Create Stunning Instagram Stories in 3 Minutes with StoryBoost

Instagram is all about engagement and the content value perceived by the end user. However, as more influencers and brands are catching in on the latest and greatest ways to create amazing content for their audience, it’s also getting harder to stand out from the crowd. Think for a moment about the best speakers in the world today. Famous names like Tony Robbins, Steve Jobs, Martin Luther King and Oprah likely all come to mind — and the reason for this is that they are all great storytellers. Related blog posts and resources: Now, think about some of the best brands and influencers you might be following on Instagram. They are likely great at creating content that tells a story as well. With more than 500 million active users on Instagram, it’s now more important than ever to create content that grabs the attention of your audience. The problem is, not […]

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How to Speed Up Your Social Media Growth with BRSM

Whether it’s a small local shop or a big corporation, every business needs to use social media for fast growth and lead generation. Social media is not just cost- effective but it’s also a perfect launch-pad for businesses to create awareness about their brands, popularize their products and boost their sales. If you are a small business with a limited marketing budget, using social media can offer a good return on investment. Platforms like Facebook, Youtube and Instagram have turned into hangouts for customers you’re trying to connect with and engage. Related blog posts and resources: Here are some key social media statistics you should know: 59% of people access social media on a daily basis. People aged 18-34 are most likely to follow a brand via social networking. 63% of customers expect to receive customer service via social media. On average, one internet user has 7-8 social media accounts. […]

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Make These Changes to Your Social Media Bio and Get More Followers

On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio.  Related: 10 Laws of Social Media Marketing Your business’s social media bio might not seem like that big of a deal, but it is. Your bio is one of the first things that users see when they discover your business on social media. So, it needs to grab the attention of users, explain your business and make them want to find out more about you. Accomplishing all of this can be difficult when you’re working with such […]

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How to Use Your Instagram to Create a Lucrative Career

Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For brands looking to invest in influencer marketing, that’s a lot of choices. For influencers, that translates to competition. While there’s a wealth of information on how to grow an authentic following, there’s little on helping those who already have a following leverage it into a lucrative career. Fortunately, I had the pleasure of interviewing one of my favourite influencers, Luke Bakhuizen, a South African-born commercial pilot-turned-influencer, on how to turn your Instagram following into a steady living. Early on, Bakhuizen posted photos and short travel films to his few followers. As a keen paraglider, scuba diver and […]

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5 Rising Social Media Platforms to Watch

Your business can benefit from more than just Facebook, Twitter and Instagram. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.  If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch. 1. TikTok Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most […]

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3 Reasons to Pay Attention to Niche Social Networks

Apps like Capture and Wisdo present a massive marketing opportunity. September 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity for brands to connect more intimately with their target audience. Rather than trying to reach everyone, social communities allow businesses to reach a dedicated group of people. Companies are likely familiar with groups on major social networks like Facebook, Instagram and Twitter. However, the landscape of online social communities is shifting, and businesses need to stay on top of these changes. Here are three reasons why it’s time for businesses to focus on niche social groups. 1. The rise of closed communities. More […]

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How Eroding Trust in Social Media Might Affect Ad Revenue

Faith in Facebook and other platforms has been shaken, which could alter their money-making models. September 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When the concept of “influencer marketing” emerged, it was the first time in decades that advertising seemed authentic. This was particularly timely, given how most people had been avoiding paid promotion by any means necessary (ad blockers on the internet, time-skipping DVRs on television, etc.). But in the wake of revelations like Facebook’s Cambridge Analytics privacy scandal, social media — the primary vector by which influencers plied their trade — became less trustworthy than ever, leading many to wonder about the impact on ad revenue and how social media on the whole would respond. The Lack-of-Trust Effect The 2018 Edelman Trust Barometer presents a stark picture of just how much trust was lost. In the United States alone, user confidence in social-media platforms declined 11 points over […]

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4 Tips for Launching Winning Snapchat Ads

Every dollar matters in the social-media marketing war. August 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders’s words, “with the full range of human emotion — not just what appears to be pretty or perfect.” The app they created was called Picaboo. If that doesn’t ring a bell, don’t be surprised. Within a year, they were operating under a new name that you undoubtedly will recognize: Snapchat. Merely eight years after the original idea was born, more than 290 million people around the world use Snapchat every day to communicate with friends and interact with the brands and influencers they love. Snapchat also reports that on average, people spend 30 minutes […]

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5 Foolproof Ways to Generate Leads Through Social Media

Make Facebook and Instagram your friend. August 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to know the easiest and least expensive way to generate leads for your business? The answer is social media. Your entire target audience is hanging out there. In fact, according to Statista, as of the the third quarter of 2018, Facebook has 2.27 billion active monthly users. So why isn’t your business spending more time on social media? Maybe it’s because you don’t know how to use it to your advantage. After all, you can’t just put up a profile and expect magic to happen.  The good news is, even if you’re a newbie, there are a number of simple and effective tactics you can utilize. Check out these five foolproof ways to generate leads through social media. 1. Optimize your profile. First, don’t use a personal page for your business. […]

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Bootstrapping Your Way to a Sellable Business with Laura Roeder of MeetEdgar (FS333)

Who are your online business heroes? Which businesses are doing this entrepreneurial thing brilliantly? Someone we look up to a lot is Laura Roeder, founder and CEO of MeetEdgar. Today we will be doing an inspirational deep dive on her path and philosophy behind bootstrapping her business and growing online! There are so many ways to build the company that you have always wanted! Hearing from someone who has worked in this space and managed to achieve many of their own goals in their own unique and tailored way, can be such an affirming message for everyone out there pushing. In this episode we talk about the benefits of bootstrapping your startup. We discuss finding your own way through money and hiring instead of relying solely on venture capital. Laura shares insight about how to keep in mind the idea of building a sellable business while creating something you believe […]

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How a Dentist Used Social Media to Reach 7 Figures in Revenue

Her social media strategies also helped patients overcome their fears. August 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Entrepreneur Network partner Emily Richett sits down with Dr. Anissa Holmes, a dentist and entrepreneur, to learn how she used social media marketing in her business and helped other dentists boost their practices. Dr. Holmes uses her social media marketing experience to help other dentists bring in more patients and make a greater impact in their communities. Through funnels, Facebook ads and coaching services, she’s helped dentists scale their practices by 30 to 50 percent per year. Holmes says it all started with her own dentistry practice. Her new patients would tell her about how her social media helped them overcome their fears of going to the dentist because it highlighted other patients’ great experiences. Holmes says that […]

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Should You Be the Face of Your Company’s Social Media Accounts?

Putting yourself out there can be difficult, but it’s often worth it. July 29, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of Empowerista from Entrepreneur Network partner Business Rockstars, Alex Wehrley discusses the pros and cons of showing your face on social media. First, as Wehrley mentions, showing your face cements a connection, which is often one of the main reasons people visit social media. Next, showing your face makes your business even more unique. Aspects of your business such as its story, transformation and values can set it apart. Social media promotion is one way to demonstrate how the result of your product or service is relevant to your customer.  Click the video to hear more.  Related: A Streaming Video Service Company Raises More Than $50 Million Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities […]

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How Much Should You Spend on Social Media Marketing?

It’s a valuable tool, but don’t forget about these other (sometimes free!) ways to reach your clients. July 18, 2019 4 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Q: When it comes to customer acquisition, how important is paid social media compared with other digital channels? — John L., Houston Social media has created a beautiful opportunity for entrepreneurs: It’s never been easier to get your message in front of hundreds, thousands, or even millions of people. But if you want to reach all those people, it’s going to cost a lot. It’s a simple case of supply and demand, and social media platforms are limiting the supply. Organic reach — that is, your ability to speak directly to the audience that chooses to follow and interact with your business — has dwindled to almost nothing. On Facebook, for example, organic reach touches less […]

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The White House’s Social Media Summit May Not Include Facebook and Twitter

It’s not much of a summit without the two biggest players. July 8, 2019 2 min read This story originally appeared on Engadget The White House’s upcoming social media summit might be missing some key players when it goes ahead this week. Facebook and Twitter have not been invited to attend, according to sources who spoke with CNN. The sources said the summit would not be a serious attempt to discuss issues like privacy or security, but rather “would amount to a right-wing grievance session.” Supporting this assertion is the fact that right-wing commentators who have complained of anti-conservative bias and censorship on social media have been invited, as reported in the Washington Post, while Facebook and Twitter, two of the biggest players in social media, have not. Both companies have had clashes with Trump and his administration. In April, Trump met with Twitter CEO Jack Dorsey and reportedly complained about the site removing a number […]

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Legitimate Ways on How to Get Real Followers on Instagram in 2019

Gaining more followers on Instagram can open many doors for you and your brand. People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads. Related blog posts and resources: But, the road to gaining more followers is not an easy one. You can’t just start requesting everyone and their mom to follow you and hope that they follow back. Nope, in order to get real followers on Instagram, you need a plan. What do you need to do? Read on as we cover some of the most basic and effective ways to get real followers on Instagram. 1. Optimize Your Bio First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression. And, seeing as people only take a quick second to […]

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5 Effective Branding and Marketing Tips for Instagram Success in 2019

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

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Just Because You Can Take a Selfie Doesn’t Mean We Want You To

We can all agree that a picture in front of the Parthenon is a fair game, but that post-workout flex? Maybe not. June 21, 2019 2 min read This story originally appeared on PCMag At the 2019 U.S. Golf Open, golfer Henrik Stetson knocked out a fan. His ball sped across the green and ended up in the stands, where it clocked an unsuspecting golf enthusiast in the noggin. The fan came to with a ball-like bulge protruding from his head and asked Stetson for a selfie. The surprising part of this story is how unsurprising it is. If something happens, we want to document it. The smartphone’s portability and ubiquity make recording everything easier than ever. Every meal. Every vacation. Every one of Uncle Timmy’s embarrassing blunders at Aunt Tina’s wedding. But just because you can do something doesn’t mean you should. Photo etiquette, especially now, divides us: Chances are if […]

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You Don’t Always Need SEO to Increase Website Traffic

Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely drive traffic for your website, then fine. You’re probably not going to make much, but you’ll at least see some numbers. What do I mean? Let’s say you’re a freelance writer looking to bag clients. You don’t laser target your marketing strategy and only aim to gain more traffic to your site. Your numbers go up! But then you don’t get any clients. Most likely, if you could see who was visiting your site, you’d see people who aren’t interested in hiring you. You want to find clients in your […]

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8 Simple Ways to Make Social Media Work for Your Business

Using social media to promote your business doesn’t have to be hard if you just follow these 8 easy steps. June 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda. Pick one platform to start with, whether it’s Facebook, Twitter, LinkedIn, Instagram or another from the growing list of choices. Learn a little about the channels before you decide. They do have different characteristics and are therefore somewhat different in how you can best present yourself. For example, LinkedIn is more popular in […]

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How to Target and Reach New Audiences on Instagram with Kicksta

Social media is one of the most powerful platforms on the internet today. However, just ‘being on’ any of the top social networks is never enough. You need to build a brand, have a following, and also create content that your audience engages with, and also shares. This is especially true with Instagram, as everyone is trying to build up their following and reach millions around the world. Related blog posts and resources: There are many tools on the market place to help with these aspects, but many of only focus in one area. This means you would likely need to find one solution for scheduling, advertising, increasing reach, or even paid advertising. Social Shark is a solution that takes all of these components together and offers them in one valuable platform — focused solely on Instagram growth and social media efforts. Today we are going to take a look at […]

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