Your Conference May Be Canceled, but Here’s How to Host a Digital Webinar Instead

As everything goes online, turn the videoconferencing revolution into a marketing tool. April 2, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. As offices shut down, conferences postpone, and workers confine themselves to their homes, everything is moving online in the age of COVID-19. Unfortunately, nobody can say what the future holds for major conferences and gatherings. That said, there’s no time like the present to learn how to host and manage webinars. Whether you’re looking for a digital substitute to a corporate conference or you’d just like to connect with a few more people in your industry, The Webinar Marketing Mastery Beginner to Pro Overnight Course has you covered. This course is designed to help you […]

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Virtual Conferences and Events in our New Covid-19 Reality!

What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on three continents. Now and for the foreseeable future, there will be no live events. However, I am super excited that many organizations have stepped up to create high quality virtual events at a time that many of us are hungry to learn new things. I wanted to share a few virtual events I will be participating in. Related posts: My Thoughts on COVID-19 and Your Business 2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More Will Virtual Reality Change Marketing? We Used Virtual Reality as a Training Tool. Here’s What We Learned. 3 Ways a Virtual Reality Pioneer Is Rebranding the Form ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality The History of Augmented and Virtual Reality, From 1838 to […]

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This Webinar Platform Can Help Showcase Your Product to Thousands at Once

Diversify your growth marketing efforts with ClickMeeting. February 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The digital marketplace is saturated and it’s harder than ever to differentiate your brand and stand above your competitors. Brands turn to any number of growth marketing strategies — from content marketing to paid advertising — to get an edge, but one of the more creative solutions is the webinar. Webinars allow you to showcase your product to a broader audience in a more intimate setting, allowing potential customers to see precisely how your product will help them. And ClickMeeting is one of the best webinar tools available. Regardless of your business, ClickMeeting can help you scale. ClickMeeting allows you […]

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I Will Speak At Your Live Or Virtual Event For Free!

I’d like to offer you a free speech on the topic of my newest book Fanocracy: Turning Fans into Customers and Customers into Fans which comes out January 7, 2020. Related posts: How to Turn Fans into Customers and Customers into Fans How to Bring True Diversity to Your Marketing by Eliminating Tokenism In the Studio to Record our Audiobook of Fanocracy What is Elizabeth Warren a Passionate Fan of? What is Fanocracy? Me on the Tony Robbins Podcast What is Beto O’Rourke a Passionate Fan of? Entrepreneur Live! Event Streaming Here

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What Profitable Digital Businesses Hope You Won’t Discover

How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come up with all sorts of creative excuses reasons for why we just aren’t getting any momentum. But there’s only one true reason: You’re stuck when you’re not selling. The ability to sell is the single factor that separates successful digital businesses from those that struggle. And some of the most effective salespeople you will ever meet — the folks who sell a million dollars a year or more — would never strike you as “salesy.” That’s because the killer skills for sales professionals are listening and empathy. So if you’re interested in making listening and empathy work for your business, we have a new 4-week live training you’ll want to check out today … Live Training Mastery:How to Sell More with Webinars, Workshops, and Live Training Events It kicks off […]

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7 Golden Rules for Hosting Webinars that Engage and Convert

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In other words: there’s just too much damn content. And, well, it’s tough to argue with that. Just open up Twitter, perform a web search, or check your inbox. Good luck consuming even a fraction of what piques your interest. That’s a major obstacle for content creators, but not a substantial threat to content marketing. What it does mean is that your content marketing strategy better start with creating the highest quality, most audience-focused content possible — because that is the only way to have a smidge of a chance at getting and keeping your target […]

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Why Writers Don’t Seem Hireable (and How to Get Hired)

This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career. If you have your own business, you need to learn how to sell. Yes, the “s” word. But it doesn’t have to be some foreign activity that makes you feel like someone else. In fact, being yourself with the right presentation is the winning combination. A prospect needs to know more about you — and what it’s like doing business with you — before they’ll feel comfortable taking the next step. So, what more can you do to reveal those special qualities about your product or service? We have a free event next week that’ll help you out with that. Teach Your Way to Success:How Live Training Events CanIncrease Your Sales in 30 Days Wednesday, October 23, 2019 at 2:30 PM Eastern Time During our session together, you’ll learn: How […]

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How Introverted Writers Transform into Business Professionals

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do. You have to offer something they want Your Aunt Frances loves you very much, but if you’re a Prius dealer and she’s more […]

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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling cell phones from a kiosk in the mall. Yep, I was one of those guys with khakis and a polo shirt who ask if they can have a moment of your time. They automatically give you an icky feeling because you know without a shadow of a doubt that they don’t care about your cell phone needs — they just want to earn a commission from your business. I was intrigued by the opportunity because I saw how much money my college roommate was making, and frankly Domino’s Pizza and gas to fuel my car were really adding up against my 19-year-old-self’s income. I needed a solid job (like we all do) and I had good intentions going in, but I’ll never forget how I felt when I left after […]

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6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth

As a leader in your industry, you have knowledge to share. Webinars are a perfect way to do that. June 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Is your brand growing the way it should? You’ve devoted the time and resources to every needed area of your business, from marketing to accounting. You’ve built a brand that has equity. Your company is growing. But if you still feel that there’s something missing — your brand is not growing fast enough, for example — webinars are one of the most effective tools you can use to build it up. Related: 7 Practical Steps to Host Webinars That Drive Sales In a survey of marketing and sales executives by InsideSales.com, 75 percent of those polled agreed that webinars are important for lead generation. In fact webinars are a highly effective tool to get your name out there to people […]

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7 Practical Steps to Host Webinars That Drive Sales

ClickMeeting’s Simon Grabowski shares his webinar secrets, including the best time of day and how to keep viewers until the end. April 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Simon Grabowski, CEO of ClickMeeting, who is an Advisor in The Oracles. If you’re in B2B sales, there’s one channel you can’t ignore: webinars. Half of B2B buyers say webinars are the most valuable form of content in the mid-stages of decision-making. They spend longer with webinars than any other type of content and are more willing to share their contact details in exchange. Whether you’re in products, services, or coaching, webinars can increase your authority as an expert — and ultimately increase your revenue. Once you have a hosting platform, webinars only cost as much as you want to spend promoting them; so they’re cost-effective. More importantly, they work. […]

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5 Simple Ways to Use Webinars to Close More Prospective Coaching Clients

Showcase your energy and personality to potential customers using video, one of the leading technologies today. January 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Coaching, whether it’s aimed at helping a business improve sales or helping someone lose weight, is largely dependent on personal relationships. As such, forming strong personal connections during the sales process is essential if you hope to land new clients. Related: 12 Steps for Creating the Perfect Webinar In a time when technology enables coaches in a wide variety of industries to reach clients around the world, using that technology to form meaningful connections can help generate leads and close prospective sales. A webinar is a great example: With a webinar, you have a way to put your face in front of prospective coaching clients, no matter where they live. And, from what I’ve seen in my career, it’s also a great way […]

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Do the Right Thing for Your Business … and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what it means, and how it jibes with holding your audience’s attention by producing a high-quality performance experience. Can we be authentic and still deliver a great performance with our content? We think the answer is absolutely yes. On Tuesday, I thought it would be useful to remind everyone that we have a great, free session coming up with Tim Paige on how to make more sales with webinars (or other sales situations) … without turning into a weird saleshole. We’ll be meeting on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time, and you can […]

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Join Us for a Free, In-Depth Workshop on Selling

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said it.) His name is Tim Paige. He’s genuine, funny, nice, and seriously good at selling. Tim’s going to be leading a free workshop for us to help sharpen up our selling skills. (And let me be clear: I’ll be the first one in there, with my notebook open and ready to take a million notes.) If you’d like to improve your selling skills for your product, service, course, or other offering, Tim will help you get there. Without making it weird. Join us on Tuesday, June 26, at 12:00 Noon Eastern U.S. Time You can […]

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Do the Right Thing for Your Business … and Your Audience

This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what it means, and how it jibes with holding your audience’s attention by producing a high-quality performance experience. Can we be authentic and still deliver a great performance with our content? We think the answer is absolutely yes. On Tuesday, I thought it would be useful to remind everyone that we have a great, free session coming up with Tim Paige on how to make more sales with webinars (or other sales situations) … without turning into a weird saleshole. We’ll be meeting on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time, and you can […]

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Join Us for a Free, In-Depth Workshop on Selling

At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said it.) His name is Tim Paige. He’s genuine, funny, nice, and seriously good at selling. Tim’s going to be leading a free workshop for us to help sharpen up our selling skills. (And let me be clear: I’ll be the first one in there, with my notebook open and ready to take a million notes.) If you’d like to improve your selling skills for your product, service, course, or other offering, Tim will help you get there. Without making it weird. Join us on Tuesday, June 26, at 12:00 Noon Eastern U.S. Time You can […]

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Turn Off Bad Pop Music and Turn On Good Marketing Strategy

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about how weak email marketing is even weaker than Nickelback. (Wow.) Apologies in advance for any earworms that might get stuck in your head. On Tuesday, Loryn Thompson took the “woo woo” out of journaling, and applied her data nerd skills to looking at what a daily journaling habit did for her writing — and how to fine-tune your habits so you can make more progress on the goals that matter to you. And on Wednesday, I asked whether there’s still a difference between sales and marketing. Spoiler answer: Yes, but the line is a lot blurrier than it used to be. Over on Copyblogger FM, I talked with Tara Gentile […]

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Is There Still a Difference Between Marketing and Selling?

Back when I worked in the corporate world, our organization, like many, had a great, big invisible wall between marketing and sales. The marketers crafted messages, thought about fonts and brand colors, produced beautiful brochures and websites, and figured out new ways to get people to know our company existed. The end result of this work and money were “leads” — folks who might buy our product. The salespeople, a golden, confident team, took those leads and turned them into customers. In the five years I was with that company, I never saw anyone in marketing mosey on over to the sales floor and ask them what we could do to make their jobs easier. We did our piece and they did theirs, and that’s how things were. Officially, we were all part of the same happy family. There were meetings and initiatives. But unofficially, the marketing folks rarely made […]

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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception. On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy. On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out. And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one […]

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Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the expected norm due to the content marketing revolution. Low-value brochure sites became invisible to search and social, and quickly abandoned by visitors who managed to come across them. We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. In other words, the concept of what a website should be has changed dramatically once again. Here’s how to get a jump on it. Personalization Will Transform Your Business There are still, without doubt, huge benefits […]

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