How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

Is YouTube even worth it anymore? I share what’s worked for me on YouTube, what hasn’t worked, YouTube strategies, and YouTube for me going forward! Pat Flynn May 6, 2019 I’ve had a YouTube channel since 2009. But for most of that time, I didn’t really take this platform all that seriously. That all changed in February 2018. Since then, I’ve jumped into the deep end with YouTube, treating it like a primary platform for a lot of my content. In this post, I want to share with you why I made this big shift, and how it’s worked out so far. Getting Serious About YouTube: The Experiment In the time I’ve been in the YouTube game, I’ve scaled new heights … and occasionally fallen flat. Some of my videos have done very well, getting over 500,000 views. Others have barely made a mark. Until recently, though, I didn’t consider […]

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How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer

Pat Flynn: By the year 2020, Google says, which is a little bit scary—that’s next year—they say that ninety percent of all content consumption will be through video. That’s a pretty significant percentage. And they have access to data that may actually show that they are right. Obviously, they own YouTube and now Linkedin is on the video train, Facebook, Facebook Watch, Instagram video, IGTV . . . Video is here to stay and whether you believe the ninety percent number is actually going to happen, we can all agree likely that a large amount of the percentage is going to be video consumption. So it’s really important that we understand how to create videos, and not just videos that are often one-off answers to certain questions and things like that, but videos that can actually gain a following, build a community, help us in our business. And today I’m […]

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Lil Dicky’s Star-Studded “Earth” Music Video

Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow. Related posts: Amazon Opens 4-Star Store in New York City YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame 5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price? Flattening The Flat Earth Societies How To Use Music and Sonic Branding to Create a Memorable Identity How To Use Music and Sonic Branding to Create a Memorable Identity Lessons […]

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Lilly Singh Conquered YouTube — Now She’s Taking On Hollywood

The content creator looks to the next phase of her decade-long career, armed with 14 million fans and plenty of lessons learned. March 4, 2019 9 min read This story appears in the March 2019 issue of Entrepreneur. Subscribe » Since 2010, Lilly Singh has been lovingly known to fans as Superwoman — a moniker she has more than earned after amassing 14 million YouTube subscribers, producing and starring in a live world tour, and writing a best-selling book, among other projects. The actress and comedian catapulted to YouTube fame with her observational videos that tackle everyday life, and as her own celebrity grew, she started attracting top talent as collaborators: Dwayne Johnson, Priyanka Chopra, and Selena Gomez have all appeared on her channel. Now the 30-year-old is making plans for the next phase of her career and thinking hard about her own needs as a creator. She’s taking a […]

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YouTube Kills 400 Channels For Hosting Pedophilic Comments

The company took action after a YouTube creator posted a video showing how pedophiles can use the platform to exchange contact details and links to child porn. February 22, 2019 2 min read This story originally appeared on PCMag YouTube has terminated more than 400 channels on the video-sharing service for hosting comments from child predators. The Google-owned service has also disabled the comments on tens of millions of videos featuring minors and reported the discovered illegal comments to law enforcement, a YouTube spokesperson told PCMag. The company took action after YouTube creator Matt Watson posted a video on Sunday showing how pedophiles can use the platform to exchange contact details and links to child porn. The information can be posted in the comment sections for videos featuring minors, and can include time stamps that show the child exposing their bare legs or back. YouTube’s recommendation algorithms make the problem worse. Once […]

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Impersonation Is Great If You’re Alec Baldwin, Not So Much If You’re a YouTube Scammer

The video channel is trying to stop people impersonating influencers and trying to foment possible scams. January 28, 2019 2 min read We all love a great impersonation: Alec Baldwin playing Donald Trump, Tina Fey playing Sarah Palin, Tracey Ullman playing … well, anybody. (A personal favorite: Ullman as Dame Judi Dench trying to wiggle out of a shoplifting charge by bragging in a posh British accent, “Because I’m a national treasure. I can get away with anything”.) All well and good. But the humor in impersonation fades when someone uses it to try to scam you online and take your money. That’s exactly what’s been happening on YouTube, and the video channel is fighting back. Related: Why It’s Nearly Impossible To Stop This Amazon and eBay Scheme This all comes out of the fact that a number of so-called “influencers,” like Zoella, Rita Ora and Rogue Rocket production company CEO Philip DeFranco, have been the targets of […]

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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How Powerhouse YouTuber Marques Brownlee (A.K.A. MKBHD) Grew His Massive Brand

Pat Flynn: What’s up Team Flynn? Welcome to not just The Smart Passive Income Podcast, but also 2019! Happy New Year to all of you, and I got a special treat for you today to kick off the year here on the podcast, a special guest, Marques Brownlee. You might also know him as MKBHD, that’s his handle on YouTube, on Twitter, Instagram, everywhere else. And if you don’t know who this is, Marques is a big time YouTuber and tech reviewer, and has become very big in the media lately. He’s interviewed people like Elon Musk. He has videos that reach millions even after just a day, and a YouTube channel of over 7.5 million. And he’s a big inspiration to me, so this was quite an honor to interview him, and to have him on the show with us to not just talk about his origin story and his humble […]

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A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys

Ryan of YouTube’s Ryan ToysReview checks out new toys in videos that his family produces. December 4, 2018 2 min read This story originally appeared on Business Insider The highest-earning YouTube star in the world is an elementary-school kid who makes millions reviewing toys. Ryan, the 7-year-old “host” of Ryan ToysReview, a popular toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes’ annual list of YouTube stars who are making the most money. A family-run YouTube channel, Ryan ToysReview generated about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year prior. The raw estimate of $22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $21.5 million). Related: 5 Steps to Grow Your YouTube Channel in 2019 In 2016, The Verge profiled the channel and Ryan’s parents, who have shot and produced the account’s […]

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The Simple Question the Producers of the Wildly Popular ‘Crash Course’ Ask Themselves When Creating Content

With more than 8.4 million subscribers and counting, producer and host Nicole Sweeney takes us behind the scenes. November 7, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. While Nicole Sweeney was getting her masters degree from 2011 to 2014, she began studying YouTube fan communities and how they differed from fan communities that emerged before the internet. She then caught the YouTube bug herself. “While I was spending all this time researching YouTubers, I started periodically making things of my own with friends,” Sweeney recalled to Entrepreneur. “Shortly after I finished grad school, I saw a job listing on Tumblr. Crash Course was hiring an editor and I was like, these are literally the only people in the entire world who will ever care about my thesis. If nothing else, I have […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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10 Inspirational and Motivational YouTube Channels You Should Watch

Looking for a new YouTube channel? Try watching one of these entrepreneurs. October 11, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Being an entrepreneur isn’t easy. The media often likes to glorify it, but it’s not always sunshine and rainbows. There are ups and downs that both new and seasoned entrepreneurs experience, and sometimes a little inspiration and motivation helps. With video content exploding in popularity over the years, it’s resulted in many entrepreneur-focused YouTube channels being launched. My favorite time to consume YouTube content is in the morning during cardio. Over those 60 minutes each morning, I’ve come across a lot of channels — here are ten worth checking out and what you can learn from each one. Related: 5 Social Media Rules Every Entrepreneur Should Know 1. Casey Neistat Neistat’s channel is a great example of how building a loyal following can be […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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How This YouTuber With Millions of Followers Used the Platform to Create Her Dream Job

July 25, 2018 8 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. Growing up in Los Angeles, 27-year-old Jenn Im was always passionate about clothes, finding gems in thrift shops and putting together unique looks. Her family thought that she should pursue a traditional career as a doctor, a lawyer or in the corporate world, but through YouTube, Im was able to create a business of her own. Over the past eight years since she started her channel ClothesEncounters, Im has grown a following of 2.2 million subscribers on YouTube and 1.6 million on Instagram. Every week, Im shares her thoughts on style, makeup tutorials and advice about how to live your best life. In August of 2017, Im was able to achieve her dream of designing her own clothing line with the launch of […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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How to Plan Anything (So You Actually Get it Done)

My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Pat Flynn May 21, 2018 Subscribe to my YouTube Channel Have you ever tried to plan something and just gotten completely overwhelmed? Today, I’m going to give you my PAT formula for planning anything—along with the one tool I use to make any planning process dead simple. I’ll dig into the details of the PAT formula in just a minute. But first, the thing I love the most about the PAT formula is it’s applicable to just about anything you might be planning. Maybe you’re building a business, or writing a book. Maybe you’re creating something smaller, like a podcast episode or a blog post. Or maybe you’re planning an event, like a party or a vacation. It could even be something as big as a wedding. Whatever it is, […]

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