Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

Read more

Why a Mastermind Group Can Offer You That Push When You Most Need It

Jeff Rose shares some of the benefits he’s experienced while being part of a mastermind group. August 29, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When you’re trying to achieve your goals, surrounding yourself with people who are similar to you and can offer support can be extremely helpful.  In this video, Entrepreneur Network partner Jeff Rose explains how a mastermind group can help you build more wealth. As speaker and author Jim Rohn said, “You are the average of the people you spend the most time with.” A mastermind group is one way to surround yourself with like-minded people, who can help take you to the next level. The people in your mastermind group should be able to help you increase your wealth, help you develop your side hustle and call you out if you happen to make bad decisions.  With the right mastermind group, you have the […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

Read more