How This Entrepreneur Saved a Damaged Brand (Remember About.com?)


Learn how Neil Vogel took over the old internet giant About.com and transformed it into a thriving company called Dotdash.


2 min read


This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and were happier and more successful as a result. The show is hosted by Entrepreneur’s editor in chief, Jason Feifer. Listen below, or subscribe on iTunesGoogle PlayStitcher, or wherever you get your podcasts.

How do you give new life to an old company? Bring new vision to a place that lost its own? And how do you bring your team — and your new audience! — along for the change? Those are the challenges Neil Vogel faced when taking over the old internet giant About.com and transforming it into a thriving company called Dotdash.

Related: This Entrepreneur Shares How He Sold the Product That Everyone Said Was Impossible

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