5 Entrepreneurs Who Built Businesses Off Their Love of Travel

What his company does: The Points Guy is a travel website covering travel and rewards tips, reviews and more. The site publishes pieces ranging from how to maximize your credit card points to travel guides for different areas. How he got his start: Kelly’s father was a consultant, and work required he travel frequently while his son was growing up. They often bonded over using the miles he stacked up to book family vacations, which sparked Kelly’s love of points and their ensuing travel possibilities. After graduating, he snagged a job at Morgan Stanley traveling half the year for recruiting — meaning he raked in hotel and airline points, earning elite status. Soon after, the financial crisis hit, and although Kelly wasn’t laid off, he saw the window for growth opportunities disappearing. But another business idea was brewing. Co-workers often came to his cubicle for help planning trips. “I was […]

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This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing. April 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m sorry to tell you this, but most people do not trust you. It has nothing to do with you as a person, or your business, values or past. The fact is, we live in a world where we wake up every single day, bombarded with messages, ideas, “opportunities,” and people trying to capture our attention. Related: Online Reviews Are the New Social Proof There’s too much white noise, which makes your job as an entrepreneur harder than ever. Because when you break business down into its simplest form, your job is to build enough trust with your audience so they feel comfortable buying from you. In the past, this was easy. All you had to do was appear on TV and they would trust you in an […]

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Why Millennials Might Be the Best Generation at Investing

The demographic best known for having unlimited information and student loan debt could be the smartest investing class yet. April 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Millennials possess some promising traits to become successful and shrewd investors. Entrepreneur Network partner Phil Town lays out a few characteristics of millennials that make them potentially terrific candidates for informed investing. Though the group can struggle from university loans, millennials exhibit certain traits that make them great candidates for placing money with great financial return.  This group’s time combating a Recession-era economy has made millennials wary of the stock market, but at the same time, their hesitance over committing their own funds creates an advantageous mindset that is cautious yet resourceful. Oftentimes, millennials will commit more research to make smarter decisions.  These young people are also more likely to look for companies that align with their values, which often lean toward companies […]

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Why Your Blog Posts Need to Be Less Like a Doodle and More Like the Mona Lisa

Quit with the blah, blah, blah. Strive to create art with your words. April 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It all starts with a few words on a screen. With a provocative question or the lost piece of a puzzle in mind, internet searchers, web visitors and prospects dive deep into the online ocean to find answers to their queries. It’s both a tough and a challenging exercise. With more than a billion websites and two million blog posts published daily, a prospective customer only scans through the headlines. If yours sounds interesting enough, they will click through and land on your website to consume the rest of your blog post. If not, they’ll jump onto other websites, like a bird searching for food, until they find content worth reading. How do you capture your prospect’s attention with your blog post, glue them […]

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5 Lessons Learned from Reviewing Top Credit Review Sites

The credit review niche is one of the most profitable for online marketers. It is also extremely competitive. The sites that thrive in this niche have invested a lot of time and resources in improving their user experience, strengthening their SEO and optimizing their landing pages. And, for the most part, the top credit card and credit repair sites on the internet today are earning thousands of dollars daily, with each and every application that is placed on their sites. Since these sites have created extraordinarily successful funnels and ad copy, they are an example that bloggers in all niches can learn from. I recently analyzed several of the most successful credit review websites. Here are some things that can easily be pointed out and implemented into nearly any review site or industry affiliate site. Easy to follow site navigation If your site is difficult to navigate, your customers will […]

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Does Your Company Image Need a Refresh? What to Do When It’s Time to Rebrand

Make sure your logo and messaging match who you are right now. April 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Rebranding your business is no small feat, but it has plenty of benefits, such as assisting with product launches, reshaping public images or refreshing a tired image. A successful rebranding campaign can breathe new life into a business and improve overall revenue. Related: After 10 Years of Unprofitability, 2 Breakthroughs Led This Entrepreneur to a $100 Million Brand Not convinced? Global consulting firm McKinsey and Company found that strong brands outperform weak brands by up to 20 percent. While many elements create a brand identity — such as company name, products and advertising, and public perception — there is one element that is quintessential to a brand: a logo design. A properly designed logo has the ability to propel your brand into the mainstream and […]

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5 Daily Steps for Succeeding at Anything

Successful people plan. Unsuccessful or mediocre people simply content themselves with hoping and wishing. April 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It seems that regardless of how well the typical American household does, as far as income goes, happiness fails to keep up. Has this happened to you? Looking back, did you notice that when you were younger, it didn’t take much for you to feel contented and happy? What separates people boils down to “software.” That’s right. People who have overcome and attained peak levels of personal success, happiness and purpose simply chose to install different software. They chose to program their minds in such a way that they are able to achieve a higher degree of success and happiness. Here are 5 daily steps that will have you reprogramming your mind toward success in anything. Related: 10 Mistakes Intelligent People Never Make Twice Step […]

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13 Smart Ways to Use Social Media for Customer Service

You and your business are likely already on all of the major social networking platforms like Twitter, Facebook, and Instagram, but are you using them to their full potential? One of the latest trends in the world of social media and business, is connecting with customers and audiences through social media to provide better customer support and services. Social media has become a huge part of nearly every company’s marketing strategy, but it’s not enough to simply share content. Today’s consumers want brands to offer efficient customer service through their social platforms. In fact, according to Social Media Today, nearly 85 percent of consumers expect a company to respond to social media inquiries within 24 hours, and 72 percent expect answers within an hour when they reach out on Twitter. To best serve your customers, it’s important to meet them where they are and give them the care and attention […]

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How Barbara Corcoran Turned $1,000 into an Empire

I genuinely wish Barbara Corcoran would run for President. Not because she’s rich. Not because she has any kind of political experience (she doesn’t). But because of her humility and wisdom. Barbara Corcoran did not grow up rich. She lived in a two-bedroom apartment with ten siblings. She struggled through school due to her undiagnosed dyslexia and was often considered the “dumb kid” in school. She worked 22 different jobs before she became rich. It wasn’t until she met a guy in real estate that her life began to change. 1. Where Is Barbara Corcoran Now? Now, everybody knows Barbara Corcoran for Shark Tank, a TV show where entrants get to compete for the attention of investors. Corcoran is one of those investors. Her years of experience in real estate gave her a keen eye to suss out the best investment opportunities and shy away from bad deals. She’s the […]

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I’ve Gone From Entrepreneur to the Corporate World and Back Again. This Is What It Takes to Lead a Company.

These are the critical success factors every CEO should consider. April 13, 2018 7 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. When I was a kid growing up in New Jersey, I had the idea of being an accountant firmly ingrained in my mind. I knew that accounting was a foundational element of business and working in that world would lead to fast success. After my first year of auditing public companies, I became frustrated by not being able to make a bigger difference. Shortly after, I transferred into the Price Waterhouse management consulting group in 1993 and began working on developing new ways to secure internet connected systems. In 1997, I moved to Ernst & Young, and by the time I was 27, […]

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SPI 313: Building a Strong and Healthy Brand with Michelle Tam from Nom Nom Paleo

Today’s guest is the author of two of my favorite books, and they’re not entrepreneurial books, they’re actually cookbooks! Her name is Michelle Tam, the author and creator of Nom Nom Paleo. She’s here to talk about her story and the strategies she’s used to launch her products, books, and merchandise. You might have seen her books at Whole Foods. Today we’re talking about how Michelle grew her business, but also how she’s able to balance her business with family life, even incorporating her family into her business in really unique ways. I really look up to her for that—as you know I’m a family man and always looking for new ways to get my family involved in what I do. This episode is full of great tactics if you’re thinking of launching a business or a product of your own. Michelle’s story really is a classic online business story, […]

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Top 25 Digital Marketing Articles – Week of 04/13/18

This week’s roundup, includes tips to convert your Social Media followers into customers, create an effective social CRM strategy, and improve the Conversion rate of your blog. Learn how to find the right UX or UI Designer to make your digital presence a success, and increase your Email Marketing response rate. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jen Kelly highlights how Content Marketing can help marketers to achieve better rankings and improve conversion rate. Maria Mora discusses how Content Marketing strategies such as developing a brand story and building a strong presence on social media can increase and ROI. John Locke emphasizes the need for creating more Content, to increase organic traffic and improve your rankings. Learn how to evolve your brand communication strategically to revamp the Content Marketing campaigns of your brand, from Mat Zucker’s blog. Conversion Optimization: Follow […]

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How to Make the Most of the Talent on Your Team

Personalities that get along and complement each other create a more productive and healthier work environment. April 13, 2018 9 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. If you’re a business owner looking to hire more talent, you have two options. The first is to hire the best candidates available in the talent pool. The other is to take those diamonds in the rough who are already in your organization and make them shine. Personally, I’m a fan of the second option. That’s because you may already have skilled workers in your pipeline, which means you don’t have to compete with other organizations. Additionally, tenure is an appreciating asset, and the cost of turnover is two times an existing employee’s salary. But how can you […]

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Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales. Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes. Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something. That’s why I created this guide. I want to show […]

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5 Things You Should Do to Make it Into the Local Pack

In addition to guest posting on the UpCity blog, Thrive is featured as one of the Top SEO Agencies in the United States. Check out their profile here. When you’re a local business, getting found in Google for local searches is essential. If you’re a restaurant in Seattle for instance, you’ve got to show up for “Seattle restaurants” searches, or those patrons will go somewhere else. These local searches bring up a map with three local results called the “Local Pack.” These spots in search are coveted because of the amount of visibility you’ll get if you’re ranked there. So, what can you do to get listed in one of these top spots? Here are five things you can do to work on grabbing a spot in the Local Pack. Constantly Update Your Google My Business Listing First, you need to get your Google My Business listing as filled out as possible. Fill out every piece of […]

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I Once Had 5 Jobs in One Year. Here’s How I Finally Found Career Success.

April 12, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When moving through a career trajectory, finding the right position is half the battle.  Considering the overall journey and the challenges along the way is part of how Entrepreneur Network partner Eric Siu achieved his success. Many young professionals unintentionally look at others’ success without examining the path it took for them to get there. By keeping an eye on the right opportunities, Siu found success even after switching through multiple positions in his early 20s. Focus eventually helped Siu nail down a promising job, which would bring him more fulfillment than a temporary fit, but he remembers his family berating him about his seeming indecision, as well as seeing friends on social media showing off new career milestones.  Siu’s ability to relish the journey and overcome struggles along the way helped him stay on an upwardly mobile path. He emphasizes […]

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How To Format Your Content to Increase Engagement

With so much content being published online, it’s important you find a way to quickly attract your readers to your content. This means you need to know the fundamentals of content writing so it resonates with readers right away. Much of this doesn’t have to be done by changing your whole website around because what I’ve noticed is a few formatting tricks will ensure you can accomplish this. I was reading this awesome article by Neil Patel and it provided formatting tricks that I wasn’t aware of. I want to compress the article and provide them below. Let’s get started… The Space and Width Here’s something very interesting and if you’re a serious blogger, then you know how readers like to find content quickly. They hate going back to search for information when skimming through so it’s important for value to be visible. For example, when I’m reading through a […]

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Why You Should Hire Team Members the Way NFL Teams Draft Players

Focusing on talent over fit can undermine your organization’s success. April 12, 2018 5 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. Developing a values-based team is no easy feat. For most companies, this task comes down to one simple question: “How do you hire?” Related: How to Spot a Liar in an Interview — and What to Do About It In my experience, you can master this task by observing how the most successful NFL teams approach the pre-draft process. More than a few NFL prospects were asked unusual questions by teams at the NFL Combine this year, as they are every year. In fact, certain draftees are even secretly followed by private investigators. Why? Before they invest, teams want to make sure that […]

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The 4 Best Tweets About Mark Zuckerberg’s Congressional Testimony: Which Is Your Favorite?

Facebook CEO Mark Zuckerberg’s trip to Congress held massive implications for the future of social media … and plenty of comedic opportunity. April 12, 2018 3 min read When Mark Zuckerberg came to Congress to testify before the Senate and House of Representatives, it seemed like all of America stopped to take note. It had been three years since Cambridge Analytica used stolen Facebook data, two years since Zuckerberg dismissed the idea that Facebook had swayed the election and just one year after the company admitted that tens of millions of people had been served fake ads during the 2016 presidential election. The future of Facebook and social media in general could be impacted by Zuckerberg’s testimony.  Many of the people wanted answers to important questions, like whether Congress would decide to create regulations, protecting data and potentially making it more difficult for Facebook to serve targeted ads. Others couldn’t help […]

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How to Increase Your Chances of Getting Links Over Time

Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I’m not Rand. I’m Paddy Moogan. I’m the cofounder of Aira. We’re an agency in the UK, focusing on SEO, link building, and content marketing. You may have seen me write on the Moz Blog before, usually about link building. You may have read my link building book. If you have, thank you. Today, I’m going to talk about link building again. It’s a […]

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