Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place

He’s exploring reforms that could minimize social bubbles and label bots. August 17, 2018 2 min read This story originally appeared on Engadget Twitter’s attempts to clean up its service using policies often feel like a Band-Aid on a bullet wound, and the company’s leadership finally appears to be acknowledging that fact. CEO Jack Dorsey told The Washington Post in an interview that he was exploring reforms to key parts of Twitter’s functionality to curb the spread of hate speech and fake news. As he put it, the company’s policy-driven approach to date has only been tackling “surface-level symptoms” rather than the root causes, such as the incentives Twitter provides to its users. As for those potential changes? The company is looking at features that would counter fake news and social media bubbles by displaying alternate viewpoints … including, well, the facts. Dorsey was also willing to label bots and rework basic elements such as follower count displays and the […]

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6 Things Small Businesses Should Outsource

There is a freelancer for almost every industry in the world. In this country alone, they make up about one-third of the workforce and that number is expected to increase to more than 50% in the next ten years. There are dozens of platforms online to help you find these workers. All it takes to find the right person for the job is a few clicks of your computer mouse. As an entrepreneur, you likely want to try to do everything. But with this horde of independent contractors all looking for work, why not focus your time and talents on your skill set? Which of course, is growing your business. Delegation is part of the process of owning a business and growing it. You can’t scale if you’re trying to do everything yourself. Here are 6 things that small businesses can and should outsource to make their lives easier. 1. […]

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Teenager Pleads Guilty to Hacking Apple Multiple Times

Over the course of a year he repeatedly hacked into Apple’s servers and stole around 90GB of data because he admired the company. Apple states no customers were affected by the breaches of its security. August 17, 2018 2 min read This story originally appeared on PCMag If you admire a tech company, the most common way to show that is by buying and using their products, talking about them positively and maybe even aiming to go work for them one day. However, one Australian teenager decided to show he was a big fan of Apple by repeatedly breaking into the company’s servers and stealing data. As The Guardian reports, the 16-year-old from Melbourne, who’s name can’t be shared publicly due to his age, pleaded guilty in children’s court this week to hacking Apple’s servers. He did this several times over the course of a year and managed to download around 90GB of […]

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Cities Where Millennial Entrepreneurs Are Likely to Thrive

Being originally from farm-town USA, I understand the woes of being a connection-less entrepreneur. People don’t understand your mindset. They don’t get why you don’t want to marry your high school sweetheart and take over the family business. Why would you ever leave these fields of dreams? Don’t you want to be buried here? While I went through a Country phase in high school, tractors and cow shit aren’t really my thing. I prefer mountain trails and artsy cafes. Which is why I’m a freelance writer and not a farmer. This is why the Northwest United States is now my home. I get the beauty of the Cascades and the opportunities to network all in one place. If you’re looking for a city where opportunities abound, I’ve got the goods. It may not be my city (although two PNW cities are on this list), but I guarantee that any one of […]

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The Cannabis Industry Is Going Global Without Waiting for America to Legalize

Legal cannabis market is already at least a $10 billion market now but legalization takes hold worldwide experts see a potential $80 billion global market. August 17, 2018 5 min read Brought to you by Marijuana Business Daily Hours after Constellation Brands announced its marijuana-industry-record investment of 5 billion Canadian  dollars ($3.8 billion) in Canada’s Canopy Growth, experts told cannabis entrepreneurs and investors at MJBizConINT’L in Toronto on Wednesday that global cannabis business opportunities will rapidly accelerate. The move by Constellation — which owns, distributes and markets 100 beer, wine and spirits brands, including Corona and Robert Mondavi — is likely to drive significant interest in the industry, Chris Walsh, vice president of Marijuana Business Daily, said during his opening remarks at MJBizDaily‘s first international conference. That prediction was echoed by the conference’s keynote speaker. “I’ve never seen the industry move at the velocity it’s moving today,” said keynote speaker Brendan Kennedy, CEO of Canadian medical […]

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Top 25 Digital Marketing Articles – Week of 08/17/18

This week’s roundup includes tips to increase the conversion rates of your Email Marketing campaigns, how to use Social selling to reach more customers, and ways to make your landing pages Mobile friendly. Learn how to write content for generating inbound leads and create a strong User Experience for visitors on your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Follow the valuable tips from Carla Johnson to enhance your Content Marketing efforts. Learn how to boost traffic and improve engagement by promoting Content on social media, from Uma Bhat’s blog. Epipheo draws special attention to the important aspects of a Content Marketing strategy and offers guidance to provide unique value using your Content Marketing strategy. Jacob Cass provides useful tips to help marketers increase leads and ROI with Content Marketing. Conversion Optimization: Learn how to write content for generating inbound […]

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Taking Mental Health Seriously Is How the Best Business Leaders Protect Their Teams

One in five people — including your employees — is struggling with a mental illness. August 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I live with general anxiety disorder. Two years ago, I wrote publicly about my struggle with this disorder for the first time. Some of the reactions were tough to swallow. People reached out to me to say, “I thought you had it together.” I was offended because I do have it together, probably better than those people who don’t have to fight against this problem every day. All of the success I’ve earned in my life — starting Alley, speaking on national stages and television shows, building community and entrepreneurship initiatives — happened despite my anxiety disorder. I’m not the only one. After the article was published, I also received thousands of emails from seasoned entrepreneurs who had built several companies […]

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The Top Conferences for Professionals in Finance Marketing

For those on the outside, it seems as though marketing and finance are a match made in heaven. Both industries are growth focused and deal with analytics and trend spotting as way of life. But, those that work in the industry of financial marketing know that no matter how experienced you are, excelling in the field isn’t as intuitive as it seems. It’s incredibly important for those in the finance marketing industry to stay ahead of new innovations, technologies and trends that fuel growth for financial institutions. It isn’t just about consumer behaviors, but also financial trends that can instantly spark major change. One of the best ways for financial marketers to stay relevant in their field is to attend one of the top industry conferences. These conferences provide opportunities to network with industry leaders and keep their finger on the pulse of what’s new and specific to the world […]

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Google Employees Push Back on Censored China Search Engine

They’re demanding more transparency and ethics reviews. August 17, 2018 3 min read This story originally appeared on Engadget Employees at Google are protesting the company’s work on a censored search engine for China, The New York Times reports, signing a letter that calls for more transparency and questions the move’s ethics. Reports of the search engine surfaced earlier this month, leaving many to wonder how the company could justify it after publicly pulling its Chinese search engine in 2010 due to the country’s censorship practices. The letter, which is circulating on Google’s internal communications system, has been signed by approximately 1,000 employees, according to the New York Times’s sources. “We urgently need more transparency, a seat at the table and a commitment to clear and open processes: Google employees need to know what we’re building,” the letter said. It also asked the company to let employees be a part of ethics reviews and publish ethical assessments of […]

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6 Social Influencers That Are Fueling the Growth of E-Commerce

Last year, e-commerce sales reached $2.3 trillion. While this number is jaw dropping on it’s own, if you really want to understand how relevant e-commerce is to today’s consumer culture just look at the fact that sales are expected to nearly double – reaching $4.5 trillion – by 2021. These dollar amounts represent incredible growth, and for businesses and marketers who work in the e-commerce industry, paying attention to the top influencers in the industry can help them carve out their own niche in a growing e-commerce landscape. When thinking about e-commerce influencers, it’s easy to let your mind wander off to the mega influencers with big names that seem to magically sell to a massive following on social media. We decided to take a bit of a different approach and highlight a few social influencers who are flexing their social marketing muscles for e-commerce businesses. For e-commerce operations – […]

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5 Ways Artificial Intelligence Can Improve Your Business Right Now

Machines don’t waste time. August 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Coming-of-age technology, known as artificial intelligence, is blowing a heavy wind across the world, raising dust in various spheres and generating intellectual discourse among scholars about the fate of humanity. The assertion that “robots are taking over” is a bitter pill to swallow as it creates panic among employees. The 2017 McKinsey Global Institute Report reiterates this assertion, revealing that, by 2030, a good number of people will be forced to acquire new skills because their jobs will be performed by machines. Findings from WorkMarket’s 2020 In(Sight) Report: What AI and Automation Really Mean for Work reveal that employers may not be bothered, on the contrary, if they are open to the prospects of artificial intelligence in the workplace. Seventy-eight percent of business leaders believe that 360 hours can be saved annually by […]

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From Planning an Event in Cannes to Delivering Drinks to Glossier, Watch a Day in the Life of the Woman Reinventing Wine

Jordan Salcito is the founder of Ramona, a wine beverage company turning the industry on its head. August 17, 2018 2 min read Editor’s Note: A Day in the Life is a series in which women leaders and entrepreneurs share a behind-the-scenes video diary on what it is like to be in their shoes for a day. For Jordan Salcito, it’s all about trying new things. As the founder of wine company Ramona, she is constantly coming up with innovative concepts to grow her business. From looking for new channels to engage with customers to figuring out unique ways for people to share a Ramona experience, Salcito’s experimental mindset keeps her moving full speed ahead at work — and at home. Indeed, she starts her day with a good workout, often trying a new fitness class, and ends the day bonding with her son over interactive activities. Related: A Sweet Day in the Life […]

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13 Ways to Improve Your Engagement Rates on Your Instagram Posts

Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram. Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about. Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis. Only Facebook and YouTube have more active users. For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30. This is important to recognize if you’re segmenting your target audience with generational […]

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The Latest Thing You Need to Worry About Cybercriminals Hacking? Your Voice.

The shift to voice biometrics and speech-controlled systems is raising the risk of voice cloning and subliminal attacks. August 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It may sound like science fiction, but a new threat is emerging in the world of hackers that is taking aim at the human voice. “Voice hacking” can take many forms, but in most cases it is an effort by an attacker to copy an individual’s unique “voiceprint” in order to steal his or her identity or to use hidden audio commands to target a speech-controlled system. Related: 7 Surprising Places Hackers Hide If this seems farfetched, it’s not. We’ve already seen cybersecurity researchers demonstrate some of these methods in proof-of-concept attacks, and the risk gained further priority this August at the Black Hat conference, where ethical hackers demonstrated new methods of voice “spoofing” and attacking a widely used […]

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Create and Get Started Blogging Online: Part 8 – Getting Familiar with WordPress

Now that you have installed WordPress, it’s time to get familiar with the interface. WordPress has a lot of options in the backend so it’s important to understand which ones will be vital in your blog growth. For example, you have the “Appearance” menu, which will control the customizations, and then you have “Permalinks”, which will control how your URLs are displayed. The “Plug-Ins” menu option is also very important because it controls all your plug-ins, and how your blog will function. Even though WordPress is very easy to use, it’s still important to know which items are the MOST important so you can customize your blog when you need to. Let’s jump in and explore WordPress a bit further before getting into theme customization, plugins, and marketing. Your feedback is appreciated so please let me know if I have missed anything. Appearance Menu – This is where your theme […]

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3 Things to Know Today

Stay in the know in 60 seconds. August 16, 2018 1 min read Uber has reported revenues of $2.8 billion, 63 percent higher than last year at this time. However, the company’s losses were at $891 million. Uber’s CEO, Dara Khosrowshahi, says he plans to take the company public in the second half of 2019. The former director of the North Logan City library in Utah has been found guilty of theft and forgery after he spent $89,000 of the city’s money on the mobile game, Game of War. Adam Winger used city credits to purchase Amazon, iTunes and Google Play gift cards that he then used in the game. He was sentenced to 30 days in jail. An apple pop up shop will be open starting today in New York City, but you won’t find iPhones, iPads or Macbooks there. Instead, the temporary shop will literally sell apples, courtesy of Stemlit Growers. Watch the previous 3 things video: Elon Musk’s […]

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The Young Founder of This Celebrity-Loved Activewear Company Shares Why You Should Always Trust Your Instincts

Ty Haney of Outdoor Voices says you shouldn’t let your vision get lost amid advice, even from the most trusted sources. August 16, 2018 7 min read Editor’s Note: Entrepreneur’s “20 Questions” series features both established and up-and-coming entrepreneurs and asks them a number of questions about what makes them tick, their everyday success strategies and advice for aspiring founders. Ty Haney wants you to get out of your inbox, offline and, in the parlance of her rapidly growing activewear brand Outdoor Voices, “Doing Things.” The 29-year-old CEO and founder launched her business in 2014. Haney did not always set out to be an entrepreneur. Growing up in Colorado, she had dreams of medaling at the Olympics, either in track — she specialized in hurdling — or horse jumping. She wanted to take her love of sports and the outdoors and create a brand that would inspire people to try […]

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How This Former Monk Became a Social Media Superstar

Jay Shetty spent three years as a monk. Now, he shares his wisdom to his millions of followers. August 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In the season four premier of Leaders Create Leaders, Gerard Adams sits down to discuss what it means to be a conscious creator and balance the ego with the inspiring Jay Shetty. Shetty is on a mission to make wisdom go viral. In this episode, Shetty shares the journey he took as a former monk all the way to his personal awakening and what it means to really be “WOKE.”  See more episodes of Leaders Create Leaders Seasons 1, 2 and 3 on Gerard Adam’s YouTube channel.  Related: Real Leaders Don’t Listen to Others — They Make Their Own Destiny Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize […]

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Do You Need Local Pages? – Whiteboard Friday

Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hello, Moz fans. Welcome to another Whiteboard Friday. I’m Tom Capper. I’m a consultant at Distilled, and today I’m going to be talking to you about whether you need local pages. Just to be clear right off the bat what I’m talking about, I’m not talking about local rankings as we normally think of them, the local map pack results that you see […]

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Thinking About Affiliate Marketing? Read This First

Anyone who reads blogs on a regular basis probably knows about affiliate marketing. If you’re a new blogger, you’ve probably considered becoming an affiliate marketer. Ads, especially if you’re just starting out, aren’t going to bring in much income. You could build a digital product, but without any traffic, you won’t make any sales. So for new sites and people just getting into the hustle, affiliate marketing is definitely the way to go as you build trust and authority in your niche. Here are a few quick tips for those of you who have yet to get started but are tinkering with the idea of building a niche website or you want to monetize your blog. Focus on the Audience If you’re all about sales, your readers will pick up on it. Instead, put your focus on helping people. Affiliate sales are all about quality products that you have personally […]

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