3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities

If Facebook and LinkedIn don’t cut it, try these other social media networks. July 24, 2018 5 min read In 2008, there were 100 million users on Facebook. Fast-forward 10 years, and 2.19 billion active users are on the platform. It’s safe to say that social media has seen ample growth. However, such rapid growth comes with its own set of challenges. From fake news to data breaches and an incredibly crowded marketplace, sometimes it feels like these platforms are simply so big that the companies can’t even control them. Of course, that doesn’t mean they’re slowing down any time soon. In fact, their rampant growth is actually helping pave the way for other, more effective digital platforms. Related: 4 Unexpected Social Media Platforms to Grow Your Brand Awareness These niche social media platforms are tailored specifically to certain groups of people or industries, offering a more personalized approach to connecting with others […]

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How Executives Can Avoid Becoming Just Another Social Media Fail

Here’s how you can save yourself from appearing on the ever-growing list of social media fails. July 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Growing older means growing wiser, right? Not necessarily. In social media, millennials and even post-millennials are more knowledgeable and effective than their elder counterparts. As organizations grow, their social media expertise can’t always keep pace. From Snapchat’s ad that made light of domestic abuse against Rihanna to Dove’s Facebook post interpreted to have depicted the whitewashing of black women to PepsiCo’s CEO hinting at manufacturing woman-specific Doritos, established brands aren’t immune to social media slip-ups. Entrepreneurs and executives who use social media for personal branding aren’t, either. Before starting conversations on social platforms, executives need to formulate a smart strategy for what to post where. Most people think Facebook and LinkedIn are the most beneficial platforms, according to a 2017 report by Smart Insights, but don’t […]

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Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In the early 2000s when social media networks like My Space and Facebook first came out, many of us thought they were just a passing fad. We were wrong. These social networks have been so successful because people are hardwired to be social. And they want to share on social platforms. Then businesses began to realize that customers were reacting more positively toward this gentler inbound strategy as opposed to the traditional, more aggressive outbound methods. Today, social media marketing is a vital part of most companies. Yes, social media marketing is here to stay, and statistics show that it reigns as king of the mountain in the business world, […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating. Related posts: Top 20 Social Networks for Doctors and Healthcare Professionals Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities In a World of Social Media, Content Is Even More King Social Doubt: Beware the downside of social proof in social media marketing 25 Business Plan Tips From Professionals The Top Conferences for Professionals in Finance Marketing

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SPI 252: Live Streaming Video and the Data that Proves Its Worth with Michael Stelzner

Editorial Note: Huzza, one of the services Michael discusses, is no longer available. I am testing out BeLive.tv as replacement, and Michael is now on CrowdCast.io. I’m so excited to welcome Michael Stelzner to today’s show, a longtime friend but first-time guest on the Smart Passive Income Podcast. As the CEO and founder of SocialMediaExaminer.com, Mike knows a thing or two about the platforms that matter most to online business owners, and he’s fascinated by one in particular: live steaming video. Maybe you’ve noticed Facebook’s marketing push for its new live video feature. Maybe you’ve experimented with it yourself. Maybe you were even an early adopter of Periscope or Meerkat. Whatever your experience with live video, you’ll want to hear Mike’s predictions for where it’s headed, innovators’ creative applications of it so far, and how it could change our media landscape in the very near future. You’ll also learn Mike’s favorite tools for getting […]

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5 eCommerce Tips to Help You Compete With the Big Kids

In a world where two internet giants own the entire eCommerce world, one lone entrepreneur seeks to steal the coveted “Piece of the Pie.” Many have failed, a handful have succeeded. It is up to you, entrepreneur, to convert leads and sell products. How will you proceed? The battle for the eCommerce sphere continually feels like some Hollywood blockbuster script. And it might seem like you’re the underdog, nay, the sewer rat, in this game. But with eCommerce sales predicted to hit over 4 trillion dollars by 2020, there’s plenty of the market to go around. The question is, how do you break in? How do you build an ecommerce business to compete with the big boys? Well, I’ve got five tips to help you on your journey. 1. Remove Customer Fears Amazon’s reliance on the US Postal Service might seem like a boon at first glance. They’ve somehow cut […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

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Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It

The popular social scoring tool is closing shop, so here are some other options for those who care about online influence. May 25, 2018 4 min read Recently, Lithium Technologies announced on its website that it would be shutting down its social scoring service, Klout, on May 25, 2018, which it had purchased for a reported $200 million back in 2014. Lithium Technologies’ reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term strategy. For those not familiar, Klout was a tool that allowed users to link up their social media accounts and even their blog sites to see how influential they were online. It gave everyone a score out of 100, so you could see how you measured up against other influencers and thought leaders online. (All of a sudden, we’re realizing the influence behind Black Mirror’s episode, “Nosedive.”) One of the good […]

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You Can Block Critics on Twitter, but the President Can’t

A federal judge has ruled people have a First Amendment right to comment on President Trump’s Twitter feed even if he doesn’t like what they say. May 24, 2018 3 min read A federal judge has ruled that when private citizen Donald Trump was elected President Donald Trump, he lost his power to block critics from his @realDonaldTrump Twitter account. The ruling by Judge Naomi Reice Buchwald of the U.S. District Court for the Southern District of New York found that the President’s Twitter feed is the digital equivalent of public forum under government control — no different than an auditorium used for public hearings. Blocking individuals from Trump’s Twitter feed simply because he doesn’t like their opinions is the unconstitutional equivalent of barring entrance to a public meeting, the judge found. She noted in her ruling that the White House “[does] not contest Plaintiffs’ allegation that the Individual Plaintiffs were blocked from […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Salesperson Expert versus the Web-Educated Buyer Power up Your Lead Generation with Linkedin Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place How to Use LinkedIn to Find Your Next Job

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: The ROI of Social Media (Infographic) 5 Bad Habits that Will Tank Your Social Media Marketing How to Repurpose Your Social Media Content Is Content Still ‘King’ in Voice Search SEO? How to Build a Social Media Community: Content and Collaboration Social Doubt: Beware the downside of social proof in social media marketing Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) Behind the Scenes of the Will It Fly? Social Media Strategy

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SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

Let’s go back in time to the day after I lost my architecture job. What would you say to me? That’s the thought experiment we’re running today with Roberto Blake, creative entrepreneur and founder of Awesome Creator Academy and Create Awesome Media. In my challenge to Roberto, he walks me through exactly what he’d suggest I do to get started building a personal brand (if it was the day after I got let go). He identifies the strategies, tactics, and mindset that any new entrepreneur should embrace, and highlights the shifting culture of modern business. Roberto has a reputation for building brands from the ground up and helping entrepreneurs make money with their creativity, and his game plans are spot-on. This episode is powerful listening, especially if you’re at the beginning of your journey. Even if you’re not, you’re going to gain some major insight from Roberto. Put that phone […]

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Using @Instagram to Promote Your @YouTube Videos

Use these smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound You may be familiar with promoting your business and your YouTube video on Twitter, and if you are, you’re a step ahead of the game when it comes to promoting your video on Instagram. That’s because, in many ways, Twitter and Instagram are very similar. However, while Twitter focuses on each tweet’s text-based message (that can include a photo or video clip), the focus of Instagram is on showcasing photos or video clips that can be accompanied by a short, text-based caption or message. Instagram is also designed to be accessed primarily from […]

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Is Facebook Protecting Your Information Now?

Since the Facebook issues involving Cambridge Analytica and Russian Operatives have come to light, Facebook has been hard at work trying to earn back trust. The past few weeks have been busy for the company. Mark Zuckerberg testified in front of Congress, notices were sent to people like me whose data was compromised, and this week the company published what is for the secretive company a remarkably detailed set of Community Standards guidelines on what is and isn’t allowed. Related posts: How to Tell if Cambridge Analytica Scraped Your Facebook Data Mozilla Pulls Facebook Ads Over Privacy Flap Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook’s Earnings Are a Bright Spot After an Otherwise Dismal First Quarter Cambridge Analytica Is Closing, But It Solves Nothing Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Protecting Your Brand’s Voice on AI Platforms Can […]

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Most YouTube Influencers Still Don’t Disclose Sponsored Deals, Study Says

Same goes for Pinterest influencers, according to this Princeton study. March 28, 2018 2 min read This story originally appeared on Engadget It’s been almost a year since the FTC warned social media influencers that they should “clearly and conspicuously [disclose]” if they’re being paid for a post or video. But according to a new Princeton University research, most YouTube and Pinterest influencers still don’t add proper disclaimers to the content they produce. The researchers analyzed over 500,000 YouTube videos and over 2.1 million unique Pinterest pins from August to September 2017 for the study. They found that 3,472 videos and 18,237 pins in the bunch had affiliate links, but only 10 and seven percent, respectively, contained written disclosures. Those that did have disclosures didn’t even follow the FTC’s guidelines, which recommend lengthier explanations than “hey, these are affiliate links.” The FTC wants influencers to be very clear in their wording: for instance, as Wired said, they […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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SPI 308: Sunny Lenarduzzi on Bad Dream Jobs, Building a YouTube Empire, and Using Video for Business

Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engagement, and traffic for online business. Sunny’s story is truly inspiring. Imagine you work years to land a dream job, but you get there and it’s not what you thought it would be. You realize the dream job was just that: A dream in your head. What would you do? That was exactly Sunny’s experience, which she’ll be sharing with us today. I got connected with Sunny literally over Twitter. I’d heard her name before, but when I was posting about doing some more YouTube collaborations, Sunny was quick to say “Pat, I want to work with you!” What she had built blew my mind—her channel with over 130,000 subscribers, […]

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