How Vape Manufacturers Are Striking Back Against Counterfeits

Convinced that the black market is the cause of the vaping crisis, the legal market takes matters into its own hands. September 27, 2019 5 min read Brought to you by Marijuana Business Daily Security labels, barcodes, and microchips are among the measures vaporizer manufacturers are taking to differentiate their products from counterfeit knockoffs suspected to be behind more than 800 illnesses and 12 deaths tied to the nationwide vaping crisis. Last week, California-based marijuana firm KushCo Holdings entered an exclusive distribution agreement with De La Rue, a provider of anti-counterfeiting and authentication solutions that prints more than 8 billion product authentication labels annually. The partnership will provide companies with enhanced packaging with secure visual authentication technology using 3D photopolymer images, unique serialization, e-verification, label-tracking, and data-capturing capabilities. This gives us the ability to track, the ability to authenticate and the ability to put brand recognition beyond the products,” Kovacevich said. […]

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