The Many Uses of Gamification in Web Design

I always hated icebreaker games. I still do. They force you into uncomfortable situations with strangers. That’s gamification. The gamification of meetings. But gamification isn’t always social. The term applies to anything in life you craft into a game. Even something as simple as children singing the “cleanup” song while putting toys away is gamification. And it’s effective in learning and incentivizing. In fact, learners will remember 90% of their training if they do a job themselves or participate in a simulation. But what does this have to do with Attract.Click – Web Design? It’s simple. We can use the gamification of a website to compel people to do things we want them to. Here are some awesome examples. 1. Site Scavenger Hunt Programmers used to include Easter eggs in their video games as defacto signatures. Today you can find easter eggs in all sorts of media. The most famous […]

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How (and Why) Collaboration Brings About Stronger, More Creative Web Design

With respect to web design, the result of team collaboration is almost always a better product. December 25, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. There are very few projects that can be accomplished on your own. Literally thousands of people may be involved in the making of a big-budget blockbuster. Even activities that we normally think of as solo endeavors will usually involve the contributions of several individuals. Take writing a book, for example. We often picture an author working by themselves, typing away each day to craft their story. But while the author may come up with the story idea on their own, getting it to publication requires collaboration. There are beta readers and editors who offer important feedback, agents who pitch the book to publishers and of course, the many people who bring that book to life at the publishing company. If […]

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How Progressive Web Apps Could Change the Mobile Landscape

Make a website that runs like a mobile app. August 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In the world of mobile commerce, every second counts. Even the slightest delay can cost your site conversions and your business money. With Google now seriously homing in on site speed as a ranking factor, the adoption of progressive web apps (PWAs) is looking more attractive to any website operator/business owner, and especially to those running ecommerce sites. For those unaccustomed to the advantages of PWAs — or even what they look like — the easiest way to define them is a website modeling the features, user interface and user experience an app. This includes mimicking the layout, home screen icon, push buttons and notifications you would usually associate with an app, but all operating from your browser, and offering the same usability on mobile as on […]

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8 Web Design Tips That Will Drive Your Customers Crazy (in a Good Way)

So, you think you can just throw up an ad-hoc web store and call it good, huh? Just use a generic template. Put up a few product pages. You’ll be golden, right? I didn’t think so. You wouldn’t be here if that were the case. Building an e-commerce website is like learning to ride a bike. You need training wheels at first, but you will eventually want to do it on your own. You’ll need some help getting there. Most of the people who visit your site aren’t going to buy immediately. You’ve gotta lead them by the hand to the sale. And sometimes they will run away no matter what. Here are ten ways to design your e-commerce store that will help customers get to the shopping cart. 1. Color Matters More Than You Think What’s the difference between red and green? Stop signs, stop lights, all use universal […]

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Three Guaranteed Ways to Boost Your Mobile eCommerce Conversion Rates

In 2017, Black Friday and Cyber Monday Shopify alone saw a 10% increase in mobile sales and 67% of sales were mobile sales. If you haven’t figured it out by now, mobile trumps desktop use by two-thirds. Are you targeting the majority? If not, you’d better get on board this very second. Every moment you spend keeping a non-mobile-friendly e-commerce site alive is dollars lost. Even if you’re just turning the page and reconfiguring your e-commerce site, you can benefit from these five e-commerce conversion-boosting tips. 1. Does It Pass the Five-Second Test? A handshake takes a mere second to accomplish. One study in 2011 showed that if you have a weak handshake, you appear overly passive to anyone you meet. One second could equal a lasting impression in social situations. Fortunately, as an e-commerce guru, you have 5x more time to make an impression on your leads. That’s only […]

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Top 25 Digital Marketing Articles – Week of 06/01/18

This week’s roundup, includes tips to improve your Email Open Rates, increase Organic traffic to your website, and create an effective Social Media strategy. Learn how to improve the performance of your B2B Content Marketing campaigns, and rank higher in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jodi Harris presents techniques and brand examples to help marketers explore new avenues in Content Marketing. Hugh Beaulac draws special attention to the challenges faced by Content Marketers and offers guidance to overcome them. Syed Balkhi lists the strategies that can enhance the performance of your B2B Content Marketing campaigns. Conversion Optimization: Manon Declosmesnil offers guidance to help marketers generate leads from their websites. Josh Taylor highlights the importance of Conversion Rate Optimization in achieving specific business goals. Learn how to increase the Conversion Rate of your landing pages, from Dylan Horenberg’s […]

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Top 25 Digital Marketing Articles – Week of 05/25/18

This week’s roundup, includes tips to attract customers using behavioral Email Marketing, enhance your Organic SEO efforts, and expand your Social Media presence using strategic design. Learn how to improve your Content Marketing skills, and create an effective Local SEO strategy for multi location businesses. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Maggie Black discusses how quality Content can be repurposed to reach your SEO audience and get you to the first page of Google. Charles Musselwhite highlights the importance of having a well defined Content Marketing strategy for your business. Stephen Altrogge’s blog lists the steps to create an effective Content Marketing campaign. Onimod Global’s blog offers guidance to enhance your Content Marketing skills. Conversion Optimization: Gabriel Shaoolian offers valuable UX tips to help marketers increase Conversions and their revenue. Learn how tactics such as testing the alignment, using white […]

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Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

Don’t deter your customers with a poor website design. May 18, 2018 6 min read Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience? It’s a staggering statistic, but it certainly says something about the importance of user experience in website design. Related: 50 Must-Have Features for Small-Business Websites (Infographic) User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It’s not any single design element or layout that defines the experience — instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company. The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business’s bottom line. Plus, according to research from Stanford University, […]

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Top 25 Digital Marketing Articles – Week of 05/18/18

This week’s roundup, includes tips to run an effective Email Marketing campaign, adapt your website for Google’s Mobile first indexing, and utilize Social Media for increasing conversions. Learn how to create Content for mobile audience, and increase the Organic traffic of your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Lounge Lizard’s blog highlights the importance of prioritizing Content to ensure consistency and develop familiarity with the target audience. Pat Whalen offers helpful tips to create Content for your mobile audience. Rich Quarles draws special attention to the benefits of Content Marketing and discusses how it can complement the other marketing aspects of your business. Conversion Optimization: Gary Brown highlights the importance of having a lead generation strategy to attract potential customers for your business. Learn how to boost your site’s Conversion rate using images, from Souvik Banerjee’s blog. Noud van […]

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Top 25 Digital Marketing Articles – Week of 02/09/18

This week’s roundup, includes tips to revamp your Social Media strategy, improve Conversions using web design tactics, and find bad SEO backlinks. Learn how to promote blog Content on social media, and orient your website from the standpoint of Mobile. We’ve covered all of this news and, much more, below! From the UpCity Blog: Tony Schubert shares tactics to improve your SEO results while working with Google’s mobile-first index. Create dental landing pages that actually convert to new customers. Bernard Abdola has growth strategies that leverage marketing automation and AI. Content Marketing: Amanda Clark offers useful tips to help small businesses brainstorm Content ideas. Learn how to promote blog Content on social media, from David Zheng’s blog. Brian Zeng draws special attention to amazing facts on Content Marketing and offers guidance to improve your Content strategy. Conversion Optimization: Amanda Johnson highlights the web design strategies that can improve Conversions. Mike […]

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