Follow These Top Healthcare Marketing Influencers

Healthcare is one of the largest industries in the United States. Based on data from earlier this year,  U.S. annual healthcare spending was predicted to grow to over $3.5 trillion in 2018. Considering the size of the industry, some people think that marketing should be a piece of cake. After all, healthcare is something that everyone needs at some point in their lives. But, there also lies the challenge. Since healthcare is a needs based service, it requires a specialized approach to marketing. For those that work in the healthcare marketing industry, it’s about learning to communicate with target audiences in a way that generates engagement while establishing trust and authenticity. To illustrate this point, we’ve looked at some of the top social influencers in the healthcare marketing field to uncover their keys to success. Check out the six professionals on our list and see firsthand what success looks like for these […]

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How to Drive 4x ROI Through Chat-Based Social Media Contests

You’ve heard it before, but let’s say it again: If you’re trying to build and convert an e-commerce audience—conversational marketing is a cost-effective approach you can’t ignore. There’s a chance you’ve even seen other brands in your category driving customers to chat bots and Facebook Messenger. There are hundreds of different ways you can get started using messenger for your marketing. Bots can be used in areas like lead nurturing, retargeting, and order updates. But to test how your audience responds to the tactic, and get a good feel for how they work for customer acquisition efforts, try starting out with a social media contest. From platform setup to specific copy and offer ideas to use, let’s walk through the process of setting up a contest that converts participants into customers (without a big budget). And convert they do. A recent e-commerce campaign of ours drove 350+ email sign-ups and […]

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The Top Insurance Marketing Influencers

Insurance is a tightly competitive industry. Insurance agencies often require the help of a marketing professional to gain visibility and traction in the market. When they’ve grown tired of stale growth projectiles, who do they turn to? You. But are you prepared with the right tools and insights to put them on the path of growth? No matter how experienced you are, we can all benefit from the help of our peers and thought leaders in the industry. We’ve tracked down six influential voices on social media for you to follow and gain new insights and inspiration from. The next time you’re scrolling through social media, take a minute to connect with these industry leaders. Minh Q. Tran is a leading influencer with a reputation in Insurtech investing. As founder of Insurtech Capital and Seed Founders, he’s well versed in the needs of insurance industry startups. His CV is long and […]

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10 Must-Follow Social Influencers for Today’s Legal Industry

Following and connecting with an industry influencer is one of the most effective ways of keeping up with the latest legal news and also even build a more recognizable social image for yourself. The fact is that the legal industry is highly competitive and there’s a special kind of art to standing out in the crowd. We’ve taken the time to gather 10 legal professionals that have the art of social influence mastered. Whether you’re looking to keep up with the latest from the leading voices or are looking to connect with a prominent voice yourself, these 10 influencers are the ones designing the social landscape of the legal industry. As a media and tech lawyer, Bob Ambrogi has earned an impressive following of more than 18k on Twitter alone. He’s well known for his on-point contributions to the LawSites blog and Above the Law, as well as being publisher […]

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How to Use your SEO Knowledge to Optimize Social Content

In addition to guest posting on the UpCity blog, nvision is featured as one of the Top SEO Companies in Toronto. Check out their profile here. So you’re an SEO and you’ve got the knowledge to optimize any client site that’s thrown at you. But when it comes to social media, maybe you’re just not sure how to optimize your social content. Let’s shift your mindset so you can see how approachable social media can be. If you can adapt to that google algorithm, you can do it on any other channel! Here’s how you can use your SEO knowledge to optimize your social content. Social Profiles are like Homepages Now more than ever, users are discovering brands and businesses through social media. Whether they come across a business from a tagged post or a direct search, it’s now the front page of your brand. So think of your social media profile as another homepage. First impressions […]

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7 Reasons Why Social Media is Important for B2B Marketers

In addition to guest posting on the UpCity blog, Royal Cheese Digital is featured as one of the Top Social Media Agencies in Los Angeles. Check out their profile here. Social media has changed the way we access information and share data, and is having an increasing influence on us as individuals and as business people as well. While it’s pretty obvious how B2C companies – big or small – can use social media to grow their business reaching millions of consumers every day, it’s not that obvious for B2B marketers. B2B is not about selling services or products to end-consumers… And most B2B brands don’t have the marketing budget of an IBM or an INTEL. So why bother? Well, if you work for a B2B company – or even better, own one – social media should be an important component of your B2B digital strategy. Here is why. SEO and Link Building Both Google and […]

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Top 20 Social Networks for Doctors and Healthcare Professionals

Editor’s Note: This blog post originally appeared in July 2013. It has been updated to reflect offering changes, as well as newly available tools and solutions.    Most doctors and healthcare providers have less free time than others and may not be regulars on social media sites like Facebook, yet in many cases, contact with their peers and colleagues is a critical factor when problem solving and working to find the best solution for patients. In order to facilitate easy communication between medical professionals including the ability to ask each other questions, share information, opinions, observations, and more, a number of social networks and apps have been specifically created for doctors and other care givers in the field of medicine. Community is important, so we’ve tracked down the best social networking sites for medical professionals to interact, learn and share their knowledge. Top 20 Social Networking Sites for Medical Professionals The majority of the following sites and apps are […]

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Top 25 Digital Marketing Articles – Week of 06/01/18

This week’s roundup, includes tips to improve your Email Open Rates, increase Organic traffic to your website, and create an effective Social Media strategy. Learn how to improve the performance of your B2B Content Marketing campaigns, and rank higher in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jodi Harris presents techniques and brand examples to help marketers explore new avenues in Content Marketing. Hugh Beaulac draws special attention to the challenges faced by Content Marketers and offers guidance to overcome them. Syed Balkhi lists the strategies that can enhance the performance of your B2B Content Marketing campaigns. Conversion Optimization: Manon Declosmesnil offers guidance to help marketers generate leads from their websites. Josh Taylor highlights the importance of Conversion Rate Optimization in achieving specific business goals. Learn how to increase the Conversion Rate of your landing pages, from Dylan Horenberg’s […]

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Top 25 Digital Marketing Articles – Week of 05/25/18

This week’s roundup, includes tips to attract customers using behavioral Email Marketing, enhance your Organic SEO efforts, and expand your Social Media presence using strategic design. Learn how to improve your Content Marketing skills, and create an effective Local SEO strategy for multi location businesses. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Maggie Black discusses how quality Content can be repurposed to reach your SEO audience and get you to the first page of Google. Charles Musselwhite highlights the importance of having a well defined Content Marketing strategy for your business. Stephen Altrogge’s blog lists the steps to create an effective Content Marketing campaign. Onimod Global’s blog offers guidance to enhance your Content Marketing skills. Conversion Optimization: Gabriel Shaoolian offers valuable UX tips to help marketers increase Conversions and their revenue. Learn how tactics such as testing the alignment, using white […]

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Top 25 Digital Marketing Articles – Week of 05/18/18

This week’s roundup, includes tips to run an effective Email Marketing campaign, adapt your website for Google’s Mobile first indexing, and utilize Social Media for increasing conversions. Learn how to create Content for mobile audience, and increase the Organic traffic of your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Lounge Lizard’s blog highlights the importance of prioritizing Content to ensure consistency and develop familiarity with the target audience. Pat Whalen offers helpful tips to create Content for your mobile audience. Rich Quarles draws special attention to the benefits of Content Marketing and discusses how it can complement the other marketing aspects of your business. Conversion Optimization: Gary Brown highlights the importance of having a lead generation strategy to attract potential customers for your business. Learn how to boost your site’s Conversion rate using images, from Souvik Banerjee’s blog. Noud van […]

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Top 25 Photo Editing Apps for Marketers

Editor’s Note: This blog post originally appeared in Jan 2014. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions. Let’s face it, you’re not going to get anywhere with social media marketing unless you’ve got some super stellar images, GIFs and memes to catch your audience’s attention. There’s just so much to look at on social media that if you’re posting bland, or even average, images you’re not going to get noticed. Social love and attention aside, do you really want to be representing your brand with images that are of less than amazing quality? No, we didn’t think so. Still, the challenge to produce photos that are worthy of viral level social engagement is a very real struggle, especially if you’re coming at it with limited photo editing experience. Lucky for you, there’s some amazing photo editing apps that take the […]

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Top 25 Digital Marketing Articles – Week of 05/11/18

This week’s roundup, includes tips to increase your business volume with CRM matching, rank your website high in Local Search, and leverage UX Design for growing your business. Learn how to improve your Content Marketing efforts, and get more subscribers for your Emails. We’ve covered all of this news and, much more, below! From the UpCity Blog: Anna Ray shares the valuable lessons you can learn from a ’90s website that became a content legend. Brennen Bliss explores the different ways that design can impact your customers’ experience. Noah Seiler  has tips on avoiding the two most common Google penalties. Content Marketing: Brennen Bliss highlights the benefits of Content Marketing case studies and offers guidance to create them. Julia McCoy discusses how strategies such as creating clickable CTAs and using keywords based on target audience’s search intent, can improve your Content Marketing efforts. Emily Sidley’s blog accentuates the merits of […]

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Top 25 Digital Marketing Articles – Week of 04/20/18

This week’s roundup, includes tips to grow your customer database in CRM, improve SEO rankings with Off page techniques, and boost the Conversion rate of your website using online tools. Learn how to influence people with Online Reputation Management, and increase the ROI of your Email Marketing campaigns. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Ann Smarty draws special attention to keyword research trends, for helping marketers reshape their Content Optimization efforts. Learn how to create an effective Content Marketing strategy and start a blog for your business, from Lincoln W Daniel’s blog. Robert emphasizes the need for creating videos in Facebook and giving your old Content a makeover, to improve your Content Marketing strategy. Conversion Optimization: Syed Balkhi draws special attention to online tools that can help marketers improve the Conversion rate of their websites. Learn how to enhance the […]

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Top 25 Digital Marketing Articles – Week of 04/13/18

This week’s roundup, includes tips to convert your Social Media followers into customers, create an effective social CRM strategy, and improve the Conversion rate of your blog. Learn how to find the right UX or UI Designer to make your digital presence a success, and increase your Email Marketing response rate. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jen Kelly highlights how Content Marketing can help marketers to achieve better rankings and improve conversion rate. Maria Mora discusses how Content Marketing strategies such as developing a brand story and building a strong presence on social media can increase and ROI. John Locke emphasizes the need for creating more Content, to increase organic traffic and improve your rankings. Learn how to evolve your brand communication strategically to revamp the Content Marketing campaigns of your brand, from Mat Zucker’s blog. Conversion Optimization: Follow […]

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Four Ways to Use Video to Engage Your Brand’s Audience

There’s a reason that video marketing is so important for your brand right now. It’s engaging and captures your audience’s attention. Views on branded video on Facebook have increased 258%, and 64% 0f consumers make a purchase after watching branded video content. These numbers tell us a lot about video’s effectiveness on individual consumers, but that’s only one part of the equation. For those numbers to mean anything, your video must reach as many people as possible. This means you need to get people talking. Your video content needs to spark conversation and interaction from your audience. With the constant onslaught of content on social media, it just isn’t enough for them to watch it without saying anything. But, how do you make this happen? How can you take good video content and turn it into something that’s a great conversation starter? Here are 4 things you can start doing […]

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Top 25 Digital Marketing Articles – Week of 04/06/18

This week’s roundup, includes tips to increase revenue using Social Media, maintain a good Online Reputation, and create an effective Content Marketing strategy. Learn how to Convert more leads to sales, and improve the performance of your Email Marketing campaigns. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Learn how to use non obvious thinking to create better Content, from Kim Moutsos’s blog. Khushi Srivastava highlights the importance of having a Content Marketing strategy to improve the sales of your business. Follow the valuable tips from Tania Brooks to create an effective Content Marketing strategy. Sharon Hurley Hall offers guidance to use keywords in your Content, for increasing traffic, leads and sales of your business. Conversion Optimization: Shawn Herring emphasizes the need to improve page speeds, target the right keywords and perform A/B testing on the pages, for improving your website Conversion […]

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Top 25 Digital Marketing Articles – Week of 03/30/18

This week’s roundup, includes tips to make the most of your Social Media remarketing campaigns, design an attractive website that is responsive, and create evergreen Content. Learn how to perform SEO keyword research for multiple Locations, and increase Conversion rates on your Thank You pages. We’ve covered all of this news and, much more, below! From the UpCity Blog: Clifford Almeida explains how to deliver up front value and close more business as a result. Know when the ‘do it yourself’ plan isn’t the best route for your agency. Grant Effinger walks us through how removing pages from Google can actually help a site rank better. Ashley Minaudo runs through the top trends to follow when marketing in the food and beverage industry. Check in on Ola Moana, our Growth Hacking Giveaway winner, as they work to unlock the time to sell. Content Marketing: Jessica Thiefels discusses how strategies such as […]

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Top 25 Digital Marketing Articles – Week of 03/23/18

This week’s roundup, includes tips to promote your brand with Social Media, improve the navigation of your website, and deal with Content saturation. Learn how to improve your Email Marketing plan, and rank your websites high in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jen Saunders highlights the significance of storytelling in Content Marketing. Heidi Cohen’s blog discusses how Content saturation can negatively impact your Content Marketing efforts and offers guidance to deal with Content saturation. Kelsey Meyer draws special attention to the scenario of guest posting for helping marketers rethink and improve their Content strategy. Conversion Optimization: Nic Jolin emphasizes the need for using analytics, promoting pages that Convert and A/B testing your landing pages, to boost your CRO efforts. Learn how to use email marketing, social media and blogging to increase Conversions, from Jan Paulovic’s blog. CRM: […]

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3 Big Social Media Changes to Monitor in 2018

In addition to guest posting on the UpCity blog, WEBITMD is featured as one of the Top Digital Marketing Agencies in Los Angeles. Check out their profile here. Your goals are simple, but the tools and strategies to achieve them…not so much. 2018 will be the year that buyer-focused marketing methodologies truly take off and prove a big point: if you are stuck in a traditional SEO mindset while failing to evolve with the updates and changes made to the various platforms you use, your messaging will fall on deaf ears. The best inbound marketing agencies stay current on platform and software updates, as well as various trends paramount to successfully adjusting highly customized strategies that focus on how a brand’s customers engage with their products and services. Here are three new game-changers to be aware of as you continue to evolve your marketing strategies. 1. Facebook Messenger Can Add People to Calls in Progress Facebook Messenger […]

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Top 25 Digital Marketing Articles – Week of 03/16/18

This week’s roundup, includes tips to create an audience aligned Social Marketing strategy, improve your Conversion rate by changing the design of your website, and implement a new CRM system. Learn how to improve the performance of your Content Marketing campaigns, and rank high in the Local Pack. We’ve covered all of this news and, much more, below! From the UpCity Blog: Stanislas Walden explains how mobile apps can enhance your marketing strategy. Culture Pilot explores how to be productive using a remote workflow. John Scrivner emphasizes the importance of an SSL certificate for the performance of your website. See the RFP process through the eyes of your client. Content Marketing: Nicole Martins Ferreira highlights the benefits of Content Marketing, and offers useful tips to create Content for improving conversions. Neil Patel draws special attention to data driven Content Marketing techniques that can improve your SEO rankings. Elna Cain offers […]

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