How to Leverage Twitter to Grow Your Brand and Find New Clients

These two aspects of the popular social media platform can help you grow your business. November 6, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Twitter may not have the reputation for being as business-focused as LinkedIn or have the audience size of Facebook, but it’s one of the most underrated and misunderstood social networks among professionals and businesses. Anyone looking to grow their brand and find new clients should be able to get value out of Twitter. In particular, the following two overlooked aspects of Twitter help make it one of the best platforms for any type of company to improve their marketing: 1. Twitter is a real-time search engine. Perhaps more than any other platform, Twitter is plugged into the present. The short-form, written nature of the content on Twitter means that people are constantly sharing what they think about TV shows, conferences, product launches, etc., […]

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Like It or Not, You’re Getting Twitter’s Redesigned Website Soon

The redesign makes the site look a lot more like the company’s mobile app. But if you don’t like it, you’re out of luck. July 16, 2019 4 min read This story originally appeared on PCMag Twitter’s major redesign to its desktop website is slated to soon replace the old interface for good. The redesign, which began rolling out on Monday, makes the site look a lot more like the Twitter mobile app. You’ll notice large swaths of white space, bigger fonts, and no more profile bio indicting your follower count on the homepage. Expect the site to also be “faster, easier to navigate, and more personalized,” according to Twitter. Woah, what’s this? A shiny new https://t.co/q4wnE46fGs for desktop? Yup. IT’S HERE. pic.twitter.com/8y4TMzqBGa — Twitter (@Twitter) July 15, 2019 If you don’t like the redesign, you’re out of luck. As Mashable noted, Twitter plans to retire the old user interface for the new […]

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You Suck at Book Marketing: How Not to Market Your Book Online

I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels, monitor the traffic, write the marketing emails, blah, blah, blah. I’d rather someone else do that. But that’s what it takes if you’re going to publish your book independently. And if that’s your plan, you’ve come to the right place. I’m here to gleefully tell you what you’re doing wrong (and how to fix it). Ready to get roasted? No? Well, I’m gonna do it anyway. Let’s get crackin’. 1. Just Publish and Hope I’ve seen this a lot. Like, A LOT. If you write it, they will buy is complete B.S. And […]

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Twitter Retweets Can Now Contain Photos, Videos, GIFs

It’s a relatively small change for users, but apparently a really challenging new feature for Twitter to implement and get right. May 7, 2019 2 min read This story originally appeared on PCMag New Twitter features roll out at a snail’s pace, with the memorable big changes being the increase in character limit and the switch from stars to hearts. This week we got a smaller, but still significant change to retweets. It’s now possible to retweet with a photo, video, or GIF attached. As The Verge reports, retweeting until now has been limited to two options: a simple retweet of the original tweet, or you could retweet with a comment. It’s that second option which is being expanded to allow the inclusion of media. So clicking “Retweet with comment” will now allow you to embed a photo, a video, or a GIF. For now, the retweet tweak is limited to Twitter on Android, iOS, […]

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President Trump Meets With Twitter CEO Jack Dorsey After Blasting Platform for Bias

‘They don’t treat me well as a Republican,’ Trump said in tweet on Tuesday morning. ‘Very discriminatory.’ April 24, 2019 4 min read This story originally appeared on PCMag President Donald Trump held a face-to-face meeting with Twitter CEO Jack Dorsey at the White House on Tuesday mere hours after he accused the social media platform of discriminating against conservatives. “Great meeting this afternoon,” Trump said in a tweet about the meeting. “Lots of subjects discussed regarding their platform, and the world of social media in general. Look forward to keeping an open dialogue!” Great meeting this afternoon at the @WhiteHouse with @Jack from @Twitter. Lots of subjects discussed regarding their platform, and the world of social media in general. Look forward to keeping an open dialogue! pic.twitter.com/QnZi579eFb — Donald J. Trump (@realDonaldTrump) April 23, 2019 However, earlier in the day, Trump was more critical of the platform. “They don’t […]

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Jack Dorsey Says Twitter Makes It ‘Super Easy’ to Harass and Abuse Others

He said if he could conceive of Twitter again, he wouldn’t count people’s ‘likes.’ April 17, 2019 3 min read This story originally appeared on Business Insider Twitter CEO Jack Dorsey took the stage at TED on Tuesday, just a day after enduring criticism for abuse and misinformation on his social media platform. Dorsey spoke with the head of TED, Chris Anderson, and the conference’s current affairs curator, Whitney Pennington Rodgers, about that very controversy. “We have seen abuse, we have seen harassment, we have seen manipulation, automation, human coordination, misinformation,” Dorsey said. “These are dynamics that we were not expecting 13 years ago.” Dorsey said his biggest worry was his ability to address the issue in a systemic way. He recognized that Twitter has created a “pretty terrible situation” for women — and particularly women of color — but said the company was relying more on machine learning to identify abusive tweets as opposed to […]

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Instead of Tweet Edits, How About ‘Clarifications’?

Jack Dorsey wants you to be able to clarify any offensive tweets you might have posted in the past. February 18, 2019 3 min read This story originally appeared on PCMag For years, Twitter users have been begging the microblogging service for a way to edit tweets. Back in 2016, Twitter CEO Jack Dorsey got people excited when he said the company was “thinking a lot” about the highly requested feature. Kim Kardashian has even lobbied for an edit button. And yet, the world is still waiting on one. Now, according to Recode, Twitter is considering something similar: a way to clarify — not edit — old tweets. This isn’t for correcting spelling or grammatical errors, but making amends for bonehead tweets you posted in the past that are no longer representative of your views. Journalists and news organizations, meanwhile, might use it to correct factual errors in tweets. At a Thursday Goldman Sachs […]

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Jack Dorsey Says Alexandria Ocasio-Cortez Is ‘Mastering’ Twitter, but Elon Musk Is His Favorite Tweeter

Dorsey said he respects the ‘ups and downs’ that come with Musk’s Twitter usage, which has famously landed him in hot water. February 13, 2019 2 min read This story originally appeared on Business Insider Twitter CEO Jack Dorsey was interviewed by Recode’s Kara Swisher on Tuesday over — you guessed it — Twitter. Swisher pressed Dorsey to give specific answers to her questions. After quizzing him on tech responsibility, Donald Trump, and abuse on his platform, Swisher asked Dorsey who he thinks the most “exciting influential” person on Twitter is. Dorsey’s answer: Elon Musk. To me personally? I like how @elonmusk uses Twitter. He’s focused on solving existential problems and sharing his thinking openly. I respect that a lot, and all the ups and downs that come with it #karajack — jack (@jack) February 12, 2019 Musk himself chimed in, evidently flattered. “Thanks Jack, Twitter rocks!” Musk tweeted, followed by a […]

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Jack Dorsey Reveals His Biggest Regret About Twitter

But he wasn’t clear about what he’s doing to solve it. January 18, 2019 5 min read Jack Dorsey said a lot about Twitter’s biggest priorities in an interview published yesterday, but little of it made sense. Sitting down with The Huffington Post, Dorsey had a wide-ranging conversation with reporter Ashley Feinberg about what he was doing to make the platform safer for users in terms of both harassment and the spreading of misinformation. “I mean that we weren’t expecting any of the abuse and harassment, and just the ways that people have weaponized the platform. So, all that is horrible,” Dorsey said when asked whether there was a use of his platform that horrified him the most. “And you know, we feel bad about that and we feel responsible about it. So that’s what we intend to fix.” But in reading the rest of his responses, the actionable things that […]

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My interview with Bob Woodward about President Trump’s Tweets

Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism. Related posts: Mark Cuban Said Running for President Would be the ‘Definition of Bad Parenting’ But He Might Go for It Anyway Bob Woodward’s ‘Fear’ Is the Latest Example of How the Trump Bump Seems to Be Boosting Nonfiction Book Sales Will President Trump Really Support States’ Rights On Marijuana? President Trump Signs Executive Order Establishing the ‘American AI Initiative’ How to Answer Interview Questions Like Donald Trump and Barack Obama The 4 Best Tweets About Mark Zuckerberg’s Congressional Testimony: Which Is Your Favorite? Papa John’s Has Created a Social Media Ad Featuring Negative […]

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Mixing Business with your Personal Life on Social Networks

Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that’s a mistake. A fun aspect of social media is getting to know a bit about the personal lives of those we do business with. Related posts: Social Media – Everything you need to know Social Media – Everything you need to know How Laughter Can Improve Your Business and Your Personal Life Few Professionals Are Happy With Social Networks 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities Why Marketers Need to Take Control Back From Social Networks Are Social Networks Killing the Goose That Laid the Golden Egg? How to Translate Your Real-Life Social Network Into a Social Media Following

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12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience. Related posts: 5 Ways to Make More Money with Your Next Webinar Can You Hear Me? How to Connect with People in a Virtual World Can You Hear Me? How to Connect with People in a Virtual World Overcome Webinar Offer Anxiety and Get Your Audience to Buy Sign Up for Our Free Workshop on Persuasive Presentations 3 Tricks to Get People to Actually Listen to Your Presentations 3 […]

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Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place

He’s exploring reforms that could minimize social bubbles and label bots. August 17, 2018 2 min read This story originally appeared on Engadget Twitter’s attempts to clean up its service using policies often feel like a Band-Aid on a bullet wound, and the company’s leadership finally appears to be acknowledging that fact. CEO Jack Dorsey told The Washington Post in an interview that he was exploring reforms to key parts of Twitter’s functionality to curb the spread of hate speech and fake news. As he put it, the company’s policy-driven approach to date has only been tackling “surface-level symptoms” rather than the root causes, such as the incentives Twitter provides to its users. As for those potential changes? The company is looking at features that would counter fake news and social media bubbles by displaying alternate viewpoints … including, well, the facts. Dorsey was also willing to label bots and rework basic elements such as follower count displays and the […]

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The Million Dollar Tweet: 8 Lessons to Grow a Successful Business

Nathan Barry bootstrapped ConvertKit to $1 million monthly recurring revenue in a little over five years. Here are 8 critical lessons he learned along the way. Pat Flynn April 23, 2018 Subscribe to my YouTube Channel Nathan Barry is the founder of ConvertKit, and a good friend of mine. Just the other day he tweeted: Yesterday @ConvertKit hit $1m MRR. Thank you so much to everyone who has helped along this journey! We’ve now got an incredible team of 34 supporting 18,872 customers. — Nathan Barry (@nathanbarry) March 19, 2018 This is a huge milestone, and I want to give huge kudos to Nathan and his team for achieving it! [Full disclosure as we dive in to this post: I am both an affiliate and an advisor for ConvertKit, and I do earn a commission if you choose to use my affiliate link (the links back to ConvertKit on this […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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3 Tips for Effective Twitter Marketing

Twitter is still one of the most sought-after and recommended social platforms in the world today. Whenever something groundbreaking happens in the world, it usually gets reported through Twitter first. At the same time, Twitter is still the preferred platform for most brands and bloggers, when it comes to sharing their content and messages with an audience. The main reason for this is that Twitter is still very content friendly and doesn’t limit organic reach like Facebook has. Twitter also makes it easy to post short status updates while also linking to an article and featuring a custom image or preview of your content. Lastly, it’s also made some great improvements in how automation and demographic targeting can be done on the platform. With all of that in mind, let’s take a look at some useful tools and resources on how to get more out of Twitter. Grow Your Audience […]

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We Know the Platform Is Toxic. Please Help Us Fix It.

Jack Dorsey wants ideas for how best to measure Twitter’s ‘conversational health.’ March 2, 2018 3 min read This story originally appeared on PCMag Twitter knows it has a problem, and it’s looking for help. On Thursday, CEO Jack Dorsey confessed that his company failed to predict that Twitter would become a haven for harassment, abuse and propaganda campaigns. And now that it’s a reality, he’s not really sure what to do. So he’s doing what Silicon Valley does best: crowdsource. He wants your ideas for how to help Twitter measure “conversational health” across the platform. “If you want to improve something, you have to be able to measure it,” he said in a tweetstorm that called for the public to submit proposals. We have witnessed abuse, harassment, troll armies, manipulation through bots and human-coordination, misinformation campaigns, and increasingly divisive echo chambers. We aren’t proud of how people have taken advantage of our […]

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No Political Bias in Crackdown of Suspicious Accounts

Twitter’s fight against bots and abuse collided with some right-wing pundits who suspected the company was targeting conservative voices. February 23, 2018 3 min read This story originally appeared on PCMag Twitter’s attempts to fight abuse faced some backlash on Wednesday when conservative pundits complained their Twitter followers had been “purged” in a company crackdown of rule-breaking accounts. Twitter’s general counsel Vijaya Gadde confirmed the crackdown, but said it had nothing to do with politics. “Yesterday we took action against a number of accounts that we believe have violated our policies by creating new accounts after being suspended,” she said in a tweet. “This is a part of the work we’re doing every day to improve Twitter.” We enforce our rules without political bias. We are committed to continuing these efforts to make Twitter better and everyone should expect continued visible impact of our work. — Vijaya Gadde (@vijaya) February 21, […]

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Twitter’s Business May Finally Be Trending in the Right Direction

What you can learn from the struggling social site’s turnaround. February 22, 2018 3 min read What happens when you’re making money but don’t have any new customers? That’s the question Twitter is currently grappling with. The social media platform recently reported its first profitable quarter in the company’s 12-year history. It made $91 million in the fourth quarter of 2017, but its user base stayed flat. The company ended the year with 330 million monthly users, which is up 4 percent from the same time in 2016, but that that figure fell short of Wall Street analysts who were predicting that it would increase by 1 million. Although not quite the behemoth that Facebook is — Mark Zuckerberg’s social network reported in June of 2017 that it had 2 billion monthly users — Twitter is still dealing with many of the same issues. In October, representatives from Twitter were […]

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