Twitter Adds ‘Manipulated Media’ Label to White House Biden Video

Dan Scavino, Director of Social Media at the White House, tweeted a video of Joe Biden saying ‘we can only re-elect Donald Trump.’ But the video cut off what Biden said next, which significantly changed its meaning. March 10, 2020 2 min read This story originally appeared on PC Mag Twitter has for the very first time applied a new “Manipulated Media” label to a tweet containing an edited video of presidential candidate Joe Biden. As Politico reports, the video was tweeted on Saturday by Dan Scavino, Director of Social Media at the White House, and subsequently viewed over 5 million times. It shows Joe Biden saying, “We cannot win this re-election, excuse me, we can only re-elect Donald Trump.” President Trump shared the video twice, in one tweet stating “I agree with Joe!“ Anyone who watched the original video on YouTube, however, will know Scavino shared an edited version. Biden’s statement in […]

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The Value of Fandom-Based Marketing

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you. Related posts: Building Fandom For Your Business: 4 Game-Changing Benefits How HubSpot Builds a Culture of Fandom Influencer Marketing From a Celebrity Perspective Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies The Rise of Account-Based Marketing NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! 5 Businesses Crushing Fandom Right Now Best Fandom Examples of 2019

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Coronavirus Forces Facebook to Cancel F8 Developer Conference

Facebook will instead make F8 more of a virtual event that developers across the world can view online. February 28, 2020 2 min read This story originally appeared on PC Mag Citing the coronavirus, Facebook is canceling F8, its annual developer conference. “This was a tough call to make,” the company director Konstantinos Papamiltiadis wrote in a Thursday blog post. “But we need to prioritize the health and safety of our developer partners, employees, and everyone who helps put F8 on.” The event, which features product announcements concerning Facebook, Instagram, and WhatsApp, was slated to be held in San Jose, California, this April. However, the ongoing coronavirus outbreak has disrupting trade shows across the globe. The main obstacles have been worries the illness will spread through a show venue, along with the travel restrictions countries have put in place to contain the outbreak. “We explored other ways to keep the in-person part of F8, […]

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Instagram Tests Reverse-Chronological ‘Latest Posts’ Feature

If you’re annoyed by Instagram’s algorithmic feed, there’s good news. Instagram appears to be testing a new feature that gathers posts and displays them in reverse-chronological order. February 18, 2020 3 min read This story originally appeared on PC Mag You’ll likely never see the reverse-chronological feed return to Instagram, but the Facebook-owned social network might soon offer something very close to it. Software engineer Jane Manchun Wong discovered a hidden feature within the Instagram app that dedicates a special area to missed posts and organizes them in time-based order. Known as ‘Latest Posts’ internally, the feature describes itself as a method to “get caught up on” what friends uploaded recently. It surfaces as a pop-up while a user looks at the main feed. Select the ‘See Posts’ button, and Instagram will open the special area that relies on reverse-chronological order rather than an algorithm to display posts. Latest Posts should focus on […]

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Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what’s available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that targeted ads are a thing, and that cookies are meant to make your internet experience “better”, but boy the retargeting can be creepy! Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape How Two-Way Conversations Can Fix the Influencer Marketing Backlash How to Get More From Your Influencer Marketing Investment Building Fandom For Your Business: 4 Game-Changing Benefits 4 Influencer Marketing Secrets Entrepreneurs Need to Know 6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know Influencer Marketing From a Celebrity Perspective

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3 Strategies to Revive And Grow Your Facebook Business Page

Business pages are still valuable, but the way to leverage them has changed. February 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. Even as Facebook creeps closer to the 2.5-billion user mark, business-page posts are notorious for low reach, often being shown to account for 5 percent or fewer of a page’s total like count.  Part of this design is by design, to encourage you to cough up the bucks and advertise. But as Facebook continues to grow, the sheer amount of material in a user’s feed also becomes a factor; each Facebook user can like up to 5,000 pages, be in up to 6,000 groups and have up to 5,000 friends.  The feed can only hold so much, and Facebook realizes people spend more […]

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The Most Popular Dating App Emoji Is Not What You’d Think

A wink is still a wink, whether it’s on Bumble, Hinge, Match, OkCupid, Plenty of Fish, or Tinder. But some emoji are total dating facepalms. February 13, 2020 2 min read This story originally appeared on PC Mag Finding the right words when dating is hard. Finding them when you’re trying to impress on a dating app is harder. So emoji end up doing a lot of the work instead.  Baidu, the top Chinese internet search provider, surveyed some of the top dating apps in the US to see which symbols singles use to stand in for what they can’t or don’t want to say in words. It found definite differences in the emoji styles of those looking for love (or something like it) on Bumble, Hinge, Match, OkCupid, Plenty of Fish, and Tinder. You can’t have love without some laughter and some tears. And indeed, the laughing-crying emoji is universally beloved and appears in the […]

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How to Get Your Brand on Instagram’s Explore Page

To get to know your audience, engage with them and try video. Opinions expressed by Entrepreneur contributors are their own. Posting eye-catching, quality photos to Instagram can be an incredible way to promote your brand. As many as 60 percent of Instagram users learn about new products through the platform. But how do you promote your brand to Instagram users who aren’t following you? Enter Instagram’s Explore page. The Explore page is based on the user’s previous preferences and activity on Instagram. It features content from accounts that are new to them, and it’s the perfect opportunity to introduce your business to a huge new audience. Here’s how you can get your brand on Instagram’s Explore page.  1. Know your audience Because the Explore page features content based on the user’s estimated preferences, the first step is to truly understand your audience. Create a detailed buyer persona of your ideal customer that includes demographics, what they’re interested in and […]

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How to Quickly Update Your LinkedIn Profile

If you’ve put off updating your LinkedIn account for too long, don’t despair. You can give it an easy but meaningful once-over just by focusing on these five key sections of your profile. February 11, 2020 7 min read This story originally appeared on PC Mag At the beginning of the year, I asked people if they had any digital organization projects they’ve been putting off. Even the most productive people have something on their lists. A few people told me they really should update their LinkedIn profile. It’s a task they know they should do, but who has the time? If you’re in a hurry to give your LinkedIn profile the once-over, there are five areas where you should focus your attention: Headline Photo Skills & Experience Location “Open to Recruiters” status Updating these areas will give you the most bang for your buck, in terms of time. Below is a […]

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How to Spot a Fake Influencer

Marketers who want to work with influencers should heed this advice before hiring someone. February 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. When used effectively, influencer marketing can produce incredible results for brands, providing a good return on investment — some 94 percent of marketers who use influencer marketing strategies believe it is effective. But as it becomes easier to buy followers and likes, the problem of so-called “fake influencers” who employ shameless tactics to misrepresent themselves has made it a risky game. The influencer marketing industry is estimated to be worth $5 to $10 billion, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. This not only makes it more difficult for real influencers, but also causes marketers to be more cautious when thinking about trying to use them. Related: ‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered […]

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Instagram Brought in More Money Than YouTube in 2019

It represented a quarter of Facebook’s revenue. February 5, 2020 2 min read This story originally appeared on Engadget There’s little doubt that Instagram is important to Facebook’s bottom line, but how big is it, really? It might be larger than you think. Bloomberg sources say Instagram racked up $20 billion in ad revenue in 2019, handily eclipsing YouTube’s $15.1 billion — yes, the most popular video site on the planet wasn’t as lucrative as a photo-focused social network. Instagram unsurprisingly played an important role in Facebook’s finances, accounting for more than a quarter of the tech firm’s ad money from last year. The site might be more profitable, too. YouTube shares most of its ad revenue with creators, and its video-only focus could mean steeper costs for streaming clips. Related: Here’s How You Can Actually Make Money With YouTube Facebook has declined to comment on the data. The company hasn’t broken out Instagram’s revenue so far, […]

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Twitter Launches Facebook-Like Reaction Emojis for DMs

January 23, 2020 2 min read This story originally appeared on Engadget Have you ever gotten a Twitter DM that made you wish you could give it a thumbs down, laugh at it or just generally react to it like you can on Facebook? Well, now you can. Twitter has rolled out emoji reactions for Direct Messages, which looks similar to Facebook’s with a few key differences. Instead of the heart eyes and angry emojis, you’re getting heart and fire reaction options. You can easily react to a DM by clicking or tapping on the heart-plus icon that appears right next to a message. Double-tapping messages brings up the emoji panel, as well. The recipient will get a notification if you react to their DM, and they’ll get your reaction as a text reply if they’re using an older version of the app that doesn’t support the feature. Based on what we’ve seen, […]

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Facebook Remains an Election Meddler’s Paradise in 2020

Don’t rely on Facebook’s self-regulation to save us from election interference in this year’s critical elections. In fact, despite a PR push to the contrary, the company is doubling down on the access it sells to would-be meddlers. January 15, 2020 6 min read This story originally appeared on PC Mag I like to start my day with a balance of good and bad: a ritualistically brewed single cup of coffee taken in the quiet comfort of my kitchen while I alternate between despair and anger over the day’s news. Over the past few days, I’ve been reading more about Facebook’s decision to not curtail targeted political advertising in 2020, which I can at least enjoy getting angry about, since it’s at least security-related bad news. We, as in the American populace, should probably care about Facebook’s policy toward political advertising. In 2016, social media sites like Facebook were ground […]

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TikTok Bans Holocaust Denial

Learning from the missteps of Facebook and YouTube, the social media company nixed conspiracy theories denying violent events January 8, 2020 3 min read This story originally appeared on Business Insider TikTok released a new set of updated community guidelines on Wednesday, and among them is a rule explicitly banning content that “denies well-documented and violent events have taken place.” The rule falls under the “hateful ideology” section in the new guidelines, and would apply to Holocaust denial, a TikTok spokesman confirmed to Business Insider. How social media companies deal with conspiracy theories rooted in bigotry has become a thorny issue for social media companies. In a 2018 interview Facebook CEO Mark Zuckerberg said he wouldn’t ban Holocaust denial on Facebook. “I find [Holocaust denialism] deeply offensive. But at the end of the day, I don’t believe that our platform should take that down because I think there are things that different people […]

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The Underrated Power of LinkedIn Content Creation

Six tips to gain visibility and create sales. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t started using LinkedIn to share content yet, it’s high time you get on board. The career-networking site has 303 million active monthly users, and it’s the number-one place for B2B content marketing, which means you simply can’t afford not to get that type of exposure.  Sure, it can seem challenging. With so many social-media profiles and so much to create on top of delivering for clients and customers, LinkedIn can feel like one more chore on the to-do list. Except it may be the most important “chore” you can do for your visibility and business.  Influencer and strategist Shay Rowbottom got her start on LinkedIn by creating content, and to date has made in excess of seven figures from publishing on the site. Now, she coaches clients in doing the same, helping […]

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6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand

Here’s how to get more followers and customers on Instagram. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is one of the best social media platforms for promoting your brand online. According to Instagram statistics, over 200 million Instagrammers visit at least one business profile per day and 60 percent of people say they discover new products on Instagram. But, with so many other businesses on the platform, it can be hard to stand out from the crowd. Your brand needs to be memorable if you want to capture the attention of Instagrammers—and you can do that with a visually stunning Instagram aesthetic. Here’s how to create an eye-catching Instagram aesthetic for your brand.  1. Determine your brand personality The first step to creating an eye-catching Instagram aesthetic is to determine your brand personality. Brand personality is a set of human characteristics that […]

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3 Stealth Ways to Express Your Personal Brand on Instagram

Purpose, passion and a design that pops are all central to success on the social-media platform. December 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Many would argue that understanding how to express a personal brand on social media is one of the most challenging things to do, and yet it’s necessary, and easier than you may think. A good rule of thumb? Think, “What would I do if I were a business?” Although people and their personalities are fluid, adding consistency to what and how you post will equate your personal page with a brand to your followers. The important note here is to continue expressing the brand consistently, because it takes, on average, five-to-seven brand impressions for people to notice what you’re doing. Compounded over time, your followers –even the ones who are strangers — will start to feel like they know you, particularly […]

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10 Tools for Social Media Managers in 2020

An updated list of tools to help manage posting on social media. December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools The Experts Use,” and so too have the services around it. Some tools are still very much relevant — Buffer, for example — but four years is a lifetime in social media, so it’s high time for a refreshed version. Here is my list of social media management tools that will ensure you’re equipped with the latest technology as we enter 2020.  Social media post-scheduling tools 1. Buffer Buffer, chosen by Neil Patel in the 2016 list, is still as relevant today as it has ever been. With powerful drag-and-drop scheduling features across nearly all social media platforms, it’s one of the most useful tools […]

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The 7 Deadly LinkedIn Sins

Avoid making these mistakes and you’re much more likely to get a response. December 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. LinkedIn is growing by leaps and bounds. No surprise — it’s a perfect place for people to connect and do business online. Though along with the platform’s growth, there seems like an ever-growing divide between users who see huge returns on their investment and those who swear that LinkedIn just “doesn’t work.” I get it. It’s easy to access people you want to connect and do business with, but doesn’t mean you’ll be successful, especially if you approach using the platform incorrectly. This may sound harsh, but someone has to say it: It’s not other people. It’s you. Hopefully, the below advice can help. Here are the seven deadly sins that will cause your LinkedIn outreach to go unanswered. Related: 5 Most Common Networking Mistakes 1. […]

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5 Ways Social Media Videos Will Benefit Your B2B Business in 2020

Don’t overlook the business-building potential of social media videos. December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing head shakes. “Sorry, that’s just not what our clients want or care about,” would be a common response.  “Videos are nice for the Facebooks and Instagrams of B2C companies, but in the B2B world, no way. Nobody’s interested in that kind of stuff.” While I’ve found that point of view to be widely held, it’s also quite dangerous: B2B companies that refuse to explore the business-building potential of social media videos are doing so at their own peril. Related: 20 Tools for Creating Engaging Social Media Videos and Images Granted, the kind of social media videos that make sense for B2B companies to create are quite […]

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