2019 and the State of Keyword Research

It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the advent of Answer Box, we no longer can rely solely on search volume. Search volume doesn’t always mean clicks. For example, if I look up “how many stars are in the sky” I get an Answer Box that gives me the answer. Unless I want to find out more about stars in the universe, I’m probably not going to click on anything else. […]

Read more

How to Market on Reddit: an Anti-Marketing Social Platform

Google might actually be the front page of the internet, especially if you use Chrome. But Reddit comes in for a relatively close second at 1.6 billion visitors a month. And with about 1.2 million subreddit communities, it’s a massive marketing opportunity waiting to happen. The only problem: what rises to the top is completely user controlled. There is no buying your way to the top. If you do a quick Google search, you’ll realize there is no legitimate, non-scammy way to buy upvotes on Reddit. That’s the beauty of the platform. If you aren’t an authentic member of a subreddit or you don’t play by the rules, your stuff gets downvoted. The cream is supposed to rise to the top. The definition of “cream” depends on the subreddit. And if you want to rise to the top, you must be a specific flavor or the community will spit you […]

Read more

How to Write Blog Posts People Will Actually Read

Don’t choke on your milk here, but today alone people published 2 million blog posts. That’s right. If you’re thinking of starting a blog, you have to compete with 2 million other people every day. This is why you absolutely can’t just write a personal blog and hope someone will read it. Sure, someone might read it (likely your mother), but you’ll never drive traffic and you’re certainly not going to make any money. What you need is a solid grasp of what people want and how to get them to care about what you know or have. Below you’ll learn exactly how to get them to care. 1. Who is Your Audience? There are two common problems among new bloggers. They either turn their blog into a journal or they write “for the whole world.” The journalers think people want to “share in their adventures.” This particular blog format […]

Read more

How to Repurpose Your Blog Content [Infographic]

So you’ve just published an amazing, value-packed blog post for your audience. Now what? How can you make sure you make the most of it so the most eyeballs land on that content? At a bare minimum, you should at least share it on your social media channels, but you’re likely doing that already. It probably deserves a link in an email to your list too, but beyond that, is there anything else we can do? Absolutely! How to Repurpose Your Blog Content Like a Machine There are several different ways you can repurpose your blog content, and in the infographic below I’ll show you exactly how you can do that. The content in this infographic was converted from a blog post that was published not too long ago here on SPI, and guess what – that’s one of the strategies! And as you can see, it’s already working. Check out the other strategies below and make it happen! […]

Read more