You Don’t Always Need SEO to Increase Website Traffic

Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely drive traffic for your website, then fine. You’re probably not going to make much, but you’ll at least see some numbers. What do I mean? Let’s say you’re a freelance writer looking to bag clients. You don’t laser target your marketing strategy and only aim to gain more traffic to your site. Your numbers go up! But then you don’t get any clients. Most likely, if you could see who was visiting your site, you’d see people who aren’t interested in hiring you. You want to find clients in your […]

Read more

8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps. June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself. For example, LinkedIn is more popular in […]

Read more

How to Target and Reach New Audiences on Instagram with Kicksta

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

Read more

How to Make Your Social Media Channels More Accessible to Everyone

People with visual and hearing impairment may have accessibility problems in finding out about your business. Here are some simple solutions. June 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media is powerful; these platforms have the ability to connect people from all over the world and have changed the way people interact with one another. It has also changed the way businesses build relationships with their customers. Related: 5 Things You Need to Know About Web Accessibility Unfortunately though, most social media platforms aren’t yet fully accessible. For people who are blind, visually impaired, deaf or hearing-impaired, interacting with your content on social media is difficult and sometimes completely impossible. Luckily, there are some steps you can take on your own social media accounts that will allow you to improve the usability of your content as well as enable you to reach the widest audience […]

Read more

a Quick and Dirty Guide to Instagram Story Ads

Many brands have experienced success using Instagram Story ads. Here’s how they do it. May 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is fast becoming everyone’s social media platform of choice. While Facebook and Twitter primarily focus on connecting friends and family, this eye-catching platform relies on visually engaging its users. Businesses have noticed what great potential Instagram has as a marketing tool, especially as they learn to maximize the platform. And why not? There are over 1 billion monthly active users on Instagram, with 500 million of them using the platform daily. Related: 5 Tips For Developing a Successful Instagram Marketing Strategy Aside from being the most visually stimulating social media platform, Instagram presents business owners with a host of benefits. It provides you with the ability to post pictures and to microblog, thus making it the perfect platform on which to build a brand, grow your following and […]

Read more

Can Social Media Have Negative Effects on the Brain?

May 24, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered about the negative effects of social media use on your brain and how you can use biohacking to decrease them? In this episode of Becoming Unstoppable, brain and memory expert Jim Kwik explains what it was like growing up being known as the kid with the “broken brain,” how one of his students read over 30 books in 30 days, how social media can affect mental health and more. Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what’s really holding you back, and be sure to grab a copy of Angel’s new book, Unstoppable, today. Related: What Exactly Is the Biohacking Movement? Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video […]

Read more

Facebook, YouTube the Most Widely Used Platforms for U.S. Adults

A new Pew survey shows the trends for which online platforms and messaging app get the most and least usage. May 23, 2019 2 min read This story originally appeared on PCMag Looking at data from an annual telephone poll conducted by Pew Research Centerand quantified in tables here by our partners at Statista, it’s easy to see that YouTube and Facebook far outpace the rest of the competition when it comes to daily use on both PCs and phones. Seventy-three percent of U.S. adults claim they’re checking YouTube daily; 69 percent have a daily date with Facebook. While there’s no data to show YouTube’s growth (nor that of WhatsApp or SnapChat) prior to 2018, daily usage isn’t really growing by leaps and bounds, especially since 2016. Facebook had 54 percent of people checking daily in 2012, took 4 years to gain 15 percent more, and has been relatively flat ever since. Instagram — owned […]

Read more

Why People Really Hate Us Online

Pat Flynn: Stop talking, because nobody cares. You are a complete idiot— Speaker 2: You are a complete idiot from head to toe. Speaker 3: Go do something that actually matters. Speaker 4: Why were you even born? Pat: . . . I hate you. Speaker 2: I hate you. Pat: These are some powerful words that I’ve read online about myself. Now, nobody has ever said any of these things to me in person, but it doesn’t really matter because when I read these things online, it hurts. I don’t know if you’ve ever been targeted for hate online. Whether it’s a comment on a YouTube video, or your blog, or a reply on social media, or something that you read in a forum somewhere, it doesn’t matter. It never feels good no matter how much people tell you that those are things you should just ignore. I’ve been […]

Read more

6 Immediate To-Do Items for Instagram Influencers

Are you an Instagram influencer? Are you working to become one? These six to-do items are key for success! May 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Building and maintaining status as an Instagram influencer requires a lot of work. After all, your ability to achieve high engagement rates and find new followers depends on your ability to provide engaging content day after day. But beautiful photos aren’t the only way you are going to build a large following and a successful career as an Instagram influencer. Taking care of some additional to-do’s will help your profile and posts deliver the results you need. 1. Use hashtags wisely. As an influencer, hashtags are a crucial addition to your posts, as they enable your content to show up in searches conducted by other users. It’s a simple addition that can lead to significant growth for your […]

Read more

Use This Simple Technique for a 25 Percent Conversion Rate Boost for Your Facebook and Instagram Campaigns

Discover how delivering a better mobile experience can lead to better campaign performance. May 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi. I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why: People on Wi-Fi are more likely to be stationary. Someone lying on their couch is much more likely to convert than someone killing time while standing in line at Whole Foods. Your videos will load faster. We all know how important video is for social; let’s make sure people can view it without any lag. Downloading apps on a mobile network can take a long time. Increase your click-to-conversion rate by targeting people on […]

Read more

7 Symptoms of Poor Social Media Hygiene

The monster that emerges from you when posting on social media is fraying of the fabric of society. Cut it out! May 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Forget the baby pictures, the posts of thankful people who love their families, the Instas of your food or vacation. They can get annoying, but at least they’re positive. At least they’re not contributing to societal problems or projecting negativity into social discourse. There are others, however, addicts to strife and drama, who contribute to disagreement and contention, fraying the social fabric. Like me, you need to check yourself when it comes to social media. Sometimes, when you get so into your own social media world, it becomes who you are. You may not even realize that you are acting the way you are. Now is the time to audit your social media prowess. Take a […]

Read more

Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state. Related posts: Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ 3 Must-Do’s You Should Complete Beyond the Interview to Vet That Potential New Hire How to Pursue Your Passion and Reach Your Full Potential How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just Ask Patagonia. The Top […]

Read more

Despite a Decline in College Recruiters Viewing Social Media Profiles, You Are Still Missing Out On Chances By Hiding Yourself

Your college admittance probably won’t depend on your social media, but it just might. May 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A new Kaplan study suggests that college admissions officers have less interest in checking applicants’ social media activity when reviewing applications. While 40 percent of the respondents in a similar 2015 study said they had checked an applicant’s social media profile, only 25 percent say the same in the November 2018 study. According to the report, possible reasons for this sharp decline are: The applicant can’t be found. The admissions officer values their privacy. Firstly, 52 percent of the admissions officers that have checked applicants’ social media activities say that students are clever about hiding their social media presence. It becomes no use to look when you know you won’t find them — or worse, you’ll find an inauthentic version of them. […]

Read more

3 Proven Methods Brands Like Glossier Use to Grow Their Social Media Impact

Webby Awards executive director Claire Graves recommends taking a page out of Gritty and Glossier’s book to create a more powerful social media footprint. May 2, 2019 4 min read As you grow your business you want to meet your customers where they are, and that means creating an online presence that is unmistakably you. When brands try to contort themselves into something they are not, the results can range from awkward to tone-deaf. So what can you learn from the brands that are doing something right? Since 1996, the International Academy of Digital Arts and Sciences (IADAS) has honored excellence on the internet with The Webby Awards. And this year, Claire Graves, the Executive Director of the awards and says that there was a 30 percent increase in the work entered into the social media category. Graves shared some of the winners who were most effective on social media […]

Read more

How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer

Pat Flynn: By the year 2020, Google says, which is a little bit scary—that’s next year—they say that ninety percent of all content consumption will be through video. That’s a pretty significant percentage. And they have access to data that may actually show that they are right. Obviously, they own YouTube and now Linkedin is on the video train, Facebook, Facebook Watch, Instagram video, IGTV . . . Video is here to stay and whether you believe the ninety percent number is actually going to happen, we can all agree likely that a large amount of the percentage is going to be video consumption. So it’s really important that we understand how to create videos, and not just videos that are often one-off answers to certain questions and things like that, but videos that can actually gain a following, build a community, help us in our business. And today I’m […]

Read more

Save Time and Money With This Social Media Automation Tool

Still creating social media reports manually? Save hours of effort with Social Status. April 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. “You can’t improve what you don’t measure” is an age-old adage that is widely practiced in management. But the same ethos can be applied for social media marketing. After all, how else will you know if the strategies you put in place contribute to your bottom line? How will you figure out which tactics to maintain and abolish if you have nary an idea of their efficacy? It’s understandable, then, that digital marketers expend so much effort in building comprehensive reports to their bosses and clients to show them what works and what doesn’t. […]

Read more

“The Chef” by James Patterson On Facebook Messenger and Instagram

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality. Related posts: Celebrity Chef Anthony Bourdain Found Dead at 61 Celebrity Chef Anthony Bourdain Found Dead at 61. 3 Things to Know Today. Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes in Them Instagram Founders Quit Facebook! 3 Things to Know Today. Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes […]

Read more

The Highs and Lows of the Once Popular Social Network

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Related posts: Maneuvering the Highs and Lows of Entrepreneurship With Award-Winning CEO Desiree Vargas Wrigley How to Translate Your Real-Life Social Network Into a Social Media Following Social Media Strategies for 25% More Conversions Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Work with Celebrities […]

Read more

The Most Influential Companies on Social Media Listen to Their Followers

Social media gives businesses that otherwise have a hard time finding their voice a place to experiment. March 28, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner seeking inspiration on how to best use social media, look to the industry leaders. Nearly every business uses social media to share news, events, photos and videos — but what are the best companies doing differently on platforms like Facebook, Instagram, Twitter and LinkedIn?   Increasingly, we’re seeing successful businesses use “social listening,” also known as media monitoring. Social listening allows you to shrink the world of social media and focus only on what’s important to you and your brand. Related: 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing Every day, millions of Facebook updates, Tweets, Instagram posts and LinkedIn comments are posted online. And not every conversation relevant to your […]

Read more

9 Ways to Grow Engagement on Instagram

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

Read more
1 2 3 6