Online Video Marketing and Engagement in 2019 – Stats You Need to See
How many times have you went online for something and ended up on social media… only to find yourself an hour or two later lost in a world of endless videos? Don’t worry… it happens to the best of us.
For these videos, there are two different ways to look at them.
- As a normal internet user, and simply being entertained
- As an online marketer, and discovering new marketing methods
However, most content creators and marketers will likely find themselves in a mix of the two — who doesn’t love watching an awesome video on Facebook, and then seeing advertisements to break apart the video. I actually like the advertisements best! haha
With video now being more of a focus than ever before, it’s important to make sure your content creation and branding efforts don’t get lost in the mix. Your competitors are using video to reach an engage with new audiences, and so should you — no matter if you are an individual blogger, an affiliate marketer, or a Fortune 500 company.
With all of this in mind, let’s take a look at some of the best ways to create online videos, engage with new audiences, increase brand exposure, and more in 2019.
The Many Different Ways to Create Online Video in 2019
When you think of ‘online video’, there are probably a few different ideas that come into mind. A few of the most common is that you hate the idea of getting in front of the camera, and the other is likely that it costs too much to outsource the process.
The best brands are getting creative with their video ads, and many of them aren’t even using people. Whiteboard animations are still one of the best ways to create videos, without ever needing to draw, get on camera, or even record the audio.
Solutions like mysimpleshow have created easy to use drag-and-drop platforms, that allow anyone to create engaging videos in a matter of minutes — while also not blowing through your budget in the process. The cool thing about whiteboard videos is that they aren’t just great for long sales pages and selling, they can also be used for a wide range of informational discussions and explainer videos as well.
If getting in front of the camera and recording yourself talking is something you are excited about, there are plenty of free or low cost options for this as well. Obviously, YouTube is going to be one of the best options for this, as the company is owned by Google, and the more videos they have on the platform, the more money they make from advertising.
With YouTube you can either upload completed videos (and then edit them within the platform), or you can live stream, record, and them host them through YouTube as well.
When it comes to YouTube, most people have their own software and video recording preferences. This is especially true with any of the top channels on the platform, as most of them are using professional camera and professional visuals for their thumbnails. You can read through some of these top solutions on this Quora thread.
We could talk about online video creation all day, but we should also stress the importance of what we already know about video advertising and how it’s being used in the industry. For that, we can take a look at some marketing reports that provide us with millions of dollars worth of advertising campaigns… for free!
Mobile Video Marketing Statistics
Remember back when everyone was saying “mobile is the future”. Back then it seemed obvious, but there was a decent waiting period for us to get to where we are today. Now mobile really is everything — and when it comes to mobile, it’s all about video!
Take a look at some of these latest video marketing stats from WordStream.
- Over half of video content is viewed on mobile.
- 92 percent of mobile video viewers share videos with others.
- 90% of Twitter video views happen on a mobile device.
- Periscope users have created more than 200 million broadcasts.
- 10 million videos are watched on Snapchat per day.
I’m sure if we were to see an updated graph with numbers from 2017 and 2018, these numbers would just sky rocket off the chart. As more countries continue to get their hands on mobile devices, desktop viewing is on the decline — which increases demand and conversions for video.
After looking at these stats, there should be some other key thoughts that are triggered as well. As amazing and wonderful as video is, not as many sites and brands are using it as they should be. Whether it be because of the complications in creating video, setting up ad campaigns or just not knowing how to get started… the market is still wide open to take advantage of what online video advertising has to offer — especially if you are playing around with Facebook Ads and Instagram advertising.
Using Video as Learning Tools and for Branding
Once you start using video within your content creation and marketing efforts, you likely won’t stop. This isn’t just because of the engagement and ROI factors, but also that it’s more appealing and fun to create.
It’s also important to note that video simply works better as a learning tool as well. A perfect example of this can be seen with my Udemy video courses. There are now over 55,000 students actively enrolled into my courses and they are consuming thousands of minutes of video every week — all of which can be done through desktop, tablets, and mobile.
Just like how most people would prefer to watch a movie over reading a book, the information is absorbed at a faster and deeper rate as well.
As reported by simpleshow, “Respondents that were shown the simpleshow classic explainer video format improved their knowledge by 57% (1.7 points), while a knowledge increase of only 37% (1.3 points) was achieved by the competitor’s explainer video format.” — this ultimately goes back to our previous mention of why and how whiteboard explainer videos work so well. It’s not just the video and audio, it’s also the visuals that are incorporated within most of these videos as well.
Want to put this theory to the test? Simply watch the short animation video below on “artificial intelligence and machine learning”, and you will probably have a better understanding of it than ever before.
The lesson here? Take a look at how you are providing your audience with valuable information on a daily basis, and how it could be better portrayed through video.
Now let’s take a look at why video also engages better with audiences, and why it’s winning so well with online marketing as well.
Video Marketing Engagement Statistics
Again, referencing that same video marketing stats report from WordStream, we can also look at some important figures in relation to video marketing and engagement. Anyone can create a quick video and go live with an ad campaign, but making sure that video actually works and brings a positive ROI is what matters most!
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights).
- 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
- Social video generates 12 times more shares than text and images combined.
- Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June 2017 (via tubularinsights).
- [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running.
Looking at all of these figures, we cant tell online video is one of the best marketing methods for several reasons. Not just for the engagement factor, but also because they can be measured in a wide range of factors that typical text and image advertising methods can’t be. A perfect example of this is ‘drop off rate’, which is when most viewers might stop watching or close out the video.
Yes, the actual views and shares of a video are great, but there are many different video metrics that should be measured. One of the most important being ROI from a video or ad campaign.
Again, don’t forget about how easy it is to set up video ad campaigns on Google, Facebook, and Instagram. Not only is it easy to set up an ad campaign, it’s also easy to track what’s working and split testing new video ads as well — whether they be shorter, have different call-to-actions, or completely different altogether.
How to Get the Most Out of Your Video Creation and Marketing Efforts in 2019
The world of online video can be exciting and scary at the same time. As mentioned throughout this resource, you don’t need to jump into video and have yourself be the face and audio component. There are many other ways to create video, or even outsource the process.
It’s also important to realize how quick and easy video is to create. If you do a short interview or webinar with someone, throw that video up on YouTube and embed it into your site. Then, send that file over to a transcription service and they can provide you with a nice written article from that same video. If you want to bring it another level deeper, turn that same data into an infographic as well.
Video can do wonders for content creation and marketing — just make sure you put in the time and effort to make sure it’s done correctly.