How a Dentist Used Social Media to Reach 7 Figures in Revenue

Her social media strategies also helped patients overcome their fears. August 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Entrepreneur Network partner Emily Richett sits down with Dr. Anissa Holmes, a dentist and entrepreneur, to learn how she used social media marketing in her business and helped other dentists boost their practices. Dr. Holmes uses her social media marketing experience to help other dentists bring in more patients and make a greater impact in their communities. Through funnels, Facebook ads and coaching services, she’s helped dentists scale their practices by 30 to 50 percent per year. Holmes says it all started with her own dentistry practice. Her new patients would tell her about how her social media helped them overcome their fears of going to the dentist because it highlighted other patients’ great experiences. Holmes says that […]

Read more

Should You Be the Face of Your Company’s Social Media Accounts?

Putting yourself out there can be difficult, but it’s often worth it. July 29, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of Empowerista from Entrepreneur Network partner Business Rockstars, Alex Wehrley discusses the pros and cons of showing your face on social media. First, as Wehrley mentions, showing your face cements a connection, which is often one of the main reasons people visit social media. Next, showing your face makes your business even more unique. Aspects of your business such as its story, transformation and values can set it apart. Social media promotion is one way to demonstrate how the result of your product or service is relevant to your customer.  Click the video to hear more.  Related: A Streaming Video Service Company Raises More Than $50 Million Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities […]

Read more

How Much Should You Spend on Social Media Marketing?

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. It’s a simple case of supply and demand, and social media platforms are limiting the supply. Organic reach — that is, your ability to speak directly to the audience that chooses to follow and interact with your business — has dwindled to almost nothing. On Facebook, for example, organic reach touches less […]

Read more

The White House’s Social Media Summit May Not Include Facebook and Twitter

It’s not much of a summit without the two biggest players. July 8, 2019 2 min read This story originally appeared on Engadget The White House’s upcoming social media summit might be missing some key players when it goes ahead this week. Facebook and Twitter have not been invited to attend, according to sources who spoke with CNN. The sources said the summit would not be a serious attempt to discuss issues like privacy or security, but rather “would amount to a right-wing grievance session.” Supporting this assertion is the fact that right-wing commentators who have complained of anti-conservative bias and censorship on social media have been invited, as reported in the Washington Post, while Facebook and Twitter, two of the biggest players in social media, have not. Both companies have had clashes with Trump and his administration. In April, Trump met with Twitter CEO Jack Dorsey and reportedly complained about the site removing a number […]

Read more

Legitimate Ways on How to Get Real Followers on Instagram in 2019

Gaining more followers on Instagram can open many doors for you and your brand. People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads. Related blog posts and resources: But, the road to gaining more followers is not an easy one. You can’t just start requesting everyone and their mom to follow you and hope that they follow back. Nope, in order to get real followers on Instagram, you need a plan. What do you need to do? Read on as we cover some of the most basic and effective ways to get real followers on Instagram. 1. Optimize Your Bio First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression. And, seeing as people only take a quick second to […]

Read more

5 Effective Branding and Marketing Tips for Instagram Success in 2019

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

Read more

Just Because You Can Take a Selfie Doesn’t Mean We Want You To

We can all agree that a picture in front of the Parthenon is a fair game, but that post-workout flex? Maybe not. June 21, 2019 2 min read This story originally appeared on PCMag At the 2019 U.S. Golf Open, golfer Henrik Stetson knocked out a fan. His ball sped across the green and ended up in the stands, where it clocked an unsuspecting golf enthusiast in the noggin. The fan came to with a ball-like bulge protruding from his head and asked Stetson for a selfie. The surprising part of this story is how unsurprising it is. If something happens, we want to document it. The smartphone’s portability and ubiquity make recording everything easier than ever. Every meal. Every vacation. Every one of Uncle Timmy’s embarrassing blunders at Aunt Tina’s wedding. But just because you can do something doesn’t mean you should. Photo etiquette, especially now, divides us: Chances are if […]

Read more

You Don’t Always Need SEO to Increase Website Traffic

Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely drive traffic for your website, then fine. You’re probably not going to make much, but you’ll at least see some numbers. What do I mean? Let’s say you’re a freelance writer looking to bag clients. You don’t laser target your marketing strategy and only aim to gain more traffic to your site. Your numbers go up! But then you don’t get any clients. Most likely, if you could see who was visiting your site, you’d see people who aren’t interested in hiring you. You want to find clients in your […]

Read more

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps. June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself. For example, LinkedIn is more popular in […]

Read more

How to Target and Reach New Audiences on Instagram with Kicksta

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

Read more

How to Make Your Social Media Channels More Accessible to Everyone

People with visual and hearing impairment may have accessibility problems in finding out about your business. Here are some simple solutions. June 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media is powerful; these platforms have the ability to connect people from all over the world and have changed the way people interact with one another. It has also changed the way businesses build relationships with their customers. Related: 5 Things You Need to Know About Web Accessibility Unfortunately though, most social media platforms aren’t yet fully accessible. For people who are blind, visually impaired, deaf or hearing-impaired, interacting with your content on social media is difficult and sometimes completely impossible. Luckily, there are some steps you can take on your own social media accounts that will allow you to improve the usability of your content as well as enable you to reach the widest audience […]

Read more

a Quick and Dirty Guide to Instagram Story Ads

Many brands have experienced success using Instagram Story ads. Here’s how they do it. May 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is fast becoming everyone’s social media platform of choice. While Facebook and Twitter primarily focus on connecting friends and family, this eye-catching platform relies on visually engaging its users. Businesses have noticed what great potential Instagram has as a marketing tool, especially as they learn to maximize the platform. And why not? There are over 1 billion monthly active users on Instagram, with 500 million of them using the platform daily. Related: 5 Tips For Developing a Successful Instagram Marketing Strategy Aside from being the most visually stimulating social media platform, Instagram presents business owners with a host of benefits. It provides you with the ability to post pictures and to microblog, thus making it the perfect platform on which to build a brand, grow your following and […]

Read more

Can Social Media Have Negative Effects on the Brain?

May 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered about the negative effects of social media use on your brain and how you can use biohacking to decrease them? In this episode of Becoming Unstoppable, brain and memory expert Jim Kwik explains what it was like growing up being known as the kid with the “broken brain,” how one of his students read over 30 books in 30 days, how social media can affect mental health and more. Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what’s really holding you back, and be sure to grab a copy of Angel’s new book, Unstoppable, today. Related: What Exactly Is the Biohacking Movement? Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video […]

Read more

Facebook, YouTube the Most Widely Used Platforms for U.S. Adults

A new Pew survey shows the trends for which online platforms and messaging app get the most and least usage. May 23, 2019 2 min read This story originally appeared on PCMag Looking at data from an annual telephone poll conducted by Pew Research Centerand quantified in tables here by our partners at Statista, it’s easy to see that YouTube and Facebook far outpace the rest of the competition when it comes to daily use on both PCs and phones. Seventy-three percent of U.S. adults claim they’re checking YouTube daily; 69 percent have a daily date with Facebook. While there’s no data to show YouTube’s growth (nor that of WhatsApp or SnapChat) prior to 2018, daily usage isn’t really growing by leaps and bounds, especially since 2016. Facebook had 54 percent of people checking daily in 2012, took 4 years to gain 15 percent more, and has been relatively flat ever since. Instagram — owned […]

Read more

Why People Really Hate Us Online

Pat Flynn: Stop talking, because nobody cares. You are a complete idiot— Speaker 2: You are a complete idiot from head to toe. Speaker 3: Go do something that actually matters. Speaker 4: Why were you even born? Pat: . . . I hate you. Speaker 2: I hate you. Pat: These are some powerful words that I’ve read online about myself. Now, nobody has ever said any of these things to me in person, but it doesn’t really matter because when I read these things online, it hurts. I don’t know if you’ve ever been targeted for hate online. Whether it’s a comment on a YouTube video, or your blog, or a reply on social media, or something that you read in a forum somewhere, it doesn’t matter. It never feels good no matter how much people tell you that those are things you should just ignore. I’ve been […]

Read more

6 Immediate To-Do Items for Instagram Influencers

Are you an Instagram influencer? Are you working to become one? These six to-do items are key for success! May 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Building and maintaining status as an Instagram influencer requires a lot of work. After all, your ability to achieve high engagement rates and find new followers depends on your ability to provide engaging content day after day. But beautiful photos aren’t the only way you are going to build a large following and a successful career as an Instagram influencer. Taking care of some additional to-do’s will help your profile and posts deliver the results you need. 1. Use hashtags wisely. As an influencer, hashtags are a crucial addition to your posts, as they enable your content to show up in searches conducted by other users. It’s a simple addition that can lead to significant growth for your […]

Read more

Use This Simple Technique for a 25 Percent Conversion Rate Boost for Your Facebook and Instagram Campaigns

Discover how delivering a better mobile experience can lead to better campaign performance. May 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi. I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why: People on Wi-Fi are more likely to be stationary. Someone lying on their couch is much more likely to convert than someone killing time while standing in line at Whole Foods. Your videos will load faster. We all know how important video is for social; let’s make sure people can view it without any lag. Downloading apps on a mobile network can take a long time. Increase your click-to-conversion rate by targeting people on […]

Read more

7 Symptoms of Poor Social Media Hygiene

The monster that emerges from you when posting on social media is fraying of the fabric of society. Cut it out! May 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Forget the baby pictures, the posts of thankful people who love their families, the Instas of your food or vacation. They can get annoying, but at least they’re positive. At least they’re not contributing to societal problems or projecting negativity into social discourse. There are others, however, addicts to strife and drama, who contribute to disagreement and contention, fraying the social fabric. Like me, you need to check yourself when it comes to social media. Sometimes, when you get so into your own social media world, it becomes who you are. You may not even realize that you are acting the way you are. Now is the time to audit your social media prowess. Take a […]

Read more

Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state. Related posts: What is Elizabeth Warren a Passionate Fan of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What Are The U.S. Presidential Candidates Passionate Fans Of? How the Top Five 2020 Democratic Candidates’ Tax Plans May Impact Entrepreneurs Presidential Candidates Back Marijuana Justice Act, But What Would It Do? How to Pursue Your Passion and Reach Your Full Potential How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just […]

Read more

Despite a Decline in College Recruiters Viewing Social Media Profiles, You Are Still Missing Out On Chances By Hiding Yourself

Your college admittance probably won’t depend on your social media, but it just might. May 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A new Kaplan study suggests that college admissions officers have less interest in checking applicants’ social media activity when reviewing applications. While 40 percent of the respondents in a similar 2015 study said they had checked an applicant’s social media profile, only 25 percent say the same in the November 2018 study. According to the report, possible reasons for this sharp decline are: The applicant can’t be found. The admissions officer values their privacy. Firstly, 52 percent of the admissions officers that have checked applicants’ social media activities say that students are clever about hiding their social media presence. It becomes no use to look when you know you won’t find them — or worse, you’ll find an inauthentic version of them. […]

Read more
1 2 3 6