The Simple Question the Producers of the Wildly Popular ‘Crash Course’ Ask Themselves When Creating Content

With more than 8.4 million subscribers and counting, producer and host Nicole Sweeney takes us behind the scenes. November 7, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. While Nicole Sweeney was getting her masters degree from 2011 to 2014, she began studying YouTube fan communities and how they differed from fan communities that emerged before the internet. She then caught the YouTube bug herself. “While I was spending all this time researching YouTubers, I started periodically making things of my own with friends,” Sweeney recalled to Entrepreneur. “Shortly after I finished grad school, I saw a job listing on Tumblr. Crash Course was hiring an editor and I was like, these are literally the only people in the entire world who will ever care about my thesis. If nothing else, I have […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together The Top Challenges Faced by Women in Business in 2018 (Infographic) CEOs Are Leaving Their Jobs — and Women Are Filling Those Vacant Roles — at a Higher Rate Than Usual 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers 4 Branding Lessons From Nike’s Colin Kaepernick Ad Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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10 Inspirational and Motivational YouTube Channels You Should Watch

Looking for a new YouTube channel? Try watching one of these entrepreneurs. October 11, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Being an entrepreneur isn’t easy. The media often likes to glorify it, but it’s not always sunshine and rainbows. There are ups and downs that both new and seasoned entrepreneurs experience, and sometimes a little inspiration and motivation helps. With video content exploding in popularity over the years, it’s resulted in many entrepreneur-focused YouTube channels being launched. My favorite time to consume YouTube content is in the morning during cardio. Over those 60 minutes each morning, I’ve come across a lot of channels — here are ten worth checking out and what you can learn from each one. Related: 5 Social Media Rules Every Entrepreneur Should Know 1. Casey Neistat Neistat’s channel is a great example of how building a loyal following can be […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. The Top Challenges Faced by Women in Business in 2018 (Infographic) If You’re Networking Mostly With Women, You’re Leaving Money on The Table 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers 4 Branding Lessons From Nike’s Colin Kaepernick Ad Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times

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How This YouTuber With Millions of Followers Used the Platform to Create Her Dream Job

July 25, 2018 8 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. Growing up in Los Angeles, 27-year-old Jenn Im was always passionate about clothes, finding gems in thrift shops and putting together unique looks. Her family thought that she should pursue a traditional career as a doctor, a lawyer or in the corporate world, but through YouTube, Im was able to create a business of her own. Over the past eight years since she started her channel ClothesEncounters, Im has grown a following of 2.2 million subscribers on YouTube and 1.6 million on Instagram. Every week, Im shares her thoughts on style, makeup tutorials and advice about how to live your best life. In August of 2017, Im was able to achieve her dream of designing her own clothing line with the launch of […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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How to Plan Anything (So You Actually Get it Done)

My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Pat Flynn May 21, 2018 Subscribe to my YouTube Channel Have you ever tried to plan something and just gotten completely overwhelmed? Today, I’m going to give you my PAT formula for planning anything—along with the one tool I use to make any planning process dead simple. I’ll dig into the details of the PAT formula in just a minute. But first, the thing I love the most about the PAT formula is it’s applicable to just about anything you might be planning. Maybe you’re building a business, or writing a book. Maybe you’re creating something smaller, like a podcast episode or a blog post. Or maybe you’re planning an event, like a party or a vacation. It could even be something as big as a wedding. Whatever it is, […]

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The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views

While great content plays a role, there are other factors to keep in mind. May 14, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever looked for tips on growing your YouTube channel or researched video marketing, it’s likely you’ve come across Derral Eves at some point or time. Based in southern Utah, Eves is one of the world’s top YouTube and online video marketing experts. His top clients have included Red Bull, NBC, ABC, Adobe Software, American Enterprise Institute and many more. Notably, he was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad of the Year” award at the 2015 Webbys. Between Eves’s own YouTube channel, which currently has over 491,000 subscribers, and those of his clients, he has gained a combined 32 billion views on YouTube to date. For most entrepreneurs, YouTube can be […]

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Take Your @YouTube Broadcasts Live with Ultimate Guide to #YouTubeforBusiness

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time — there’s no delay, editing, or redos, so anything you say or do on camera is transmitted via the internet and is seen by your audience as it happens. Hosting a live broadcast has several potential advantages: A live broadcast can be any length. You can have real-time interaction with audience members. There’s no post-production (editing) unless you opt to […]

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SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

Let’s go back in time to the day after I lost my architecture job. What would you say to me? That’s the thought experiment we’re running today with Roberto Blake, creative entrepreneur and founder of Awesome Creator Academy and Create Awesome Media. In my challenge to Roberto, he walks me through exactly what he’d suggest I do to get started building a personal brand (if it was the day after I got let go). He identifies the strategies, tactics, and mindset that any new entrepreneur should embrace, and highlights the shifting culture of modern business. Roberto has a reputation for building brands from the ground up and helping entrepreneurs make money with their creativity, and his game plans are spot-on. This episode is powerful listening, especially if you’re at the beginning of your journey. Even if you’re not, you’re going to gain some major insight from Roberto. Put that phone […]

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How a Facebook Page Can Help Promote Your YouTube Videos

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your Facebook […]

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How to Make Money on YouTube in 5 Easy Steps

YouTube is a completely different place than it was only a few years ago. Back in the heyday of YouTube, even the smallest YouTuber could make a little bit of side cash. Now, it’s harder than ever to make money directly from YouTube. Why? Because YouTube decided to fight for justice. Well…sorta. For a while, YouTube has struggled with fake accounts, troll accounts, and upset advertisers. The only way to clean up the riff-raff was to raise the bar for entry. Previously, the only requirement for a channel to remain an active partner was 10k lifetime views. That’s it. Now, you must have a total watch time of 4k hours in 12 months and a minimum of 1k subscribers. In essence, to make money directly from YouTube ads, you have to work a little longer and gain a decent audience. But in the interim, there are a few things you can […]

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How to Monetize Every @YouTube Video

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit. April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you’re filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it’s a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. Some YouTubers will do […]

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Smart Advice for Professionally Editing Your YouTube Videos

Once you’re in the post-production phase, these tips can help you craft a video that looks like it’s straight out of a Hollywood production studio. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s image and cater to your audience. Editing a video is a technical as well as creative process. Before you start, back up all raw footage and pre-produced elements on an external hard drive or cloud-based file […]

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Hilarious YouTuber Mamrie Hart Shares Her Top Creativity Tips

If you feel stuck, take a page out of the multi-talented author and actor’s playbook. March 27, 2018 2 min read As YouTube star Mamrie Hart — her popular channel You Deserve a Drink has more than 1.2 million subscribers — set about writing her second book, which some could argue is an even scarier prospect than writing your first, her M.O. was to seek out adventure. The result is I’ve Got This Round: More Tales of Debauchery, which chronicles Hart’s decision to take in as many new experiences as possible after she entered her 30s and found herself single after a decade-long relationship. Related: Hannah Hart Shares the Secrets That Led Her to Go From Working Part Time to Running a YouTube Empire Like much of Hart’s work, the book centers on the importance of friendship, and when she sat down with Entrepreneur, she shared the secret to her successful creative […]

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SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I knew when I hired Molly Pittman that it was going to change my business forever, specifically with funnels. She’s here today to talk about strategies for your customer journey, how to implement them in your business, and how to keep them simple so you’re not overwhelmed. Molly is the former VP of DigitalMarketer—the company that puts on the Traffic & Conversion Summit every year in San Diego (an amazing event). I brought Molly on to help me and Team Flynn manage all of the pieces of our business so that we can better optimize the customer journey. What does that mean? Well, it means taking the […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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