Strategies for Getting Course Customers to Take Action

This month we’ve been talking a lot about online courses. We’ve spoken with people who have created successful online courses and to those who have even created online course software. There’s a lot of material in the Smart Passive Income archive where we’ve talked with people who have launched and successfully profited from creating online courses too, including SPI 136: How to Build an Online Course that Sells with David Siteman Garland, and SPI 137: A Product Launch Sequence That Works—How to Create a 3-Part Video Series with Amy Porterfield. In this post, I wanted to highlight ten specific strategies to help your course customers follow through and take action on what you’re teaching. One of the biggest struggles course creators have is trying to get course customers to take action. The reason why that’s so important is common: Online course creators spend a bunch of time building the courses, […]

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SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

My guest today is Brett Miller, an inspiring entrepreneur who left a comfortable job to build a one-of-a-kind product called Brik Book. It might not surprise you to hear that me and my son are big fans of LEGO. So when I heard the buzz about Brett’s LEGO-compatible, customizable laptop case, I had to know more. I’ve invited Brett on the show today to learn how he validated, manufactured, and promoted his wildly successful product. Building a physical product—as opposed to a digital one—comes with a unique set of challenges. Creators like Brett have to contend with testing, fulfillment, communicating with manufacturers, and responding to customer demand. Brett gets into all that and more, outlining what entrepreneurs can expect when they set out to make their dream product a reality. You’ll hear the strategies and software he’s used to get Brik Book out into the world, plus his experiences using platforms like Kickstarter and Shopify. Tune in […]

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SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

I want to introduce a very important member of Team Flynn whose work you see every day on SmartPassiveIncome.com, though you might not realize it. She’s Janna Maron, my Managing Editor. Janna has been an indispensable part of improving the quality and consistency of the content I create for SPI, which includes my blog posts, my SPI TV videos, and podcast episodes like this one. She’s also had a huge impact on refining workflows and making projects run more smoothly for my team. Thanks to Janna, I no longer have to stare at an empty screen each month, wondering what to write about—I’ve always got clear deadlines and a clear plan of action for bringing you guys something great. Today, Janna’s here to share how she revolutionized the SPI editorial process, how she helps maintain our workflow, and what she recommends for solo bloggers who want to improve their own editorial habits. You’ll hear […]

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How to Repurpose Your Blog Content Like a Machine (+ Reader Challenge!)

We put a lot of hard work into the content we publish. It takes planning, loads of time, and sometimes a lot of courage too. Unfortunately, much of that effort is wasted because we often publish our content in one place, share it a few times, and just dust off our hands hoping for the best. All of us, myself included, are missing out on opportunities to repurpose the content we work so hard to create. There are many different ways to repurpose the content to benefit our brands l, including growing our email lists, expanding our social reach, and even making more money. In this post, I’ll be sharing a number of ways that we can turn one piece of content into several. Let’s do this! Is It “Copy-Paste” Simple? Back in the day, repurposing content was as easy as copying content you’ve already written and posting it elsewhere, […]

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SPI 213: Gary Vaynerchuk on “Why Snapchat Matters”

Today, I’m joined by none other than Gary Vaynerchuk! This business mastermind, author, and host of The #AskGaryVee Show is here to teach me everything he knows about the explosive new social platform, Snapchat. If you thought Snapchat was just for teenagers, you’re not alone—it has a reputation for being a Gen Z-dominated platform. However, Snapchat’s userbase has begun to grow and widen in dramatic ways, and if you ask Gary, it’s on its way to become as popular as Facebook and Instagram. In this episode, I ask Gary all my burning questions about Snapchat: Where is it headed? Why should we care about new social platforms? And, of course, how can I build up my following? Gary delivers super-actionable strategies and awesome insight into how new platforms (including Snapchat, podcasting, and even new virtual reality tech) affect his business and online presence. This is one episode you don’t want to miss. A quick note: We […]

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How to Tell if Your Website Is Broken (and How to Fix It)

This is a big week here on Smart Passive Income! In case you haven’t heard, the new redesign of the blog goes live this Wednesday, April 6, and I couldn’t be more excited to reveal this upgrade to you! I wanted to take a few moments today to talk about why this redesign is happening in the first place. Since I started making announcements about it, many people have commented, saying things like: “Pat, why are you redesigning your website? It’s not broken!” “Pat, what’s wrong with the way it is?” “Pat, are you mad?!” The site isn’t “broken,” per se, especially if you look only at the growing numbers (traffic, conversions, and income), but after a lot of digging, survey analysis, and research, I realized the website was definitely due for a major improvement. In this post, I’ll let you know what those findings were, how we’re looking to […]

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Will It Fly from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 2

Last week, I published a super-detailed post sharing everything that was involved in getting my book Will It Fly? ready for liftoff. The post covered a wide range of topics, from how I validated the idea for the book and how I wrote it, to how I found people to help edit it and how much money I spent along the way. Today, in part two, I’ll be sharing how Will It Fly? was released into the wild with the goal of producing optimal results. In other words, all of the behind-the-scenes stuff that went into the marketing and distribution of the book. I’m going into so much detail because I hope this will help you plan your own next book, course, or product launch. Will It Fly? was written to help you get started building the business of your dreams, and I want this post to be one more […]

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Will It Fly? from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 1

When I was close to finishing the manuscript for my new book, Will It Fly?, my author coach (and more than anything else, accountability coach) for this project, Azul Terronez, said something that took me by surprise: “It’ll be fun to see how many books you sell. You might even get on some of the bestseller lists.” When I made the decision to self-publish Will It Fly? last year, I also made the choice to not worry about getting on the bestseller lists, because I didn’t think it was possible as a self-published author. After some research, however, I found out that it is possible, but it’s no easy task. After even more research, I realized just how ambiguous these lists can be, and what I learned became a real turn off. You might think that a bestselling book is one that sells the most copies, but that’s not exactly […]

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How Foundr Did It—Guest Post by Nathan Chan

One thing that has caught my attention recently has been people’s ability to utilize Instagram to grow their business. At first, I thought this was all about just creating another “touch-point” for one’s audience, to be able to show them something behind the scenes to deepen and strengthen that relationship you have with them. But later, I found out that Instagram could be used in a very tactical way with real numbers, and real results. I reached out to a number of people to ask them how they actually used Instagram to grow their business. Jen and Jadah from SimpleGreenSmoothies.com (who you’ll hear from in March in Session 205 of the SPI Podcast) use it very well, and we’ve already heard Susan Petersen from FreshlyPicked.com (Session 165) share about her success on Instagram too. When I was trying to figure out “the formula,” I remembered the interview I did with Nathan […]

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Book Publishing Tips with Honorée Corder – SPI TV, Ep. 40

With Will It Fly? launched and out in the world at last, I couldn’t think of a better time to chat about book publishing with Honorée Corder—a truly amazing “authorpreneur,” speaker, and coach. Honorée has an incredible wealth of experience writing books, turning those books into sustainable income, and working with inspirational authors like Hal Elrod. In this episode, she shares why she chose authorpreneurship and where she stands in the traditional vs. self-published debate. She also weighs in on how to uncover the book within you, how to promote it, and why you shouldn’t stop at just one book. Watch and enjoy! Thanks so much for watching SPI TV, and be sure to subscribe (via YouTube or iTunes) to get new episodes of SPI TV delivered to you each week! source_link Related posts: Live Interview with Gary Vee — AskGaryVee Book – SPI TV Ep. 47 How Sean McCabe FOCUSED His Way into Entrepreneurship – SPI TV, Ep. 43 The ONE Thing by Gary Keller and Jay Papasan […]

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Behind the Scenes of the Will It Fly? Social Media Strategy

Now that we’re two weeks after the launch of Will It Fly?, I’m stoked to be able to share even more details with you about how it was all put together. Coming in March, you’re going to see a massive post with all of the ins and outs of every part of the process, but in this post, I wanted to do a couple of things for you: 1) Share the social media strategy we used, which played a critical role in helping to spread the word, and 2) Introduce you to someone new on my team. He’s been helping me for a while, but you likely didn’t know about him. His name is Non, and he’s awesome. He helped to lead the social media push on Will It Fly.  Because I was busy last week at the Traffic and Conversion Summit, he volunteered to write up this post, and I […]

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SPI 200: How Deleting a Third of Your Content Can Triple Your Traffic—How to Do a Content Audit with Todd Tresidder

Welcome to Episode 200! Can you believe we’re already here? For my 200th episode, I knew I had to do something special. That’s why I’ve brought on my friend Todd Tresidder to tell you all about the awesome power of content auditing. Todd ran a content audit on his own site, FinancialMentor.com, and the results floored him. By deleting, combining, and updating the hundreds of blog posts on his website, he tripled his site traffic. Todd’s here today to give you a step-by-step walkthrough of how he did it, and how you can do it, too. This all might sound scary or counterintuitive. How could less content bring in more traffic? Why would you want to delete all those hours of hard work? Todd covers all that and more, including success stories from major businesses that will leave you eager to get started on a content audit of your own. As someone in the midst […]

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Non-Bluehost Affiliate Walkthrough – SPI TV, Ep. 34

Welcome back to Affiliate Marketing Month on SPI TV! This week, I’m super-excited to share a step-by-step demo of how I promote new products as an affiliate marketer. In the screenflow above, I’m inviting you to take a look the software I use to manage my affiliate programs, its features, everything I do when I start a new campaign. I’ll be using ConvertKit as my example product, an email service provider I’ve recently fallen in love with. Watch Previous Episodes from Affiliate Marketing Month: Thanks so much for watching SPI TV, and be sure to subscribe (via YouTube or iTunes) to get new episodes of SPI TV delivered to you each week! Also, don’t forget to download my brand new eBook, Affiliate Marketing the Smart Way! It’s my latest FREE guide that summarizes my own years of experience of what works for successfully integrating affiliate marketing into an online business and brand. Click Here to Download Affiliate […]

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A Beginner’s Guide to Email List Segmentation

One of the best compliments you can get from someone in your audience after you publish something is this: “I felt like you created this just for me.” If this is the type of feedback you’re getting from your content—awesome job! You understand your audience; you hit a “trigger point” that connects on an emotional level, and you’re likely to have that person follow through on your call-to-action. When it comes to email marketing, however, generating this type of response from the majority of your list can be a huge challenge. Because email is so personal, it’s difficult to share a message that’s universal to your entire audience. Not only that, you’re delivering a personal message directly into their inbox that comes across more urgent, as opposed to a post or podcast episode that people can choose to consume on their own time. If your email seems out of place, […]

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ConvertKit Demo by Pat Flynn – SPI TV, Ep. 28

Email Marketing Month is in full swing here at SmartPassiveIncome.com. Today, I’m giving you a quick demo of a brand new email service provider I’ve totally fallen in love with: ConvertKit. ConvertKit has so many excellent features. It’s beautifully designed, ridiculously easy to use, and makes your analytics simple to understand. It also comes with higher-level features like segmentation and tagging, so it’s perfect for users at all levels with all kinds of needs. Watch a previous episode from Email Marketing Month: Thanks so much for watching SPI TV, and be sure to subscribe (via YouTube or iTunes) to get new episodes of SPI TV delivered to you each week!! Also, don’t forget to download my brand new eBook, Email the Smart Way! It’s a FREE playbook of various types of email archetypes that you can use in your broadcasts and autoresponder emails, so you don’t ever run out of great emails to send to your list. […]

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The Ask Formula—How to Discover Exactly What Your Audience Will Buy (Even If You Don’t Have a Following) with Ryan Levesque

I hope you’re ready for one of the most important episodes of the year so far. Ryan Levesque is my guest today, and he’s about to teach you—and me—about one of the most effective ways to improve your business. Ryan is the author of Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy, Creative a Mass of Raving Fans, and Take any Business to the Next Level, and it’s a book that is helping to change and shape the future of how I conduct my brand here at SPI, and it’s being added to my list of mandatory books that all online business owners should read. Back in July, with the help of Ryan’s book, I conducted a survey, which I hadn’t done since 2010! I wanted to know more about what I could do to better serve you, and Ryan’s book helped me do that. Over 5,000 […]

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From Course Concept to $141,659 In Sales In 6 Months

Today’s post is a guest post from my friend Grant Baldwin, a public speaker and host of “How Did You Get Into That?,” a podcast focused on people who are doing incredibly inspiring work. In this post, Grant talks about his experience launching his first course and how it didn’t meet his expectations. He then talks about round two where he validates, builds and launches a second course that worked out much better, and the lessons he learned from that experience. There are lots of golden nuggets here, especially in regards to validation. He walks you step-by-step, and it’s perfect timing as I know a lot of you are close to or right in the middle of launching your own online courses too. Here’s Grant… It’s no secret that online courses are hot right now. Just about everyone in the online business space either has one or will be launching […]

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