Facebook Remains an Election Meddler’s Paradise in 2020

Don’t rely on Facebook’s self-regulation to save us from election interference in this year’s critical elections. In fact, despite a PR push to the contrary, the company is doubling down on the access it sells to would-be meddlers. January 15, 2020 6 min read This story originally appeared on PC Mag I like to start my day with a balance of good and bad: a ritualistically brewed single cup of coffee taken in the quiet comfort of my kitchen while I alternate between despair and anger over the day’s news. Over the past few days, I’ve been reading more about Facebook’s decision to not curtail targeted political advertising in 2020, which I can at least enjoy getting angry about, since it’s at least security-related bad news. We, as in the American populace, should probably care about Facebook’s policy toward political advertising. In 2016, social media sites like Facebook were ground […]

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TikTok Bans Holocaust Denial

Learning from the missteps of Facebook and YouTube, the social media company nixed conspiracy theories denying violent events January 8, 2020 3 min read This story originally appeared on Business Insider TikTok released a new set of updated community guidelines on Wednesday, and among them is a rule explicitly banning content that “denies well-documented and violent events have taken place.” The rule falls under the “hateful ideology” section in the new guidelines, and would apply to Holocaust denial, a TikTok spokesman confirmed to Business Insider. How social media companies deal with conspiracy theories rooted in bigotry has become a thorny issue for social media companies. In a 2018 interview Facebook CEO Mark Zuckerberg said he wouldn’t ban Holocaust denial on Facebook. “I find [Holocaust denialism] deeply offensive. But at the end of the day, I don’t believe that our platform should take that down because I think there are things that different people […]

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The Underrated Power of LinkedIn Content Creation

Six tips to gain visibility and create sales. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t started using LinkedIn to share content yet, it’s high time you get on board. The career-networking site has 303 million active monthly users, and it’s the number-one place for B2B content marketing, which means you simply can’t afford not to get that type of exposure.  Sure, it can seem challenging. With so many social-media profiles and so much to create on top of delivering for clients and customers, LinkedIn can feel like one more chore on the to-do list. Except it may be the most important “chore” you can do for your visibility and business.  Influencer and strategist Shay Rowbottom got her start on LinkedIn by creating content, and to date has made in excess of seven figures from publishing on the site. Now, she coaches clients in doing the same, helping […]

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6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand

Here’s how to get more followers and customers on Instagram. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is one of the best social media platforms for promoting your brand online. According to Instagram statistics, over 200 million Instagrammers visit at least one business profile per day and 60 percent of people say they discover new products on Instagram. But, with so many other businesses on the platform, it can be hard to stand out from the crowd. Your brand needs to be memorable if you want to capture the attention of Instagrammers—and you can do that with a visually stunning Instagram aesthetic. Here’s how to create an eye-catching Instagram aesthetic for your brand.  1. Determine your brand personality The first step to creating an eye-catching Instagram aesthetic is to determine your brand personality. Brand personality is a set of human characteristics that […]

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3 Stealth Ways to Express Your Personal Brand on Instagram

Purpose, passion and a design that pops are all central to success on the social-media platform. December 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Many would argue that understanding how to express a personal brand on social media is one of the most challenging things to do, and yet it’s necessary, and easier than you may think. A good rule of thumb? Think, “What would I do if I were a business?” Although people and their personalities are fluid, adding consistency to what and how you post will equate your personal page with a brand to your followers. The important note here is to continue expressing the brand consistently, because it takes, on average, five-to-seven brand impressions for people to notice what you’re doing. Compounded over time, your followers –even the ones who are strangers — will start to feel like they know you, particularly […]

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10 Tools for Social Media Managers in 2020

An updated list of tools to help manage posting on social media. December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools The Experts Use,” and so too have the services around it. Some tools are still very much relevant — Buffer, for example — but four years is a lifetime in social media, so it’s high time for a refreshed version. Here is my list of social media management tools that will ensure you’re equipped with the latest technology as we enter 2020.  Social media post-scheduling tools 1. Buffer Buffer, chosen by Neil Patel in the 2016 list, is still as relevant today as it has ever been. With powerful drag-and-drop scheduling features across nearly all social media platforms, it’s one of the most useful tools […]

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The 7 Deadly LinkedIn Sins

Avoid making these mistakes and you’re much more likely to get a response. December 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. LinkedIn is growing by leaps and bounds. No surprise — it’s a perfect place for people to connect and do business online. Though along with the platform’s growth, there seems like an ever-growing divide between users who see huge returns on their investment and those who swear that LinkedIn just “doesn’t work.” I get it. It’s easy to access people you want to connect and do business with, but doesn’t mean you’ll be successful, especially if you approach using the platform incorrectly. This may sound harsh, but someone has to say it: It’s not other people. It’s you. Hopefully, the below advice can help. Here are the seven deadly sins that will cause your LinkedIn outreach to go unanswered. Related: 5 Most Common Networking Mistakes 1. […]

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5 Ways Social Media Videos Will Benefit Your B2B Business in 2020

Don’t overlook the business-building potential of social media videos. December 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing head shakes. “Sorry, that’s just not what our clients want or care about,” would be a common response.  “Videos are nice for the Facebooks and Instagrams of B2C companies, but in the B2B world, no way. Nobody’s interested in that kind of stuff.” While I’ve found that point of view to be widely held, it’s also quite dangerous: B2B companies that refuse to explore the business-building potential of social media videos are doing so at their own peril. Related: 20 Tools for Creating Engaging Social Media Videos and Images Granted, the kind of social media videos that make sense for B2B companies to create are quite […]

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3 Easy Steps for Sparking Engagement On LinkedIn

Insights from a seasoned expert on how to make the career-networking site work for you. December 3, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. In my experience, the one step product developers struggle with the most, by far, is getting in touch with the right people –people who can move their invention forward. The two classic paths to commercialization are venturing and licensing. My expertise is licensing, which you can think of like renting. Venturing gets all the glory, but licensing is far less risky. For years, I contacted and introduced myself to companies that I thought might want to license my product ideas using a landline. These days, savvy product developers are making the most of social media, specifically LinkedIn. LinkedIn can help stack the deck in your favor and greatly empower your business-networking endeavors, but only if you’ve adopted the correct approach. Benjamin […]

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5 Ways to Get More Followers and Brand Exposure With Instagram Live Videos

Instagram Live videos are fun to make and can be powerful tools for building brand loyalty. November 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In 2018, Instagram launched a very exciting feature called Instagram live. Some of us already know how to use it and are already experiencing the benefits of exploiting this awesome feature to generate brand awareness, profitability, and audience/customer loyalty. Instagram Live primer Although it has been around for a while now, not everybody is quite familiar with it. Instagram live allows users to interact with their audience in real-time, very similar to Facebook Live (parent company) but with some differences. For example, as soon as the live broadcasting ends, the video may disappear. Another innovative feature Instagram added to its Live platform is a highlighted rim around the user’s profile picture when broadcasting live. Notifications are sent to all their followers to […]

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An Ex-Facebooker Devastatingly Piled Into Mark Zuckerberg’s Stance Allowing Politicians to Lie in Ads

Facebook’s former head of global elections integrity voiced her concerns in a ‘Washington Post’ op-ed. November 5, 2019 3 min read This story originally appeared on Business Insider A former Facebook employee has written a scathing op-ed article in The Washington Post condemning the company’s approach to political advertising. Yaël Eisenstat, a former CIA officer and White House adviser, joined Facebook in June 2018 as its head of global elections integrity operations. She remained at the company for only six months. Eisenstat said Facebook’s business model was fundamentally biased against caring about election integrity. “The real problem is that Facebook profits partly by amplifying lies and selling dangerous targeting tools that allow political operatives to engage in a new level of information warfare,” she wrote. She said that some of her colleagues during her time at Facebook were eager to address complex problems like misinformation in political advertising but that she […]

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Twitter Bans Political Ads as Facebook Doubles Down

‘We believe political message reach should be earned, not bought,’ says Twitter CEO Jack Dorsey. October 31, 2019 5 min read This story originally appeared on PCMag Twitter is taking the opposite approach to Facebook and ending all political advertising on its platform. “We believe political message reach should be earned, not bought,” Twitter CEO Jack Dorsey said on Wednesday. Dorsey made the announcement as the company’s rival, Facebook, is embroiled in a controversy for permitting political candidates to run ads free of any fact-checking. Facebook has defended the policy as protecting free speech, but Democratic lawmakers and presidential candidates claim the social network is paving the way for millions of internet users to be exposed to misinformation. Related: Mark Zuckerberg’s Former Mentor: ‘The People at Facebook Live in Their Own Bubble’ Today, Twitter’s CEO decided to weigh in on the controversy by announcing an end to all paid political ads on his own platform, which […]

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VaynerMedia Content Head Talks Branded Video Storytelling for Social Media

Here’s why you should create content that strengthens your brand, not the social media platform that distributes it. October 29, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, where we interview the biggest innovators in digital video, Storyhunter Co-Founder Alex Ragir stops by VaynerMedia’s studio in Long Island City, New York, to speak with Jason Beauregard, Head of Studio for the agency owned by social media magnate Gary Vaynerchuk. They discussed the state of social video and what not to do when creating content for Facebook and Instagram. For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Related: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV Read_More Related posts: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV Social Media – Everything you need to know […]

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How to Use TikTok to Promote Your Business

October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it’s much more than that.  If you use TikTok just right, you can introduce your business or product to a huge audience. In fact, according to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018. Of course, TikTok isn’t the right platform for all types of businesses. Here’s how you can determine if it’s right for you. Related: TikTok Isn’t Going Anywhere Study the platform. The last thing you want to do is join a social media platform and look like you don’t know what you’re doing. To avoid getting shunned by users on TikTok, you need to study the platform. By […]

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Create Stunning Instagram Stories in 3 Minutes with StoryBoost

Instagram is all about engagement and the content value perceived by the end user. However, as more influencers and brands are catching in on the latest and greatest ways to create amazing content for their audience, it’s also getting harder to stand out from the crowd. Think for a moment about the best speakers in the world today. Famous names like Tony Robbins, Steve Jobs, Martin Luther King and Oprah likely all come to mind — and the reason for this is that they are all great storytellers. Related blog posts and resources: Now, think about some of the best brands and influencers you might be following on Instagram. They are likely great at creating content that tells a story as well. With more than 500 million active users on Instagram, it’s now more important than ever to create content that grabs the attention of your audience. The problem is, not […]

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How to Speed Up Your Social Media Growth with BRSM

Whether it’s a small local shop or a big corporation, every business needs to use social media for fast growth and lead generation. Social media is not just cost- effective but it’s also a perfect launch-pad for businesses to create awareness about their brands, popularize their products and boost their sales. If you are a small business with a limited marketing budget, using social media can offer a good return on investment. Platforms like Facebook, Youtube and Instagram have turned into hangouts for customers you’re trying to connect with and engage. Related blog posts and resources: Here are some key social media statistics you should know: 59% of people access social media on a daily basis. People aged 18-34 are most likely to follow a brand via social networking. 63% of customers expect to receive customer service via social media. On average, one internet user has 7-8 social media accounts. […]

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Make These Changes to Your Social Media Bio and Get More Followers

On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio.  Related: 10 Laws of Social Media Marketing Your business’s social media bio might not seem like that big of a deal, but it is. Your bio is one of the first things that users see when they discover your business on social media. So, it needs to grab the attention of users, explain your business and make them want to find out more about you. Accomplishing all of this can be difficult when you’re working with such […]

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How to Use Your Instagram to Create a Lucrative Career

Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For brands looking to invest in influencer marketing, that’s a lot of choices. For influencers, that translates to competition. While there’s a wealth of information on how to grow an authentic following, there’s little on helping those who already have a following leverage it into a lucrative career. Fortunately, I had the pleasure of interviewing one of my favourite influencers, Luke Bakhuizen, a South African-born commercial pilot-turned-influencer, on how to turn your Instagram following into a steady living. Early on, Bakhuizen posted photos and short travel films to his few followers. As a keen paraglider, scuba diver and […]

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5 Rising Social Media Platforms to Watch

Your business can benefit from more than just Facebook, Twitter and Instagram. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.  If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch. 1. TikTok Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most […]

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3 Reasons to Pay Attention to Niche Social Networks

Apps like Capture and Wisdo present a massive marketing opportunity. September 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity for brands to connect more intimately with their target audience. Rather than trying to reach everyone, social communities allow businesses to reach a dedicated group of people. Companies are likely familiar with groups on major social networks like Facebook, Instagram and Twitter. However, the landscape of online social communities is shifting, and businesses need to stay on top of these changes. Here are three reasons why it’s time for businesses to focus on niche social groups. 1. The rise of closed communities. More […]

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