How This App Empowered Workers — and Made a Profit — by Finding Cracks in a $75-Billion Industry


The beauty industry rakes in billions, but the average makeup artist can barely make ends meet.


2 min read

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Some might say the $75 billion per year machine that is the beauty industry can’t be upgraded much more, but not Rob Richmond. As CEO of the LISA App, Richmond helps beauty artists take control of their careers by making it easier to work on their own terms. First conceptualized at a stoplight, the LISA App has grown into a profitable tech company that is bridging the gap between consumers and beauty artists.

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