‘Let’s Build an Amusement Park for Adults.’ How This Nightlife Entrepreneur Filled a Void in Ibiza’s Hard-Partying Market.
How Yann Pissenam used an empty stretch of beach to reach an under-served market in Ibiza. October 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ibiza’s reputation for adult frolicking dates all the way back to the Carthaginians, who believed it to be the home of their moon goddess, Tanit. From the hippies of the ’60s to the rave-fueled “Second Summer of Love” takeover in the late ’80s, the Spanish island has evolved into a dance-music mecca, attracting more than three million visitors to its sandy beaches and throbbing nightclubs in 2018. Through August of this year, tourism in the White Isle generated more than $700 million. While four megaclubs long defined Ibiza’s famed nightlife, the Ushuaïa Beach Club has carved its way into the island’s pantheon while also revolutionizing where, and how, clubbers experience music. After spending 14 years cutting his teeth in the […]Read more