Impersonation Is Great If You’re Alec Baldwin, Not So Much If You’re a YouTube Scammer

The video channel is trying to stop people impersonating influencers and trying to foment possible scams. January 28, 2019 2 min read We all love a great impersonation: Alec Baldwin playing Donald Trump, Tina Fey playing Sarah Palin, Tracey Ullman playing … well, anybody. (A personal favorite: Ullman as Dame Judi Dench trying to wiggle out of a shoplifting charge by bragging in a posh British accent, “Because I’m a national treasure. I can get away with anything”.) All well and good. But the humor in impersonation fades when someone uses it to try to scam you online and take your money. That’s exactly what’s been happening on YouTube, and the video channel is fighting back. Related: Why It’s Nearly Impossible To Stop This Amazon and eBay Scheme This all comes out of the fact that a number of so-called “influencers,” like Zoella, Rita Ora and Rogue Rocket production company CEO Philip DeFranco, have been the targets of […]

Read more

Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

Read more

How Powerhouse YouTuber Marques Brownlee (A.K.A. MKBHD) Grew His Massive Brand

Pat Flynn: What’s up Team Flynn? Welcome to not just The Smart Passive Income Podcast, but also 2019! Happy New Year to all of you, and I got a special treat for you today to kick off the year here on the podcast, a special guest, Marques Brownlee. You might also know him as MKBHD, that’s his handle on YouTube, on Twitter, Instagram, everywhere else. And if you don’t know who this is, Marques is a big time YouTuber and tech reviewer, and has become very big in the media lately. He’s interviewed people like Elon Musk. He has videos that reach millions even after just a day, and a YouTube channel of over 7.5 million. And he’s a big inspiration to me, so this was quite an honor to interview him, and to have him on the show with us to not just talk about his origin story and his humble […]

Read more

A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys

Ryan of YouTube’s Ryan ToysReview checks out new toys in videos that his family produces. December 4, 2018 2 min read This story originally appeared on Business Insider The highest-earning YouTube star in the world is an elementary-school kid who makes millions reviewing toys. Ryan, the 7-year-old “host” of Ryan ToysReview, a popular toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes’ annual list of YouTube stars who are making the most money. A family-run YouTube channel, Ryan ToysReview generated about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year prior. The raw estimate of $22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $21.5 million). Related: 5 Steps to Grow Your YouTube Channel in 2019 In 2016, The Verge profiled the channel and Ryan’s parents, who have shot and produced the account’s […]

Read more

The Simple Question the Producers of the Wildly Popular ‘Crash Course’ Ask Themselves When Creating Content

With more than 8.4 million subscribers and counting, producer and host Nicole Sweeney takes us behind the scenes. November 7, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. While Nicole Sweeney was getting her masters degree from 2011 to 2014, she began studying YouTube fan communities and how they differed from fan communities that emerged before the internet. She then caught the YouTube bug herself. “While I was spending all this time researching YouTubers, I started periodically making things of my own with friends,” Sweeney recalled to Entrepreneur. “Shortly after I finished grad school, I saw a job listing on Tumblr. Crash Course was hiring an editor and I was like, these are literally the only people in the entire world who will ever care about my thesis. If nothing else, I have […]

Read more

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together The Top Challenges Faced by Women in Business in 2018 (Infographic) CEOs Are Leaving Their Jobs — and Women Are Filling Those Vacant Roles — at a Higher Rate Than Usual 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers 4 Branding Lessons From Nike’s Colin Kaepernick Ad Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

Read more

10 Inspirational and Motivational YouTube Channels You Should Watch

Looking for a new YouTube channel? Try watching one of these entrepreneurs. October 11, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Being an entrepreneur isn’t easy. The media often likes to glorify it, but it’s not always sunshine and rainbows. There are ups and downs that both new and seasoned entrepreneurs experience, and sometimes a little inspiration and motivation helps. With video content exploding in popularity over the years, it’s resulted in many entrepreneur-focused YouTube channels being launched. My favorite time to consume YouTube content is in the morning during cardio. Over those 60 minutes each morning, I’ve come across a lot of channels — here are ten worth checking out and what you can learn from each one. Related: 5 Social Media Rules Every Entrepreneur Should Know 1. Casey Neistat Neistat’s channel is a great example of how building a loyal following can be […]

Read more

Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. The Top Challenges Faced by Women in Business in 2018 (Infographic) If You’re Networking Mostly With Women, You’re Leaving Money on The Table 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers 4 Branding Lessons From Nike’s Colin Kaepernick Ad Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times

Read more

How This YouTuber With Millions of Followers Used the Platform to Create Her Dream Job

July 25, 2018 8 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. Growing up in Los Angeles, 27-year-old Jenn Im was always passionate about clothes, finding gems in thrift shops and putting together unique looks. Her family thought that she should pursue a traditional career as a doctor, a lawyer or in the corporate world, but through YouTube, Im was able to create a business of her own. Over the past eight years since she started her channel ClothesEncounters, Im has grown a following of 2.2 million subscribers on YouTube and 1.6 million on Instagram. Every week, Im shares her thoughts on style, makeup tutorials and advice about how to live your best life. In August of 2017, Im was able to achieve her dream of designing her own clothing line with the launch of […]

Read more

3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

Read more

From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

Read more

SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

Read more

How to Plan Anything (So You Actually Get it Done)

My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Pat Flynn May 21, 2018 Subscribe to my YouTube Channel Have you ever tried to plan something and just gotten completely overwhelmed? Today, I’m going to give you my PAT formula for planning anything—along with the one tool I use to make any planning process dead simple. I’ll dig into the details of the PAT formula in just a minute. But first, the thing I love the most about the PAT formula is it’s applicable to just about anything you might be planning. Maybe you’re building a business, or writing a book. Maybe you’re creating something smaller, like a podcast episode or a blog post. Or maybe you’re planning an event, like a party or a vacation. It could even be something as big as a wedding. Whatever it is, […]

Read more

The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views

While great content plays a role, there are other factors to keep in mind. May 14, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve ever looked for tips on growing your YouTube channel or researched video marketing, it’s likely you’ve come across Derral Eves at some point or time. Based in southern Utah, Eves is one of the world’s top YouTube and online video marketing experts. His top clients have included Red Bull, NBC, ABC, Adobe Software, American Enterprise Institute and many more. Notably, he was an executive producer on several viral video campaigns, including Squatty Potty’s ice cream pooping unicorn ad, which won the “Ad of the Year” award at the 2015 Webbys. Between Eves’s own YouTube channel, which currently has over 491,000 subscribers, and those of his clients, he has gained a combined 32 billion views on YouTube to date. For most entrepreneurs, YouTube can be […]

Read more

Take Your @YouTube Broadcasts Live with Ultimate Guide to #YouTubeforBusiness

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time — there’s no delay, editing, or redos, so anything you say or do on camera is transmitted via the internet and is seen by your audience as it happens. Hosting a live broadcast has several potential advantages: A live broadcast can be any length. You can have real-time interaction with audience members. There’s no post-production (editing) unless you opt to […]

Read more

SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

Let’s go back in time to the day after I lost my architecture job. What would you say to me? That’s the thought experiment we’re running today with Roberto Blake, creative entrepreneur and founder of Awesome Creator Academy and Create Awesome Media. In my challenge to Roberto, he walks me through exactly what he’d suggest I do to get started building a personal brand (if it was the day after I got let go). He identifies the strategies, tactics, and mindset that any new entrepreneur should embrace, and highlights the shifting culture of modern business. Roberto has a reputation for building brands from the ground up and helping entrepreneurs make money with their creativity, and his game plans are spot-on. This episode is powerful listening, especially if you’re at the beginning of your journey. Even if you’re not, you’re going to gain some major insight from Roberto. Put that phone […]

Read more

How a Facebook Page Can Help Promote Your YouTube Videos

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your Facebook […]

Read more

How to Make Money on YouTube in 5 Easy Steps

YouTube is a completely different place than it was only a few years ago. Back in the heyday of YouTube, even the smallest YouTuber could make a little bit of side cash. Now, it’s harder than ever to make money directly from YouTube. Why? Because YouTube decided to fight for justice. Well…sorta. For a while, YouTube has struggled with fake accounts, troll accounts, and upset advertisers. The only way to clean up the riff-raff was to raise the bar for entry. Previously, the only requirement for a channel to remain an active partner was 10k lifetime views. That’s it. Now, you must have a total watch time of 4k hours in 12 months and a minimum of 1k subscribers. In essence, to make money directly from YouTube ads, you have to work a little longer and gain a decent audience. But in the interim, there are a few things you can […]

Read more

How to Monetize Every @YouTube Video

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit. April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you’re filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it’s a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. Some YouTubers will do […]

Read more

Smart Advice for Professionally Editing Your YouTube Videos

Once you’re in the post-production phase, these tips can help you craft a video that looks like it’s straight out of a Hollywood production studio. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s image and cater to your audience. Editing a video is a technical as well as creative process. Before you start, back up all raw footage and pre-produced elements on an external hard drive or cloud-based file […]

Read more
1 2