Your Website is More Than Just a Pretty Face – Hidden Design Flaws You Didn’t Know Were There

You see a beautiful person across the dance floor. They’re an incredible dancer and their very presence commands your senses. You take them to a booth and begin talking over dry martinis (shaken not stirred). And throughout the conversation, you feel something is off. You politely excuse yourself to the restroom and Google them. They’re wanted in ten states for murder. You escape out the back door. Are you worried your website is sending people out the back door? It may be a beautiful site to behold, but there might be something lurking in the background you’re unaware of. Here are a few hidden design flaws to check for. 1. No Favicons Imagine you owned a retail shop. You didn’t put a sign above the door and you made your employees wear masks and generic matching clothes. Do you think people would come back? Would they even enter? Favicons are […]

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The Many Uses of Gamification in Web Design

I always hated icebreaker games. I still do. They force you into uncomfortable situations with strangers. That’s gamification. The gamification of meetings. But gamification isn’t always social. The term applies to anything in life you craft into a game. Even something as simple as children singing the “cleanup” song while putting toys away is gamification. And it’s effective in learning and incentivizing. In fact, learners will remember 90% of their training if they do a job themselves or participate in a simulation. But what does this have to do with Attract.Click – Web Design? It’s simple. We can use the gamification of a website to compel people to do things we want them to. Here are some awesome examples. 1. Site Scavenger Hunt Programmers used to include Easter eggs in their video games as defacto signatures. Today you can find easter eggs in all sorts of media. The most famous […]

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How (and Why) Collaboration Brings About Stronger, More Creative Web Design

With respect to web design, the result of team collaboration is almost always a better product. December 25, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. There are very few projects that can be accomplished on your own. Literally thousands of people may be involved in the making of a big-budget blockbuster. Even activities that we normally think of as solo endeavors will usually involve the contributions of several individuals. Take writing a book, for example. We often picture an author working by themselves, typing away each day to craft their story. But while the author may come up with the story idea on their own, getting it to publication requires collaboration. There are beta readers and editors who offer important feedback, agents who pitch the book to publishers and of course, the many people who bring that book to life at the publishing company. If […]

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How Progressive Web Apps Could Change the Mobile Landscape

Make a website that runs like a mobile app. August 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In the world of mobile commerce, every second counts. Even the slightest delay can cost your site conversions and your business money. With Google now seriously homing in on site speed as a ranking factor, the adoption of progressive web apps (PWAs) is looking more attractive to any website operator/business owner, and especially to those running ecommerce sites. For those unaccustomed to the advantages of PWAs — or even what they look like — the easiest way to define them is a website modeling the features, user interface and user experience an app. This includes mimicking the layout, home screen icon, push buttons and notifications you would usually associate with an app, but all operating from your browser, and offering the same usability on mobile as on […]

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8 Web Design Tips That Will Drive Your Customers Crazy (in a Good Way)

So, you think you can just throw up an ad-hoc web store and call it good, huh? Just use a generic template. Put up a few product pages. You’ll be golden, right? I didn’t think so. You wouldn’t be here if that were the case. Building an e-commerce website is like learning to ride a bike. You need training wheels at first, but you will eventually want to do it on your own. You’ll need some help getting there. Most of the people who visit your site aren’t going to buy immediately. You’ve gotta lead them by the hand to the sale. And sometimes they will run away no matter what. Here are ten ways to design your e-commerce store that will help customers get to the shopping cart. 1. Color Matters More Than You Think What’s the difference between red and green? Stop signs, stop lights, all use universal […]

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Three Guaranteed Ways to Boost Your Mobile eCommerce Conversion Rates

In 2017, Black Friday and Cyber Monday Shopify alone saw a 10% increase in mobile sales and 67% of sales were mobile sales. If you haven’t figured it out by now, mobile trumps desktop use by two-thirds. Are you targeting the majority? If not, you’d better get on board this very second. Every moment you spend keeping a non-mobile-friendly e-commerce site alive is dollars lost. Even if you’re just turning the page and reconfiguring your e-commerce site, you can benefit from these five e-commerce conversion-boosting tips. 1. Does It Pass the Five-Second Test? A handshake takes a mere second to accomplish. One study in 2011 showed that if you have a weak handshake, you appear overly passive to anyone you meet. One second could equal a lasting impression in social situations. Fortunately, as an e-commerce guru, you have 5x more time to make an impression on your leads. That’s only […]

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Improve Your Conversion Rate and Increase Revenue With These User Experience Design Essentials

Don’t deter your customers with a poor website design. May 18, 2018 6 min read Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience? It’s a staggering statistic, but it certainly says something about the importance of user experience in website design. Related: 50 Must-Have Features for Small-Business Websites (Infographic) User experience (UX) is the overall experience a visitor has on a website, in a program or in a mobile app. It’s not any single design element or layout that defines the experience — instead, it is a comprehensive compilation of many little interactions woven together, producing positive or negative feelings about the website and, by default, the parent company. The emotional connection that users feel as a direct result of the UX design directly impacts brand identity, consumer retention and a business’s bottom line. Plus, according to research from Stanford University, […]

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