Creating Social Change Through Sports


Nick Keller, founder and CEO of Benchmark, shares his thoughts on how sports can be used to solve problems big and small.


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On this episode of The Playbook, Benchmark Founder and CEO Nick Keller sits down to share his thoughts on:

  • Why sports bring together all aspects of society and create opportunities to solve local and global issues [5:37].
  • How sports can promote better mental health for anyone who is willing to be vulnerable [14:19].
  • Why he loves hiring people who are autonomous and restless [20:00].
  • How to take advantage of consumers’ changing preferences for ethical businesses [22:55].

Related: A Surgical Approach to Entrepreneurship



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