What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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My Thoughts on COVID-19 and Your Business

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other! Related posts: Cannabis Battles Alcohol & Tobacco! Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million COVID-19 Will Fuel the Next Wave of Innovation First 45 U.S. Volunteers Get Experimental COVID-19 Vaccine Hackers Just Attacked US Health Agency to Slow COVID-19 Response How Your Thoughts Can Make or Break You Why Negative Thoughts Can Be Your Worst Enemy From Suicidal Thoughts to a Spiritual Awakening and Becoming a Millionaire

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How to Effectively Use Q&As after Keynote Speeches

The keynote speaker at your event just delivered a fabulous talk. Attendees offer sustained applause and perhaps a standing ovation. As an event planner, you’re thrilled! But now what? Should the keynote speaker have a Q&A session? Or not? Related posts: Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker! 6 Ways to Grow Your Public Speaking Business Step into the Spotlight as a Community Speaker at MozCon 2019 I Went From Unknown Speaker to Charging More Than $10,000 Per Gig — and You Can, Too Top 10 Ways to Facilitate a Fascinating Discussion How to Convert Your Social Media Followers Into Customers Effectively ‘Tonight, We Stand Here, and It Feels Like We’re Finally Winning,’ Say Sexual Abuse Survivors in Inspiring Speeches at ESPY Awards All the Important Stuff From Apple’s WWDC Keynote

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Here’s What You Need to Become a Genuine Thought Leader in Your Industry

A real thought leader is simply someone who is known as someone who knows what they are talking about. July 1, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The phrase “thought leader” has been given a bad connotation by shady internet marketing tactics but it doesn’t have to be. The dictionary defines a thought leader as a person who “is a recognized authority in a particular field and whose ideas influence and guide others.”  The main premise is creating authority in your industry to influence your target audience, and those following what you do as a leader. This indeed can be done in an ethical and authentic way to gather a loyal and engaged audience of potential customers.  Often, service professionals and entrepreneurs chase business opportunities. They seek discovery calls. They follow up with past clients. They deliver sales messages and try to close those who have expressed interest. This is […]

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12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience. Related posts: 5 Ways to Make More Money with Your Next Webinar Can You Hear Me? How to Connect with People in a Virtual World Can You Hear Me? How to Connect with People in a Virtual World Overcome Webinar Offer Anxiety and Get Your Audience to Buy Sign Up for Our Free Workshop on Persuasive Presentations 3 Tricks to Get People to Actually Listen to Your Presentations 3 […]

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing 4 Easy Ways to Get Publicity for Your Business How to Implement a Customer […]

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing Implement These 4 Tactics to Grow Your Revenue 4 Easy Ways to Get Publicity […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

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Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right. Related posts: 8 Keys to Coming Off as the Expert in Whatever You Sell 9 Questions You Must Ask When Hiring an SEO Expert in 2019 Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 11 Expert Tips on How to Successfully Grow and Scale Your Business Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products How Professionals Use Newsjacking To Generate […]

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Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business. Related posts: The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys How to Grow Your YouTube Channel with These 12 Tools SPI 259: How to Set Up Your YouTube Channel to Win 3 Ways to Use YouTube to Grow Your Business & Make Money […]

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