Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Microsites are somewhere in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Successful microsite creation requires a clear goal and focus for the microsite and should be built from the ground up optimized for achieving that goal. Here are a few tips to help you use microsites.   Tip #1: Tightly tap into visitor motivations Microsites can be more focused on […]

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5 of the Best Countries to Start a Business – ShoeMoney

When I was in high school, it blew me away to realize that some of my friends had never left the region. Some had never left our home city. Traveling was part of my development. I wouldn’t be the same person if I’d never left my home city. If you’re wanting to experience another culture, starting a business would be like jumping into a cold lake. It will be thrilling and possibly painful all at once. You’re likely the kind of person who loves a challenge. If you are, then read on to find out what countries are the best places to start a business. 1. The UK All we hear about the UK is Brexit all the time. But we’re going to be hearing about how Britain is trying to leave the EU until warp drive is invented. Business is still booming in the United Kingdom and it’s the […]

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