Make the Leap From Traditional Business Leader to Tech Entrepreneur in 5 (Easy-ish) Steps

The next wave of entrepreneurship is going to bring a whole new playbook for running companies. Are you ready? May 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. By 2021, half of our predicted global GDP will come from tech-enabled and digitally enhanced business models, according to IDC. More and more new companies in all industries will look and feel like high-growth tech companies rather than traditional businesses. Even the oldest of the old school will become tech-ified to some extent. Accompanying this change will be the likelihood that the next wave of entrepreneurship will bring a whole new playbook for running companies. But the good news is that that playbook will become more and more accessible to entrepreneurs of all types, especially those who know the rules of the game. Of course, even someonewho isn’t tech-savvy can still run a high-growth tech company — and do it […]

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How to Push Your Company to Digital Maturity

Starting a digital transformation is easy. Seeing it through to completion is a lot harder. Here’s how to navigate the circuitous voyage to digital maturity. April 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. What happens after digital transformation? If you play your cards right, you achieve digital maturity. And that’s an achievement worth pushing for: According to research from Deloitte, half of digitally mature organizations report higher net profit margins and increased revenue compared to the industry average. Clearly, there are advantages to nailing a tech-first approach. Digital transformation involves a series of steps that build on one another, as tech is adopted and implemented with the end goal of creating a digitally mature organization. The first step is to analyze whatever incidental assets might already be supporting digital transformation — using shared data or integrated communication platforms, for example. After that comes an […]

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How to Measure Performance of Your Outsourced Developers

Focus on the outcome, not the output. April 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since you cannot really monitor the outsourced team on a full-time basis, it is critical to know whether your investment in hiring developers is justified. Performance, being a qualitative trait, poses measurability challenges. There is no single metric which would lead you to a definitive answer. Knowledge about the goals to track and the areas to focus on can bring you closer to performance measurement of the outsourced developers as a whole. Related: 3 Ways You Can Avoid Wasting Your Company’s Money on Technology Here is a framework that can give you the much-needed insights into the performance of the outsourced tech team. 1. Start with conceptualization of goals. Setting […]

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Does Your Content Spark Joy? Try These Handcrafted Tips for Quality Content

Sonia Simone is co-founder and Chief Content Officer of Copyblogger. She writes about content marketing strategy here, and about creativity, the craft of writing, and creative productivity at Remarkable Communication. If you like audio content, you can hear Sonia’s takes on marketing and business on the Copyblogger FM podcast. Read_More Related posts: A Potent New Content Tool and the Power of “No” Thoughtful Elements of Distinguished Content Marketing Are You Making These Authority-Crushing Mistakes with Your Content? 3 Areas of Focus for Consistently High-Quality Content Why Strategy Is Key for Generating Backlinks with Quality Content Spark Your Next Breakthrough Copy Insight with Systematic Listening The Only Thing More Important Than Quality Content 12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content and Writing

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3 Ways Marketing Automation Can Mess Up Good Copy

Pretty much every online business on the planet uses marketing automation in one way or another. Honestly, it would be tough to run a business without it. For example, if you were to sign up for my own newsletter, you’d receive a series of three welcome emails, one a day for three days. It makes total sense for me to automate that. And the user experience for people who sign up for my emails isn’t compromised one little bit. But … I’m a bit of a rarity. Because that’s pretty much as far as I go. Companies large and small are jumping into marketing automation with both feet. They’re loving it. And maximizing its use in every way possible. Every email you open … Every web page you visit, even for a second … Every social media post you view … Every link you click … Every time you sign […]

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Best Cannabis Software for Seed-to-Sale Tracking

The best cannabis software for following legal weed’s complicated web of regulations. March 22, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. Cannabis software is a necessity for weed businesses navigating the complex regulations surrounding legalization. Out of a growing list of options, the following programs are setting the industry standard when it comes to seed to sale tracking. Seed-to-sale tracking is exactly what the term implies — complex cannabis laws mandate that weed businesses track their wares literally from seed to sale to prove they are not selling black market weed. Specifically, this means maintaining a database that traces products through cultivation, production, distribution and sale But this goes beyond having a ledger of where a product has been: cannabis software for seed-to-sale tracking typically includes the following elements, among many others, real-time tracking for regulators; state approval at various steps; and lab test results. It also […]

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Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work you do behind that keyboard. While the promise of the internet seems limitless, the reality is that you still have to make meaningful connections and help potential customers understand your worth — just like every brick-and-mortar business does. On Monday, Stefanie Flaxman outlined the process of going from idea to useful product or service and on to a viable business. She shows how to use content to experiment and test ideas, as well as to connect with the audience that will go on to become your most loyal customers. If you’re a freelancer or solopreneur, you know that expectation doesn’t always match reality. Expectation might be 9–5 and business casual, but freelancers know that some days it’s 5:00 p.m. before you have time to put on pants. Fortunately, whether or […]

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5 Easy Ways to Transform Your Website into a Standout Salesperson

Most freelancers I know hate selling. And I can include myself in that bunch. Whether it’s a fear of rejection, utter disdain for self-promotion, or a lack of confidence in our skills and abilities, just the thought of selling (especially on-the-spot and in-person) sparks massive procrastination. Of course, that doesn’t mean we can’t sell. It just means we need a little help. High-quality content on a well-crafted website can help sell your services with confidence. So, let’s take a look at how you can turn your site into a better salesperson for your business. Treat your website like the 24/7 employee that it is The best thing about your website is that it can work for you around the clock. It doesn’t take breaks, it won’t call in sick, and it’s focused on getting you the results you want. But — as with a real-life employee — your website can’t […]

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3 Ways You Can Avoid Wasting Your Company’s Money on Technology

Just because something is cheap or readily available doesn’t mean that you ought to buy it. The same is true for IT spending. March 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Business-tech adoption continues to grow globally. Worldwide, according to a Gartner forecast, IT spending is expected to reach $3.8 trillion by 2019, driven by investments in enterprise software and IT services. Related: 3 Tech Strategies You Can Use to Earn and Save More Money That’s good for the companies making the tech, but perhaps less so for the companies buying it. Reason: With software and hardware becoming increasingly affordable, it’s easy to make rash spending decisions to purchase devices or subscribe to services that promise productivity gains and benefits. Any of those purchases may fail to deliver. So, as an owner, you need to exercise caution, because building your company’s tech infrastructure in a slapdash […]

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Kansas City Royals Employees Use Jumbotron to Play Mario Kart

A news helicopter caught what has to be the best use of a giant screen. January 10, 2019 1 min read What do people do during their downtime at work? Use their phones, mostly. But employees of the Kansas City Royals had a different activity in mind: hooking up a Nintendo Switch to the jumbotron at Kauffman Stadium to get in a few games of Mario Kart 8 Deluxe. Funnily enough, the activity was caught by a news helicopter getting some footage for an upcoming game. we sent our helicopter out to get aerials of Arrowhead Stadium and on its way there it noticed a game of Mario Kart had broken out on the Crown Vision board at Kauffman Stadium??pic.twitter.com/rOy0icieVi — Tom Martin (@TomKCTV5) January 8, 2019 Turns out, the gaming was for a good cause: the employees had been competing in a tournament to support Royals Charities, the team’s foundation. Read_more Related posts: Amazon […]

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10 Things at CES You'll Actually Want to Buy

Smart desks, massage chairs and ovens: The world’s biggest tech show is upon us. Read_more Related posts: What This Blog is and What it is Not SPI 301: How a Data Scientist Pivoted into a New Brand (And Won a Tesla Roadster) Why How-to Content Continues to Grow SPI 301: How a Data Scientist Pivoted into a New Brand (And Won a Tesla Roadster) Move Over AOL: The Ten Best Premium E-Mail Services Today Apple Will Let All Users Download Their Collected Personal Data 3 Real Examples of How to Start a Consulting or Service Business Is Creating Online Tools Better Than Writing Content?

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Ford Created a Noise-Canceling Doghouse

Ford took the noise-canceling technology used in its Edge SUV and repurposed it for use in a doghouse. December 19, 2018 2 min read This story originally appeared on PCMag With their super-sensitive hearing, many dogs are not fans of fireworks. In fact, in a lot of cases it can leave them very scared and upset with no way to get away from the repeated explosion sounds. Owners do their best to comfort them, but it’s impossible to explain what’s going. However, a solution presents itself from the most unlikely of places. Ford has this week announced the development of a noise-canceling doghouse. It reuses the technology used in cars and headphones to minimize external noise. The end result being a doghouse that can cancel out some noises completely while drastically reducing the impact of the rest. Fireworks should no longer be a night of stress with this house available. Related: The Most Successful Companies […]

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Human Tech Support Still Has a Future

Tech will empower, not replace, human beings. December 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The brisk pace at which the digital era has redefined contemporary life has many people asking whether their jobs are secure in the future. A rapidly forthcoming tide of robots and automating software, we’re often told, is just around the corner from stealing our livelihoods and rendering most human employees obsolete. Is there any truth to these predictions of doom and gloom, especially when it comes to the IT sector? Despite the hubbub being raised over automation and the ongoing IT boom right now, it’s a simple matter of fact that humans will always be involved in tech support. Here are some of the ways that tech support is changing, but why it will always need human technicians no matter what the future holds. Related: AI Won’t Replace Us […]

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3 Ways Digital Adoption Can Make You a Better Business Leader

There cannot be digital transformation without leaders who have mastered the ins and outs of digital adoption. November 26, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Digital transformation has been a buzzword in recent years. Many cite it as a pathway to the future of business, while others view it more as a necessary evil in today’s data-driven work environment — one that could eventually be devoid of human intelligence. While neither of these opinions are necessarily right or wrong, the truth we can all agree on is that digital transformation is occurring. According to IDG’s 2018 report, 89 percent of today’s businesses are making digital strategies their top priority.   For starters, let’s define digital adoption. Digital adoption refers to achieving a state in which people reach the capability to use digital tools to their fullest extent. Take the evolution of the telephone for example. A […]

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6 Reasons Why You Should Prototype Your Idea Before Developing It

Without a roadmap, your chances of failure increase. November 24, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest mistakes entrepreneurs who want to build a tech startup make is that they don’t create a roadmap or prototype. Without a prototype, you can end up going down an unclear and expensive path when you’re developing your mobile app or product. That’s why prototyping is a crucial part of creating an app. Related: Are You Making These Common Mistakes in Your Start-up? Here’s how it can benefit you and how to get it done: 1. Gain clarity. Without a defined concept, you can easily set your app up for failure, and it’s hard to define your concept sans a roadmap and a visual aid, such as a prototype. Your roadmap helps you to define and sharpen the idea of your concept by mapping out […]

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Elon Musk Sent A Dead Body Into Space

Was Space X Starman really a dead body that Elon Musk shot into space? We explore that question, and more, at this week’s Dot Com Lunch. Let us know what you think. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: Elon Musk Is Basically the Villain of the ‘Venom’ Movie Elon Musk Asks Judge to Toss ‘Pedo Guy’ Defamation Lawsuit Elon Musk Says He’ll Offer Free Underground Tunnel Rides in Los Angeles This December Elon Musk’s Boring Company to Prioritize Pedestrians Over Cars Elon Musk, the Latest iPhone Rumors and Sex in Space! 3 Things to Know Today. Learn How to Biohack Your Body to Enhance Your Body, Mind and Life Why You Shouldn’t Be Like Elon Musk When You Take It What It’s Really Like to Work for Elon Musk

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Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business life. On Monday, Stefanie Flaxman reminded us of the soul-crushing boredom that arises in our poor readers when we force them to wade through endless paragraphs before we get to the good stuff in our writing. There is a better way! Stefanie walks you through how to get a faster start: In Search of Better Introductions On Tuesday, Loryn Cole talked about how we can approach digital tools in a more mindful way, and really think about their purpose in our lives. How Wrenches Changed the Way I Think about Digital Tools And on Wednesday, I announced our new book club selection for November — James Clear’s Atomic Habits. We hope you’ll join in the conversation and start working on the habits that will serve your goals and create a […]

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5 Growth Hacking Tools You Need to Know

You’re more than just a mere marketer. You are an entrepreneur, you get things done, you set goals, and most importantly, you follow through. Due to the busy nature of owning a business, there’s no doubt that you’re looking for ways to become a smarter marketer — and that’s where we come in. The key to every business is growth. We want to help you explode your revenue and bring in more happy customers on a consistent basis. In order to get this done, you’re going to have to implement tools into your marketing plan. But not just any tools, you need the best. Our goal today is to bring you some of best hacking tools for growth that the internet has to offer. The tools listed here are designed to help you in multiple ways. You have to keep in mind that like all professions, a diverse toolset is […]

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How Wrenches Changed the Way I Think about Digital Tools

About a year and a half ago, I made up my mind to rebuild a motorcycle. I had no mechanical training, no hand-me-down garage wisdom from friends or relatives — no real experience at all. But I had recently repaired a starter motor for my currently-running vintage motorcycle, and I was hooked. So I bought myself an already-running 1982 Honda dirt bike, and holed up in my garage on weekends and evenings to tear it down. Since then, I’ve come a long way. I’ve rebuilt the wheels, the brakes, and the engine’s top end. And I’m this close to getting it back on both wheels again. In that time, this project has taught me so much. About motorcycles, of course, but also about myself and the world. I could go on forever with lessons I’ve learned while rebuilding this motorcycle. But, for today, I’d like to talk about my newfound […]

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How Coaching Can Help Women Get Ahead in the Tech Industry

Women in technology face well-known barriers to career development. October 15, 2018 5 min read This story originally appeared on Ellevate Women in technology face well-known barriers to career development. Only 25 percent of “computing” professionals are women, according to the National Center for Women and Information Technology, and the percentage shrinks moving up the corporate ladder. In fact, only 11 percent of executives at Silicon Valley tech companies are women. And the numbers for women of color are even worse. Related: 3 Ways Women Can Turn Fear of Failure Into Fearless Action The causes of this imbalance are many and still debated. They include bias (both conscious and unconscious), structural barriers and organizational culture. In addition, research has found that women working in traditionally male-dominated industries and functions (like technology) have access to fewer leadership development opportunities than men in those fields. As a result, while 80 percent of women in science, engineering and technology report “loving their work,” the female attrition […]

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