Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

Is YouTube even worth it anymore? I share what’s worked for me on YouTube, what hasn’t worked, YouTube strategies, and YouTube for me going forward! Pat Flynn May 6, 2019 I’ve had a YouTube channel since 2009. But for most of that time, I didn’t really take this platform all that seriously. That all changed in February 2018. Since then, I’ve jumped into the deep end with YouTube, treating it like a primary platform for a lot of my content. In this post, I want to share with you why I made this big shift, and how it’s worked out so far. Getting Serious About YouTube: The Experiment In the time I’ve been in the YouTube game, I’ve scaled new heights … and occasionally fallen flat. Some of my videos have done very well, getting over 500,000 views. Others have barely made a mark. Until recently, though, I didn’t consider […]

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Top 5 Major Business Mistakes Entrepreneurs Make

Pat Flynn: Look, we all make mistakes, and making mistakes is a part of being an entrepreneur, but the problem is when we make the same mistakes over and over again, and we see other peoples make those mistakes, and we do them anyway. This particular episode, I’m going to teach you five major mistakes that new entrepreneurs make, no guests in this episode, just you and me having a conversation, and listen to the intro, here we go. Announcer: Welcome to the Smart Passive Income Podcast, where it’s all about working hard now, so you can sit back and reap the benefits later. And now your host, when he wants to learn something, he hires a mentor to save him time, Pat Flynn. Pat: What’s up and welcome to session 390 . . . no 369 of the Smart Passive Income Podcast. Thank you so much for joining me […]

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How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer

Pat Flynn: By the year 2020, Google says, which is a little bit scary—that’s next year—they say that ninety percent of all content consumption will be through video. That’s a pretty significant percentage. And they have access to data that may actually show that they are right. Obviously, they own YouTube and now Linkedin is on the video train, Facebook, Facebook Watch, Instagram video, IGTV . . . Video is here to stay and whether you believe the ninety percent number is actually going to happen, we can all agree likely that a large amount of the percentage is going to be video consumption. So it’s really important that we understand how to create videos, and not just videos that are often one-off answers to certain questions and things like that, but videos that can actually gain a following, build a community, help us in our business. And today I’m […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

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This Game-Changing Tool Helped Me Earn 6-Figures

In a new Campaign Income Report, learn how this game-changing tool helped me earn 6-figures: RightMessage, the ultimate tool in audience personalization! Pat Flynn February 18, 2019 Welcome to another campaign-based income report here on Smart Passive Income. This month, we’re going to examine a promotion I ran at the end of last year for Cyber Monday to promote my online courses. I’ve run small promotions during Cyber Monday before, but only for my architectural-related business. Why not anywhere else? Because I had no other products of my own to sell! Up until 2017, affiliate marketing had accounted for about 90 percent of my income, with podcast sponsorships, books, speaking, and niche sites making up the rest. Then, I finally created my own courses to better serve my audience, and have seen a significant increase in income ever since. There were a lot of lessons learned and many things that […]

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The Next Big Steps in Business—with Matt Gartland from Team Flynn

Matt Gartland: Yeah. It’s tremendously exciting, gratifying, and probably, mostly just a humble moment for me, and certainly for the team. Because as we’ve talked about today, we didn’t necessarily know, I didn’t necessarily know it was going to lead to this tremendous moment, right, but it naturally, I think, led there. You have always been . . . Pat Flynn: You’re listening to one of my team members, Matt Gartland, who I have on the show today, to make a huge announcement with you about the SPI brand, about where I am in business, and about where we are in business. Matt’s been on my team for quite a while. Some of you may not even know what our relationship exactly is, and my relationship with the team is. I’m just going to tell you upfront, right here before we get into it, that up until January 1st, I […]

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How Alex from Travel Fashion Girl Built Her Empire

Alex Jimenez: I don’t know even know how to explain it, because it really was such a whirlwind. It was cool to see the opportunities, but again, I don’t think I quite understood the possibility behind it. I thought, “Man, if I can make enough money; a couple of hundred dollars a week or something, where I could just cover the cost of my travel.” Pat Flynn: You are listening to Alex from TravelFashionGirl.com, an amazing friend of mine who I’ve gotten to know very well over the last year. She has a great story about how she almost stumbled upon her niche, which is the travel industry, through a lot of experiences, and problems, and people that she had experienced on her own travels. She built this website and it took off and it became a world wind . . . a world wind? A whirlwind of an opportunity […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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How to Launch a Brand New Website (with a Bang!)

I’ll walk you through each step in how to launch your brand new website with a bang, from creating your viral content to creating buzz for launch day. Pat Flynn June 25, 2018 So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including: What an ideal website launch day looks like. How to maximize your reach and website traffic on day one of your launch. Why you need to be able to pitch your website in seven seconds. What content to choose to be live on day one of your launch. How to create your viral piece: a beastly resource page and a round-up post. Why I also recommend having how-to content, case studies, and […]

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SPI 252: Live Streaming Video and the Data that Proves Its Worth with Michael Stelzner

Editorial Note: Huzza, one of the services Michael discusses, is no longer available. I am testing out BeLive.tv as replacement, and Michael is now on CrowdCast.io. I’m so excited to welcome Michael Stelzner to today’s show, a longtime friend but first-time guest on the Smart Passive Income Podcast. As the CEO and founder of SocialMediaExaminer.com, Mike knows a thing or two about the platforms that matter most to online business owners, and he’s fascinated by one in particular: live steaming video. Maybe you’ve noticed Facebook’s marketing push for its new live video feature. Maybe you’ve experimented with it yourself. Maybe you were even an early adopter of Periscope or Meerkat. Whatever your experience with live video, you’ll want to hear Mike’s predictions for where it’s headed, innovators’ creative applications of it so far, and how it could change our media landscape in the very near future. You’ll also learn Mike’s favorite tools for getting […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I knew when I hired Molly Pittman that it was going to change my business forever, specifically with funnels. She’s here today to talk about strategies for your customer journey, how to implement them in your business, and how to keep them simple so you’re not overwhelmed. Molly is the former VP of DigitalMarketer—the company that puts on the Traffic & Conversion Summit every year in San Diego (an amazing event). I brought Molly on to help me and Team Flynn manage all of the pieces of our business so that we can better optimize the customer journey. What does that mean? Well, it means taking the […]

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My October 2017 Income Report

Welcome to my October 2017 Monthly Income Report! It’s been a busy but extremely enjoyable month. I’m happy to share what I’ve been up to, and how the businesses have been progressing. As always, I share all of the ins and outs of my business so that you can get motivated, and learn from both my wins and my failures. Some months are up, others are down, but there are always lessons to be learned, which I’m happy to pass on to you. Beyond that, I also love to share what’s coming next, and with the year coming to an end very soon, team SPI and I have been putting a lot of effort into what’s coming in 2018. So, without further delay, let’s get right to it! Important Goings-On in October In October, I did more traveling than I had ever done in my whole life. Before I even […]

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My September 2017 Monthly Income Report

Welcome to my September 2017 Monthly Income Report! We had a lot of firsts this month, and I’m excited to share them with you today. Before I go on, if you’re looking for the archive of income reports dating back to October 2008, please visit the income report page here. As always, I’m excited to share not only my income sources and total income generated from this past month, but also the lessons learned at the same time. I’m pushing hard through the rest of the year, but I’m having a ton of fun at the same time. Here’s what happened in September. My First Time in Europe, Ever! I checked a major item off my bucket list in the beginning of the month: I finally made it to Europe! I was invited to perform the opening keynote at the DNX Conference for Digital Nomads & Lifehackers in Lisbon, Portugal, […]

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SPI 287: Should I Create a Personal Brand? Pros and Cons

Welcome to week two of Branding Month here on SPI! This week we’re talking about personal branding. One of the most common questions I get asked is, “Should I create a personal brand?” Today we’ll be exploring the pros and cons in depth. What is a personal brand? Should you have one? In a sense, I think that everyone should have a personal brand. I’ll explain what I mean by that, but first it’s important to understand why you’re starting out and where you want to go. There are some questions you should ask yourself before you start, because there are definitely pros and cons to starting a personal brand. And there isn’t a one-size-fits-all solution to how you run your personal brand; you have to decide what works best for you and your business. In this episode, I’ll be breaking down an exercise from my book, Will It Fly?, […]

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SPI 286: How to Build a Brand that Stands Out from the Crowd

Welcome to October, and welcome to Branding Month here on SPI! This month is all about building your brand, establishing your stake in the ground, and most importantly, building something that lasts. Today, I’m talking about the best actions you can take toward building a brand that stands out from the crowd. Starting an online business can be extremely daunting, and no wonder: There’s a lot of chatter out there and when you want to stand out from the crowd . . . well, there’s a lot of crowd to stand out from. In this episode I’m breaking down what I call “The Five Cs” for building a brand that’s truly distinct. I’ll be talking about how you can start from the ground up, how to understand your audience better so that you can better serve them, and some ways that you can follow through and build a great community. […]

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SPI 284: Crowdfunding Secrets for Success with Clay Hebert

This month I’m exploring all things crowdfunding. How do you validate and fine-tune your project? What’s the best way to go big with a Kickstarter campaign, not only to earn income, but for exposure as well? What mistakes do failed campaigns make and how can you avoid them? Here to answer those questions and more is crowdfunding expert Clay Hebert. If you’re anything like me, you’re intrigued by the world of possibilities that a Kickstarter, or other crowdfunding campaign can open. Massive exposure, a thriving audience, complete funding for your product or project—these are just some of the draws. But it can be a murky process to navigate, and the decisions you make before you even launch can make or break your campaign. That’s why we have Clay with us today. Clay Hebert has helped over 200 crowdfunding campaigns to succeed and today he’s breaking down his top tips for […]

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SPI 282: How Good Night Stories for Rebel Girls Rocked the Kickstarter Scene

This week we’re continuing crowdfunding month with an incredible story about two women, an iPhone, and a vision. Though they had so little, they set out on their Kickstarter journey with their goal set about as high as it could go: To create the most-funded book campaign ever. Today I’m interviewing one of the creators of that campaign, Goodnight Stories for Rebel Girls co-author Francesca Cavallo. When you hear how much was put into this, you’ll find this is far from an overnight success story. Timbuktu, the company Francesca began with her partner Elena, relied on their Kickstarter campaign just to stay afloat. It was, literally, make it or break it. In this episode, I go in depth with Francesca about the record-breaking crowdfunding campaign. We also talk about about how Timbuktu was started and what challenges Francesca and Elena have faced in creating children’s products on digital mediums. Later, Francesca […]

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SPI 278: List Building Made Easy with Special Guest Amy Porterfield

Great news, SPI family: Amy Porterfield has returned to the podcast for yet another insightful, actionable episode I know you’re going to love. Today, she’s covering everything an online business owner needs to know about list building, from capturing new leads to pitching your products. Amy’s a master at bringing new fans into the fold, whether they find her through her podcast, her live video streams, or her webinars. Amy’s developed a killer strategy for hooking potential followers, connecting them with the right resources, and building trust before presenting them with a sales pitch. A key part of that list building strategy is the “content upgrade,” a value-packed downloadable resource Amy gives away for free. Offerings like this are why Amy has become such a list building master and trusted expert in the online business world, and I’m thrilled to have her here today. Listen in (and learn alongside me) as Amy explores building a list, fine-tuning a sales […]

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