress states that 80 percent of workers feel stress at work. Related: How to Listen to Your Intuition and Create Your Dream Life If we’re burned out, then we’re not feeling energetic. And when we feel energetic, that’s when our brain has what it needs to thrive and excel. Jeff Bezos, CEO and founder of […]

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Are You Doing Branded Content the Right Way?

In addition to guest posting on the UpCity blog, Connection Model is featured as one of the Top Software Developers in the United States. Check out their profile here. What is the first thing that comes to mind when you review the tools and tactics you use for promotion and digital marketing? Well, many might immediately think of pay-per-click (PPC) advertising, text link advertisements or banner advertisements. Others might immediately reflect upon their strengths in social media. Still, others will think of their content offerings. While all of these concepts are important, the ultimate goal of marketing is to tell a story, which is why having ‘branded’ content and doing it the right way is so vital to improving your inbound marketing strategy.  Making an Impact with Branded Content As was traditionally taught, far too many companies still focus the majority of their marketing initiatives on their product or service’s features and benefits. Those outdated strategies no longer apply. […]

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A Short Cut For Corporates To Digital Innovation: Start-ups

Charlie Stewart, co-founder and CEO of Rogerwilco shares his advice for turning to start-ups for solutions. Read_more Related posts: The Power of Innovation Why You're Probably Failing at 'Innovation' What ‘Back to the Future’ Teaches Us About Innovation If You Want to Create Space for Innovation at Your Company, This Is What You Need to Do How Do You Win the Innovation Game? Google’s ‘X’ Marks the Spot. Why Design Thinking Won’t Solve All Your Innovation Problems What My 15-Plus Years at Apple Taught Me About Building Innovation from Scratch How Your Leadership Style Could Be Stifling Innovation and Problem Solving at Your Company

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16 Incredible Amazon Prime Facts and Stats

Some of these things might convince you to join the phenomenon. April 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Amazon Prime, the ecommerce giant’s $99 annual subscription service, launched more than 12 years ago in the U.S. As of today, there are more than 100 million American Prime members. Related: 15 Weird Things We’ve Learned About Jeff Bezos Of course, it’s not only the free two-day shipping that comes along with a Prime membership that keeps customers hooked. For that $99 a year or $10.99 a month, people can enjoy TV shows and movies through Amazon Prime Video as well as free books, magazines and audiobooks through Kindle and Audible. Here are 16 incredible Amazon Prime facts and stats. Additional reporting by Nina Zipkin It launched in 2005. While Amazon Prime is hitting its peak in popularity now, expanding to countries around the world and with tens […]

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I Ran My Day Like Elon Musk Runs His — and This Is What Happened

Here’s what scheduling each five-minute chunk of my day and skipping breakfast taught me. April 19, 2018 4 min read What happens when you try to run your day like Elon Musk, but you’re neither a CEO (sorry, Mom) or a billionaire? I decided to find out by breaking up my schedule on Tuesday, April 17, into five-minute time slots à la the CEO of Tesla and SpaceX. I double-majored in theater in college, so I was planning to take on this challenge through some method acting — but since Musk has been sleeping on the Tesla factory floor and skipping showers as of late, I decided to spare my co-workers. Musk reportedly sleeps about six hours per night, wakes up around 7 a.m. and usually skips breakfast. We share the same wake-up time, but due to my inability to turn off reality show satire UnREAL the night before, I […]

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Marketing 101: What is website usability?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. Simply put, website usability is how easy, clear and intuitive it is for visitors to use your website. This is from the visitor’s perspective, not your company’s perspective. Of course, website usability isn’t so simple at all. You essentially have to read someone else’s mind, so the expected user experience matches the web experience you design. However, as 18th-century poet Robert Burns wrote, “The best-laid plans of mice and men / Go oft awry.” As I said, you’re trying to read someone else’s mind (many people, in fact). So the challenges of web usability aren’t necessarily unique to the web. These challenges are the very fundamentals of human behavior […]

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These Are The Top Content Marketing Tools

Over my entire career, I have learned so much from authority bloggers within my niche. They have the experience and have dedicated several years to this industry. Whenever I’m looking for the right tools to implement into my marketing strategy, I would research the market, but first, always see what the big players within the industry have to say. This way, I know I’m getting a credible opinion on the tool and if it can satisfy the best, then I know it’ll do the right job for me. Over the last several months, I’ve been writing extensively on content marketing and how it’s important to increase conversions and engagement. Even though I have covered a lot, I haven’t talked about tools available in the market to help you out. I decided to do research online and find out what tools or services authority bloggers are recommending. Let’s get started with […]

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Meet Jan Grobler: Serial entrepreneur, Advocate, And Job Creator

It is the authors’ sincere hope that young South-African entrepreneurs will learn from wiser business men such as Jan Grobler and co-create a vibrant and legacy driven entrepreneurial environment in our country. Read_more Related posts: Starbucks Beats Tech at Mobile Payments and the Obamas Have a New Gig! 3 Things to Know Today. Need to Negotiate? Here’s the Best Way to Advocate for Yourself for Maximum Impact. When Brands Advocate Social Causes, Authenticity Is Key How to Transform from Fan to Fanatic to Fantastic Creator Productivity vs. Creativity, the Content Creator’s Catch-22 Creator of Doomed Fyre Festival Gets 6-Year Prison Sentence How the Creator of @OverheardLA and @OverheardNewYork Turned the Act of Eavesdropping Into 2.6 Million Instagram Followers The Creator of WeRateDogs Makes Five Figures a Month By Posting Cute Canines Online. Here’s How.

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The Best Word You Can Use to Describe Your Work

The best way to test your viability is to bring your next big idea to life. April 18, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. In a previous article, I shared practical steps in getting unstuck on the journey to identify your vision. Once you’re unstuck, it’s time to hone in on your vision and the viability it has in your life. Almost a decade ago, I came across an article about ikigai (don’t worry, I’ll explain) while I was searching for new and different ways to help a few startup founders align the disruption they were bringing to the world and to their lives with their vision for their lives. It might sound hokey; I assure you it is not. It […]

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Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for your audience — without flooding their inboxes. You can sign up for the free workshop here. On Monday, Stefanie Flaxman shared (without oversharing) seven ways to make your writing personal but not self-indulgent. (Point #3 is my favorite.) On Tuesday, Brian Clark talked about why email is still the “killer app” for digital marketing … and some of the important ways that it’s changing. And on Wednesday, I reviewed the current state of chatbots, email, and how we can get our messages not just delivered, but read. (Hint: It has a lot to do with […]

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Talking About Culture Is Hard. This Unusual Method Makes It Easier.

Here’s how we use metaphor to unlock positive dialogue and change around organizational behavior. April 18, 2018 6 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. As professional designers of organizations, we know that talking about culture and organizational change is hard. Organizational dynamics are covert and seemingly invisible. One tool we use to help our clients uncover the truth and unlock change is figurative language, such as metaphors, analogies and similes. Related: How to Use Storytelling to Sell Your Brand and Vision Figurative language has the power to take dynamics that are difficult — or risky — to describe, and immediately offer an intuitive comparison. It helps move conversations from the theoretical and vague to the specific and actionable. If your organization aspires to be […]

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Trends in Agency Pricing | UpCity

“I’ve wasted so much money on agencies, marketing companies, SEO/SEM experts…” That was the lament of a small business owner I met the other day. He went on to say, “They promised me results and I never saw the payback.” As we know, that story always has two sides. Some clients enter into relationships with marketing companies without a clear sense of what they are actually buying. But, in other cases, agencies’ pricing models are not in line with the needs of business owners. Hubspot recently published an overview of the different types of agency pricing models. Each method has its advantages and disadvantages. But one thing is clear…clients have the ability to do more pricing homework than ever before and are more demanding (rightfully so) in holding their service providers accountable for outcomes and results. However you choose to price your services, here are some guidelines: Make sure the […]

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How This Living Room Side Hustle Rapidly Expanded to a Multi-Million-Dollar Business

Learn how these entrepreneurs turned their driving mission into a wealth building strategy by staying focused and cautiously expanding. April 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. The following is an extended excerpt of Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | IndieBound Cura Cannabis Solutions is one of the biggest cannabis brands in America. The company only manufactures cannabis oils and has managed to amass a 20 percent market share in Oregon, doubling its size every month between April and December of 2016 — ending the year with 20 times the revenue it had in April. Over the first three quarters of 2017, monthly sales quadrupled as well, hitting $40 million by the end of the year and earning the company a $400 million valuation. Furthermore, the company posted sales of $18 million […]

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While Retail’s Behemoths Die, These 4 Retailers Are Rising From Their Ashes

These brands offer hope to others seeking to be part of the brick-and-mortar revival. Here’s what you can learn from them. April 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. There’s no denying that 2017 was a bad year for many major retailers, with companies like Sears, Gymboree, Payless, RadioShack and Foot Locker either filing for bankruptcy or shuttering stores completely. Related: The Do’s and Don’ts for Opening and Operating a Successful Retail Store The casualties have continued into 2018: In March, Toys “R” Us announced it was in the midst of closing and selling off all of its stores in the United States. And these financial woes have not been unexpected: Years of debt, changes in consumer habits and the inability to steer traditional retail funds toward ecommerce platforms are the factors to blame, according to analysts and court filings. (Not to mention the Amazons and WalMarts of the […]

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