Comedian and YouTube Star Grace Helbig Shares Why She Loves Tina Fey, Dealing With the Haters and When to Leave

The comedian, YouTube personality, actress, producer and ‘New York Times’ bestselling author gets real with us in a candid conversation about her journey. July 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Editor’s note: Builders Series features no-holds-barred in-depth interviews with female leaders in different industries to give you insight into what successful women have done to push through feeling stuck, frustrated and uncreative in order to build incredible brands and businesses. Grace Helbig is a comedian, YouTube personality, actress, producer and New York Times bestselling author. She is one busy lady, which is why I was thrilled that she took the time to sit down with me at last year’s Cannes Lions festival to discuss everything that she’s built. I feel like “real” and “down-to-earth” are descriptors that we throw around when it comes to celebrities, but it comes across in everything that Grace does — and it […]

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What Successful People Do Differently – Part 2

Welcome to Part 2 of my series and I’ll be continuing to look at the extreme characteristics of highly successful people. These people are NOT from another planet, nor do I consider them smarter, however, they do work much harder at what they want to achieve. Anyway, with that said, I’d like to go over a few more things you can implement into your work habits to make you more successful going forward. This, again, is Part 2 and I encourage all of you to read Part 1 before going any further. Let’s get started. -26.204102828.047305100000017 DAILY Improvements Successful people know that a combination of improvements is the recipe to achieve your desired results. They also know this takes time and are willing to work at it every day until they achieve their desired results. Others simply don’t want to put the day-to-day effort into making small improvements, leading to […]

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Embrace Your Uniqueness and Customers Will Follow, Says This Luxury Travel Entrepreneur

How the team at Glamping Hub attracted worldwide visitors to their high-end outdoor accommodations platform. July 20, 2018 4 min read In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what’s your business? My name is Ruben Martinez, co-founder of Glamping Hub, the world’s leading platform for unique outdoor accommodations across the globe. [Glamping is camping with a splash of glamour: resort-style amenities, fine cuisine, etc.] We offer glamping experiences in safari tents, shepherd huts, wagons, bell tents, and activities like hiking, kayaking, river rafting, horseback riding, rock climbing and so on.  What inspired you to launch it?  In 2014, the trends in travel were changing. People were still going to hotels and theme parks, but an important group with purchasing power — millennials and baby boomers — were […]

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The 5 Challenges That Slow Down Feature Release Cycles (and How You Can Avoid Them)

I’ve seen my fair share of product launches fall flat. Here’s how you can avoid that fate. July 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Product and feature releases rarely go as planned. But when Apple unveils a new iPhone, or Google releases a new feature in Gmail, those launches appear to be seamless and to generate peak excitement and interest. So, what are these powerhouse companies doing that you’re not? Related: 8 Steps for the Perfect Product Launch As the owner of multiple companies, I’ve seen my fair share of product launches fall flat. But each time we’ve made mistakes, we’ve learned from them. And that has made our next product release much stronger. If you’re still struggling to right some of your feature-release wrongs, don’t worry. I’ve been there and am here to help you get back on track. Here are the top […]

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How the Fear of Failure Can Bring You to New Heights — According to Your Brain

Here’s how to change your mind about failure. And learn to enjoy it. July 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. People with entrepreneurial mindsets cannot help but see the impossible solution at the next possible supernova. We laser-focus on differentiated innovation, often losing hours and friends in the process. We also sometimes lose our mojo and the ability to cope with the anxiety entrepreneurs often feel during times of failure and stagnation. While some forms of anxiety require the help of medical professionals, entrepreneurs can learn to enjoy and even benefit from flops or even catastrophic attempts at innovation by knowing which levers to pull to change how they view and experience failure. Get to know your neurons. Our brains contain 1 billion neurons that ignite each of our five senses. Neurons learn from the past to create the present. Someone with entrepreneurial tendencies, you […]

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When It Comes to Harassment, Workplace Silence Doesn’t Mean Everything Is OK

You’ll only know with a high degree of confidence that everything’s good at your company if you measure and listen to employee perceptions. July 20, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In the last year, the #MeToo and #TimesUp movements have helped give a strong voice and support to those who’ve suffered sexual assault, harassment and bullying in workplaces at the hands of (usually white) men in power. Related: Is ‘That’ Sexual Harassment? How to Tell, Using ‘Cooper’s 6 Levels.’ Last October, the “silence breakers” were recognized as Time magazine’s “Person of the Year.”   And just this week, 141 “sister survivors” stood on stage, representing more than 330 sexually abused gymnasts, after receiving the Arthur Ashe Courage Award at the ESPYs. Workplace trauma like sexual assaults, harassment and bullyings occur far too frequently in workplaces around the globe. A 2018 study on sexual harassment and assault found that 81 […]

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Looking for a Lucrative Side Hustle? Try Investing.

Investing is one second job that allows both freedom and, possibly, great return. July 20, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Phil Town breaks down the benefits of taking on a second job in investing.  Investing as a second job affords ample freedom and is perceived as relatively low-commitment, as well as being a job where your boss is not constantly looking over your shoulder. Similar to other side jobs, the more you put into investing, the more return and difference you will see out your of side job.  To build up your skills and preparedness to invest, Town recommends the simple practice of learning to invest. An educated investor is someone who can master one basic practice: knowing when there is an edge. In most cases, that means spotting instances of fear or greed that can take over the […]

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5 Podcasts That Are a Must for a Productive Workday

Podcasts are the new pop music. July 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own.   In the Women Entrepreneur Series Up Your Game, we scope out the best products, apps and services to help make it easier to take your game to the next level.    If you’re getting tired of you’re daily playlist, and the radio isn’t cutting it either, podcasts are a great way to wake you up and keep you entertained on a long — and sometimes stressful —  commute to work. They’ll distract you from all the traffic and keep your road (or subway) rage in check. But they can do more than just make your morning travel more enjoyable; they can get your brain juices flowing, too. Here are five podcasts to listen to on your commute to prep you for a productive work day and give your brain a […]

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Top 25 Digital Marketing Articles – Week of 07/20/18

This week’s roundup includes tips to create effective Email subject lines, promote your brand consistently on Social Media, and optimize new websites from an SEO standpoint. Learn how to increase Conversions from landing pages, and improve your Mobile page load time. We’ve covered all of this news and, much more, below! From the UpCity Blog: Tune into one of these top 20 Web Design podcasts for industry tips, news, and creative inspiration. Peter Horton shares a quick guide to understanding the Video Production process. Jordan Satary discusses the 3 strategies to jump start your Video Marketing efforts. Hope Horner goes over how to determine what type of Video is best for your brand. Content Marketing: Ana Gotter emphasizes the need for setting up KPIs, optimizing Content and measuring performance, to create an effective Content Marketing strategy. Follow the valuable tips from Jessica Holmes to enhance your Content Marketing efforts. Ryan Kh lists the […]

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The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed. July 20, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. It’s happened to all of us, and no one likes it. You visit a banking site to research home refinancing options. Later, you receive an email from that bank about credit card rates. You browse men’s golf shoes on a retail site and then receive an email about a sale in women’s bathing suits. It just doesn’t make sense. Email is such a powerful channel for engagement that companies across industries continue sending more and more of it. The problem is when the content of the email is irrelevant, or there’s just too much of it: It turns people off. To leverage the best one-on-one engagement channel they have, companies need to understand the right and wrong ways to do email. […]

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A Quick Guide to Understanding the Video Production Process

In addition to guest posting on the UpCity blog, Telideo is featured as one of the Top Video Production Companies in the United States. Check out their profile here. Investing in video marketing can be extremely rewarding, but at the same time it can be a costly, time consuming and risky investment. Especially if it’s your first video project and you’re depending on outside help to produce your content. We’ve found that the key to helping content marketers minimize those risks is to have a basic understanding of the video production process. Having a general understanding of the process behind what it takes to produce video content will help you and the production company you end up working with establish a stronger dialogue, help ensure a smooth production process and ultimately lead to better content being produced. Video Production 101 When it comes to creating video content, the video production process can be broken down […]

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17 Growth Hacks to Help Your Startup Scale Faster

Startups are everywhere on the internet today. It doesn’t matter if your expertise, service, or focus is on technology, business, social media, content creation or even applications — this space is extremely saturated! Everyone has ideas, but only those who know how to implement them and turn their efforts into actions will see real results. Just like it’s easy for anyone to start a website or blog, it’s not so easy to get real traffic and make money. The same is true for starting any type of business online. It’s all fun and games in the beginning, as you are likely starting from zero… but how long can this immediate growth last? Rapid startup growth is a common goal for many business owners, but it’s one that is tricky to achieve. You need the right marketing tactics, customer support and operational infrastructure — and you need the resources to sustain […]

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How Kylie Jenner Built One of the Fastest-Growing Beauty Brands Ever

It took less than two years for Kylie Cosmetics to reach an estimated $630 million in sales. July 20, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Excerpted from Growth IQ: Get Smarter About The Choices That Will Make Or Break Your Business by Tiffani Bova with permission of Portfolio, an imprint  of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tiffani Bova, 2018. The traditional makeup market was down 1.3 percent in 2016. But independent brands were up 42.7 percent. The growth of these smaller independent brands is a direct reflection of a change in market context, consumer tastes and buyer demographics. Case in point … One of the most successful recent examples of a company executing a highly targeted and effective product expansion growth strategy is Kylie Jenner, best known as being the youngest of the Kardashian-Jenner empire. Related: This Former Marketing Student Turned Her Knack for […]

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What Type of Video Is Best for Your Brand?

In addition to guest posting on the UpCity blog, Lemonlight is featured as one of the Top Video Production Companies in the United States. Check out their profile here. How many videos have you watched today? Chances are you’ve watched more than you can count. That’s because video is one of the most engaging types of content and it’s prioritized by just about every social media platform. By 2021, video will make up 82 percent of all IP traffic. That’s huge! And that means if your company hasn’t started creating video content, you’re probably not reaching your target audience efficiently or effectively. But if you’re new to video marketing, how do you know where to start? Don’t worry, we’ve got a couple tools that can help you figure out what type of video content you need and how that content can help you communicate with your target audience. Attract If your goal is to attract […]

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6 Easy Life Hacks That Immediately Boost Your Energy

Right now is when you can start making smarter choices about what you eat and how you care for yourself. July 20, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. “I just need more energy doc. What can you give me?” With tiredness becoming more prevalent in today’s society, this is becoming one of the most common questions I hear in my practice. Many people feel tired without really understanding why, and often believe there must be an underlying medical cause. Sometimes, there may be, but most of the time, the answer is much more simple. Related: 6 Foolproof Ways to Start Every Workday Feeling Refreshed According to the UK Royal College Of Psychiatrists, it is now thought that 1 in 5 people feel unusually tired and 1 in 10 have prolonged fatigue. With additional concerns around health and safety, fatigue is now recognized as a workplace […]

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The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing. Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there. That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about. These strategies aren’t limited to blog posts. They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to […]

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3 Strategies to Jump Start Your Video Marketing Efforts

In addition to guest posting on the UpCity blog, SHUFE Media is featured as one of the Top Video Production Companies in Atlanta. Check out their profile here. Video content marketing has taken the digital marketing landscape over by storm. According to Hubspot, 81% of businesses use video as a marketing tool. 99% of those who already do use video, say they’ll continue to do so in 2018, and 65% of those who don’t currently use video, say they plan to start in 2018. If you are late to the video content marketing party or are trying to learn how to create video content, I’ll catch you up. Video content marketing is one of the best ways to connect with your audience. No other media allows your customers to see as many aspects of your personality at once, and no other form of media distribution creates as strong of a psychological connection to the consumer. If […]

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10 Pieces of Advice I Wish Every Woman Could Hear

After 15 years in the tech industry, I’ve learned many things the hard way. July 19, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. There are plenty of things I wish I knew when I started working in tech 15 years ago. Jumping into any new role or working in a new industry that you’re not always familiar with can feel overwhelming and even intimidating. Related: The Woman CEO Who Changed My Life — and the Lessons She Taught Me About Business Success Throughout my career, first with PayPal, then eBay, and now Facebook, I’ve learned many things the hard way that helped get me to where I am today. I’m sharing these lessons with the hope that they may help you in your career. 1. Confidence is a gift you give yourself. One of the things I struggle with the most is mentoring people who lack […]

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How to Get to the Bottom of Why

It’s good to have goals. It’s even better to have the drive and ambition (and perseverance) to follow through on pursuing those goals. Goals can empower you with a sense of purpose, a sense of direction. You know where you want to go and it’s just the “simple” matter of figuring out how to get there. “I want to move to California,” you might tell yourself. “I want to own a million dollar mansion,” you might say. (For context, a million dollars won’t get you very far in many parts of California.) “I want to quit my job and live the dot com lifestyle,” you might exclaim. These are all valid and they are perfectly reasonable goals that you can set for yourself… but they’re ultimately empty until you can answer the question of why. Why do you want to move to California? Why do you want to own a […]

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Are You Sitting on Top of a Million-Dollar Idea?

4 lessons you can learn from a successful entrepreneur about the business ideas that may be right under your nose. July 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Sometimes we can’t see what’s right in front of us, and often, solutions to everyday problems turn out to be our ticket to a breakthrough. Consider the story of Sara Blakely. She bought a new pair of cream-colored slacks, planning to wear them to a party. But when Sara put them on and looked in the mirror, she didn’t like how her butt looked. The panty lines ruined the whole effect, and she needed to find some way to smooth them over, fast. So she cut the feet off a pair of pantyhose, put […]

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