How to Create a Website in 120 Minutes — Step-by-Step

Creating a website used to be a massive project. And expensive too. Everything had to be built by hand and businesses needed to work with an online marketing agency that would charge them tens of thousands of dollars to build the site. If you wanted a professional-looking site, that was your only option. Things have gotten a lot cheaper over the years. Now it’s possible to get a polished site for less than $100. About $10 to buy the domain, $30–60 for a good template, and $5–10/month to host it. It’ll look so good that people won’t even realize that you built it yourself. It’ll look like some high-flying marketing agency built it for you. Not only has it gotten cheaper, it’s also gotten a lot easier. I’ve broken down the 9 simple steps to create your website from scratch. You’ll easily be able to run through these steps over […]

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Ask MarketingSherpa: Internship for international student in the US

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: Hi, Daniel Burstein. I appreciate it that you are so warm-heart and nice to offer to help. Currently, I am a graduate, major in Social Media and Mobile Marketing. I want to seek a Summer Intern in the field of Marketing or Digital Marketing, either full-time or part-time. I am an International student from China. According to my current situation, do you have some advice to give me? When you are free, could you let me know your suggestions. I am so grateful to hear from you. Regards,   Dear Reader: Congratulations on your academic achievements and […]

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11 Tips for Choosing the Best Web Design Layout for Your Law Firm

In addition to guest posting on the UpCity blog, MAXBURST is featured as one of the Top Web Designers in New York Check out their profile here. You’ve done your homework on websites the same way you do your homework for a legal case. You’ve done your reading, read widely, and learned the essentials of search engine optimization and online marketing. You know that your site could be a year-round marketing powerhouse. You just don’t know how to get it there. What you may not realize is that web design layout plays a huge role in how your site performs. But it’s hard to know how to make your layout work for your firm or even where to start. That’s where we come in. Keep reading for 11 tips to choose the best web layout for your firm’s site, and how to create a layout that works for your customers and your Google ranking. 1. Think Simple […]

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Landing Page Video Errors That Are Costing You Conversions

Having a solid landing page is important to ensure you get the right conversions. Without a high conversion rate, you’ll be amazed at how much you’ll struggle to get from Point A-to-B. With that said, I’ve dedicated much of my time to finding out what works compared to what doesn’t. This means I have done enormous split testing, and have been able to figure out what really matters when it comes to building a landing page for conversions. Next, You’ll notice a huge trend in landing pages, and it is to include videos. I’ve noticed when including videos, you are automatically increasing your conversion rate by 10. People love videos because it takes very little work to pull out the value you are looking for. However, with people knowing this, I’m surprised at the amount of people who pay no attention to the videos they add to their landing pages. […]

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This Startup Raised $30 Million. Now, Its Founder Is Accused of Fraud.

This promising Mexican startup closed its doors in the middle of a corruption scandal. How does this affect the Latin American entrepreneurial ecosystem? Experts explain. February 14, 2019 10 min read This story originally appeared on Entrepreneur en Español. On Thursday, Oct. 4, 2018, a tweet that supposedly came from the employees of Mexican startup Yogome announced that its 150 workers were on the 17th floor of the iconic Torre Latinoamericana building in Mexico City being forced to sign their resignations. Hola, estamos en la torre latino piso 17, en lo que queda de #yogome, los abogados nos estan obligando a renunciar, y hay guardias que se aseguran que lo hagas para darte acceso de salida — empleados de yogome (@DeYogome) October 4, 2018 Soon after, Forbes Mexico published an article that claimed that the company closed its doors because one of its founders, Manolo Díaz, was accused of fraud. The news shook […]

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Read Amazon’s Statement on Why It Is Pulling Out of Planned HQ2 in New York City

‘For Amazon, the commitment to build a new headquarters requires positive, collaborative relationships with state and local elected officials who will be supportive over the long-term.’ February 14, 2019 2 min read Amazon released the following statement on Thursday, Feb. 14: After much thought and deliberation, we’ve decided not to move forward with our plans to build a headquarters for Amazon in Long Island City, Queens. For Amazon, the commitment to build a new headquarters requires positive, collaborative relationships with state and local elected officials who will be supportive over the long-term. While polls show that 70% of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project we and many others envisioned in Long Island […]

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Stand-Up Comedian Chris Distefano’s Journey From Physical Therapist to Professional Joke Maker

February 14, 2019 1 min read In a way, every standup comedian is an entrepreneur. Especially when starting out, comics must be their own writer, director, manager, agent and booker. Brooklyn-born Chris Distefano — who burst onto the scene on MTV’s Guy Code — has now been at it for over 10 years. His first hour-long special, Chris Distefano: Size 38 Waist, premiered in January on Comedy Central, and his weekly interstitial series, Stupid Questions with Chris Distefano, was just extended for a new batch of episodes. Additionally, he recently signed an overall deal with the network that includes a second hour-long stand-up special, an animated series and an unscripted series.  Related: How Rockabye Baby! Founder (and David Lee Roth’s Sister) Hit It Big Turning Rock Songs Into Lullabies On this episode of How Success Happens, we explore Distefano’s journey from full-time physical therapist to highly successful comedian. His secret? Credit something he’s dubbed […]

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The Secrets of Building Relationships, From People Who Make it Their Business to Find You One

Take these steps to find common ground with just about anyone. February 14, 2019 3 min read So much of business is developing and maintaining long-term relationships. When we spend the majority of our time at work with co-founders, colleagues and customers, you want to make sure that you are putting care into building that rapport. With Valentine’s Day in mind, we asked entrepreneurs in the industry of helping people find love and relationships for their best advice about making connections that go the distance. Talia Goldstein, the founder and CEO of the matchmaking company Three Day Rule, said that ultimately, the best business connections take time, energy and thought — just like your romantic relationships do. So how do you foster a good one? Related: From Judgy Co-Workers to Office Romances, Here’s How to Deal With 20 Tricky Work Situations “Help your connections, and do it because you genuinely […]

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4 Ways to Improve Your Data Hygiene – Whiteboard Friday

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We’re a digital marketing agency, based in the frozen north of Edmonton, Alberta. So today I’m going to be talking to you about data hygiene. What I mean by that is the stuff that we see every single time we start working with a new client this stuff is always messed up. Sometimes it’s one of these four things. Sometimes it’s all four, or sometimes there are […]

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How This College Dropout Created a Fast-Growing But ‘Culture-First’ Hollywood PR Agency

As founder and CEO of Metro PR, Tess Finkle has built a business that serves its clients and employees alike. February 14, 2019 7 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality — and the first steps they took to make that happen. When Tess Finkle launched her public relations business in Hollywood at the age of 21, she had no master plan. In fact, she had no plan at all — only a hunch that she could hustle her way to success and deliver results on her own better than she could at a large PR agency, like the one where she’d spent the previous two years. So, hustle she did. And, after branching out on her own, Finkle slowly built a client list, leveraged those relationships to achieve some business successes and along […]

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How You Can Master Link-Building in 2019. Big Benefits Will Result If You Do.

You. Can. Do. This. Building links can take time, but it doesn’t have to be hard. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your website to be found by more people on the web? If the answer is yes (and I’m pretty sure it is for most website owners), link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted by Moz that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors. But first, what is link-building? Related: What Google Doesn’t Want You to Hear About Link-Building for SEO Specifically, it’s the process of adding hyperlinks you’ve acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The […]

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5 Secrets to Scaling Successful Events

Ryan Long’s vision for City Summit & Gala was 16 years in the making. February 14, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the last four years, City Summit & Gala events have featured billionaire speakers like Sir Richard Branson, John Paul DeJoria, Brian Smith and Jeff Hoffman, to name a few. Some of the world’s top celebrities like Matthew McConaughey, James Cameron and Charlize Theron have also been in attendance. The goal of these events is to inspire and educate entrepreneurs and innovators alike to take their businesses and ideas to the next level. This year, for its fourth annual Oscars after-party event in February, organizers are honoring Golden Globe-winning actor Colin Farrell with the City Summit & Gala’s 2019 Inspiration Award. Image Credit: www.CitySummit.co “I’m grateful to organizations like the City Summit for highlighting professionals and providing awareness and support to entrepreneurs that want […]

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Invitations in the Video Game Industry Entrepreneurs Need to Know About

Video games are for kids and neckbeards who stream on Twitch, right? $18.4 billion says otherwise. Today, the video game industry is where innovation is happening. It’s where millions of tech enthusiasts gather in offices and garages and tinker with code, machines, parts, etc. These guys push computing technology to its limit. What’s the benefit to entrepreneurs and business owners? Tools. Productivity tools, advertising, etc. Today we’re going to talk about the video game innovations that could change the way you run your business. Let’s side-scroll onward. 1. Artificial Intelligence I remember when the cutting-edge game Deus Ex came out in 2000. I read a review of the game. It claimed the AI was so advanced that if you used a silenced weapon while standing over a ledge, the guards below would react to the shells falling from your gun. This was utter B.S. Not artificial intelligence in the slightest. […]

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Will an Ice Cream Company Based on New York City’s Serendipity Be Able to Compete Nationwide?

The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores. February 14, 2019 2 min read How much does an iconic brand name matter when competing in a crowded category? The owners of New York City’s famous Serendipity 3 — which boasts of famous customers such as Andy Warhol, Bill Clinton and Oprah Winfrey and featured heavily in a 2001 romantic comedy of the same name — will find out. Image credit: Serendipity Late last year, the owners (a group of investors purchased the restaurant and its assets in 2018) of the 65-year-old dessert establishment introduced a line of ice cream pints to New York City 7-Eleven stores. Now, the products will be rolled out nationwide. Mark Smolin, CEO of Serendipity Brands, is banking on the brand’s iconic status and “premium” ingredients to compete with the likes of Häagen-Daz and Ben […]

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Authenticity: The New Frontier of Content Marketing

In addition to guest posting on the UpCity blog, the Lorem Ipsum Co. is featured as one of the Top Content Marketing Agencies in Lake Forest. Check out their profile here. What is authenticity? With the quality of being genuine or uniquely engaging, content marketing that is authentic speaks to a deeper emotional level and goes beyond selling. Authentic content is arguably the best way to market to the next generation, which has grown weary of traditional marketing methods. You would expect to see nothing but authentic content on the web. The reality, however, is that spinning software and subpar content writers are flooding the web with rephrased, rehashed ideas and information. It is increasingly difficult to find original, insightful content from thought leaders in respective industries. That is why it is important to recognize the value of authenticity. About Authenticity and Content Marketing An interesting insight into authenticity comes from the Harvard Business Review. […]

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9 Tips for Starting a Business in a Crowded Digital Marketplace

Just because you weren’t there first, doesn’t mean you can’t do it best. February 14, 2019 11 min read Many successful entrepreneurs were inspired to start their businesses after noticing a hole in the marketplace that needed to be filled, whether it was Bill Gates creating an operating system for home computers, Pierre Omidyar starting an online auction site, or Elon Musk building a reliable electric car. But what happens when you want to jump feet first into a marketplace that’s already crowded? We spoke to the entrepreneurs behind a wide-ranging group of successful companies in some of the most competitive digital spaces — from butchers to home brands to eco-friendly cleaning products — to get their insights into what makes a business that lasts. Related: 63 Businesses to Start for Under $10,000 The common theme? Product quality is the most important way to make a splash. As Scott Tannen, CEO […]

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16 Tips to Succeed With Organic PR Outreach

Know what reporters pay attention to. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead of the client, which shows there was a direct relationship between the nomination and the PR efforts. Public relations is an essential part of marketing for any company because it brings visibility and credibility to your business. Getting featured in top-tier outlets with millions of readers per month not only boosts your website traffic, but also lets people learn about you from a neutral perspective. This can mark the difference between acceptance and failure. Related: Pitching 101: Reaching Out to the Media and Getting Them to Bite Yet, getting in the outlets is a difficult task. Knowing how to tell your story and who to tell it […]

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The 6 Best WordPress Calendar Plugins – (Winter 2019 Review)

WordPress is the most popular content management system. Period. If you have a WordPress site — which you should if your site is a content site — you know how many plugins are available on this platform. There are thousands, literally thousands. I did a search today to see how many WordPress plugins there are. The number? 54,681. It can be a bit overwhelming. With so many plugins to choose from, how can you know which ones are the best? What you do know is that you want to add a calendar feature to your website. Being able to simply add dates and times is crucial for some businesses. Not every calendar plugin is the same. Some of you will need more advanced calendar features than others. You may need a calendar to keep track of tasks — pretty basic. Or, you may need a more advanced calendar for managing events, bookings, […]

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Why Is Your Veterinarian Still Reluctant to Discuss CBD With You?

CBD is as safe and effective for pets as it is for people, but hazy regulations are a big barrier to prescribing it. February 14, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. Advocating for your pet’s health can be a real challenge. Animals instinctively hide their pain (a carry-over survivor skill from the wild), often making that initial clinical diagnosis difficult and consequently the treatment protocol too. The good news is CBD is a non-toxic, non-pharmaceutical alternative that can bring relief for many ailments that plague our pets. The bad news? Pet owners across the country eager to broach the subject of BD with their veterinarian continue to be met with silence — despite numerous trial studies and mounting anecdotal evidence demonstrating the efficacy of CBD oil to rapidly improve the conditions of pets suffering from anxiety, inflammation, seizures, and chronic pain while boosting the pet’s immune system. According to […]

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5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers

As bloggers, we’re already familiar with the most common ways to make money online. It usually comes down to the content and traffic volume on our sites – but ultimately, it’s usually a preference of affiliate marketing, Google AdSense, or selling a course or product. While affiliate marketing and Google AdSense are nice, they still only allow you to earn a small percentage of the total revenue involved. When selling your own course or product, you can take home close to 100% of the revenue. On top of that, as the name and brand behind your site, it’s quite likely that you already have more than enough content on your site to package up and create a course or membership site from it. With all of this in mind, today we are going to take a look at Kajabi, and the platform they’ve created to make selling online courses and […]

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