Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How One Provocative LinkedIn Post Can Transform Your Career How to Use LinkedIn to Find Your Next Job You Can Use LinkedIn to Find Your Next Client The Salesperson Expert versus the Web-Educated Buyer How to Get the Most Out of Your LinkedIn Advertisements How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Power up Your Lead Generation with Linkedin Maybe Your Sales VP Is The Problem

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Maybe Your Sales VP Is The Problem

We are now going through the biggest communications revolution in human history. Nearly every single person on the planet has a smartphone in their pocket and your potential customers are instantly engaged 24/7 to the companies they want to do business with.  The problem is that sales VPs and sales managers typically learned how to sell before the revolution and many insist on managing their teams based on the old rules that worked for them.  Related posts: The ‘Old School’ Factors that Lead to 21st-Century Sales Pros & Cons of Supplementing Your Sales with eBay and Amazon So, You’re in Sales But (Secretly) Yearn to be a CEO. Here’s How to Make That Happen. The Salesperson Expert versus the Web-Educated Buyer How to Leverage Your Brand’s Story to Drive Sales How to Increase Sales by Implementing a Customer Loyalty Program 3 Sales Meeting Mistakes You Don’t Know You’re Making Sales […]

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Better, Faster, Cheaper!

Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper! source_link Related posts: How to Get Into Your Most Productive Zone — Faster 10 Simple Ways to Make Your WordPress Site Faster GeneratePress Review – 48% Faster Page Load Times and… 3 Ways to Scale and Grow Your Blog Business Faster 4 Things to Do When Your Team Grows Faster Than Your Business How to Deal with Fake Negative Reviews on Google Fake News Spreads Faster on Twitter Than Real News, Study Says Optimizing Annual Conference And Event Websites

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As a Top Producing Agent

Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said. Related posts: SPI 303: How a Loan Signing Agent Built a $30K per Month Business 3 Must-Know Tips from Real Estate Insiders 4 Easy Ways to Get Publicity for Your Business The New Tax Law Has Made It a Great Time to Invest in Real Estate. Here’s How to Get the Most From Your Investment. The Future of Augmented Reality (Infographic) How to Use the Book You Wrote to Close Sales Is MaaS Really the Future of Digital Marketing? Maybe Your Sales VP Is The Problem

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think The Crazy Numbers Behind Netflix’s 20 Years of Success What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects To Keep Customers Loyal Trust That They Can Handle the Truth What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision This Successful Media Executive Shares a Surprising Truth About What You Must Do to Secure Your Place at the Top

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Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons. Related posts: How to Promote Your Event Online Like a Pro Ask MarketingSherpa: Should I use geo-targeting for event emails? Flat Design Websites – High Paying Affiliate Programs FTC Releases 2017 Annual Highlights Can the Annual Review Be Replaced By an App? Moscow Affiliate Conference Recap 2018 Massive Affiliate ADdays – Eastern Europe conference. MozCon 2018: Making the Case for the Conference (& All the Snacks!)

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.  Related posts: In 2018, Success Will Come From Telling The Truth How Amazon Uses Big Data to Generate Billions Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock How Color is Important in Your Content Strategy Freshness and Google – Why It’s So Important 3 Ways the Net Neutrality Repeal Can Damage Your Business Net Neutrality Ends in April, Unless Congress Acts Content Accuracy – Google’s New Update

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