The Young Founder of This Celebrity-Loved Activewear Company Shares Why You Should Always Trust Your Instincts

Ty Haney of Outdoor Voices says you shouldn’t let your vision get lost amid advice, even from the most trusted sources. August 16, 2018 7 min read Editor’s Note: Entrepreneur’s “20 Questions” series features both established and up-and-coming entrepreneurs and asks them a number of questions about what makes them tick, their everyday success strategies and advice for aspiring founders. Ty Haney wants you to get out of your inbox, offline and, in the parlance of her rapidly growing activewear brand Outdoor Voices, “Doing Things.” The 29-year-old CEO and founder launched her business in 2014. Haney did not always set out to be an entrepreneur. Growing up in Colorado, she had dreams of medaling at the Olympics, either in track — she specialized in hurdling — or horse jumping. She wanted to take her love of sports and the outdoors and create a brand that would inspire people to try […]

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How This Former Monk Became a Social Media Superstar

Jay Shetty spent three years as a monk. Now, he shares his wisdom to his millions of followers. August 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In the season four premier of Leaders Create Leaders, Gerard Adams sits down to discuss what it means to be a conscious creator and balance the ego with the inspiring Jay Shetty. Shetty is on a mission to make wisdom go viral. In this episode, Shetty shares the journey he took as a former monk all the way to his personal awakening and what it means to really be “WOKE.”  See more episodes of Leaders Create Leaders Seasons 1, 2 and 3 on Gerard Adam’s YouTube channel.  Related: Real Leaders Don’t Listen to Others — They Make Their Own Destiny Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize […]

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Do You Need Local Pages? – Whiteboard Friday

Does it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week’s Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hello, Moz fans. Welcome to another Whiteboard Friday. I’m Tom Capper. I’m a consultant at Distilled, and today I’m going to be talking to you about whether you need local pages. Just to be clear right off the bat what I’m talking about, I’m not talking about local rankings as we normally think of them, the local map pack results that you see […]

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Thinking About Affiliate Marketing? Read This First

Anyone who reads blogs on a regular basis probably knows about affiliate marketing. If you’re a new blogger, you’ve probably considered becoming an affiliate marketer. Ads, especially if you’re just starting out, aren’t going to bring in much income. You could build a digital product, but without any traffic, you won’t make any sales. So for new sites and people just getting into the hustle, affiliate marketing is definitely the way to go as you build trust and authority in your niche. Here are a few quick tips for those of you who have yet to get started but are tinkering with the idea of building a niche website or you want to monetize your blog. Focus on the Audience If you’re all about sales, your readers will pick up on it. Instead, put your focus on helping people. Affiliate sales are all about quality products that you have personally […]

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Canada Makes Marijuana Farmers Eligible for Government Agriculture Programs

Canada, where marijuana will soon be legal nationwide, is now treating cannabis as just another crop. August 16, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. Canadian officials have decided that the country’s cannabis farmers are eligible for federal funding that supports innovation and sustainability efforts in agriculture. The decision in Canada happened as the country gears up to launch a nationwide, regulated cannabis industry on Oct. 17. It’s yet another stark contrast to what is happening in the United States, where marijuana businesses still operate in a system where their product is illegal at the federal level. Related: Just to Keep an Open Mind, What Are Some Arguments Against Legalizing Marijuana? Farm Aid The U.S. has similar programs to support farmers but, with marijuana still listed as an illegal Schedule I drug in the U.S., that cash is not available for those who grow cannabis. U.S. […]

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How Marketing is Like Captain Planet

Do you remember the old cartoon Captain Planet and the Planeteers? It was a show back in the 90s about five teenagers who could combine their powers to summon their own personal superhero. Their goal was to “take pollution down to zero”. And as far as the fictional world, they did a pretty good job. Marketing is a lot like Captain Planet. You need to combine all of your resources to be successful. Doing one thing well isn’t going to optimize your strategy. You want to do everything well. All of your superpowers need to come together to create the best marketing strategy that your team can put together. Let’s take a look at how this old cartoon and your marketing efforts are alike. The similarities may surprise you. Fire – Unique Selling Proposition Your fire is your unique selling proposition. What makes your product or service different? What makes […]

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8 Inspiring Quotes From Legendary Singer Aretha Franklin

Honoring the Queen of Soul, who died on Thursday. August 16, 2018 3 min read You may not know it, but Aretha Franklin wasn’t the first to record her indelible song “Respect.” Otis Redding, a remarkable talent in his own right, got first crack at it. But when he heard Aretha’s take, he famously said, “I just lost my song.” Throughout her illustrious career, the Queen of Soul has racked up the music industry’s highest honors, winning 18 Grammy’s as well as the Grammy Lifetime Achievement and Legend Awards, and in 1987 was the first woman ever inducted into the Rock and Roll Hall of Fame. In the 1990s she was a Kennedy Center Honoree and received the National Medal of Arts. In 2005, her home state of Michigan inducted her into the Michigan Rock and Roll Legends Hall of Fame, 19 years after the Michigan Legislature classified her voice […]

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The Story You Tell Yourself (That Could Crush You) – with Dr. Shannon Irvine

Pat Flynn: Being an entrepreneur, owning your own business, it’s tough. There’s a lot of things on that checklist to do. There’s a lot of big, ambitious goals that we have, and there’s a lot of hurdles along the way, but the number one thing that’s going to help you through all of that is what happens in your head and how you speak to yourself, the story that you are creating for yourself. And that voice. That voice is really whatever you want it to be, but there’s a lot of things in our past that, psychologically, we hear that voice say things that maybe we don’t want it to say. But then we start to believe it, and then it starts to determine what actions we take or don’t take and the results that we get or don’t get. What if you put in all this hard work […]

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What Internet Marketers Can Learn From Princess

In this video, I show you what you can learn about internet marketing from a Princess Cruise ship. Yes, the cruise ship business and making money online are very related. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: What Internet Marketers Can Learn from Snapchat Spectacles How To Hit Your Internet Marketing Target The Rent vs. Own Argument for Internet Marketers What Affiliate Marketers Can Learn From Reboots Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’ 9 Princess Diana Quotes to Inspire You to Be a Better Person How To Start An Internet Business with Only $500

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Am I a Hypocrite If I Shield My Child From the Digital Tools I Help Create?

This is my promise to my son, to reconcile my hopes for technology’s role in our lives with my fears for what it might do to him. August 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I work for a digital agency where I partner with brands to design and build creative solutions and experiences. I’m also a mom with the very vital job of keeping my 5-year-old alive while trying to teach him how to be a socialized, empathetic and critical-thinking human being. Related: 3 Ways to Raise Your Kids to Think — and Solve Problems — Like an Entrepreneur We all play many different parts in our lives, but in my two latest roles I’m finding pure contradiction … ME: That’s enough on the phone. Your brain is going to melt if you play with that app too long. HIM: But Mom, didn’t you build […]

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Building a Personal Brand (Because It’s Your Calling) with Jadah Sellner

Jadah Sellner: Yeah, so can I tell you a secret, Pat? Pat Flynn: Yeah. Can I publish . .. Wait, is this something I could publish or is this . . . ? Jadah Sellner: It’s totally publishable! Pat Flynn: Oh, okay. Jadah Sellner: I’m not passionate about green smoothies. What I’m passionate about is helping people, and this dream had been planted before Simple Green Smoothies. Pat Flynn: You’re listening to Jadah Sellner, our special guest today, who was with us over a hundred episodes ago, in Episode 205. You might remember her as one of the co-founders of a very successful company, SimpleGreenSmoothies.com, which grew quite big in a relatively short period of time. Jadah came on before to talk about how she and Jen used challenges to help get the community together and help them build this massive following. I think they have over a half million […]

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How Would You Spend $309 Billion? Here’s How Andrew Carnegie Did It.

Andrew Carnegie sold his company for the equivalent of 2.1 percent of the American GDP, then spent the rest of his life giving it away. August 16, 2018 6 min read Andrew Carnegie: The Gospel of Wealth Andrew Carnegie sold his steel company, Carnegie Steel, to J.P. Morgan for $480 million in 1901. According to the Carnegie Corporation, Carnegie’s personal peak wealth was about $380 million, or around $309 billion by today’s standard. He spent the last 18 years of his life giving away what he called “excess wealth” to public causes, just as he outlined in his 1889 manifesto, The Gospel of Wealth. In The Gospel of Wealth, Carnegie claimed that charity should act as a ladder, which the worthy would climb. He praised The Cooper Institute, which offered free classes to the underprivileged in New York City, as well as Samuel J. Tilden’s $5 million gift to the […]

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Scam or Totally Legit Business? What You Need to Know About Multi-Level Marketing

I grew up watching my mom jump from one multi-level marketing business to the next. She was a stay-at-home mom who needed a hobby. It began with blocky 90’s jewelry and ended with Longaberger Baskets. I saw various things fill my parent’s shelves from candles and stamps to useless cooking utensils. My mom recently tried to give me some Longaberger baskets when I complained my shelves were empty. For my mom, MLM was a social opportunity. She had friends who wanted to buy stuff from her. And she got to throw parties at their houses (more fun cause you don’t have to clean up after). But if you’re actually trying to make money, is multi-level marketing really worth it? Or is it a “pyramid” scheme like so many claim? Let’s take a closer look. The Basics of Multi-Level Marketing Alright, let’s banish the idea of the pyramid scheme. A pyramid […]

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What the Burgeoning Trade War Really Means for Entrepreneurs

Tariffs tilt the playing field. Companies well connected on Capitol Hill will win, everyone else will lose. August 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. President Donald Trump followed his announcement of steel and aluminum tariffs with a declaration that “trade wars are good, and easy to win” — a stance economists and members of his own political party immediately challenged. Not long after the U.S. announced its tariffs, international trading partners threatened retaliatory fees against American goods such as bourbon, blue jeans and Harley-Davidson. As governments clash in big battles, small businesses are left to worry about how they might be affected by a trade war. The White House claims it’s acting in the interest of American businesses and is willing to put tariffs on more than $500 billion of imported goods (per CNBC), but not all American companies benefit from nationalistic policies. The Washington Post reports that farmers, for example, […]

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10 Companies That Took Off in Unexpected Ways

We constantly hear about the Microsofts and Apples of the world. The garage band companies from humble places. But those companies were a semblance of what they would eventually become. What about the companies that took a chance on something new? What about the jokes people expected to go nowhere? These are the surprising stories that continually surprise us. We’ll start with a company you may not have heard of. And don’t worry, it’s not actually a joke. 1. Potato Parcel When was the last time you received a letter in the mail? Letter writing is a lost art. So, there has to be a better way than Amazon to buoy the failing U.S. Postal Service, right? How about potatos? No, not bulk shipments from Idaho, but messages sent via potato. What began a satirical joke turned into a successful business called Potato Parcel. Of course, sending a potato as […]

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Create and Get Started Blogging Online: Part 7 – Installing WordPress in Hosting

We have covered a lot of ground, and will be looking at installing WordPress within your hosting backend. Many of these hosting providers have made it very easy to streamline the entire process, For example, hosting now provides a 1-click interface, which allows you to get the job done quickly and with very little experience. However, it’s still important that we go through the steps so you know what to expect when it comes time to get things moving in the right direction. Here’s what we’ll be looking at in detail: Installing WordPress Adding a theme Interface functionality Final Thoughts Let’s get started and jump right in: Part 7 – WordPress Installation When choosing a hosting provider, it is important that you select one that has a complete CMS interface installed within the backend. This will allow you to install WordPress and others with the click of a mouse so […]

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More Often Than Not Your Best Career Move Is to Stay Put

It’s well documented how costly turnover is for employer but it is far from a free ride for the job-changing employee. August 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Most articles on turnover focus on the cost of replacing employees. This isn’t one of those articles. Few people recognize and express the benefits of sticking it out and staying at their jobs.  This isn’t about optics related to job-hopping or how long people should stay at a company before moving on, but rather real ROI to the employees who care about their craft. There are some real expenses to deduct from whatever topline increase people gain with every move. Employees using company-hopping to ascend the corporate ladder rather than staying loyal to one company — i.e., the linear path — should proceed with caution because activity does not necessarily mean progress, and moving faster […]

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Top 3 Reasons Local SEO Should Be Your Focus

In my inaugural post on Shoemoney, I discussed SEO and why you need it for your small business. Brick and mortar shops need SEO, sure, but more than anything they need to think about what kind of SEO they need. It’s just three letters but it’s a broad term, with dozens of different strategies and methods to get the best results, which of course vary from business to business and city to city. The answer for most of you is going to be local SEO. Here are my top 3 reasons why local SEO should be the focus for new and small businesses trying to get noticed on the web. 1. Least Time-Consuming I did local SEO for a small business last year. With just three hours of work, I managed to have them ranking number one for their brand name in less than a week. Not bad for a […]

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Create and Get Started Blogging Online: Part 6 – Choosing a CMS

Welcome to Part 6 of my awesome blogging series. We have covered a lot of ground, and encourage all of you to go back and read other sections before going forward. Today, we’ll be jumping into the actual setup of your blogging site, and explore the various options you have available. At one point, you would have to code your entire website, however, now, you can install a content management platform to get you set up right away. For example, I have set up an entire website in under 4 minutes, and have a tutorial to prove it to you. Even when you have to customize your website, you can now install plug-ins to get the job done for you. This is why so many new websites are popping up every day because they are so easy to publish. Let’s jump right in and look at the various options you […]

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Why No Amount of Money Can Guarantee Success

There is no set recipe for success. August 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. “You can actually have all the money in the world, and it doesn’t guarantee success.”  In this video, Ritual co-founder and CEO Ray Reddy tells Entrepreneur Network partner MaRS Discovery District everything you might need to create a great product and a successful business. Reddy says it takes a spark, a great team, the right space and a lot of hard work. But, he also says having any of those things doesn’t guarantee success.  Instead, Reddy says there’s no set recipe for success. Just because one business used one method successfully doesn’t mean it’s right for you. You need to find your own path. Click the video to hear more.  Related: Instead of Thinking About What She Couldn’t Change, This Female Founder Focused On Making Progress Entrepreneur Network is a premium video network providing entertainment, […]

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