3 Simple, Yet Effective Paid Facebook Ads Strategies for Beginners

Social media is everywhere. Whether it’s Twitter, Instagram, Facebook, or any of the smaller platforms in between, it’s become one of the most effective ways to build a following, reach new audiences and also putting marketing dollars to good use. That is… if you know what methods to use, and which others to stay away from. While the concept of social media marketing is nothing new, don’t forget that millions of new people are going online for the first time, and thousands of entrepreneurs are launching businesses online for the first time — both of which are going to want to get active with social media. If you want to reach new audiences and generate leads, paid social is the channel you need to be using. But without the right training, paid social can be a tough medium to crack. If you’re new to paid advertising, there are some important […]

Read more

Using the “Whenever” Rule to Not Feel Crappy About Your Social Media Feed

Whenever you’re having one of those days and seeing others’ social media posts makes you feel low, the “whenever” rule can help cheer you up. October 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jessica Abo’s book Unfiltered: How to Be as Happy as You Look on Social Media. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Let’s talk about how to course correct the next time you feel like you’re slipping into old social media habits. I like to think of these takeaways as my “whenever” statements. Whenever you log onto social media and feel crappy, thanks to the compare and despair trap, identify what is really bothering you about your own life. Are there actionable steps you can take to get out of your rut? Find ways to step out of your situation, […]

Read more

Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research 4 Things to Do When Your Team Grows Faster Than Your Business SPI 212: Inside a Coaching Call with Pat—Redesigning USA Weightlifting SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching A Beginner’s Guide to Predictable Marketing Funnels How to Develop a Customer Persona That Improves Conversion Rates SPI […]

Read more

Emotional Marketing: How to be a killer marketer and have a clean conscience

I want to be a good person. Chances are, you do too. So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money. (This happened to one of my colleagues here at MarketingSherpa, Daniel Burstein, recently.) But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us. We can be ethical, or not. We can influence people for good, or bad. We can choose to appeal to the best in us or instead, appeal to the beast in us. Actually, when you think of it, marketers wield a lot of power. It’s true that there are marketers who choose to sell a product by appealing to our baser instincts of greed, selfishness, pride and lust, but you and I don’t have to, and we can still be successful. We can understand our customers as […]

Read more

Will Facebook Advertising Survive After the Cambridge Analytica Scandal?

Behavioral marketing will be a key player now. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has been at the center of a scandalous storm about privacy manipulation issues and has made it clear that it is making changes to fix its reputation as well as its consumer reliability adequately. But will it be enough? We are all aware that Facebook is a company whose revenue derives from advertising, and it looks for ways to grow and engage users by creating attractive and innovative advertising solutions in hopes to gain more market share from other online giants like Google and Bing. Related: 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation Facebook removes hundreds of targeting options to protect users’ privacy. As an integral part of their attempt to retain their customer base, Facebook has decided to cease its data acquisition from third […]

Read more

Want to Get Famous on Social Media? Famoid Can Help.

YouTube is a massive ecosystem of thousands of audiences ready to take action. Us bloggers like this. People buy, sell, play, download, vote, chat etc every day because YouTube inspires them to. One source reports over 62% of millennials will take action after viewing an ad (think of an ad as your clever piece of content) as do 51% of viewers over age 35. People are so hooked on random video content it’s no wonder small-scale creators have risen to stardom to become the likes of Grumpy Cat, PewDiePie, Derek Halpern, Zoella, Dude Perfect, KSI, Phil DeFranco and so many more. You don’t even have to be a huge star to be successful on YouTube though – there are far more medium-sized…we can still call them stars. Imagine adding 30,000 views/month to your blogging efforts just because you’re on the YouTube. It’s possible. So if you’re ready to take your […]

Read more

Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

Read more

3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

Read more

6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities

If Facebook and LinkedIn don’t cut it, try these other social media networks. July 24, 2018 5 min read In 2008, there were 100 million users on Facebook. Fast-forward 10 years, and 2.19 billion active users are on the platform. It’s safe to say that social media has seen ample growth. However, such rapid growth comes with its own set of challenges. From fake news to data breaches and an incredibly crowded marketplace, sometimes it feels like these platforms are simply so big that the companies can’t even control them. Of course, that doesn’t mean they’re slowing down any time soon. In fact, their rampant growth is actually helping pave the way for other, more effective digital platforms. Related: 4 Unexpected Social Media Platforms to Grow Your Brand Awareness These niche social media platforms are tailored specifically to certain groups of people or industries, offering a more personalized approach to connecting with others […]

Read more

How Executives Can Avoid Becoming Just Another Social Media Fail

Here’s how you can save yourself from appearing on the ever-growing list of social media fails. July 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Growing older means growing wiser, right? Not necessarily. In social media, millennials and even post-millennials are more knowledgeable and effective than their elder counterparts. As organizations grow, their social media expertise can’t always keep pace. From Snapchat’s ad that made light of domestic abuse against Rihanna to Dove’s Facebook post interpreted to have depicted the whitewashing of black women to PepsiCo’s CEO hinting at manufacturing woman-specific Doritos, established brands aren’t immune to social media slip-ups. Entrepreneurs and executives who use social media for personal branding aren’t, either. Before starting conversations on social platforms, executives need to formulate a smart strategy for what to post where. Most people think Facebook and LinkedIn are the most beneficial platforms, according to a 2017 report by Smart Insights, but don’t […]

Read more

Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In the early 2000s when social media networks like My Space and Facebook first came out, many of us thought they were just a passing fad. We were wrong. These social networks have been so successful because people are hardwired to be social. And they want to share on social platforms. Then businesses began to realize that customers were reacting more positively toward this gentler inbound strategy as opposed to the traditional, more aggressive outbound methods. Today, social media marketing is a vital part of most companies. Yes, social media marketing is here to stay, and statistics show that it reigns as king of the mountain in the business world, […]

Read more

From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

Read more

Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating. Related posts: Top 20 Social Networks for Doctors and Healthcare Professionals Marketing Lessons From Failed Social Media Fame In China In a World of Social Media, Content Is Even More King Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities Social Doubt: Beware the downside of social proof in social media marketing 25 Business Plan Tips From Professionals The Top Conferences for Professionals in Finance Marketing

Read more

SPI 252: Live Streaming Video and the Data that Proves Its Worth with Michael Stelzner

Editorial Note: Huzza, one of the services Michael discusses, is no longer available. I am testing out BeLive.tv as replacement, and Michael is now on CrowdCast.io. I’m so excited to welcome Michael Stelzner to today’s show, a longtime friend but first-time guest on the Smart Passive Income Podcast. As the CEO and founder of SocialMediaExaminer.com, Mike knows a thing or two about the platforms that matter most to online business owners, and he’s fascinated by one in particular: live steaming video. Maybe you’ve noticed Facebook’s marketing push for its new live video feature. Maybe you’ve experimented with it yourself. Maybe you were even an early adopter of Periscope or Meerkat. Whatever your experience with live video, you’ll want to hear Mike’s predictions for where it’s headed, innovators’ creative applications of it so far, and how it could change our media landscape in the very near future. You’ll also learn Mike’s favorite tools for getting […]

Read more

5 eCommerce Tips to Help You Compete With the Big Kids

In a world where two internet giants own the entire eCommerce world, one lone entrepreneur seeks to steal the coveted “Piece of the Pie.” Many have failed, a handful have succeeded. It is up to you, entrepreneur, to convert leads and sell products. How will you proceed? The battle for the eCommerce sphere continually feels like some Hollywood blockbuster script. And it might seem like you’re the underdog, nay, the sewer rat, in this game. But with eCommerce sales predicted to hit over 4 trillion dollars by 2020, there’s plenty of the market to go around. The question is, how do you break in? How do you build an ecommerce business to compete with the big boys? Well, I’ve got five tips to help you on your journey. 1. Remove Customer Fears Amazon’s reliance on the US Postal Service might seem like a boon at first glance. They’ve somehow cut […]

Read more

SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

Read more

When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

Read more

Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It

The popular social scoring tool is closing shop, so here are some other options for those who care about online influence. May 25, 2018 4 min read Recently, Lithium Technologies announced on its website that it would be shutting down its social scoring service, Klout, on May 25, 2018, which it had purchased for a reported $200 million back in 2014. Lithium Technologies’ reasoning for closing down this once-popular platform was that “Klout as a standalone service is not aligned” with its long-term strategy. For those not familiar, Klout was a tool that allowed users to link up their social media accounts and even their blog sites to see how influential they were online. It gave everyone a score out of 100, so you could see how you measured up against other influencers and thought leaders online. (All of a sudden, we’re realizing the influence behind Black Mirror’s episode, “Nosedive.”) One of the good […]

Read more

You Can Block Critics on Twitter, but the President Can’t

A federal judge has ruled people have a First Amendment right to comment on President Trump’s Twitter feed even if he doesn’t like what they say. May 24, 2018 3 min read A federal judge has ruled that when private citizen Donald Trump was elected President Donald Trump, he lost his power to block critics from his @realDonaldTrump Twitter account. The ruling by Judge Naomi Reice Buchwald of the U.S. District Court for the Southern District of New York found that the President’s Twitter feed is the digital equivalent of public forum under government control — no different than an auditorium used for public hearings. Blocking individuals from Trump’s Twitter feed simply because he doesn’t like their opinions is the unconstitutional equivalent of barring entrance to a public meeting, the judge found. She noted in her ruling that the White House “[does] not contest Plaintiffs’ allegation that the Individual Plaintiffs were blocked from […]

Read more

Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: The Salesperson Expert versus the Web-Educated Buyer How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle These Are the Industries With the Best and Worst LinkedIn Profile Pictures (Infographic) How One Provocative LinkedIn Post Can Transform Your Career Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. Are Electric Scooters Awesome or Terrible? A Look at the Pros and Cons. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors

Read more
1 2 3