Top 3 Obstacles Entrepreneurial Women Must Overcome

Hurdles still remain before females gain true parity in business. January 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s plenty of reason to believe 2020 is going to be the year of the female entrepreneur. The workforce is becoming increasingly diverse as more women, including women of color, seek to make their visions a reality and capitalize on it. A study commissioned by American Express reported that, as of January 2017, an estimated 11.6 million female-owned businesses generated more than $1.7 trillion collectively in revenue.  However, it’s worth noting that while startup life is obviously never easy, tackling it head-on as a female entrepreneur presents its own unique set of challenges. Thankfully, we are at the cusp of a shift, and these obstacles should soon be a thing of the past. But until then, here are three hurdles worth looking out for, and how to leap over […]

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The Key to Starting a Business? Just Deciding to Go For It.

The female founder warns that you won’t know everything at the beginning, but you will figure it out. Read_More Related posts: Things I Wish I Knew Before Starting My Business – 1 20 Things You Have to Know Before Starting an Online Business – Part 2 Starting an Online Business? Zuitte’s Tools Can Help You Grow It. 3 Unparalleled Benefits of Starting a Business With Friends and Family 4 Secrets to Starting a Business and Scaling an Online Platform 10 Secrets to Starting Your Own Small Business Why Starting a Business Late in Life May Be Smarter Than Starting Early 3 Mistakes to Avoid When Deciding Your Company’s Name

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Build Your Squad for Financial Success

It’s time for women of color in business to lift each other up. January 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It was a fall evening in Washington, D.C., and I was in an Uber on my way to a book-launch event for my good friend, Minda Harts. As I was reading Minda’s book, The Memo: What Women of Color to Need to Know to Secure a Seat at the Table, I was shocked to come across an interesting section called “What About Your Friends?” In this section, she discusses the advantages of women of color sharing their career salaries and financial-management strategies with each other. We all know there is a wage-gap problem amongst women, and an even larger problem amongst women of color. As a young child, I was always taught to never share my personal finances with my family, friends and co-workers. […]

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3 Ways Sophia Hutchins Disrupted An Age-Old Industry

The Gen-Z CEO of Lumasol shares how she broke through the sunscreen business. December 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The most well-publicized startups these days are in the technology sector. In fact, recent economic studies show that U.S.-based tech startups grew by 47 percent in the last decade. It’s no surprise, then, that plenty of hopeful founders have jumped on this train, but the reality is that the industry you choose to disrupt may not define your company’s ultimate success. Sophia Hutchins decided to test this idea by founding Lumasol, a beauty and skincare company manufacturing namesake suncreen with a bit of a tech-savvy twist (its packaging prompts users about reapplications). I recently had the chance to chat with Hutchins, who shared three basic principles that helped get her company off the ground.  1. It’s not always about “sexy” industries. Industries are generally judged based on their popularity within media and […]

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6 Tips for Women in Business

Assertiveness, thoughtfulness and the other traits that any woman in power will want to project. December 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. My promotion this year to chief marketing officer (CMO) at Prezi had me reflecting on my own career journey, and wondering whether I could offer any insights to other women aspiring to become a senior executive. Certainly, I know how challenging the road is for women who want to work at the C-level. According to Korn Ferry, only one in three CMOs is female. I’ve always felt strongly about helping other women at Prezi, and in business in general, to succeed. Now that I’m CMO, I also believe it’s my responsibility. So, how did I get to the C-suite? By being clear on who I am, who the people around me are and displaying thoughtfulness in empowering all of us. There are six […]

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How to Hijack Your Subconscious and Create Massive Success

Celebrity psychic Fia Johansson on cultivating a winning mindset. December 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Fia Johansson is not the regular psychic medium you see on television. Her psychic gifts have aided law enforcement in solving cold cases for decades. Her background in psychology and business led her to co-author books with best-selling scribes including Jack Canfield and Brian Tracey. She’s also a trusted advisor to A-list celebrities, high-profile CEOs and business leaders across the globe.   Johansson’s philosophy on entrepreneurship is simple: She believes that each of our power and ability begins and ends in our mind, a topic she discusses frequently with her 1.5 million Instagram followers. She should know, as she herself has built several multi-million dollar businesses. She teaches that reprogramming your subconscious mind will help cultivate a mindset that can truly aspire to a higher level. After all, we don’t get the […]

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Inspiring Leadership Lessons From 13 Female Founders

Entrepreneur reflects on the inspiring stories of 13 female founders on Women’s Entrepreneurship Day. November 19, 2019 15 min read Entrepreneur is celebrating Women’s Entrepreneurship Day by examining some of the notable women entrepreneurs it profiled this year. As the saying goes, experience is the best teacher. Whether it’s coping with divorce, depression or death, these amazing women have valuable lessons to share.   Find your passion Baking is in Laurie Gray’s blood. As a child, Gray was right at her mother’s side as she baked cookies, brownies and pies from scratch. In Gray’s make-believe kitchen, she would make her own creations in her Little Chef toy oven. In 2003, Gray left a career in banking and began baking and selling pies. She learned firsthand how difficult it was to run a business.  After two years, the single mother of two kids with no health insurance or retirement savings sold her stake in […]

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Do Working Moms Really Need to Start From Scratch?

Returning to the workforce shouldn’t require jumping through so many hoops. November 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. For women who take a temporary leave from the workforce to care for their children or family, returning can feel next to impossible. “I’ve had a lot of really well-meaning people tell me to quit looking,” Hagit Katzenelson, a programmer and mother, told one writer for the Harvard Business Review, “They’d say, ‘Come on, you’re banging your head against a closed door.’” It certainly felt that way for Katzenelson at the time. Despite having an electrical engineering degree, an MBA and 14 years of experience in her field, she had to search for five long years for a job after taking a four-year break to take care of her three children. Katzenelson’s story isn’t an anomaly.  “I would get into interviews,” programmer Abby Carrales told the San Francisco […]

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10 Women Wellness Entrepreneurs Share Small Lifestyle Tweaks That Can Make Big Changes To How You Feel

“Speak sweetly and positively to yourself like you would your child or parent,” shares one health and wellness founder. November 8, 2019 14 min read This story originally appeared on Authority Magazine Who doesn’t like to feel healthier and more energectic? We all know in the back of our minds that we will feel better if we exercise more and watch what we eat — but sometimes huge commitments feel too difficult and don’t stick. Authority Magazine recently ran a series interviewing more than 200 “Women In Wellness.” In the series, the interviewees were asked to share their best “lifestyle tweaks” or small lifestyle changes that can make us feel much better, without requiring huge changes to our current lifestyle. In the story below are ten enriching highlights from the interviews. These interviews have been edited for length and clarity.  Alison Hadden (VP of MINDBODY) Image credit: via Authority Magazine Schedule wellness like you would meetings. With a […]

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How Model Alexandra Cristin Turned Her Brand Into an 8-Figure Empire

The Glam Seamless founder and CEO breaks down how she broke through as an entrepreneur. October 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Seven years ago, plus-size model Alexandra Cristin was watching her favorite YouTuber at her apartment when she decided to start selling hair extensions online. Today, she owns and operates one of the leading seamless hair extension brands in the beauty industry, Glam Seamless. She had been wearing hair extensions since she was 14 and originally got the idea to start the company as a side hustle. However, her passion quickly set her apart from the competition and positioned her to dominate her industry. “My initial strategy was to be different,” she recalls in an interview. “I decided to sell a type of hair extension that I knew wasn’t available to buy online at the time. It put me at the forefront […]

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4 Tips for Aspiring Women Business Owners

Reaping deserved financial rewards requires shaking off corporate gender bias. October 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The recent publication of Forbes’ “America’s Most Innovative Leaders” list, in which there was just one female executive featured, sparked backlash online and off. Yet, many women weren’t the least bit surprised. Despite decades of corporate diversity efforts, change has come slowly. Women still hold just 25 percent of five critical C-suite positions in the nation’s 1,000 largest corporations, and the problem persists far beyond that. The drop-off of women in leadership starts with the first promotion to management, where a woman is 18 percent less likely to be promoted to manager than a man. By the time you reach the senior vice president level, only 22 percent are women. Of those, just 21 percent hold positions responsible for driving revenue — the kind of roles that […]

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What Women Really Want From Their Employers

Insights from four successful female leaders. October 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, I received the iconic Turquoise Pantone 1837 Blue box as a bonus gift from a Fortune 500 company. Inside was a handwritten, congratulatory note and a gift certificate for $1,500 to Tiffany & Co. It provided a woman’s name and phone number to call for personal concierge service, along with an option to take the gift certificate directly into a store to select a piece of my liking. It was the most memorable bonus gift I had ever received. I emphasize memorable because I have earned a performance bonus of $1,500 or more several times throughout my professional career, and while it’s incredible to receive “unexpected” cash, or achieve a bonus that you have been chasing, it was the creativity and personalization of this gift that made me feel appreciated and empowered.  Related: 100 […]

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Karlie Kloss Looks to These Female Founders for Inspiration

Our October/November cover star discusses the women (and businesses) that keep her motivated. October 8, 2019 3 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » When supermodel Karlie Kloss launched her girls’ coding boot camp, Kode With Klossy, she wanted the next generation of women to have easier access to the world of computer science. Now, as Kode With Klossy has grown to have a national presence, girls across the country are learning to code — and looking to Kloss as a role model who’s not afraid to blaze her own trail. But Kloss has some role models of her own. Here, she talks about the women she looks to for inspiration.  Check out more stories from our October/November issue’s list of 100 Powerful Women.   Cindy Mi Founder and CEO, education platform VIPKid “I deeply admire Cindy’s dedication to democratizing access to education through […]

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Never Be Afraid to Ask Questions!

The Project Runway host built a coding school, Kode With Klossy, to inspire a generation of tech-savvy women. But her real mission, she says, is much broader. October 8, 2019 13 min read This story appears in the October 2019 issue of Entrepreneur. Subscribe » ­The view is stunning up here, from the 34th floor of this downtown Manhattan office building. Outside the floor-to-­ceiling windows, the day is bright and clear. But the 24 teenage girls occupying the space are over it. Their noses are buried in MacBooks, while a soundtrack of Disney hits plays in the background. There’s work to be done, after all: They’re students at a nonprofit coding camp called Kode With Klossy, and today’s assignment is to design and code an online photo gallery. They’re so focused on the task, in fact, that they don’t notice when the camp’s creator and very famous namesake walks in. […]

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Here’s How Big Tech Companies Can End the Gender Pay Gap

Recognizing the myth of the meritocracy is the first step toward ending the gender pay gap for women in tech. October 7, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Silicon Valley is known for its innovation, high-skilled talent and its meritocratic ethos — that is, the focus on evaluating and rewarding employees based not on who they are, but on what they achieve. Big tech companies like Google and Uber famously promote company values that emphasize those ideas as a way of creating equality in the workplace. When taken at face value, that all seems fair and good. However, reality captures a far different picture. Despite the tech sector’s good intentions, companies with meritocratic principles still face a deep gender gap in their industry and continue to be criticized for their bias. For example, look no further than Google’s memo fiasco or Susan Fowler’s criticism of […]

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3 Ways to Empower and Inspire the Next Generation of Women Leaders

Steps businesses should take to recruit, develop and retain top female talent. September 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems like a highly complex and potentially insurmountable problem. Even after decades of hard work and progress toward gender parity in the workforce, we still see reports of disappointingly low numbers of U.S. women in senior leadership roles. Despite the fact that women represent more than half the country’s population, earn more than 57 percent of undergraduate degrees and an even higher percentage of master’s degrees, women represent a mere five percent of Fortune 500 CEOs. We are only seven percent of top executives in Fortune 100 companies, and just 26.5 percent of executives, senior officials and managers overall. These statistics come from a 2018 fact sheet published by the Center for American Progress, and demonstrate the severity of the problem that faces […]

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‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni

The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning campaigns for some of the world’s most iconic brands. August 18, 2019 10 min read This story originally appeared on Authority Magazine Laila Mignoni, the Director of Creative Excellence at BACARDI, is based in Bermuda and New York City. Throughout her career, she has delivered award-winning campaigns for some of the most iconic global brands across Retail, Automotive and Luxury. She graduated with Honors from La Sorbonne University in Paris with a Masters in Arts — she’s a brand builder and digital native expert. Laila moved from agency side to BACARDI Global Brands in 2014 where she ran MARTINI global communications from London. Recently she has shifted to manage BACARDI rums, launching the brand’s new platform ‘Do What Moves You’ across channels. Thank you so much for doing this with us! Can you tell us a story […]

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What It’s Like to Be Mentored by Gwyneth Paltrow

The actress and CEO chats with her mentee, the cofounder of Maisonette, about finding support as an entrepreneur. July 10, 2019 9 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Gwyneth Paltrow has played many public roles — most notably, of course, first as an actress and now as the creator of Goop. Her lifestyle business and content platform launched in 2008 and has grown to a $250 million company by selling Paltrow-endorsed health-and-wellness products that shoppers swear by (even when the medical community cries foul). But here’s a role she’s less well-known for: Behind the scenes, she mentors female entrepreneurs. Sylvana Ward Durrett is one of them. She’s a former Vogue staffer who for years produced the annual Costume Institute benefit at the Metropolitan Museum of Art and then went on to cofound the children’s e-commerce site Maisonette in 2017. Today, Maisonette is […]

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She’s a Successful NFL Sports Agent. And, Yes, She’s Ready to Show You the Money.

Kelli Masters used to be a shy, insecure young woman. Then she took on the NFL and that male agent who told her, “Women will never make it in this industry.” June 28, 2019 8 min read When Kelli Masters walked into a Washington, D.C., ballroom in 2005 to take the National Football League’s agent certification exam — becoming one of the first women to do so —  she was clearly a, well, minority (“Three hundred men and me,” she remembers of that day). Recognizing that fact, she recognized that she could let fear rule her emotions; she could focus on those ugly comments from naysayers, like “Why would you think you could be a football sports agent? You’re a girl! You’ve never played football!” But she had another option: She could steer her emotions in much more positive direction. As Masters related in a recent, powerful TEDx talk in Oklahoma City, “I closed my […]

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At the Height of the Recession, This Entrepreneur Struck Out on Her Own. 10 Years Later? She’s Still Going Strong, With Clients Like Google and Coca-Cola.

Kelly Bayett is the creative director and co-founder of music and sound company Barking Owl. June 25, 2019 5 min read In 2009, music producer Kelly Bayett was in the midst of a divorce, raising two young kids and overdue for a raise after three years. She was also starting to wonder if she could do a better job leading than the people she was working under. So she paused to think things through. And, her thinking was that if she got the raise, that would be a sign that she should stay. But if she didn’t, it was time to reconsider what she really wanted out of her career. She made the ask, and her bosses, citing the recession, said sorry, no. That’s how Bayett left that job and co-founded her Los Angeles-based music and sound company Barking Owl. “I really had nothing to lose. I had no money. I had a divorce. I had two little […]

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