How to Be an Amazing Coach with Michael Bungay Stanier

Today’s guest is Michael Bungay Stanier, author of the Wall Street Journal Bestseller: The Coaching Habit—my choice for top business book of 2017. Why, you ask?

Because everyone is a coach. Seriously. Think about it. If you tell anyone how to do anything, you are a coach. If you are helping anyone else in any sort of way, you are a coach. But here’s the trick: You aren’t supposed to just tell someone what to do, if you want to be a great coach. You have to listen and ask the right questions. I’ve directly applied lessons like these—not just in AskPat and this podcast—but in every aspect of my life, personal and business-wise.

I’m just going to say it: This is the most useful book I’ve ever read. In today’s episode, we’re going to dive into the principles of the book and I’m going to ask some followup questions. This is probably one of the most important episodes of the podcast. The Coaching Habit has been a huge game-changer for me in terms of how I help others, and I’m directly applying these lessons to my business (on AskPat, for example). My goal is to help as many people as possible, and this book has been huge in helping me progress toward that goal.

As Michael puts it, “If you interact with other human beings, this could be useful for you.” Let’s get rolling!

You can find Michael’s organizational, corporate-based training at, and his personal site is In this episode, Michael also mentions his new app—Ask More, which uses a Tinder-like interface to help you track your behavioral changes when coaching.

If you want to potentially win a signed copy of Michael’s book, leave a comment below answering the last question in the seven questions of The Coaching Habit: What was most helpful for you in this episode? I’ll select ten winners at random to receive 1 copy of the book each in the mail.

Make sure you subscribe, because we’ve got more content and fun giveaways coming your way and we’re trying to do more as a community. And speaking of community, if you haven’t yet joined the SPI Community yet, you can check that out on Facebook.

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Special thanks to Michael Bungay Stanier for joining me this week. Until next time!


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