Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Is Your Personal Brand Attracting the Right Audience? 10/07/2014 This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc,  .. you get the drift .. you […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Fourth of July – Peachtree “Community” Road Race 07/04/2014 In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world’s largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it’s fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life.  Even for the people on the sidewalks who cheer on the runners, The Peachtree takes on a carnival atmosphere. For many, like my pal Joe Koufman, founder of AgencySparks, it’s become a tradition. With race number 12 completed (note Joe’s 1-2 fingers!), I asked […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Is Your Personal Brand Attracting the Right Audience? 10/07/2014 This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc,  .. you get the drift .. you […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Fourth of July – Peachtree “Community” Road Race 07/04/2014 In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world’s largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it’s fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life.  Even for the people on the sidewalks who cheer on the runners, The Peachtree takes on a carnival atmosphere. For many, like my pal Joe Koufman, founder of AgencySparks, it’s become a tradition. With race number 12 completed (note Joe’s 1-2 fingers!), I asked […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

Read more
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