From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube.

If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page.

Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, he caught the bug and couldn’t stop. Now he has a highly-successful YouTube channel and personal brand. We’re diving deep into his YouTube strategy to find out how he found his stride, and how he designs videos like “The Method Elon Musk Uses to Manage His Time” for success. Thomas is bringing loads of nuanced strategies and tips to the table, so grab something to write with, because this episode is stuffed with gold nuggets that you won’t want to forget. Let’s do this!

In this episode, I mention a picture of Frank and I from BlogWorld in 2012. Here it is (check out how young we look)!

Pat Flynn and Thomas Frank at BlogWorld 2012, smiling and looking at camera wearing lanyards

Oh also—that home-video ninja video that Frank mentions at the top of the episode? I got it for you guys! From ninja videos to videos on Elon Musk, Frank’s clearly been killing it from a young age :-).

I’m starting to do more live trainings on Smart Passive Income: Podcasting, affiliate marketing, how to get started, finding your niche—you name it. We’re doing live trainings every month now. You can register, watch me live, and learn some new things by visiting

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Special thanks to Thomas Frank for joining me this week. Until next time!


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