3 Big Reasons Why The Goals We Set Don’t Stick

Why is it that we set goals that fail? Why do we allow our dreams to fizzle out? Could the problem be with the way we are approaching our goals from the get-go? 2018 is here and you have things to do, right? You have dreams to achieve, goals to set and things to accomplish! But do you know what the difference is between a goal and a New Year’s resolution? Do you know the difference between “mountain top goals” and “foundational goals”? Do you know why your goals are so prone to fizzle out? THAT’S what I want to talk to you about today: how to set goals that will actually work because most of us think about goals in the WRONG way. In this episode, we are essentially talking about how you get your sh*t done! It’s the beginning of the year and everyone is talking about New […]

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How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use

Just about every business owner starts from scratch. Today’s guest did, too, but in a totally unique way. He’s Nathan Chan, creator of Foundr Magazine, an entirely digital publication. When Nathan first built Foundr Magazine, he knew he was headed into unique, unfamiliar territory. Without tried-and-true methods to fall back on, Nathan found himself learning through experience every step of the way. Now, the magazine ranks with heavy hitters like Entrepreneur and Fast Company and sports an incredible Instagram following. He got there through smart strategy, amazing design, and total commitment to creating the best product possible. I’m so excited for you to hear the incredible insight Nathan’s brought with him today. This episode is crammed with actionable strategies and tips—including a few that are so good, Nathan almost wishes he hadn’t told me! If you’re interested in growing your audience, promoting your product, or attracting big-name guests to your publication or show, Nathan’s […]

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Customers as Value-Creating Partners, Not Just Value-Extraction Targets

What is a customer anyway? According to the definition you get when you type the term into Google, a customer is “a person or organization that buys a good or service from a store or business.” This is a very one-sided view of a customer — let’s get the money from customers, as much as we can. Sure, we give them value in return. But mostly, customers are the cow and brands are trying to pump them for as much milk as they can. However, in the Harvard Business Review article What Most Companies Miss About Customer Lifetime Value (an article I’m reading as part of the Communicating Value and Web Conversion graduate certificate program form the University of Florida and MECLABS Institute), Michael Schrage insinuates a very different definition. Customers as members of a company’s value-delivery ecosystem In the article, Schrage, a research fellow at MIT Sloan School’s Center […]

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The New Rules of Marketing and PR 6th Edition Audiobook Out Now

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com.  Related posts: Why Setting Rules Can Help You Balance Your Work and Personal Lives Old Rules of Marketing vs New Rules of Marketing 2 Key “People” Rules That Can Make or Break Your Business This Is Marketing: You Can't Be Seen Until You Learn to See Here’s why modern marketing began in 2007 Will It Fly Audiobook Now Available! (Sample) 7 Rules for Shipping Internationally 4 Rules to Keep in Mind When Looking for a Mentor

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Beyond The Ink Smudge To Digital Relevancy 07/17/2014 “Always in motion is the future”– Yoda  She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except … whatever you do is always front and center in the town you serve. Like many small business owners, nonprofits and yes, larger brands, publishers struggle with how to critically and strategically enter the 21st century digital and social content world. Except … they face an interesting dilemma […]

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The Future of Marketing: Business As Unusual

Over the last few months, I’ve been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we’ll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We’re entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team ready to let go of decisions made based solely on “gut feel” (though you shouldn’t entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the […]

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Fixing a Penalty From Compensated Content & Reviews

This past weekend Google sent out a round of manual penalty notices citing “unnatural outbound links” – later confirmed to be targeting sites publishing compensated content and reviews where the blogger is linking out to the brand or site that compensated them. If your site received the notice, you’ll find some advice for fixing your site and getting the manual penalty removed below. If you haven’t been hit with this penalty, but review products or experiences on your blog (even if you use nofollows), I’d still highly recommend reading this post. Not receiving the notice this round doesn’t necessarily mean your site is completely in the clear. If you don’t know what a manual penalty is (also referred to as manual actions), you can find more information on what manual penalties are here. This post will focus solely on how you can fix the manual penalty related to compensated content […]

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Is WordPress the Ultimate Platform for Casino Affiliate Sites?

There used to be a time when if you wanted your own online casino affiliate website you typically had to pay a web developer or web development firm (depending on the size of your budget) to design, build and manage it for you. That’s all changed, however, with the advent of open source, flexible and easy-to-use content management systems (CMS) like WordPress. As a result of WordPress and other leading CMSs, virtually anybody with a computer, a connection to the internet and the patience and willingness to learn can design, build and regularly update their own sites. This means that thousands of people every day are cost-effectively and effortlessly adding their own easy to maintain websites to the ‘information super highway.’ This is particularly true of online casino affiliates. Ever since the first online casinos there have been online casino affiliate sites to promote them. In fact, new online gaming […]

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What ‘Silicon Valley’ Can Teach Us About Entrepreneurs

You would think that after some thirty odd years, the tech industry would have accrued more parodies. But with only one movie and a handful of geeky shows available to watch we’re not even close to getting started. One show rises above the rest in its wit, charm, and outright ability to roast its namesake. HBO’s Silicon Valley is what other geeky tv shows wish they could be.Today I’m going to take a look past the gags. And we’ll discover together what Silicon Valley’s writers actually think about entrepreneurs. 1. “I’m Offering You $4 Million Right Now!” From the very beginning of the show, our protagonist, Richard Hendricks, falls head first into the whirlwind of Silicon Valley’s startup culture. His boss at Hooli catches wind of his “game-changing” compression software and offers to buy it. At the same time, a Bill Gates-esque Peter Gregory offers to fund Hendricks’ possible startup, […]

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The First 100 Days After Launching a Blog for My Business

On November 16, 2016, I published my first article on a brand new blog for my business, FPTraffic. FPTraffic is a Facebook Page management tool I launched over 3 years ago. The tool has been pretty successful despite the fact that I have hardly done any marketing for it outside of my initial launch emails and a few promotions over the years on this blog. It has grown primarily through word of mouth and referrals from my current customers. This is great because these new customers do not really cost me anything, but in order to take FPTraffic to the next level, I know it’s important that I start bringing in new customers through my own marketing channels and organically by producing content to help solve the pain points of my potential customers. So, in November, I launched the FPTraffic Blog and over the past 107 days it’s generated about 40,000 pageviews and […]

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SpaceX Falcon Heavy Launch, Stock Market Crash, and More…

On this episode of the Dot Com Lifestyle vlog, you’ll see my reaction to SpaceX launching the most powerful rocket in the world, and hear my opinion on the recent drop in the stock market that caused me to lose over $300K in two days (and made today’s income look like nothing). Plus, Sally’s dog looks at me in the most adorable way. Fun stuff for sure! Enjoy the vlog and please subscribe so you don’t miss an episode. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and […]

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$10K Challenge Update #11

Welcome to the 11th update of my $10K Challenge. If this is your first time reading, check out what this challenge is all about here. Below are the things that happened since the last update: More… Website Stats – August 2017 Domain Profile I used Ahrefs (paid) and Open Site Explorer (free) to help measure the effectiveness of my promotional efforts by tracking these metrics: Domain Rating: 50 (+1) Referring Domains: 569 (+209) Traffic Compared to the previous update in April, traffic has gone down by almost 40%. In fact, since May 17th, traffic has been declining week by week. Income As a result of the drop in traffic, revenue also suffered: May 2017 – $5,789.83 June 2017 – $4,338.19 July 2017 – $4,902.83 August 2017 – $2,648.59 Why such a big drop in August? Well, one of our hypotheses was that the site was hit by a Google penalty […]

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7 Ways to Get Recruiters and Job Offers to Come to You

Instead of looking for jobs, let jobs come to you. source_link Related posts: 5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers The Best Way to Search PeerFly’s Offers Looking for Leads? These 4 #DirectMail Offers Are Your Answer How to Direct Link PeerFly Offers on Facebook Ads This Simple Change Can Make More Prospects Say “Yes” to Your Offers How to Craft No-Brainer Marketing Offers [Free Poster] How to Make Money Promoting Survey and Quiz Affiliate Offers How to Make Money Promoting Survey and Quiz Affiliate Offers

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance of technique and artistry — a balance that is also an important factor when creating content, because when you strike it, you produce experiences that your audience craves. First, master your technique A chef needs to have a variety of knife skills and perfect every type of cut, from julienne to paysanne. Have you ever seen a restaurant kitchen? There are so many different tools, and a chef’s success depends on his ability to correctly use each and every one of them — from the “big guns” like grills and ovens to often-overlooked accessories like […]

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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We’ve heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summary For this study, we decided to look at 110 keywords (in 11 categories) across 100 major US cities. We purposely focused on competitive keywords in large cities, assuming, based on our observations as searchers, that the prevalence rate for these ads was still pretty low. The 11 categories were as follows: Apparel Automotive Consumer Goods Finance Fitness Hospitality […]

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How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception of your company. Creating an accurate customer persona can help you accomplish this. It will help you learn about their habits, behaviors, and interests. That way, you’ll be able to market to them accordingly. Customer personas can help you get more money from your existing customers and even help you acquire new customers. You’ll be able to keep your customers engaged. Ultimately, this will improve conversion rates. If you’ve never created a customer persona before, it can sound a little intimidating. Don’t worry—it’s not as difficult as you might think. I’ve created the ultimate guide […]

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How we Doubled an Email List in 7 Days

Are you feeling down about the low numbers on your email list? Have you ever wondered how you could really accelerate its growth? Perhaps all it takes is a mindset shift. That’s what we did recently on a separate website we run and it had HUGE results. First of all, you already know how important your email list is to your business, right? If you don’t know about how important email is to modern business, you can check out any of these educational posts. The gist is this: for many of us successful indie entrepreneurs, our email list is the core of our business because through email we have a powerful form of “digital relationship” with our customers. So, if you aren’t getting a very good “conversion rate” on your website — from casual visitor to email subscriber — then it can feel kinda terrible. Like, there’s all these people coming to […]

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I Haven’t Done This in 4 Years…and it’s Happening Right Now

I’m not happy about it, but it’s been over 4 years since I conducted my last audience survey here at SPI. 4 years! A lot happens in a year, let alone four, and the brand – at least according to the number of email subscribers – has grown by over 1500%. The podcast, which was about a year old at the time, has grown from 1 million downloads to now 17 million. Ask Pat has entered the scene as a primary channel, as well at SPI TV, and my primary social media channels (Twitter and Facebook) are now well over 100k followers strong each. All this to say, I haven’t been doing my best to truly discover what I can do to improve your experience here on Smart Passive Income and how I can serve you best. All of that is now, however, going to change. With the team behind me as well as the gracious […]

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The Difference Between Marketing and Advertising (and Why It Matters)

In his 1923 book “Scientific Advertising,” Claude Hopkins said, “Advertising is multiplied salesmanship.” But in the modern day, I’ve more often seen a tight comparison (and even confusion) between marketing and advertising. On the other hand, marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of products are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t something marketers spend most of their time thinking about. They’re too heads down, focused on budgets and marketing automation and copywriting. I know I am. But I came across that quote from Hopkins when I took MMC 5435: Messaging Strategy and the Centrality of the Value Proposition, part of the Communicating Value and Web Conversion graduate certificate created by MECLABS Institute in partnership with the University of Florida. And […]

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects The Hard Truth About Being Impeccable With Your Word To Keep Customers Loyal Trust That They Can Handle the Truth This Successful Media Executive Shares a Surprising Truth About What You Must Do to Secure Your Place at the Top

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