Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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How to build a 6 figure side business by self publishing books

4 years ago I was broke, looking for a job after 7 failed years as an entrepreneur. Things have changed since, which is great but perhaps the most surprising is the business I’ve built through self publishing books. In the last 2 years I’ve written 4 books and turned them into a stand alone 6-figure side business. I never considered for a second that I would be a writer / author so it feels pretty wild. I was recently asked to talk at the Dynamite Circle event in Bangkok on the topic of self-publishing (The 6-figure self publishing side hustle), and I thought I’d share the lessons here also, as well as my slides (available at the end of this post). Here are all the topics covered in this post, you can click on the topic to go down the page to the content. Getting ideas for your book When I think […]

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