Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

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2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider in the course of the year (the list will be constantly updated throughout 2018 – so, do bookmark it and check back frequently). As always, if we’ve missed an event that belongs here, please do not be shy and add it through the “Comments” area under this post, and (if it is indeed suited) it will be momentarily included in the list. [Last Updated: 01/19/2017 at 10:33 am ET] 2018 Calendar Affiliate Marketing Conferences & Events 01/07-01/09 – Affiliate Summit West (Las Vegas, NV, USA) 01/31-02/01 – DealMaker Scottsdale by Rakuten Marketing (Scottsdale, AZ, USA) 02/06-02/07 – Affiliate Summit Europe (London, UK) 02/07-02/10 […]

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Using Google Alerts to Find New Affiliate Programs in Your Niche

Google Alerts is a free service offered by Google that will alert you to new content Google finds on the web that contains keywords you specify. Google Alerts is most commonly recommended as a way to monitor your brand – and your competition’s brand – online. But I also use Google Alerts as a way to find out about new affiliate programs in my niche. Setting up the alerts Go to Google Alerts and enter a keyword for products or services in your niche followed by the phrase affiliate program. As an example, type the phrase SEO tools affiliate program into the alerts search box: On the resulting screen, you’ll see a preview of the results that alert would generate: You can set Google Alerts up to email you those results on a once a day, once a week or an as it happens basis. I also limit the sources […]

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Zig Ziglar Success Quotes to Make You a Better Entrepreneur

Zig Ziglar is one of the most quoted and influential men of the 21st century. There is a good reason for this. Ziglar had a way of inspiring people with his ideas, and he was able to shape this into meaningful words. In fact, he was the embodiment of what is meant when someone says that words and ideas can change the world. One of the most notable aspects of Ziglar’s quotes and books is the fact that every single thing he said in his speeches, programs, and publications could be applied in some way to the real world. For entrepreneurs, Zig Ziglar ranks right up there with people like Earl Nightingale and Brian Tracy, both who influenced entrepreneurs who were struggling with the concepts of starting and maintaining a business and achieving success. 10 Practical Quotes with Advice for Entrepreneurs Goal-setting and implementation is at the heart of Ziglar’s […]

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How to Automate Your Passive Income

What if you could make money without even lifting a finger? We call passive income “passive” but we all know it’s not truly and absolutely passive. There will always be some work involved, right? But what if there were a way to make your passive income actually passive? Would you do it? Today we’re going to talk about how it’s possible to completely automate your passive income. 1. Wait, How Can Income Be Passive? Most people trade hours for dollars. Even when creating a product, most people value their product by the time and effort put in to build it. But passive income is a completely different mindset. You’re no longer trading hours for dollars, you’re trading value for dollars. And you’re doing it in your sleep. The goal is to make enough money to fund your life or supplement your income without having to remain on the mouse wheel. […]

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Surviving Your First Year in Business – How to Improve The Odds

Starting a business is very difficult and it’s stated that within the first “2” years, around 30% to 40% fail because they encounter unexpected problems. This is why it’s important you have a clear cut plan about your business, thinking of everything from the beginning. Did you know, at one point, banks didn’t even require a business plan if you needed a start-up loan? That’s amazing because now, you can’t even get a loan for $2,000 WITHOUT having a clear cut outline of your plans. Banks have experience and have dealt with millions of start-ups over the years so they know what to look for when applying for a loan. They know when to spot a problem even when you don’t, however, this is NOT the point of my content. It’s to go through some common mistakes made by start-ups that can be the difference between failure and success. I’m […]

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$10K Challenge Update #10

Welcome to the 10th update of my $10K Challenge. If this is your first time reading, check out what this challenge is all about here.  Below are the things that happened since the last update (March 2017): Key Successes Increased revenue. Moved forward with ecommerce project – almost ready to launch. Key Failures Website Stats – April 2017 More… Domain Profile I used Ahrefs (paid) and Open Site Explorer (free) to help measure the effectiveness of my promotional efforts by tracking these metrics: Domain Rating: 49 (+2) Referring Domains: 360 (+76) Traffic Traffic went down by 8.11% compared to March 2017 which is normal fluctuation. Income We finished April 2017 with $5,226.82 in Amazon affiliate commission and $1,128.07 from a new affiliate program that we tested which summed up the total revenue for the month to $6,356.44. What We’ve Done in April 2017 As usual, we continued posting new articles regularly and ran […]

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Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity of the big brands before and after the game. And while the Super Bowl is the ultimate in big brand marketing, there are a number of takeaways that would apply to a business of any size. Entrepreneurs can learn a lot from this year’s crop of advertising. After all, marketing is a spectator sport, and 2018’s spectacle was no exception. Related: 10 Laws of Social Media Marketing Consider the environment Context is everything. Make sure you serve up your brand messages in a way that is appropriate to the environment. The Super Bowl is a massive stage, but it’s also a […]

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3 Simple Steps to Get to the Point with Your Content

Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it spins off to a tangent about how they met their spouse, then we go into their first college dorm room, with a side trip to that deeply formative event that happened in third grade, then … There might be a point in there somewhere. But by the time it’s arrived, your eyes have rolled back in your head and you’re hoping to get struck by lightning so you can get out of this conversation. It’s boring. And it’s annoying. So let’s make sure that your audience never feels that way about your content. In the work I do with our content marketing students, I’ve critiqued hundreds of blog posts. One mistake I see over and over is content that’s interesting and well written, but that wanders all over the place […]

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Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great how-to resource for discovering great backlink building or co-marketing opportunities hidden in your Google Analytics You should know the channels that drive tons of leads…While that’s great information, your boss will probably also know what’s obviously working. What we want are traffic sources that are unsung heroes in your marketing mix. See Also: Content Marketing Moneyball: The Secret Strategy to Data-Driven Content Success 2. Content Gap Analysis Before you finalize your 2018 content plan, it’s crucial to do a content gap analysis first according to a recent post on Search Engine Journal. (Plus, we think our Content Marketing Platform is pretty handy tool for helping you do just that.) It doesn’t matter how many visitors you drive to your website if you don’t have […]

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2017 Goals – Dan Norris

Every year I go through my results from the previous year and goals for the upcoming year. Here is the 2015 goals, 2016 goals and 2016 results. I normally do the review and the goals in 1 post but when I wrote that post, I really had no idea what I’d be doing in 2017 so I didn’t want to include goals in that one. As it turns out I didn’t do much in January at all, after selling my company in December 2016. I had a health scare that turned out to be nothing, but there’s nothing like a health scare to remind you what is important (i.e. nothing). With that behind me now and a tiny bit more clarity about what I’m up to this year, I’m ready for some 2017 goals so here they are. While I sold 1 business last year, I was reminded by my son […]

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How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn those stories into dollars? There is. You’ll be able to boost your sales if you can get customers to connect with your stories. Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.” And some of you might say, “My life is boring. I don’t have any good stories to tell.” Yes, storytelling is an art. Not everyone is born with the ability to tell an engaging story. But luckily for you, I’m very familiar with storytelling. In fact, I use this strategy all the time as a marketing technique. […]

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Public Shaming On Social Media. A Single Tweet Can Ruin Your Life.

“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” This is a tweet that Justine Sacco sent to her 174 Twitter followers while waiting for boarding in the London airport on 20 Dec 2013. How does that tweet make you feel? What would you do if you saw this in your Twitter feed? Would you just skim through? Would you laugh at this joke? Or would you rage at Justine and tweet back at her saying what an awful kind of person you think she is (making sure all of your followers will see that)? But let’s get back to the original story. No one replied to that tweet and so Justine got on her plane and turned off her phone. She only tuned it back on when the plain landed in Cape Town. Only to realise that her life was ruined. Apparently someone from her 174 […]

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7 Reasons Your To Do List isn’t Getting Done

Here at Fizzle, our members have no shortage of useful skills and incredible ideas. But making measurable progress day after day? Well, lots of us fall down when it comes to execution. If you have some big dreams, you probably know what it feels like when days and weeks pass without feeling like you’ve made actual, measurable progress. I know this feeling all too well. Before launching the Courage & Clarity podcast, I sat on the idea for the better part of year. Don’t get me wrong, I was busy — I launched a successful course, became a mom, and kept up my share of the work here at Fizzle — but this big dream of mine started collecting dust. Today, as a mom to an adventurous toddler, time is still in pretty short supply. You probably have some version of this in your life, and it makes it hard […]

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The 2015 Halfway Point—Goal Status and Future of SPI

Today’s episode is just you and me. Let’s take a break from strategy to check in with ourselves. We’re halfway through 2015. What progress have you made on your goals for this year? What have you learned? What else does 2015 have in store for you? In this episode, you’ll hear my own, personal answers to those questions. I’ll walk you through my year so far, the goals I’ve reached, and the lessons I’ve learned. I’ve got a few announcements, too, that I’m eager to share with you. Let’s take stock of where we are and have a conversation. I can’t wait to get inspired for the months ahead! Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom […]

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People Buy From People: Five examples of how to bring the humanity back to marketing

“People don’t buy from websites, people buy from people.” This is an essential principle from the MECLABS Institute Landing Page Optimization certification course (from the parent research organization of MarketingSherpa). With so much focus on martech, marketing org structure and website optimization, and channels ranging from print to digital advertising, this principle can be easy to forget. Yes, marketing technology is powerful. Yes, the correct structure of the marketing department and IT department are necessary; and you certainly want a well-functioning website. But this is just infrastructure. Mere roads. You, dear marketer, are in the driver’s seat. You decide how to use these roads. The most effective way to use them is to connect with other people. Remember that everyone behind the technology is a real, complex human. And everyone on the receiving end is a real, complex human with hopes and fears, needs and wants, goals and pain points. […]

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Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality

Net neutrality is in the news, but an even bigger problem is looming, the increasing lack of content neutrality. The island mentality of the world’s largest technology companies including Amazon, Apple, Facebook, and Google isn’t getting nearly the debate that it should. These companies seem to be so focused on keeping users locked into their own content technology gardens that they threaten the easy use of their products and services.  Related posts: 3 Ways the Net Neutrality Repeal Can Damage Your Business The Trump Administration Is Fighting California’s Tough Net Neutrality Law How to Unlock the Free Market Possibilities of Net Neutrality’s Repeal In 2018, Success Will Come From Telling The Truth Net Neutrality Ends in April, Unless Congress Acts Supreme Court Declines to Hear Net Neutrality Challenge Freshness and Google – Why It’s So Important The Only Thing More Important Than Quality Content

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

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Sales pipelines and non-linear pharmokinetics

When I ran my own business, I had a solid, tried-and-true, 3x pipeline. That was absolutely, 100% the math. For every $3 in prospective sales, we would see $1 in booked revenue, and this was the case for years. Until it abruptly wasn’t. For whatever reason, the ratio started to shift, and we began closing less than 30% of deals. Clearly it was time to move to a 4x pipeline. If we were going to maintain the same amount of revenue annually, we needed to increase the number of opportunities were were pursuing. So that’s what we did. ***** Let’s park this parable for a moment and jump to an article I came across last week. It turns out that a popular pharmaceutical contraceptive doesn’t work well for women who weigh more than 165lbs (75kgs) and doesn’t work at all for women over 176 lbs (80kgs). The article explained that […]

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Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, making their SEO-centric affiliates suffer revenue loss the very moment that the brand starts selling on Amazon. Background Last year, U.S. online sales reached $395 billion [source]. Out of these, Amazon.com alone collected $136 billion [source], accounting for 43% of US online retail sales [source]. Who wouldn’t want to sell in a marketplace that owns 34.43 cents of every 1 dollar that Americans spend online? For many businesses adding their product(s) to Amazon translates into a substantial exposure and additional revenue. Thus, many brands go this route – in fact, millions do [source] and, of these, as […]

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