You Can Block Critics on Twitter, but the President Can’t

A federal judge has ruled people have a First Amendment right to comment on President Trump’s Twitter feed even if he doesn’t like what they say. May 24, 2018 3 min read A federal judge has ruled that when private citizen Donald Trump was elected President Donald Trump, he lost his power to block critics from his @realDonaldTrump Twitter account. The ruling by Judge Naomi Reice Buchwald of the U.S. District Court for the Southern District of New York found that the President’s Twitter feed is the digital equivalent of public forum under government control — no different than an auditorium used for public hearings. Blocking individuals from Trump’s Twitter feed simply because he doesn’t like their opinions is the unconstitutional equivalent of barring entrance to a public meeting, the judge found. She noted in her ruling that the White House “[does] not contest Plaintiffs’ allegation that the Individual Plaintiffs were blocked from […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How One Provocative LinkedIn Post Can Transform Your Career How to Use LinkedIn to Find Your Next Job You Can Use LinkedIn to Find Your Next Client The Salesperson Expert versus the Web-Educated Buyer How to Get the Most Out of Your LinkedIn Advertisements How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Power up Your Lead Generation with Linkedin Maybe Your Sales VP Is The Problem

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog […]

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SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

Let’s go back in time to the day after I lost my architecture job. What would you say to me? That’s the thought experiment we’re running today with Roberto Blake, creative entrepreneur and founder of Awesome Creator Academy and Create Awesome Media. In my challenge to Roberto, he walks me through exactly what he’d suggest I do to get started building a personal brand (if it was the day after I got let go). He identifies the strategies, tactics, and mindset that any new entrepreneur should embrace, and highlights the shifting culture of modern business. Roberto has a reputation for building brands from the ground up and helping entrepreneurs make money with their creativity, and his game plans are spot-on. This episode is powerful listening, especially if you’re at the beginning of your journey. Even if you’re not, you’re going to gain some major insight from Roberto. Put that phone […]

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Using @Instagram to Promote Your @YouTube Videos

Use these smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound You may be familiar with promoting your business and your YouTube video on Twitter, and if you are, you’re a step ahead of the game when it comes to promoting your video on Instagram. That’s because, in many ways, Twitter and Instagram are very similar. However, while Twitter focuses on each tweet’s text-based message (that can include a photo or video clip), the focus of Instagram is on showcasing photos or video clips that can be accompanied by a short, text-based caption or message. Instagram is also designed to be accessed primarily from […]

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Is Facebook Protecting Your Information Now?

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed. Related posts: How to Tell if Cambridge Analytica Scraped Your Facebook Data Mozilla Pulls Facebook Ads Over Privacy Flap Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter Cambridge Analytica Is Closing, But It Solves Nothing Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Protecting Your Brand’s Voice on AI Platforms Can […]

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Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says

Same goes for Pinterest influencers, according to this Princeton study. March 28, 2018 2 min read This story originally appeared on Engadget It’s been almost a year since the FTC warned social media influencers that they should “clearly and conspicuously [disclose]” if they’re being paid for a post or video. But according to a new Princeton University research, most YouTube and Pinterest influencers still don’t add proper disclaimers to the content they produce. The researchers analyzed over 500,000 YouTube videos and over 2.1 million unique Pinterest pins from August to September 2017 for the study. They found that 3,472 videos and 18,237 pins in the bunch had affiliate links, but only 10 and seven percent, respectively, contained written disclosures. Those that did have disclosures didn’t even follow the FTC’s guidelines, which recommend lengthier explanations than “hey, these are affiliate links.” The FTC wants influencers to be very clear in their wording: for instance, as Wired said, they […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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SPI 289: How Live Video Can Play a Role in Your Business (and How It’s Helped Mine)

Today I’m addressing a question I keep getting asked: What am I doing with my new live video studio? Why did I set it up, what’s my plan for it, and should you be investing money in live video? Today I’m answering all those questions. We’ll be talking about live video strategy, but also how to set up a space to record in. I knew for a while that video was going to be part of my entire business strategy, especially because courses were going to be so integral. Live video can be a game-changer—it’s a really organic way to connect with your audience. And it’s especially potent on Facebook. If you go live on Facebook, you’ll get more reach than with a text update, or even an image; Facebook’s really favoring live video right now. Investing in live video is smart. Experts say that by 2020, about 90 percent […]

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My First Trip to Europe, Ever! (And My First Time Vlogging)

On a recent trip to Europe (first time ever!), I started experimenting with vlogging. I’m really excited to start exploring this medium more, and I hope you like my new videos. Be sure to subscribe! Pat Flynn September 25, 2017 I just got back from my first ever trip to Europe, where I spoke at an event called DNX Global, which brings nomads and other online entrepreneurs who don’t have a home base together to celebrate, get inspired, motivate each other, and learn. I was very thankful and honored that I got to present the opening keynote address. As excited as I was for the event itself, I was even more excited that it was taking place in Lisbon, Portugal. It was a great way to experience Europe for the first time. Leading up to this trip, I got very inspired by a lot of my friends, including Cliff Ravenscraft, […]

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SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

I want you all to meet Cassidy Tuttle. She’s the founder of Succulents and Sunshine, a thriving online business that has earned her six figures and grown to include a popular blog, a book, online courses, and more. She’s done it all while operating in a relatively obscure niche—teaching others to raise succulent plants—and she’s here today to share her story. When Cassidy first began raising succulents, it was purely a side project, which she documented on her blog. To her surprise, her gardening experiments ignited an under-served niche. She soon expanded her website to include a series of ebooks and two online courses, which led to a book deal with the publishers of the Idiot’s Guide series. In this episode, you’ll hear how Cassidy continues to serve her audience with fresh, valuable content and resources year after year. You’ll hear her honest account of writing a book in three months, and why her transparency helps her […]

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31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course

Entrepreneurs from various niches share their number one lesson learned from creating an online course. Pat Flynn August 7, 2017 This was my first year experiencing what it was like to create and sell online courses. With one public course launched (Smart From Scratch®) launched earlier in the year, and another one that just launched last month (Power-Up Podcasting®), I’m already experiencing the benefits I always heard other course creators talk about: Increased income, yes. But, more importantly, increased amounts of success stories. Truly, there’s no better way to package up information you have to solve a problem, and provide a win for your customer while also getting paid at the same time. As an advisor now to Teachable, the online platform I use to host and sell my online courses, I knew there were tons of other course creators out there—many more and different experiences than my own—who could offer […]

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SPI 277: Buying Push-Button Solutions vs. Taking Real Action—A Coaching Call with Amy Torres

Today’s episode is a special one. You’ll get to hear a coaching call with entrepreneur Amy Torres, who’s been creating courses, blogging, coaching, and writing books for years. Her latest course is about to launch, and she’s got questions about scaling, marketing, listening to her audience, and providing as much value as possible. In this call, we talk through what she can do to take action and bring her course to the next level. I love working with fellow entrepreneurs on the early stages of their business—it’s the focus of Will It Fly? and my online course, Smart From Scratch. [Full Disclosure: As an Amazon affiliate, I receive additional compensation if you purchase Will It Fly? through this link.] Amy, however, has done her research, moved beyond the validation stage, and is ready to see her new course bring great things to her online business. Where should she direct her focus? How can she scale […]

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SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

This month, I’m on a mission to learn everything I can about creating and selling a stellar physical product. That’s why today I’m talking to Tom Montgomery, co-founder of a hugely successful clothing company with a massive fan following, Chubbies Shorts. Tom and his friends had a problem: Mainstream men’s fashion didn’t offer much variety when it came to shorts. They craved options with more personality, designed for all kinds of bodies. With help from word-of-mouth marketing and a totally unique brand voice, Chubbies quickly grew a devoted following, all without sacrificing their one-of-a-kind vision for building community. In this episode, Tom offers a glimpse into Chubbies’s content creation process and how they’ve built such a loyal customer base. You’ll also hear why they avoid getting “sales-y” on social media, their most successful campaigns to date, and tips for finding a unique brand voice of your own. As a newcomer to the world of physical products, I learned […]

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How to Fuel Your Predictable Marketing Funnel with Facebook Ads

Meet Bond. Amanda Bond, also known as The Ad Strategist. I first met Amanda briefly before Traffic and Conversion Summit here in San Diego in February, but I’ve mainly heard about how awesome she is through her colleague and my friend Greg Hickman, who wrote part one to this two-part complete ads and funnels series here on SPI. Greg’s post was titled The Beginner’s Guide to Predictable Marketing Funnels, and helped you define and understand what you wanted traffic to do when it came to your website. Amanda’s follow up is now about how to get that traffic you’re looking for with Facebook Ads—the hot thing that everyone wants to use now, but so few know how to use correctly. Without further delay, here’s Amanda to walk you through it. Let’s get some traffic and convert it! Take it away, Amanda! Ads are sexy. I get it. “Run your own ads on […]

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SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

Smart Passive Income Podcast superstars Shane and Jocelyn Sams have returned! It’s been almost three years since they joined me for Episode 122, and today, the Sams duo is back with an update on their online business journey and advertising strategy that I know you’re going to love. Shane and Jocelyn were both teachers before diving into online business. They took their education expertise, including their insider knowledge of what teachers need, and used it to build a wildly successful line of digital products. Their business has since grown to include Flipped Lifestyle, a hub for aspiring online entrepreneurs chasing the passive income lifestyle. They continue to grow their business thanks in part to their clever advertising strategy, and that’s what they’re here to talk about today. Creating lucrative, relevant ads is a great way to draw more eyes and ears to your business while generating passive income. Through smart testing and a […]

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SPI 264: How to Win with Paid Traffic with Rick Mulready

It’s Advertising Month here at SmartPassiveIncome.com! I’m kicking things off with a visit from online advertising expert Rick Mulready. Today, Rick is going to focus on growing your business with paid traffic by using an often overlooked platform: Facebook ads. My friend Rick has seventeen years of experience in online advertising, seven of which have been focused on Facebook ads specifically. After all that time in the field, Rick’s come to believe that Facebook ads are the fastest way to grow and scale your business. Today, he’ll tell you why. In this episode, Rick will walk you through why Facebook is such a powerful platform for capturing an audience, address some common misconceptions, and get you started building successful ads of your own. If forking over advertising dollars to a platform like Facebook makes you nervous, listen in—Rick has a few things you’ll definitely want to hear. I’ll be learning right alongside you, […]

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Marketing Lessons From Failed Social Media Fame In China

My friend Stephen Turban is wicked smart. How smart? Well he’s a recent graduate of Harvard College and a current analytics fellow at McKinsey & Company. But he also speaks and writes Mandarin. Oh, and he’s the author of Your Relationship GPA: Lessons from Harvard students on how to make time for what matters most. So when Stephen wrote the fascinating piece for Tech in Asia titled How this Harvard grad tried (but failed) to become an internet celebrity in China I knew it would be good. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs […]

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7 Strategies to Grow Your Facebook Audience

Live video needs to be a part of your social strategy. March 9, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. At the beginning of the year, Mark Zuckerberg rocked the marketing world with a series of announcements stating that Facebook is going to usher in a great deal of changes in 2018 and beyond. Throughout January, Zuckerberg made three major statements regarding algorithm updates to be rolled out. On January 11— Content posted by friends, family and groups will receive more visibility in the News Feed than content posted by businesses, brands and media. This is to encourage “more meaningful social interactions over passively consuming content.” On January 29 — Users will see more local news on their News Feed and less divisive national news. On January 31 — Zuckerberg rehashed the first two announcements and added that the News Feed would place a higher importance on the credibility […]

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