How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing Why Your Salespeople Need to Spend Time in Customer Service How to Deliver Excellent Customer Service The Top 7 Benefits of Hiring a Full-Service Digital Agency 7 Great Ways to Profit From Conferences How to Improve Your Customer Service with These 8 Ways to Get Feedback You Built Great Culture, Now How Do You Leverage It for Great Work? A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: Are You Marketing Like American Cheese? The Best Content Marketing Content This Week Here’s why modern marketing began in 2007 IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy The New Rules of Marketing and PR 6th Edition Audiobook Out Now How to Market on Reddit: an Anti-Marketing Social Platform When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally

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Are You Marketing Like American Cheese?

I love cheese of all kinds except the Pasteurized, Processed yellowish Cheese Food gunk that we here in the USA call “American Cheese”. In my country this stuff, which is mass-produced in a factory, is often sold in individually packaged slices and is what McDonald’s puts on their Big Mac sandwiches. It’s as far from delicious natural cheeses like Gruyere and Brie and Cheddar as a my bike is from a 1961 Maserati 3500 GT Spyder by Vignale. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies […]

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IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies How to Drive Sales with Your Instagram Marketing Strategy Use Competitive Analysis to Fine Tune Your Content Marketing Strategy Are You Taking GIFs Seriously as a Marketing Strategy? Pagez Will Make You Rethink Your Facebook Marketing Strategy Four Ways to Incorporate Video Content Into Your Marketing Strategy How Do Mobile Apps Enhance Your Marketing Strategy?

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Salesperson Expert versus the Web-Educated Buyer Power up Your Lead Generation with Linkedin Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place How to Use LinkedIn to Find Your Next Job

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Maybe Your Sales VP Is The Problem

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with.  The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them.  Related posts: If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale The ‘Old School’ Factors that Lead to 21st-Century Sales So, You’re in Sales But (Secretly) Yearn to be a CEO. Here’s How to Make That Happen. Sales Enablement Tools Are the Keys to Making More Money The Salesperson Expert versus the Web-Educated Buyer Pros & Cons of Supplementing Your Sales with eBay and Amazon Supreme Court Gives States […]

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Better, Faster, Cheaper!

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper! source_link Related posts: 10 Simple Ways to Make Your WordPress Site Faster How to Get Into Your Most Productive Zone — Faster 3 Steps to Get Your Website On Google Faster GeneratePress Review – 48% Faster Page Load Times and… 3 Ways to Scale and Grow Your Blog Business Faster 4 Things to Do When Your Team Grows Faster Than Your Business 17 Growth Hacks to Help Your Startup Scale Faster Try This System to Manage Your Blog Comments Faster (and with Less Stress)

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As a Top Producing Agent

Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said. Related posts: 3 Must-Know Tips from Real Estate Insiders Why Every Real Estate Agent Needs a Website SPI 303: How a Loan Signing Agent Built a $30K per Month Business 4 Easy Ways to Get Publicity for Your Business The Future of Augmented Reality (Infographic) How to Use the Book You Wrote to Close Sales How the New Tax Law Affects Your Real Estate Business How Lauren Bush Lauren Hustled a Customs Agent to Save the First Order of FEED Bags

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think 3 Branding Secrets for Ecommerce Success on Amazon What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects To Keep Customers Loyal Trust That They Can Handle the Truth What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision

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Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons. Related posts: MozCon 2018: Making the Case for the Conference (& All the Snacks!) 5 Affiliate Marketing Conference Guides You Need to Follow How Alex Theuma Built the Biggest SaaS Conference in Europe FTC Releases 2017 Annual Highlights Can the Annual Review Be Replaced By an App? How to Promote Your Event Online Like a Pro Ask MarketingSherpa: Should I use geo-targeting for event emails? This Entrepreneur Is Creating a ‘TED-like’ Event for Meditators to Help People Become Conscious Leaders

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.  Related posts: In 2018, Success Will Come From Telling The Truth How to Repurpose Your Social Media Content When Is the Best Time to Post on Facebook? How Color is Important in Your Content Strategy Freshness and Google – Why It’s So Important A Simple Guide to Facebook Branded Content Tool Content Accuracy – Google’s New Update 4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica

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