The 6 Best WordPress Security Plugins – (2020 Review)

You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras. These security measures are taken to prevent break-ins, from losing money, sustaining property damage, or putting sensitive information at risk. Your internet business is at risk for these very same things. It may even be at greater risk — the Internet makes it possible for cybercriminals to break into your website without having to leave their couch: On average, 18.5 million websites are infected with malware at any given time. The average website gets attacked 44 times per day. Of the roughly 90,000 websites that get hacked each day, 83% of them are using WordPress. That’s why you need to take as many precautions as possible when it comes to properly securing your website. Don’t have the “it won’t happen to […]

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The 6 Best WordPress Backup Plugins – (2020 Review)

Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. In addition to missing out on website traffic and sales, you also lost your databases and website content. Now what? This hypothetical example might be a bit on the extreme side, but it’s not completely implausible. Things happen. Your website could become the victim of user errors, vicious attacks, or malware. If this happens, you need to get your site back up and running as soon as possible. Failure to do so will crush your SEO ranking, and damage your relationship with customers and website visitors. On top of rebuilding your website, you’ll also need to run campaigns to improve your online reputation. But there’s a way for you to avoid this catastrophic scenario in the […]

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The 7 Best WordPress Popup Plugins – (2020 Review)

Looking for a good way to collect more leads? Or maybe draw in newsletter subscribers? Or maybe you just need some customers to participate in a survey? A WordPress popup plugin helps get you there. According to a study from Sumo that analyzed nearly two billion popups, the average conversion rate for a website popup is 3.09%. The top 10% of high-performing popups convert at an average rate of 9.28%. Some websites saw conversion rates that topped 50%. According to a recent study from Impact, the average conversion rate for any website landing page is 2.35%. The top 10% of websites have an average conversion rate of 11.45%. Bottom line: The average popup outperforms the average traditional landing page. And, the average conversion rate of the highest performing popups are still in the ballpark of the highest performing landing pages. I created this guide to help you choose the right […]

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The 10 Best Content Management Systems – 2020 Review

Want to jump straight to the answer? The best content management systems for most people are definitely WordPress or Wix. Content management systems (CMS) make it possible to manage and publish content on the web. Traditionally, web pages are written in HTML, JavaScript, and CSS programming languages. Without a content management system, you’d need to learn how to code in order to build a website and publish content online. But most CMS platforms enable users to create a website without writing code. There are plenty of content management systems on the market that are geared towards people of varying technical skill levels. These solutions are not all created equally. If you’re not very tech-savvy and choose the wrong CMS, you’ll struggle to create and manage content on your website. On the flip side, experienced developers may want a CMS with more flexibility. Regardless of your technical skill level or web-building […]

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2020 Shopify Review by Quick Sprout – An Ecommerce Top Pick

Are you about to build an ecommerce website? Shopify might be a good option for you. There’s a reason it’s used by 1,000,000+ businesses including the The New York Times for all their ecommerce needs. But is it the best one for your business? We’ve taken a deep look at Shopify. Now, we want to show you what we found and how it compares to its competitors. But first … What is Shopify? Shopify is an ecommerce tool. They help brands and businesses create online stores to sell products to customers. It was created in 2006 by three friends who were unhappy with ecommerce solutions for a snowboarding store they wanted to open. Now, Shopify has exploded and become a household name in the ecommerce world. Shopify currently has more than a million online stores across 175 countries. Here are a few Shopify customers you might recognize: So you’re in good […]

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2020’s Best WordPress Plugin for Each Essential Category

WordPress powers 30% of the top 10 million websites. It controls more than 60% of the of the CMS platform market share. Needless to say, it’s a popular solution for running a website. WordPress itself is great; but it’s limited in terms of its built-in functionality. That’s why plugins exist. What exactly is a WordPress plugin? It’s essentially an app for your website. I love how WordPress is designed to be lean out of the box. This prevents code bloat — your website isn’t dragged down by bulky code for things you don’t need or use. The core of WordPress is simple. You can customize it with plugins. The core of WordPress is designed to be lean and lightweight, to maximize flexibility and minimize code bloat. Plugins then offer custom functions and features so that each user can tailor their site to their specific needs.— WordPress Codex Installing a plugin […]

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Organic Traffic Has Nothing to Do with Pesticides

The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online. We’re not machines. And while largely, we follow specific patterns, it’s still hard to predict when a piece of content will go viral and when one might flop. A good example of this is the film John Carter. Everyone from the higher execs to the actors thought this film would be the next “Star Wars.” And that’s most likely where the true problem lay; when you’re too close to a project, it’s almost impossible to have an objective opinion. John Carter is the forced content of an overly micro-managed content marketing plan. It’s the inability to trust your audience and your own instincts. […]

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