Vertical Brands’ New President Cynthia Cleveland Discusses The Role Of Women In Cannabis

A leading female in the cannabis industry talks the past, present and future for women of high-ranking positions. December 3, 2019 4 min read This story originally appeared on Benzinga Vertically-integrated seed-to-sale cannabis company Vertical Brands recently announced the appointment of Cynthia Cleveland as its new president. Benzinga had a conversation with Cleveland, in which she discussed the past, present and future for women of high-ranking positions in the cannabis industry. The company is based in California and also has operations in Ohio, which include cultivation, extraction, manufacturing, product development, marketing, distribution and legal compliance services. “As a five-time CEO and President, leading Fortune 500 companies, private for-profit companies, and start-ups, Cynthia is a dream fit to lead our branding operations,” said Todd Kaplan, Founder, Chairman, and CEO of Vertical. RELATED: Women Are Disappearing From The Cannabis Industry. Why? A Head Start But A Slow Race For Women In Cannabis Cleveland mentioned how […]

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Is There A Market For High-THC Products For Women? This Brand Thinks So

Her Highness breaks with stereotypes to offer women the option of high-dose cannabis. November 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With women driving an estimated 70 to 85 percent of all consumer purchase decisions, it’s no wonder that cannabis “for women, by women” has become one of the more growing (and notable) industry trends for 2019. Laura Eisman and Allison Krongard — e-commerce founders of Girlshop and WallCandy Arts, respectively — identified an opportunity to add their voices to the movement, and they’ve just launched Her Highness, a lifestyle brand that caters to the differing needs of women; from low-THC to, yes, high-dose products.  RELATED: The Women Who Invented Cannabis Tracking Where Were Each Of You Before Her Highness, And What Made You Decide To Go Down This Road? Laura: Allison and I are both entrepreneurs and both had successful companies, and each of us marketed to the same […]

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She Was Bedridden With A Nerve Injury. Then She Discovered Cannabis And A New Business Idea.

When Andrea Brooks was struck with a disabling injury, cannabis turned her life around in more ways than one. October 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2010, Andrea Brooks, who is a serial entrepreneur and lobbyist for social change with a passion for health, wellness, and design, was hit with debilitating nerve damage on the right side of her body. What she thought was a minor injury that might require a few sicks days transpired into a chronic condition that left her bedbound for over a year.  After cannabis played a crucial role in her recovery, Brooks was inspired to enter the space as an entrepreneur. Building on her previous experience working with NGOs around the world on program development, she now applies her expertise to her latest venture – Sava, a digital platform providing e-commerce solutions for curated, high-quality cannabis goods.  This is her story. […]

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The Women Who Invented Cannabis Tracking

Ten years ago, the idea of tracking cannabis from seed to sale was an outlandish notion. Then Jessica Billingsley came along. September 10, 2019 1 min read Green Entrepreneur podcast guest, Jessica Billingsley, introduced the first tracking software into the cannabis space. That company MJ Freeway grew massively and recently merged with MTech Acquisition Corp to become a global technology behemoth called Akerna. In this interview, we talk about what her company does and why it’s important, what it’s like being a woman in a male-dominated industry, and what rock climbing has taught her about business. Read_More Related posts: What You Need to Know to Be Successful in the Cannabis Industry Cryptocurrency and the Allure of a Cashless Cannabis Industry Women Account for More Than a Third of Marijuana Business Executives She Is the Cannabis Industry’s Voice of Reason Best Cannabis Software for Seed-to-Sale Tracking What Women Want In Cannabis […]

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Aster Farms Rises Again From the Ashes

The company’s California complex burned down a year ago, but they were able to build themselves back up-thanks to CEO Julia Jacobson September 3, 2019 2 min read Brought to you by Green Market Report As CEO of Aster Farms, Julia Jacobson brings an expertise in entrepreneurship, supply chain management and business development to the Aster team. Her personal interest in cannabis is rooted in her battle with chronic migraines, incorporating the plant with her prescribed routine to mitigate symptoms, balance equilibrium and chart a healthy course. Julia develops Aster’s high-level vision, ensuring the team is two steps ahead as the company scales. Prior to Aster Farms Julia was co-founder and CEO of NMRKT, an affiliate marketing platform for content providers. She led the company through Techstars and it’s acquisition by XO Group in 2016, where she went on to become the Director of National Revenue Products. Julia’s career began […]

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How One Woman Executive Pivoted Her Career Into The Cannabis Industry

VP of Sparx Cannabis, Trish Hansen, talks about life as California youngest firefighter before changing careers to work in cannabis. August 29, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Trish Hansen is VP of Sparx Cannabis. She was born and raised in Carmel Valley, California, where she was the state’s youngest Certified Firefighter at the age of 16. After graduating from Paramedic School, her role included protecting life and property by performing firefighting, emergency aid and treatment, hazardous materials and fire prevention duties.  Trish retired this position to be more available to raise her three young boys. She moved into the cannabis industry with a local company where she held various responsibilities such as scheduling, human resources, payroll, accounts payable and accounts receivable while overseeing day-to-day operations.  Trish applied her aptitude for hard work and never-fail attitude to learning all aspects of the cannabis business. She […]

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4 Leadership Lessons From A Female Extraction Expert

I pivoted jobs, pivoted again, and eventually came out on top. Here’s how. August 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. My cannabis story begins in the hills of Humboldt County. Doing harvest trim work within the Emerald Triangle’s larger-than-life forests and deep-rooted traditions of alternative medicine, I was exposed to large-scale cannabis farming and extraction for the very first time. Catching the extraction bug During my time in Humboldt County, I saw an unmatched demand in the market for high-quality concentrates. I was beyond intrigued by the stainless steel and mechanics of closed-loop extractors, so I decided to invest in a small extraction set-up. I worked at a Prop 215-compliant company, CO2 Labs, before I found my stride and founded my own extraction brand, Lightning Moon Collective. Of course, starting a business as a woman in Humboldt came with its challenges. Safety and security, […]

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This Latina Ganjapreneur Is Making Sure That Women Aren’t Overlooked

Priscilla Vilchis was the first Latina in Nevada to secure a license to grow and distribute marijuana. And she’s not stopping there. August 11, 2019 5 min read Brought to you by Weed Maps If you ask Priscilla Vilchis, the world of weed is no longer a man’s world. Vilchis is making a big splash in the industry by marketing to women and making cannabis products appear not only healthful, but sexy and luxurious. The 32-year-old formerly worked in healthcare, managing physicians on a daily basis before she founded Premium Produce, a cannabis cultivation company, as a response to the opioid crisis she saw first-hand. From then on, she became the first Latina in Nevada to secure a license to grow and distribute marijuana.  Related: She Broke Barriers in Tech and Now Runs the Largest International Cannabis Women’s Network After less than a year on the market, Vilchis’ weed brand, Reina, is among […]

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How to Vape It Till You Make It

Hilary Dulany bootstrapped her vaporizer business then sold it for multiples on her investment. Read_more Related posts: Is There An App for That? The Top 5 SEO Tips for Mobile App Ranking What’s In Your Vape Cart? FTC and FDA Issue Vape Warning Letters How to Effectively Market Your Vape Shop Online How to Effectively Market Your Vape Shop Online Get Total Control of Your Finances with This Top-Rated Budgeting App The Coffee Shop Is Sexier than The Bar Is Creating Online Tools Better Than Writing Content?

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30-Hour Work Week? It’s Been The Secret to Her Startup’s Success.

Jessica Billingsley wanted to hire talented female employees, so she made them an offer they couldn’t refuse. December 26, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. It sounds counter-intuitive. Maybe even a little European. How can a cannabis startup succeed with a full-time staff that only works 30 hours a week? But that’s exactly what Jessica Billingsley did. The co-founder and CEO of MJ Freeway built her software company into a publicly-traded company that is already generating revenue of $10 million a year. Her success begs another question: Why aren’t more cannabis startups doing this? Here Billingsley talks about the genesis of her strategy and the reasons she thinks it works so well.  Related: His Software Solution Aims to Ease the Pain of Running a Dispensary   What initially inspired you to offer a 30-hour work week? It truly originated out of necessity. My preferred engineer, who I […]

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She Created the First Matchmaking Service for Cannabis Enthusiasts

Molly Peckler, founder & CEO of Highly Devoted, helps clients find their soul mates. August 22, 2018 6 min read Opinions expressed by Green Entrepreneur contributors are their own. How did you get into the cannabis business? Growing up in the Midwest, it never occurred to me that being in the cannabis industry was an option. That all changed when a courageous member of my family unexpectedly become a cannabis advocate, fighting to treat her young son’s seizures. I’d read about cannabis’ healing properties, but to see its power up close changed me forever. I always thought I just used cannabis to relax and connect, but after reflecting I began to pinpoint just how many ways I used cannabis as a healing tool, too. Timing is everything because just as I was starting to walk down this path, Colorado and Washington were voting to legalize cannabis. I knew I wouldn’t be fulfilled unless […]

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Why These Teenage Girls Started a CBD Lifestyle Brand

CBD helped them ease the painful symptoms of multiple diseases. Now they want to bring the compound to other young adults. August 3, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. While weed is for adults only, CBD (a non-psychoactive compound found in cannabis, hemp, and hops) can be used by anyone. In fact, CBD products are used to treat numerous ailments in children, ranging from epilepsy to autism. Recently, the FDA approved a CBD-based drug to treat rare forms of childhood-onset epilepsy. Related: This Week in Weed: The FDA and the Big3 Say “Yes” to Cannabis. Although there’s been plenty of news about kids using CBD, much less attention has been given to kids making a business out of it. But that’s just what a new company called Hoop Beauty is doing.  Related: 5 Things You Should Know About CBD Devastating Symptoms For many years, Kristin Price, […]

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5 Female-Focused Accounts Blowing Up Instagram

Cannabis-inspired accounts with a feminist touch. June 30, 2018 4 min read Brought to you by Celia Gold The modern cannabis community boasts an outspoken intersectional feminist presence. All manner of cannabis advocacy and lifestyle brands are sprouting up IRL and on social media every day, providing new streams of content to like and share (or puff and pass, whichever). In classic Instagram fashion, some accounts are run by influencers and models/accountants and some are tagging that hash to spur on social change. Here are five female-operated cannabis accounts not to be missed.  You know those accounts that instantly turn you into the real-life heart eyes emoji? This heavy hitter perfectly combines mesmerizing, cannabis-inspired aesthetics with the civil rights elements inherent in cannabis advocacy. Prepare to be equally enthralled and galvanized when their posts cross your feed. Here you’ll discover smart and skilled artists like @_lauraberger_and @broobs.psd, while learning about various actions […]

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A Stock Photo Company for Ganja

Opheila Chong wants to alter the image of marijuana with her company StockPot Images. June 29, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. What brought you into the cannabis industry? I began my career as a photographer for Raygun Magazine, the penultimate design and music magazine of the 90’s. From there I was recruited to be the creative director for Strand Releasing and I went on to launch over 30 films across the U.S. that were featured at Sundance, TIFF, and Outfest. I was also the creative director for Slamdance for a decade.  I genuinely believe that we all have six careers in our lifetime, each one sets the foundation for the next. Entertainment and image making created my pathway for a career in cannabis. And it was not a natural curiosity or interest in the plant that brought me here, it was my own […]

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