This $15 Course Can Teach You How to Scale a Business on YouTube

Video is becoming a more viable marketing channel. March 21, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Is your business on YouTube? The numbers say it should be. More than two billion people globally visit YouTube every month. Better yet, six out of ten people watch more video content online than on television. If you’re running a business, YouTube is a great way to grow. And while you potentially have more downtime than normal these days, why not learn how to do it in The Complete YouTube Course by Successful YouTubers. Led by an award-winning MBA professor with years of experience growing businesses on YouTube and a successful YouTuber who’s garnered over 100-million views on her […]

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Earning Millions on YouTube Is So Easy, Children Are Doing It

On the Forbes list of top earners, an eight-year-old boy and a six-year-old girl beat out most of the competition January 8, 2020 3 min read This story originally appeared on PC Mag Onscreen fame and the fortune that followed used to lie below the Hollywood sign—but now, it’s attainable on laptops in living rooms. YouTube is the banner under which clicks and cash are to be had. Earning $20 million or so is so easy, a child could do it. And there are two children on the list that Forbes created of the top earners in 2019 (based on pretax income from ads, sponsored content, merchandise, tours, and other related earnings). Eight-year-old Ryan Kaji earned $26 million last year, more than anyone else on YouTube. It’s not a shock for anyone who has walked into a Target and seen that his Ryan’s World toy line dominates nearly an entire aisle. Kaji started with unboxing videos, but […]

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The Secrets to YouTube Success

January 3, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Hooman Nouri, Founder of HoomanTV, shares his story with Entrepreneur Network partner David Meltzer about building one of the most popular YouTube channels after dropping out of school and some of the secrets that he’s learned about YouTube’s algorithm. Related: What It’s Like to Be a Female Sports Agent in a Male-Dominated Industry Read_More Related posts: To Learn the Secrets of Long-Term Success Just Study This 50-Year-Long Wrestling Career 3 Body Language Secrets for Success SPI 284: Crowdfunding Secrets for Success with Clay Hebert 3 Branding Secrets for Ecommerce Success on Amazon 13 Secrets for Making Your Cleaning Business a Success 3 Branding Success Secrets Entrepreneurs Can Learn From Beyoncé The Billion-Dollar Secrets of Success With Cheerleading’s Top Entrepreneur Inspiring Women Entrepreneurs Share Their Secrets to Success

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How Thomas Frank grew his YouTube channel to 1.6 million subscribers and 91 million views (FS356)

When Thomas Frank started blogging from his dorm room, he had no idea he would become one of YouTube’s biggest creators. In this conversation, Thomas shares how he got started, how he produces his channel, and what he’s done to grow his YouTube channel of productivity tips to 1.6 million subscribers and 91 million views. Listen to the episode: Subscribe to The Fizzle Show in your favorite podcast player: iTunes | Overcast | Pocket Casts | Stitcher | Spotify This episode is brought to you by Gusto. Gusto offers modern, easy payroll and benefits to small businesses across the country. Get three months free when you run your first payroll. https://gusto.com/fizzle Read_More Related posts: Profit vs. Revenue, Staying Relevant and Knowing What’s Working (FS353) The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views This Man Started His Own Content Company and Got 20 Million YouTube […]

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Learn How to Make Big Money on YouTube

October 31, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Getting rich on YouTube is so easy a child can do it. Well, it’s not exactly that clear cut but it’s not entirely wrong either. Plenty of kids have built multi-million dollar fortunes on the top video platform. YouTube offers a number of money-making opportunities and, if you know how to optimize them, you can earn a significant side income or even turn running a YouTube channel into your full-time career. Want to learn how? Check out The Become a Professional YouTuber Bundle. This 8-course bundle covers video editing, marketing, building traffic, and much more, taking you from point A to point Z of the video-making process. […]

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YouTube Warns Its Copyright Changes Could Result in More Takedowns

Copyright holders can no longer seize revenue over short music clips, though. August 16, 2019 3 min read This story originally appeared on Engadget YouTube will no longer allow copyright holders to seize a creator’s revenue over very brief or unintentional music clips that appears in videos, it said in a blog post. That means that if a five-second clip or the radio from a passing car appears in a video, labels won’t be able to make a “manual claim” and seize all the revenue. However, they’ll still be allowed to completely strike or demonetize videos with short clips, which “may result in more blocked content in the near-term,” YouTube admitted. YouTube said it’s making the move to push back against music companies that are overzealous about enforcing copyright claims. “One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos,” it wrote. “These claims can […]

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LGBTQ Content Creators Sue YouTube for Discrimination

A group of LGBTQ YouTubers is suing the platform for poorly moderating hateful content and unfairly restricting videos. August 15, 2019 2 min read This story originally appeared on PCMag Several LGBTQ YouTube creators filed a lawsuit against Google yesterday, according to the Washington Post; they claim the company discriminated against them by restricting their content and not doing enough to staunch the flow of hate speech on the platform. Several creators, including Bria Kam and Chrissy Chambers of BriaAndChrissy — a channel aimed at LGBTQ viewers — claim YouTube unfairly marked their videos as Restricted, limiting who could view them and how much money they could make. In the Post’s report, Kam and Chambers say they went from making $3,500 a month on their videos to $500. Lindsay Amer, another plaintiff, said YouTube did nothing when Nazi trolls flooded her comments section with hate, which discouraged parents from letting their kids watch her channel. Others […]

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It’s Not a Content Contest

If you’re looking for fame and fortune, likeability matters more than the topic of your channel. August 8, 2019 2 min read This story originally appeared on PCMag YouTube popularity pays off. Its biggest stars earn around $20 million per year. But if you’re looking to chase fame and fortune on the platform, the path isn’t so clear. A Pew Research Center study shows there’s no clear category that guarantees views. The largest portion of views went to videos about video games, but even then that accounts for only 18 percent of all views. And while it’s true that the highest-paid list is dominated by gaming YouTubers such as the problematic PewDiePie, categories that get 3 percent of views have YouTubers that far surpass him in popularity and earnings. Toy videos accounted for only 3 percent in the Pew study — but if you’ve been in a Target, it’s impossible to escape Ryan’s World. […]

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YouTubers Are Unionizing, and the Site Has 24 Days to Respond

Content creators want the platform to be more clear about its rules. July 29, 2019 2 min read This story originally appeared on Engadget A group of YouTubers is teaming up with Europe’s largest trade union to lobby for greater transparency. Until recently, the YouTubers Union was a community group with little power of its own, but it has now teamed up with IG Metall, the German Metalworker’s union. IG Metall is one of the oldest unions in Germany and over its lifetime has expanded to cover workers in industries including electrical engineering, IT, plastics and textiles. The YouTube Union was formed last year amid tensions between YouTube and the content creators who post videos to the platform, but as a community group rather than a true union it had little power to back up its position. The new joint initiative, called FairTube, aims to pressure the platform to be more transparent about […]

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Learn to Scale Growth and Revenue With YouTube

Create and grow a money-making YouTube channel with this course. June 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Building the foundation for your startup is hard enough, and getting your company’s name in front of your customers’ eyes is even harder. If you’re not getting the returns you want from social media sites like Facebook and Instagram, it might be because you’re missing out on a site that’s grown like a weed — YouTube. YouTube pulls in 1.8 million users each month; it has even more users than Gmail. You’ve got to capitalize on its dynamic platform if you plan on reaching as many people as possible. The Complete YouTube Master Class covers everything you’ll […]

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What is Fanocracy?

In our years of research on fandom, we’ve heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What’s In a Video? – ShoeMoney The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection What is Presidential Candidate Jay Inslee a Passionate Fan of? How to Monetize Every @YouTube Video How to Blast Your Content Across the Globe Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

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How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

Is YouTube even worth it anymore? I share what’s worked for me on YouTube, what hasn’t worked, YouTube strategies, and YouTube for me going forward! Pat Flynn May 6, 2019 I’ve had a YouTube channel since 2009. But for most of that time, I didn’t really take this platform all that seriously. That all changed in February 2018. Since then, I’ve jumped into the deep end with YouTube, treating it like a primary platform for a lot of my content. In this post, I want to share with you why I made this big shift, and how it’s worked out so far. Getting Serious About YouTube: The Experiment In the time I’ve been in the YouTube game, I’ve scaled new heights … and occasionally fallen flat. Some of my videos have done very well, getting over 500,000 views. Others have barely made a mark. Until recently, though, I didn’t consider […]

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How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer

Pat Flynn: By the year 2020, Google says, which is a little bit scary—that’s next year—they say that ninety percent of all content consumption will be through video. That’s a pretty significant percentage. And they have access to data that may actually show that they are right. Obviously, they own YouTube and now Linkedin is on the video train, Facebook, Facebook Watch, Instagram video, IGTV . . . Video is here to stay and whether you believe the ninety percent number is actually going to happen, we can all agree likely that a large amount of the percentage is going to be video consumption. So it’s really important that we understand how to create videos, and not just videos that are often one-off answers to certain questions and things like that, but videos that can actually gain a following, build a community, help us in our business. And today I’m […]

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Lil Dicky’s Star-Studded “Earth” Music Video

Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow. Related posts: Amazon Opens 4-Star Store in New York City YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame 5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price? Flattening The Flat Earth Societies How To Use Music and Sonic Branding to Create a Memorable Identity How To Use Music and Sonic Branding to Create a Memorable Identity Lessons […]

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Lilly Singh Conquered YouTube — Now She’s Taking On Hollywood

The content creator looks to the next phase of her decade-long career, armed with 14 million fans and plenty of lessons learned. March 4, 2019 9 min read This story appears in the March 2019 issue of Entrepreneur. Subscribe » Since 2010, Lilly Singh has been lovingly known to fans as Superwoman — a moniker she has more than earned after amassing 14 million YouTube subscribers, producing and starring in a live world tour, and writing a best-selling book, among other projects. The actress and comedian catapulted to YouTube fame with her observational videos that tackle everyday life, and as her own celebrity grew, she started attracting top talent as collaborators: Dwayne Johnson, Priyanka Chopra, and Selena Gomez have all appeared on her channel. Now the 30-year-old is making plans for the next phase of her career and thinking hard about her own needs as a creator. She’s taking a […]

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YouTube Kills 400 Channels For Hosting Pedophilic Comments

The company took action after a YouTube creator posted a video showing how pedophiles can use the platform to exchange contact details and links to child porn. February 22, 2019 2 min read This story originally appeared on PCMag YouTube has terminated more than 400 channels on the video-sharing service for hosting comments from child predators. The Google-owned service has also disabled the comments on tens of millions of videos featuring minors and reported the discovered illegal comments to law enforcement, a YouTube spokesperson told PCMag. The company took action after YouTube creator Matt Watson posted a video on Sunday showing how pedophiles can use the platform to exchange contact details and links to child porn. The information can be posted in the comment sections for videos featuring minors, and can include time stamps that show the child exposing their bare legs or back. YouTube’s recommendation algorithms make the problem worse. Once […]

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Impersonation Is Great If You’re Alec Baldwin, Not So Much If You’re a YouTube Scammer

The video channel is trying to stop people impersonating influencers and trying to foment possible scams. January 28, 2019 2 min read We all love a great impersonation: Alec Baldwin playing Donald Trump, Tina Fey playing Sarah Palin, Tracey Ullman playing … well, anybody. (A personal favorite: Ullman as Dame Judi Dench trying to wiggle out of a shoplifting charge by bragging in a posh British accent, “Because I’m a national treasure. I can get away with anything”.) All well and good. But the humor in impersonation fades when someone uses it to try to scam you online and take your money. That’s exactly what’s been happening on YouTube, and the video channel is fighting back. Related: Why It’s Nearly Impossible To Stop This Amazon and eBay Scheme This all comes out of the fact that a number of so-called “influencers,” like Zoella, Rita Ora and Rogue Rocket production company CEO Philip DeFranco, have been the targets of […]

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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