This $15 Course Can Help You Break into a Growing Marketing Channel

Reach more audiences with this Final Cut Pro X course. March 14, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Video marketing is changing the way businesses reach and connect with customers. Eighty-five percent of all web users watch online video content on their phones or computers while 54 percent want to see more video content. That’s hard to ignore. As consumer demand for video content grows, video marketers are seeing positive ROI and reaping the rewards as they continue to lean into the medium to promote products and services. Whether you want to grow your own company through video or you’d like to rise up the career ladder, learning a program like Final Cut Pro X can be […]

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What is a Storyboard and Why Do You Need One For Your Video Marketing Ad – ShoeMoney

Maybe you’re a visual person. You can see exactly how your ad should go. This person will be there and that person over there. It all makes sense…until you go to shoot it. Then nothing looks right. Now you think Subject B should be over where Subject A is, and…oh, you really don’t know anymore. Does this sound like your video marketing woes? You’re not alone. Most people who have a visual imagination are able to “see” a scene play out in their head. For some reason, the translation of our visual thoughts into reality doesn’t always work out. This is why you might need a storyboard for your video ad. What’s a storyboard, you might ask? Keep scrolling to find out. 1. What is a Storyboard? Did you ever create an animated video in elementary school? How about a flip animation book? It’s a simple method of creating video. […]

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How to Overcome the Fear of Being on Camera

Camera shy? Here are a few tips to get over the fears of appearing on video. January 8, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, The Ambitious Life creator and Entrepreneur Network partner Greg Rollett discusses how to get over fears of being on-camera when making short-form videos. Rollett explains how to make videos that are less about you and more about making content for your market.  The video host points out that if you care about your audience, you’re less likely to get caught up in the small superficial details in your video. If one hair is out of place in your video, you can remember the importance of your content to stay confident on-camera.  Get comfortable with the thought that you will always be you. Regardless of your outfit or waistline, you will always have your personality and message. Bring everything […]

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Video Marketing in LinkedIn Gets a Boost

LinkedIn kind of gets left behind when we talk about social media marketing. It’s that platform most people outside the business and marketing world use when they need a new job. It’s not like Facebook or Twitter where your local business owner might be. But it’s still a great place for video marketing. That’s especially considering the fact LinkedIn members spend three times more time watching video ads than regular ads. What have they done? Here’s the lowdown. A Video Marketing Metrics Update With Moat Video sponsored content is new on LinkedIn. They launched this ad space last July. If you’re not into video marketing yet, now is the time to learn more about it. Especially since virtually every social platform includes video now. And when you do jump head first into a bowl of film clips, you’ll want to keep track how your videos are doing. And LinkedIn just […]

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5 Reasons Why You Need Video in Your Marketing Strategy (With the Stats to Prove It)

On average, businesses publish 18 videos each month. Is yours one of them? If not, you could get left behind by your competitors. May 13, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers are increasingly using videos in a variety of ways to promote products and services. They use videos for Youtube, landing pages, recorded webinars, emails and more. Videos also help introduce brands to potential customers and build lasting relationships with existing customers. Related: 4 Ways to Get Over Your Fear of Video Marketing On average, businesses publish 18 videos each month, according to research by HubSpot. That one data point underscores the ever-increasing demand for video and its great value to marketing. So, what to make of this? The obvious conclusion is that the  time is now to include video in your own digital marketing strategy. Or else, you could risk getting left behind by your […]

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For Marketers, Here’s How to Easily Create Branded Videos

For less than $25, Wave.Video makes it easy to add video to your marketing strategy. March 4, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When it comes to video marketing, 2019 will make previous years’ numbers look like chopped liver. That’s according to the latest edition of Wyzowl’s State of Video Marketing Survey, an annual report from the animated video studio that examines industry trends. The survey of more than 600 marketing professionals and online consumers revealed that a whopping 87 percent of businesses are now using video as a marketing tool — a 24 percent increase from 2017 — and 81 percent consider it a good ROI. That’s no coincidence, as video marketing has shown […]

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How to Build a Successful YouTube Channel in 2019—with Derral Eves

Derral Eves: Yeah, I would never rely on one platform because the platforms can change, policies can change, and you’d be trying to scramble to do something next and so . . . Pat Flynn: You’re listening to Derral Eves. He is a YouTube and branding expert, somebody who a lot of people look up to in the YouTube space. He’s actually also the founder of one of my favorite events that I have ever attended, which is called VidSummit, ad this is where I met a lot of people that you’ve heard me talk about on the show before: Roberto Blake, Sean Cannell, and several others. He’s very connected in this space of YouTube, but he’s also more than just a YouTuber, he’s a businessman. He knows how to create businesses and brands that work. He is a producer on the Squatty Potty series with the Harmon brothers—like, not […]

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These 7 Video Tips and Tricks Will Help Get Your Website Noticed

Video is big. But if its sheer irresistability were its only criterion, Youtube could have gone with the tagline ‘No one can watch just one. January 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s just another day at work: Spreadsheets, conference calls and emails abound. Come noon, and you can’t help but take a quick break. Then, something happens: A sneaky push notification on your mobile catches your glimpse: A friend of yours has uploaded a video that’s getting a lot of attention. Related: 5 Video Marketing Trends You Should Follow in 2019 Smitten with curiosity, you click on the link, and the next thing you know, it’s 1:30 and you’re already behind on your schedule. Don’t feel bad, though; we’ve all been there. If the sheer irresistibility of videos were its only criterion, Youtube could have gone with the tagline “No one can watch just one.” Certainly, […]

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Emotional Marketing: How to be a killer marketer and have a clean conscience

I want to be a good person. Chances are, you do too. So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money. (This happened to one of my colleagues here at MarketingSherpa, Daniel Burstein, recently.) But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us. We can be ethical, or not. We can influence people for good, or bad. We can choose to appeal to the best in us or instead, appeal to the beast in us. Actually, when you think of it, marketers wield a lot of power. It’s true that there are marketers who choose to sell a product by appealing to our baser instincts of greed, selfishness, pride and lust, but you and I don’t have to, and we can still be successful. We can understand our customers as […]

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An Insider’s Guide to Keeping Your Video Budget in the Black

Consumers are eating up the videos out there. That’s why the investment is worth it. Just be sure to keep your budget in check. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is all the rage, but rapidly changing trends in the medium keep entrepreneurs guessing. The history of YouTube, for example, features various success stories. BlendTec’s Will It Blend? campaign dominated the late 2000s, as did Old Spice’s string of outrageously manly commercials in 2010. This year, Dr. Mehmet Oz’s inspirational Turkish Airlines commercial has garnered nearly 90 million views. To be sure, the next big thing in video is always changing. Facebook Live provides authentic-feeling looks inside big brands. And virtual reality is taking immersion to a new level, but not every brand needs to shell out money on VR to make a splash. Modern brands need to know not only what kinds of videos to make, but also how to shoot them without […]

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4 Ways to Get Over Your Fear of Video Marketing

Ben Angel gives some pointers to help finally start producing with video. July 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel lays out some roadblocks some entrepreneurs and creatives may be feeling about video marketing.  In addition, Angel offers some tips you can use to feel comfortable in front of the video lens. Angel admits that when he first started making videos, not only was his energy low, but he often looked frightened in front of the camera. He had hesitations when he first began filming; he even dreaded it. But now, after mastering a few techniques, he looks forward to the days he is in front of the camera. When you’re feeling unsure, the key is to wipe out any doubt and just go for it. If you’re worried about screwing up, Angel explains there is no point. You […]

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The 8 Most Popular and Effective Uses of Video Marketing

May 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you can possibly interact with your customers, short of a face-to-face conversation. Related: Do Your YouTube Videos Suck? Make Them High-Quality Using These 4 Simple Tips. There are too many uses to count, but I’ll share a few of the most popular video marketing types we produce for Sparkhouse clients to give you a sense of this format’s versatility. Product videos Product-centric videos focus on an innovative new product soon debuting or just released, where you have the keen ability to “show and tell.” Use a product video to explain your […]

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Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content

Webinars, demos, videos, external online trainings, internal trainings posted to an intranet and many other types of inbound, outbound and internal content require voiceovers. But many marketers don’t have time or budget for professional voice-over (VO) artists, or they don’t want someone external representing the brand. So many content marketers, sales directors and marketing managers find themselves doing the voice-over work, even though that isn’t their expertise. A MECLABS Institute Research Partner (MECLABS is the parent organization of MarketingSherpa) recently found himself in this situation while preparing to record audio to go with PowerPoint presentations that would be hosted in an LMS (learning management system) for internal training. The MECLABS team suggested we connect to discuss the presentations (“Dan leads our publishing team and has conducted many interviews, webinars and training — he’d be a great resource to get some tips on how to best prepare and conduct the recordings […]

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Why Your Facebook Videos Need to Be Different From What You Put on YouTube

Where your message lives is just as important as the actual message itself. April 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter what your video’s purpose — to explain a complex product or service in simple terms, to make company-wide announcements or to help drive traffic to an ecommerce site — placement is key. In other words, where your message lives is just as important as the actual message itself. Related: You Don’t Need to Be on YouTube to Make Money With Video Content Overlooking where the finished video will eventually be posted can be a big barrier to success and undermine all the hard work you’ve put into making it. Before you […]

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How to Create Socially Aware Video Content Without Coming Across as Fake

Make sure your video goes viral for the right reasons. March 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Content marketers are always looking for ways to increase brand awareness and engagement. With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will be the next great viral video. With an ever-changing landscape, however, what worked a year ago won’t necessarily work now. Related: 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin “Large volume spam campaigns are falling away from productivity,” Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success. Instead, brands must seek authentic ways to piggyback off trending news while […]

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