The Complete Website Redesign Checklist You Need for Success – ShoeMoney

Nearly forty percent of web users will abandon a page if it looks ugly. (Ah! It hurts the eyes!) A full 60% would rather read something on a well-designed page than a plain one. Now, ask yourself if your page is the best it can be. Maybe you neglected to hire a design company. You DIYed that bad boy and now you’re not so sure it was a good idea. It’s time to do a complete redesign. Why? Because the original attempt is driving people away. Where do you start? It seems like a massive project and that was probably the problem in the first place. You’re in luck! I’ve put together a short checklist to help you get started on redesigning your website. Let’s get cracking! 1. Take Stock First Baseline. It’s how athletes know how well they’ve trained. You take stock of your current fitness and record the […]

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Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Microsites are somewhere in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Successful microsite creation requires a clear goal and focus for the microsite and should be built from the ground up optimized for achieving that goal. Here are a few tips to help you use microsites.   Tip #1: Tightly tap into visitor motivations Microsites can be more focused on […]

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MarketingSherpa Podcast #5: Ten things you should think about before you do your next website redesign

Education is the ability to use other people’s experiences (mistakes) to avoid making your own mistakes. In that spirit, we prep you for avoiding some serious potholes on your journey while taking on that biggest of digital marketing projects — a website redesign. You can listen to this episode in whichever way is most convenient for you — or click the orange “Subscribe” button to get every episode. And scroll down to read more about website redesigns. This article was originally published in the MarketingSherpa email newsletter.     Podcast: Play in new window | Download (Duration: 36:44 — 33.7MB) | Embed Subscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify |   Note: It may take up to 24 hours for the podcast to populate/become available across all supported platforms.   More About Episode #5 — Website redesign “The point is: You get to […]

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Marketing 101: What is the happy path?

The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a company’s poorly designed process, or because the customer has a more complex use case. Let’s take a closer look at why this is important and how it might look. The Value Exchange Happy Path Often, companies require users to fit certain criteria to be eligible for the simplest outcome. An example of a happy path that MECLABS optimized with one of our Fortune 20 Research Partners would be the “Happy Path Upgrade Funnel.” The happy path would be what is experienced by a customer who chose to start the upgrade process having: Fully paid off their old device Was upgrade eligible based on the rules of their phone plan Had no account problems that they had to resolve in order […]

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