How to Make Your Brand More Cohesive

Opinions expressed by Entrepreneur contributors are their own. Nikki Arensman is a brand designer and strategist who works with female entrepreneurs, particularly those building digital businesses. She spoke with Jessica Abo via Zoom about how entrepreneurs can navigate the early stages of growing their businesses and beyond.  What do you think is the biggest mistake that most entrepreneurs make in year one of their business? Arensman: Ultimately, in year one, you’re really just wanting to prove to yourself that your business is not only viable but that it can also impact your industry and earn you an income. You’re wanting to make money. We’re building a business. The mistake that I see all the time is not building a foundation from day one that supports building trust between you and your dream audience.  Our most favorite brands, they’re the ones that we can count on for X, Y, Z. Whatever they’re doing good at. […]

Read more

How Hiring Women and Moms Propels Economic Recovery

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This week I spent time with a friend I admire highly – Trina Limpert, formerly Global President of Women for eBay. She now heads RizeNext, with a vision of raising up a new generation of diverse technologists, executives, and directors. Since mid-2019, she’s been training companies in the creation of diversity and impact initiatives that drive change while also propelling profitability and growth (agendas that are often seen as being at odds).  Limpert and I have much in common, as we both began our technology careers at Provo, Utah based Novell, Inc., which was acquired by The Attachmate Group in 2011. I arrived in 1986 before launching my own business in 1989. Limpert’s Novell experience was much longer, beginning in 1998 and ending in 2007 when she transitioned to a role at Oracle.  The 1980s and 90s were a different world for […]

Read more

How This Entrepreneur Is Helping Women Understand Their Full Worth in the Marketplace

Jessica Abo talks with Khalida Brohi, the founder of the Sughar Foundation and the co-founder of The Chai Spot. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 19, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Before COVID lockdown went into effect, Jessica Abo sat down with Khalida Brohi at the Social Innovation Summit in Los Angeles. Brohi is the founder and Executive Director of the Sughar Foundation, a nonprofit dedicated to supporting women in tribal areas in Pakistan, and the co-founder of The Chai Spot, a tea lounge. Can you share why you started the Sughar Foundation? Brohi: I come from a tribal background in Balochistan, and I grew up knowing about honor. It meant that we welcome guests and are kind to people, but at the same time I knew that honor was the one thing dedicated mostly towards […]

Read more

Win the Uphill Battle for Success with Business Funding for Women

May 17, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Success is an uphill battle for all entrepreneurs. But that incline is even steeper if you’re female. It should come as no surprise that female business owners have a harder time finding funding for their businesses. Only 4 percent of all business loans goes to female entrepreneurs. Venture funding isn’t much better when it comes to funding women-owned businesses. But that doesn’t mean women can’t succeed in business. From grants to loans, women business owners can fund their businesses and be successful. Success isn’t just a man’s game. Loans for Women Business Owners Grameen Grameen is one of the few lenders offering microloans specifically for women. These are for women under the poverty line. The loan amounts range from $2,000 to $15,000. Grameen also offers financial training and support. Furthermore, they report payments to Equifax and Experian.  As a result, these […]

Read more

How One Entrepreneur’s Bamboo Bikes Are Changing Lives (and the Environment) in Ghana

May 8, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Bernice Dapaah started Ghana Bamboo Bikes Initiative as way to create jobs for Ghana’s youth. “The company uses Ghana’s own grown bamboo to manufacture bicycles instead of steal,” Dapaah told Jessica Abo. “The company is already helping reverse CO2 emissions that will come from the transport sector between 2005 and 2030.” Daapah is an alumni of Harvard University’s Executive Education Program, an ambassador of the World Bamboo Organization and a member of the World Economic Forum Global Agenda Council on Biodiversity and Natural Capital. She is launching a new program that would enable her company to donate more than 10,000 bicycles to students in Ghana, and she is working toward building a childcare facility to help the company employ and support more women.  While Dapaah has dedicated the past 10 years to creating her business, she says it has been an uphill journey. But no […]

Read more

New York City Offers Funding, Credit and Free Programs for Women Entrepreneurs. Here’s a Rundown.

It’s Women’s History Month, but we can celebrate women all year long by making a point to support women-owned businesses each and every day. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. On a hot day in August 2018, I toured an array of small businesses along Tompkins Avenue in Brooklyn. The avenue, widely known as Black Girl Magic Row, is comprised of 15 retail spaces owned by black women. With businesses ranging from vintage clothing stores to yoga studios, customers were in and out of shops while women-business owners were seen making the sales. I think of this avenue as a place where New Yorkers can support and celebrate women-owned businesses, and although it’s Women’s History Month, it’s important every month to highlight the critical role women have in today’s economy.  Women-owned businesses are on the rise. They make up 39 percent of the 28 […]

Read more

5 Words to Try On for Women’s History Month

Little Words Project makes jewelry that helps women express themselves and encourage each other. Founder Adriana Carrig recommends five words to wear now. March 4, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. If you ever made a BFF bracelet at summer camp, you know the particular power of looking down at your wrist and remembering that you’re someone else’s other half. Of course, once we’re grown up, often the person we need to make friends with most turns out to be ourselves. So in 2013, when Adriana Carrig founded the Little Words Project, she wanted to give women that BFF bracelet boost — using whatever language helps them love themselves or feel a larger sense of belonging. Last year Little Words sold more than 155,000 custom, handmade word bracelets, and counts celebrities like Taylor Swift, Alicia Keys, Olivia Culpo and Joey King as fans. “Strength has always […]

Read more

Tracee Ellis Ross Spent 10 Years Building Pattern, Her Hair Care Brand

The actress and entrepreneur has learned that to be successful, the message is as important as the product. March 3, 2020 15+ min read This story appears in the March 2020 issue of Entrepreneur. Subscribe » “These shoes are going to kill me,” Tracee Ellis Ross calls out to the costume designer, as she holds up a pair of Pradas. Ross and the crew are on the Disney lot in Burbank, Calif., deciding on outfits for the next episode of Black-ish, in which she plays the lead. The fitting department is a cramped, cluttered space in one of the soundstages, hemmed in by racks of clothes hung atop each other, bunk-bed-style, almost up to the ceiling — silky blouses, flared pants, dresses, heels, sneakers. (They snagged the Pradas on sale.) Everywhere you look, boards are tacked up with photos of the cast and set, scene breakdowns, press clippings, and sayings […]

Read more

Top 3 Obstacles Entrepreneurial Women Must Overcome

Hurdles still remain before females gain true parity in business. January 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s plenty of reason to believe 2020 is going to be the year of the female entrepreneur. The workforce is becoming increasingly diverse as more women, including women of color, seek to make their visions a reality and capitalize on it. A study commissioned by American Express reported that, as of January 2017, an estimated 11.6 million female-owned businesses generated more than $1.7 trillion collectively in revenue.  However, it’s worth noting that while startup life is obviously never easy, tackling it head-on as a female entrepreneur presents its own unique set of challenges. Thankfully, we are at the cusp of a shift, and these obstacles should soon be a thing of the past. But until then, here are three hurdles worth looking out for, and how to leap over […]

Read more

The Key to Starting a Business? Just Deciding to Go For It.

The female founder warns that you won’t know everything at the beginning, but you will figure it out. Read_More Related posts: Things I Wish I Knew Before Starting My Business – 1 20 Things You Have to Know Before Starting an Online Business – Part 2 Starting an Online Business? Zuitte’s Tools Can Help You Grow It. 3 Unparalleled Benefits of Starting a Business With Friends and Family 4 Secrets to Starting a Business and Scaling an Online Platform 10 Secrets to Starting Your Own Small Business Why Starting a Business Late in Life May Be Smarter Than Starting Early 3 Mistakes to Avoid When Deciding Your Company’s Name

Read more

Build Your Squad for Financial Success

It’s time for women of color in business to lift each other up. January 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It was a fall evening in Washington, D.C., and I was in an Uber on my way to a book-launch event for my good friend, Minda Harts. As I was reading Minda’s book, The Memo: What Women of Color to Need to Know to Secure a Seat at the Table, I was shocked to come across an interesting section called “What About Your Friends?” In this section, she discusses the advantages of women of color sharing their career salaries and financial-management strategies with each other. We all know there is a wage-gap problem amongst women, and an even larger problem amongst women of color. As a young child, I was always taught to never share my personal finances with my family, friends and co-workers. […]

Read more

3 Ways Sophia Hutchins Disrupted An Age-Old Industry

The Gen-Z CEO of Lumasol shares how she broke through the sunscreen business. December 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The most well-publicized startups these days are in the technology sector. In fact, recent economic studies show that U.S.-based tech startups grew by 47 percent in the last decade. It’s no surprise, then, that plenty of hopeful founders have jumped on this train, but the reality is that the industry you choose to disrupt may not define your company’s ultimate success. Sophia Hutchins decided to test this idea by founding Lumasol, a beauty and skincare company manufacturing namesake suncreen with a bit of a tech-savvy twist (its packaging prompts users about reapplications). I recently had the chance to chat with Hutchins, who shared three basic principles that helped get her company off the ground.  1. It’s not always about “sexy” industries. Industries are generally judged based on their popularity within media and […]

Read more

6 Tips for Women in Business

Assertiveness, thoughtfulness and the other traits that any woman in power will want to project. December 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. My promotion this year to chief marketing officer (CMO) at Prezi had me reflecting on my own career journey, and wondering whether I could offer any insights to other women aspiring to become a senior executive. Certainly, I know how challenging the road is for women who want to work at the C-level. According to Korn Ferry, only one in three CMOs is female. I’ve always felt strongly about helping other women at Prezi, and in business in general, to succeed. Now that I’m CMO, I also believe it’s my responsibility. So, how did I get to the C-suite? By being clear on who I am, who the people around me are and displaying thoughtfulness in empowering all of us. There are six […]

Read more

How to Hijack Your Subconscious and Create Massive Success

Celebrity psychic Fia Johansson on cultivating a winning mindset. December 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Fia Johansson is not the regular psychic medium you see on television. Her psychic gifts have aided law enforcement in solving cold cases for decades. Her background in psychology and business led her to co-author books with best-selling scribes including Jack Canfield and Brian Tracey. She’s also a trusted advisor to A-list celebrities, high-profile CEOs and business leaders across the globe.   Johansson’s philosophy on entrepreneurship is simple: She believes that each of our power and ability begins and ends in our mind, a topic she discusses frequently with her 1.5 million Instagram followers. She should know, as she herself has built several multi-million dollar businesses. She teaches that reprogramming your subconscious mind will help cultivate a mindset that can truly aspire to a higher level. After all, we don’t get the […]

Read more

Inspiring Leadership Lessons From 13 Female Founders

Entrepreneur reflects on the inspiring stories of 13 female founders on Women’s Entrepreneurship Day. November 19, 2019 15 min read Entrepreneur is celebrating Women’s Entrepreneurship Day by examining some of the notable women entrepreneurs it profiled this year. As the saying goes, experience is the best teacher. Whether it’s coping with divorce, depression or death, these amazing women have valuable lessons to share.   Find your passion Baking is in Laurie Gray’s blood. As a child, Gray was right at her mother’s side as she baked cookies, brownies and pies from scratch. In Gray’s make-believe kitchen, she would make her own creations in her Little Chef toy oven. In 2003, Gray left a career in banking and began baking and selling pies. She learned firsthand how difficult it was to run a business.  After two years, the single mother of two kids with no health insurance or retirement savings sold her stake in […]

Read more

Do Working Moms Really Need to Start From Scratch?

Returning to the workforce shouldn’t require jumping through so many hoops. November 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. For women who take a temporary leave from the workforce to care for their children or family, returning can feel next to impossible. “I’ve had a lot of really well-meaning people tell me to quit looking,” Hagit Katzenelson, a programmer and mother, told one writer for the Harvard Business Review, “They’d say, ‘Come on, you’re banging your head against a closed door.’” It certainly felt that way for Katzenelson at the time. Despite having an electrical engineering degree, an MBA and 14 years of experience in her field, she had to search for five long years for a job after taking a four-year break to take care of her three children. Katzenelson’s story isn’t an anomaly.  “I would get into interviews,” programmer Abby Carrales told the San Francisco […]

Read more

10 Women Wellness Entrepreneurs Share Small Lifestyle Tweaks That Can Make Big Changes To How You Feel

“Speak sweetly and positively to yourself like you would your child or parent,” shares one health and wellness founder. November 8, 2019 14 min read This story originally appeared on Authority Magazine Who doesn’t like to feel healthier and more energectic? We all know in the back of our minds that we will feel better if we exercise more and watch what we eat — but sometimes huge commitments feel too difficult and don’t stick. Authority Magazine recently ran a series interviewing more than 200 “Women In Wellness.” In the series, the interviewees were asked to share their best “lifestyle tweaks” or small lifestyle changes that can make us feel much better, without requiring huge changes to our current lifestyle. In the story below are ten enriching highlights from the interviews. These interviews have been edited for length and clarity.  Alison Hadden (VP of MINDBODY) Image credit: via Authority Magazine Schedule wellness like you would meetings. With a […]

Read more

How Model Alexandra Cristin Turned Her Brand Into an 8-Figure Empire

The Glam Seamless founder and CEO breaks down how she broke through as an entrepreneur. October 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Seven years ago, plus-size model Alexandra Cristin was watching her favorite YouTuber at her apartment when she decided to start selling hair extensions online. Today, she owns and operates one of the leading seamless hair extension brands in the beauty industry, Glam Seamless. She had been wearing hair extensions since she was 14 and originally got the idea to start the company as a side hustle. However, her passion quickly set her apart from the competition and positioned her to dominate her industry. “My initial strategy was to be different,” she recalls in an interview. “I decided to sell a type of hair extension that I knew wasn’t available to buy online at the time. It put me at the forefront […]

Read more

4 Tips for Aspiring Women Business Owners

Reaping deserved financial rewards requires shaking off corporate gender bias. October 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The recent publication of Forbes’ “America’s Most Innovative Leaders” list, in which there was just one female executive featured, sparked backlash online and off. Yet, many women weren’t the least bit surprised. Despite decades of corporate diversity efforts, change has come slowly. Women still hold just 25 percent of five critical C-suite positions in the nation’s 1,000 largest corporations, and the problem persists far beyond that. The drop-off of women in leadership starts with the first promotion to management, where a woman is 18 percent less likely to be promoted to manager than a man. By the time you reach the senior vice president level, only 22 percent are women. Of those, just 21 percent hold positions responsible for driving revenue — the kind of roles that […]

Read more

What Women Really Want From Their Employers

Insights from four successful female leaders. October 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, I received the iconic Turquoise Pantone 1837 Blue box as a bonus gift from a Fortune 500 company. Inside was a handwritten, congratulatory note and a gift certificate for $1,500 to Tiffany & Co. It provided a woman’s name and phone number to call for personal concierge service, along with an option to take the gift certificate directly into a store to select a piece of my liking. It was the most memorable bonus gift I had ever received. I emphasize memorable because I have earned a performance bonus of $1,500 or more several times throughout my professional career, and while it’s incredible to receive “unexpected” cash, or achieve a bonus that you have been chasing, it was the creativity and personalization of this gift that made me feel appreciated and empowered.  Related: 100 […]

Read more
1 2 3 4