Inside Dixie Brands Partnership with Arizona Iced Tea

CEO Chuck Smith shares details of the deal. Plus, how he grew the company from a “garage operation” to a massive multi-state player. October 23, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Dixie Brands Inc recently announced a partnership with iced tea giant Arizona. In this interview shot at CWCBExpo in Los Angeles, Chuck Smith, President and Chief Executive Officer for Dixie Brands Inc, the parent company of the Dixie Elixirs & Edibles brand, joins Green Entrepreneur editor in chief Jonathan Small to talk about the deal. They also take a deep dive into how and why Smith got into the cannabis business, the problems Dixie Brands solves, and his take on the biggest new opportunities in cannabis.  Read_More Related posts: A Chat With Kadenwood Brands CEO Erick Dickens Arizona Governor Suspends Uber’s Self-Driving Car Tests What To Make Of Jay-Z’s Caliva Partnership 5 Partnership Lessons From Bill […]

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12 Ways to Get More Out of Your Business’s Live Video Marketing

To explode your live video engagement, follow these tips. July 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s a reason that brands have engaged in video marketing for years now: From sponsoring television shows, to making commercials, to running YouTube channels, entrepreneurs have few ways to tell a story that are more powerful than the visual way. Which is why the rise of live online broadcasting has been so successful. Adding to the natural video has, brands that use it can add a new sense of urgency and even audience participation. It’s a whole new world. Here’s how to get even more out of it. Related: 5 Video Marketing Trends You Should Follow in 2019 1. Use third-party add-ons. Although both Facebook and LinkedIn provide great platforms for live broadcast, they’ve left room for other companies to offer even more. Companies like BeLive let broadcasters match the […]

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Smart Choices that Lead to Impressive Content and Copywriting Results

“It is our choices, Harry, that show what we truly are, far more than our abilities.” – J.K. Rowling That Albus Dumbledore was a pretty wise fellow. And you’ve probably experienced that some choices you make accumulate into rich, productive experiences … and others tend to roll up into a doughy ball of disappointment. There are a million ways to write copy and content — but the choices you make and the priorities you set will determine the results you see. This week was all about how to make the smartest possible choices when you sit down to write. On Monday, Stefanie Flaxman uncovered the magic of a micro audience. She highlights the choice of action over perfectionism, and making the decision to treat a small audience as a priority, even before you see the big wins that will come when that audience grows. On Tuesday, Loryn Cole explored the […]

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A Micro Audience: Your Macro Win

I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I stopped only consuming and started producing. In the beginning of May, I launched two YouTube channels. I have very few subscribers. And I’m over the moon about it. Here’s why. You’re not entitled to anyone’s attention Just because you’re excited about something you’re doing, it doesn’t mean anyone else is. It doesn’t mean they’ll pay attention. It doesn’t mean they’ll share it. So, when someone does care — even if it’s one person — it’s a reason to celebrate. Everything has a micro start. The content creator who’s preoccupied with 100, 1,000, 10,000, or some other magical number of subscribers, takes what’s right in front of them for granted. And reaching some ideal number is never as satisfying as you think it will be, so you’re forced to begin a […]

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Produce Higher-Quality Business Videos With This Smartphone Gimbal

Avoid shaky footage and upgrade to smooth, stable videos. June 6, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video just might be one of the most vital tools in an entrepreneur’s marketing toolbox. Seriously, the market is so hungry for videos in 2019. But outsourcing a team of professionals to shoot your branding videos can get expensive. Fortunately, in this day and age, we are blessed with an incredibly high-quality camera that lives in our phones. Rather than spending a ton of money on video equipment, invest in the simple, but super helpful VILTA Handheld Smartphone Gimbal, which offers stabilization and drastically improves video quality. Yes, even if you have the newest iPhone on the market, […]

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SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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How to Improve Audience Engagement Without Writing 10 Times More Content

The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of anything else of what you want is often: “Publish more content.” But there comes a point when creating more content is a recipe for flat-out exhaustion. I had a fun conversation with copywriter and teacher Belinda Weaver last week, which you can check out on the Copyblogger FM podcast: How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement. She had a great archive of blog posts, but they weren’t really doing much for her business or her audience. Robert Bruce, in a site review over at Rainmaker Digital Services, gave her some advice: Take that content, turn it into an ultra-engaging email sequence, and load up your autoresponder. (For more details on that, give the podcast a listen — Belinda shares lots of the details that made […]

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No, Video Isn’t Dead — It Still Boosts Sales Conversions When You Put It on the Right Pages of Your Site

Every business site has at least one page that could probably be beefed up with a video. Here are the big 5. November 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Despite the brouhaha surrounding Facebook’s metric discrepancies, video isn’t dead, on life support or even headed to urgent care. In fact, it’s very much thriving on corporate websites, where businesses have discovered it belongs more than ever. Of course, Facebook does owe video a sincere apology. Thanks to its miscalculations overstating social video consumption by up to 80 percent, according to Nieman Journalism Lab’s findings, many marketers believed it was the savior they needed to restore lagging engagement figures. Related: Everything You Need to Know About Using Videos on Your Website Hence, the giant was slapped with a lawsuit. Yet video remains a strong tool — faulty Facebook analyses aside. How can this be true? Basically, Facebook’s numbers […]

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How Being Bored One Day Launched a Legendary Architecture Career Working With Clients Like Bruce Springsteen and Jay-Z

Listen in as acoustic architect John Storyk shares the moment that sparked an iconic career. August 27, 2018 1 min read What is the secret ingredient that music legends like Jimi Hendrix, Alicia Keys, Jay-Z and Bruce Springsteen all shared while recording some of their most iconic work? John Storyk. John Storyk and Alicia Keys.  Storyk is arguably the most famous recording studio designer in the world, whose company Walters-Storyk Design Group (WSDG) created everything from Hendrix’s Electric Lady Recording studio in New York City to Jazz at Lincoln Center.  Related: 10 Crazy Effects Music Has on Your Brain WSDG has been quite busy over the past decades, crafting nearly 4,000 facilities in America and around the world, and on the eve of the company’s 50th anniversary, Entrepreneur sat down with the storied Storyk to find out how he began his incredible musical journey. Turns out, the key to his success? Boredom. Watch John’s […]

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The New ‘This Is Your Brain On Cannabis’ Ad Is Rad

A PSA that aims to take the stigma out of using legal marijuana. July 20, 2018 1 min read Opinions expressed by Green Entrepreneur contributors are their own. If you’re old enough, you may remember the classic anti-drug PSA, “This is Your Brain On Drugs” from the 80s. The ad, sponsored by Drug-Free America, featured a man picking up and egg and saying, “This is your brain.” He then points to a frying pan and says, “This is your brain.” Cracking the egg into the pan and watching it fry, he concludes, “This is your brain on drugs.” Now, a cannabis-focused creative ad agency, Artisans on Fire, has done a clever parody of the concept to help fight the stigma against legal cannabis.  According to a press release, they “hope this video (made pro bono just like the original PSAs) would serve as a simple, direct, and effective approach to highlighting some […]

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The FDA and the Big3 Say “Yes” to Cannabis.

Introducing our new video series dedicatd to keeping you highly informed. June 29, 2018 1 min read At Green Entrepreneur, we’re dedicated to giving you the news you need to make smart business decisions. “This Week in Weed” is a video series hosted by Conrad Martin that weeds through the top stories in the industry. Here’s what happened this week.: FDA Greenlights Green Drug On Monday, the Food and Drug Administration approved the first marijuana based drug. New medicine Epidiolex is an orally administered CBD treatment intended to prevent seizures.  Related: FDA Approves Its First Marijuana-Derived Drug Oklahoma Ok’s Medical Marijuana Tuesday was a historic day in Oklahoma, as voters approved the legalization of medical marijuana. According to Marijuana Business Daily, the industry could generate $100-$150 million in annual sales. Related: Oklahoma Legalizes Medical Marijuana Big3 Are Big on Pot for Pain Retired NBA players’ knees rejoice as rapper, Ice Cube’s Big3 basketball league […]

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Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content

Webinars, demos, videos, external online trainings, internal trainings posted to an intranet and many other types of inbound, outbound and internal content require voiceovers. But many marketers don’t have time or budget for professional voice-over (VO) artists, or they don’t want someone external representing the brand. So many content marketers, sales directors and marketing managers find themselves doing the voice-over work, even though that isn’t their expertise. A MECLABS Institute Research Partner (MECLABS is the parent organization of MarketingSherpa) recently found himself in this situation while preparing to record audio to go with PowerPoint presentations that would be hosted in an LMS (learning management system) for internal training. The MECLABS team suggested we connect to discuss the presentations (“Dan leads our publishing team and has conducted many interviews, webinars and training — he’d be a great resource to get some tips on how to best prepare and conduct the recordings […]

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#VideoMarketing for Service Businesses – new from #EntrepreneurBooks #DigitalMarketingHandbook

Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services. April 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound One of the most effective content marketing strategies is the use of video. Let’s take a look at how you can use video on your website to market your services. Thanks to faster internet speeds, online video has exploded. The video-sharing site YouTube now has more than a billion users, or almost a third of all people on the internet. According to venture capital firm KPCB.com, online video now accounts for 74 percent of all online traffic. MWP Digital Media says that 55 percent of website visitors watch videos […]

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Back to the YouTube: Why You Should Subscribe to the Channel

Learn about my YouTube journey and why you should subscribe to the channel, why I’m renewing my focus there in 2018, and how you can enter my YouTube giveaway! Pat Flynn January 29, 2018 2018 is the year of video. Haven’t you heard? You may have heard me mention this a few times already. But we’re ready to take this to the next level. In just a few days, I am going to start posting three to five videos a week on my YouTube channel! With my video recording studio all set up, and my trusty videographer Caleb, I am equipped and excited to bring you value in new ways, on a channel I haven’t focused on at all. Subscribe here if you haven’t yet (or read on to find out exactly why you should subscribe!). SPI on YouTube—A Little History To effectively talk about the future of my YouTube […]

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Periscope — Another Fad or the Next Big Thing?

Note: You can also hear Chris Ducker on Episode 20, Episode 74, and Episode 103. Click those links or visit the Related Podcasts section at the bottom of this post to listen. This week’s guest should be a familiar face: Chris Ducker is back, and he wants to tell you about all things Periscope. I’ve known Chris for quite a while. I know that he’s very, very strict with how he spends his time. So when I saw Chris spending time on the platform, I knew I had to investigate. What I found was a fun, intuitive, and addicting platform for connecting with your audience in an ultra-personal way. Having learned from the pitfalls of earlier livestreaming applications, Periscope offers a whole new frontier for interacting with your community, personalizing your online presence, and exposing new fans to your business. As an early adopter of Periscope, Chris has gathered some excellent tips and insights about […]

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