The Tools You Need to Create a YouTube Recording Studio

Financial advisor Jeff Rose breaks down his setup for recording videos that appear on YouTube’s Trending tab. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Jeff Ross’s videos have been featured on YouTube’s Trending tab and have millions of views. In this video, Ross talks through the equipment he uses in his home office to make high-quality content. According to Ross, equipment is not a barrier to starting a successful YouTube channel. However, his investments in cameras, lighting and microphones allow him to post high-end videos that get seen by more people. Ross shares details of the different cameras he uses, including the Canon EOS R and the Panasonic Lumix DC-GH5, both of which are capable of recording in 4K high-definition. […]

Read more

Success Doesn’t Happen Overnight

Comedian and Love Island host Arielle Vandenberg discusses her career trajectory and how she’s focused on the next big thing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 30, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Arielle Vandenberg is a comedian, actress and host of Love Island on CBS. For #ThePlaybook, she talks with host David Meltzer about “overnight success” and how she stays ahead of social media trends. Vandenberg refutes the notion that her success happened overnight, having acted and modeled from age 13 and still working towards “peak success.” She talks about the popularity of her Instagram and Vine content and how she is pursuing additional opportunities to act, write and create content. Vandenberg also talks about TikTok, describing it as silly happiness in comparison to “depressing” Twitter and how […]

Read more

9 Tips for Taking the Perfect Social Media Photo

June 24, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. As working from home becomes the new normal for many businesses—at least temporarily, posting content to social media is an important way for brands to stay connected with thier audience. To create engaging social media content during social distancing, your smartphone will continue to be one of your greatest tools. Smartphones are able to take pictures from anywhere and, when used correctly, can produce photos with quality sufficient for social media posts and online content. While smartphone photos may not be equal to professionally created photos, there are several easy ways to elevate your smartphone captured pictures and set your social media feed apart […]

Read more

Boom or Bust? How Covid-19 Changes the Digital Marketing World – ShoeMoney

When the Covid-19 pandemic of 2020 began and governments locked down businesses, more than half of all businesses said they experienced negative effects from the shutdown. They expected it would take at least six months to recover. The United States is only three months in and small businesses across the country are shuttering their locations. Larger businesses are hemorrhaging cash just trying to stay alive. But digital marketing is seeing a boom. Why? If you want to encourage people to spend during an economic downswing, you need to market to them. And right now, everyone is online. Here’s how Covid-19 has impacted digital marketing. 1. Organic Traffic Down Because the virus impacted nearly every sector negatively, organic traffic is down across the board. Travel got hit the worst. Even ecommerce took a hit. The only industries that saw an upswing were finance, food, healthcare, media, and pharmacy. 2. Conversions Were […]

Read more

8 Social Media Hacks for Small Businesses

June 22, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. Social. Media. These two words have made you either jump for joy or curl up in a fetal position in your pajamas at the overwhelming nature of these platforms. Either of these reactions are probably the reason you’re here: either you love everything about social media or the mere thought sends you into a panic-induced sweat. Like it or not, it’s here to stay, and in these social distancing times, social media is more important than before to the success of your business. Taking on the responsibility of managing your social media accounts can be both an exciting venture and a terrifying […]

Read more

Instagram Reviews How Its Policies and Algorithms Negatively Affect Black Users

CEO Adam Mosseri says the social network needs to ‘better support’ underrepresented groups. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 16, 2020 2 min read This story originally appeared on PC Mag Instagram has become a popular platform for the Black Live Matter movement, with supporters using the social network to demand justice, express solidarity, support businesses, amplify voices, and raise awareness. But while a revolution rages on the surface, Instagram is reconciling how it treats equality at the core. “In the last few weeks, we’ve seen an incredible movement happening around the world. As these important conversations have come to our platform, we’ve seen communities on Instagram mobilizing,” CEO Adam Mosseri wrote in a blog post. “At the same time, we’re also hearing concern about whether we suppress Black voices and […]

Read more

How to Make Your Facebook Avatar

Having a personalized sticker is becoming a trend in the social network. It’s time to create yours. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 10, 2020 2 min read Brought to you by Cine Premiere Facebook has implemented a new feature where you can create a custom avatar inspired by yourself. Like any new function, having a personalized avatar is becoming a trend, since this avatar has different ways of using it, including highlighting using it as a profile photo, making posts with the avatar by making some fun gesture, sending it as a message through Messenger, and even as stickers in the comments of publications. If you still do not have your custom avatar, here we explain how to create it. Once in the application, you should go to the […]

Read more

New To Instagram Live? Here’s How To Show Up Like A Pro

June 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. From the entertainment sector to the health and fitness industry, stay-at-home orders have forced many entrepreneurs to improvise and share their skills virtually. Instagram Live has emerged as an outlet of choice for enterprising business owners. Hop on Instagram right now, and you’ll likely see dozens of users and brands either going live or advertising an upcoming live stream. Though it’s becoming more popular in recent months, live-streaming has largely been underestimated. But it won’t stay that way for long: Instagram’s algorithm rewards live-streaming with additional push notifications and a position at the front of the line in users’ Stories feed, so it’s only a matter of time before brands and businesses catch on. Streamers can also see and respond to comments in real time, which opens up the potential to directly communicate with and engage your audience. […]

Read more

4 Ways Founders Can Build Their Social Media Presence

The advice that makes your feed personable and engaging. May 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Social media has emerged as a powerful marketing tool with cited advantages for business growth. The current economic downturn has propelled this shift, increasing global consumer usage of social media by 21 percent and in-app spending by 20 percent. The numbers point to an opportunity for entrepreneurs to leverage social media to build brand awareness and loyalty.  As our new normal continues to unfold, social media has proven its utility and adaptability. Strong trends towards advancing social commerce continue to transform how brands and consumers interact. Dominating app TikTok is expanding its platform to include “shoppable” ads and marketing analytic tools in its Creative Marketplace. Instagram has far evolved from a photo-sharing platform and now allows users to purchase in-app products and promote business profiles using preview stickers. There […]

Read more

Learn Today’s Best Social Media Practices with This $30 Bundle

Boot Camp Digital teaches digital marketing at Google and Nike and now they’ll teach you, too. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 27, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Roughly 45 percent of the global population actively uses social media. For entrepreneurs, that means if you’re not marketing your products or services on social media, you’re missing out on a potentially huge revenue stream. Seventy-three percent of marketers say that social media has been effective or very effective in promoting their business. Whether you’re operating a solo business or handling the marketing for your company, learning how […]

Read more

Expand Your Content Reach With This Page-Building, Social Media Tool

Build landing pages and expand your bios with Focal.Bio. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 19, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In today’s business environment, having a social media presence is practically a prerequisite. Even long-standing brands like Merriam Webster have given in. But do you ever feel like the character counts and link restrictions make it difficult to say what you want to say to the world? You wouldn’t be alone in that sentiment. Focal.Bio lets you bypass those restrictions and use your bio on platforms like Instagram, TikTok, Twitter, Facebook and more to […]

Read more

How Businesses Can Support Essential Workers

“Ugh, not another COVID-19 post.” Over the past month or so, we’ve been saturated with blog posts, email updates, website banners on how businesses are handling this crisis. Some of it holds meaning. Some of it comes off as lip service lacking empathy. Related posts: Facebook Pledges $100 Million To Small Businesses Impacted By Coronavirus This Booming California Cannabis Brand Is Growing Fast by Offering Gig Workers Good Jobs 4 Ways Entrepreneurs Can Support Their Customers and Community in Testing Times Long Beach Beer Lab Could Have Closed; Instead, They Became Essential The 7 Best Ways to Find Hourly Workers For Your Business 3 Ways to Support Minority-Owned Businesses Amazon Loses Appeal to Deliver Non-Essential Items in France During Pandemic 5 Essential Traits of Successfully Executed Businesses

Read more

3 Reasons TikTok Is Here To Stay

May 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re an avid content creator, a marketing-minded entrepreneur, or just desperately want your child to stop doing crazy dances they found on the internet, I have news for you: TikTok isn’t going to disappear anytime soon. Social media apps come and go, but video content consumption continues to grow. Hours spent consuming content on a smartphone are on track to eventually surpass hours spent watching television, and the current stay at home orders have likely accelerated these consumption trends. Related: How to Use TikTok to Promote Your Business Consider TikTok’s impressive growth statistics: At the time of this writing, TikTok is the most-downloaded free social media app, and second among all app downloads only to Zoom American users account for 20 percent of all TikTok revenue According to an online research project from Influencer Marketing Hub, engagement rate is higher on […]

Read more

Flipping a Follower into a Client

Create posts that feature you, your clients and how you can work together. April 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. “What the heck am I supposed to post today?” If you have ever created content for social media, this thought has surely crossed your brain at least 43,879,098 times. And besides being engaging (hello likes, comments, and shares … we see you and we love you), how do you take all those clicks and turn them into cash? How do you flip a social media follower into a client? Thankfully, it doesn’t have to be complicated. You just make it about You, Me and Us. While this would make for a great sitcom title, it’s actually a posting formula to ensure engagement and uo your odds of flipping your followers into clients. In this formula, you are building trust and engagement 85 percent of the time […]

Read more

Should You Call Out Your Copycat on Social Media?

April 20, 2020 7 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The company has attracted more than 100,000 Instagram followers who love its modern aesthetic and self-care ethos. In October, one of those followers alerted Ramirez-Fulton to another brand’s account — and it looked eerily similar to Chillhouse’s. This other account was for a different self-care destination, called Chillology. It copied specific Chillhouse posts and captions; its products, services, and packaging showed alarming overlap; and the marketing for a Chillhouse pop-up at Miami Beach’s Art Basel was being used to promote Chillology in New York, the only tweak being the variation in brand name and a lower quality in execution.  “It wasn’t just […]

Read more

This All-in-One Tool Makes Managing Social Media More Efficient

Raise your brand awareness in a fraction of the time. April 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For small businesses, an efficient, lean social media marketing strategy is essential. You want to stand out online but you don’t want to expel huge amounts of time and money to do it. And with teams running leaner and meaner than ever while we navigate the impact of COVID-19, it’s important to utilize social media to connect with customers despite having limited resources. Fortunately, there are programs that can help you boost your social media marketing on a budget like Socialii. In short, it’s an all-in-one social media manager, and you can get a lifetime subscription to […]

Read more

Twitter Adds ‘Manipulated Media’ Label to White House Biden Video

Dan Scavino, Director of Social Media at the White House, tweeted a video of Joe Biden saying ‘we can only re-elect Donald Trump.’ But the video cut off what Biden said next, which significantly changed its meaning. March 10, 2020 2 min read This story originally appeared on PC Mag Twitter has for the very first time applied a new “Manipulated Media” label to a tweet containing an edited video of presidential candidate Joe Biden. As Politico reports, the video was tweeted on Saturday by Dan Scavino, Director of Social Media at the White House, and subsequently viewed over 5 million times. It shows Joe Biden saying, “We cannot win this re-election, excuse me, we can only re-elect Donald Trump.” President Trump shared the video twice, in one tweet stating “I agree with Joe!“ Anyone who watched the original video on YouTube, however, will know Scavino shared an edited version. Biden’s statement in […]

Read more

The Value of Fandom-Based Marketing

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you. Related posts: Building Fandom For Your Business: 4 Game-Changing Benefits How HubSpot Builds a Culture of Fandom Influencer Marketing From a Celebrity Perspective Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies The Rise of Account-Based Marketing NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! 5 Businesses Crushing Fandom Right Now Best Fandom Examples of 2019

Read more

Coronavirus Forces Facebook to Cancel F8 Developer Conference

Facebook will instead make F8 more of a virtual event that developers across the world can view online. February 28, 2020 2 min read This story originally appeared on PC Mag Citing the coronavirus, Facebook is canceling F8, its annual developer conference. “This was a tough call to make,” the company director Konstantinos Papamiltiadis wrote in a Thursday blog post. “But we need to prioritize the health and safety of our developer partners, employees, and everyone who helps put F8 on.” The event, which features product announcements concerning Facebook, Instagram, and WhatsApp, was slated to be held in San Jose, California, this April. However, the ongoing coronavirus outbreak has disrupting trade shows across the globe. The main obstacles have been worries the illness will spread through a show venue, along with the travel restrictions countries have put in place to contain the outbreak. “We explored other ways to keep the in-person part of F8, […]

Read more

Instagram Tests Reverse-Chronological ‘Latest Posts’ Feature

If you’re annoyed by Instagram’s algorithmic feed, there’s good news. Instagram appears to be testing a new feature that gathers posts and displays them in reverse-chronological order. February 18, 2020 3 min read This story originally appeared on PC Mag You’ll likely never see the reverse-chronological feed return to Instagram, but the Facebook-owned social network might soon offer something very close to it. Software engineer Jane Manchun Wong discovered a hidden feature within the Instagram app that dedicates a special area to missed posts and organizes them in time-based order. Known as ‘Latest Posts’ internally, the feature describes itself as a method to “get caught up on” what friends uploaded recently. It surfaces as a pop-up while a user looks at the main feed. Select the ‘See Posts’ button, and Instagram will open the special area that relies on reverse-chronological order rather than an algorithm to display posts. Latest Posts should focus on […]

Read more
1 2 3 9