22 Tips to Speed Up WordPress Site Performance (Step by Step Guide)

2. Use a lightweight WordPress theme/framework There are a ton of bulky bloated WP themes out there. Some of these theme developers and designers like to include a lot of elements and shiny features into their themes but those can make your site extremely slow. It’s better to choose a lightweight, minimal theme and then use plugins or hire a developer to extend your site’s functionality as you need… instead of starting your site with a hundred features you never use.   For the past few weeks, I’ve been moving all of my websites to this theme called GeneratePress. I’m not over-exaggerating to say that this is the BEST theme that I’ve tried since I started using WordPress back in 2007. And for the last 10 years, I have tested HUNDREDS of themes including both free and paid. The great thing about GeneratePress is that it’s actually a multi-purpose theme […]

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Amazon Is Laying Off ‘Several Hundred’ Employees

This story originally appeared on PCMag It’s not a great day for hundreds of employees at Amazon’s Seattle headquarters. As was first reported by The Seattle Times, Amazon is laying off “several hundred” workers in Seattle and “hundreds more elsewhere” — an unusual move for the growth-obsessed online retail giant. There’s no word as to exactly how many pink slips Amazon is handing out, but the layoffs will predominantly affect workers in the company’s consumer retail business, two unnamed sources told the newspaper. Amazon confirmed the layoffs in a Monday email to PCMag, but declined to offer any specifics. “As part of our annual planning process, we are making headcount adjustments across the company — small reductions in a couple of places and aggressive hiring in many others,” Amazon wrote. “For affected employees, we work to find roles in the areas where we are hiring.” Despite the layoffs, Amazon currently has […]

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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

It’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local. WOMM, core SEO knowledge, and advice for brands both large and small LSAs will highlight the value of Google-independence Word-of-mouth marketing (WOMM) and loyalty initiatives will become increasingly critical to service area business whose results are disrupted by Google’s Local Service Ads. SABs aren’t going to love having to “rent back” their customers from Google, so Google-independent lead channels will have enhanced value. That being said, the first small case study I’ve seen indicates that LSAs may be […]

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How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up at a trade show or job fair. Maybe you’re a keynote speaker at a conference or dinner event. Your business might be a top sponsor of a charity golf tournament. The list goes on and on. Regardless of what kind of event you’re hosting, attending, or sponsoring, you’ll need to get people to show up if you want it to be successful. Event planning isn’t easy. Sometimes events take months to prepare for and require professional help. After spending so much time, money, and preparation, it would be disheartening to see low attendance. If you’ve been […]

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What Makes a Brilliant Business Idea and How to Apply It (6 Examples)

All businesses have to start from an idea. But just how important is the original idea behind a business? How much of a business’ success can be attributed to the idea versus the follow up work? We know there is no real point in putting in all the work if that initial idea is not something special. But on the other hand an idea, even a great one, is not worth much without the follow through and the means to execute it. That being said, what is it that differentiates the so-so ideas from the great ones? If you’re interested in these questions we’ve got an awesome treat for you: a 60min in depth audio discussion with the answers as well as 6 examples of great business and product ideas. In this podcast episode, we look at what can define a brilliant business idea by cycling through some examples and […]

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The Secrets of a Successful Product Launch with Ramit Sethi

Today’s guest is back by popular demand, and third time’s the charm. Ramit Sethi is here again, and this time, he’s offering up everything you need to know to launch an online product. You might remember Ramit from Episode 120, where he walked us through creating your first product, and Episode 92, where he dug into pricing and psychology of selling. Ramit always brings with him amazing, specific insights and heavy-hitting strategy, and this episode is no exception. Today, you’ll get all the do’s and don’t’s of preparing for a successful launch, as well as expert advice on how to generate both maximum profit and maximum impact in those crucial first days. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the […]

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As a Top Producing Agent

Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said. Related posts: How to Sink Your Teeth into Real Estate Without Buying Property SPI 303: How a Loan Signing Agent Built a $30K per Month Business 4 Easy Ways to Get Publicity for Your Business Mega Real Estate Agent Ryan Serhant Breaks Down How to Sell and Earn More There’s Never Been a Better Time to Be a DIY Landlord How to Work with Celebrities and Boost Your Social Media Presence How Lauren Bush Lauren Hustled a Customs Agent to Save the First Order of FEED Bags Marketing 101: An intro to social listening, why you should become an undercover social media […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Why I Write – Blog Hop “Old Fashion” Meme 08/04/2014 When BBF Yvonne DiVita, author/founder of Lipsticking and BlogPaws, asked me to play along on an ‘old fashion’ blog meme or blog hop,  I immediately said yes. Blog memes were popular before blogs were social media. So this post is not only fun but a bit nostalgia.  I’ve always wanted to be a “Writer.” However, I never really knew I was until I started Diva Marketing. Funny because I wrote all the time. I’ve always had/and have a little note book with me to jot ideas, impressions, thoughts. I write in coffee shops, on planes, on trains, in parks, in a car. I write most everywhere. With my little note books I am never alone. Why do I write .. to tell stories; you might have noticed that most of the posts on diva marketing wrap around a story.  Why do […]

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The Rebirth of Silent Movies – Online

A few months ago, I started thinking about the fact that I consume virtually all my online video with the sound off. Whether I’m in the back of a taxi, on a plane waiting to take off, or amusing myself while waiting in line at the coffee shop, I have become incredibly adept at figuring out what a video is about using only pictures (90% of the time, on my phone). Turns out that I’m not alone. A recent DigiDay article, surveying multiple online publishers, indicates that up to 85% of video consumed on Facebook is watched without sound (and Facebook itself is now offering free captioning for paid video placements). So what does that mean for anyone who ever needs to produce content (ie: all businesses, everywhere)? It means a new/old form of storytelling – one that marries visuals with subtitles and graphics. And when it’s done well, this […]

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Understanding Affiliate Marketing Lingo (Glossary of Terms)

I get a lot of newer, aspiring affiliates on the Sugarrae site and when you’ve never done affiliate marketing before, all of the terms can get a little confusing. So I created this glossary of affiliate marketing terms to help newer affiliates and bloggers understand the terminology used within the industry. Above the Fold The section of a website or blog that appears in a browser when someone lands on a page on your site without them having to scroll. Advertiser This is the company that produces the products or services that you promote as an affiliate. More commonly referred to as the Merchant. Adware Also referred to as “spyware”. Adware is usually included in free computer programs users download without realizing the Adware is also part of the package. In many cases, the advertisements are unwanted and difficult to get rid of, even after uninstalling the offending program. Most […]

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Is Wix the World’s Best Drag and Drop Site Builder?

Lets take a look at the well-known Wix website builder. You may have seen the ad for Wix either on TV or online, advertising how easy it is to build a website quickly and easily on Wix’s platform. In this post, we’ll take a deep dive into just what makes Wix so great, and look at some of the outstanding features so you can decide for yourself whether it is the best platform for your needs. Why Drag-and-Drop? You may wonder why having a drag-and-drop format is the best way to build a website. The best way to think of this is to consider the alternative. If you do not have a drag-and-drop platform, you have to create the content another way. Rather than dragging content to the area on your editor that you want it on, you must designate an area within the template another way or use raw […]

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How Amazon Uses Big Data to Generate Billions

Ever since George Orwell penned 1984, we’ve been overly concerned about what either governments or big companies know about us. But is it so odd for a company to know your preferences? I mean, we absolutely love it when we walk into our favorite coffee shop and the barista says, “Your regular?” When you shop anywhere, there is a record of what you bought. It’s just that when you enter an online store, the physical rules of time and space do not inhibit store owners. In the physical world, it’s difficult to track when a customer picks up an item and examins it. But in the online world, it’s extremely easy to see where someone goes on your website. So, what’s the difference between what your small town cafe does to make your visit personal and what Amazon does? Very little. The only difference is, you’re one in a million […]

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Goodbye 7Search and LeadImpact

This year, we have lost two traffic sources that anyone who has been doing affiliate marketing for a few years has probably at least tried out: 7Search and LeadImpact. Nearly 5 years ago, I published an article titled Traffic Sources Based On Experience and both 7Search and LeadImpact were recommended in it. Over the years, they have both been a great source of traffic for our affiliates at PeerFly and thousands of people have made tons of money using them. However, the tides change quickly in the affiliate marketing industry and those traffic sources were not able to keep up. 7Search is near and dear to my heart. I wrote my review of 7Search on November 16, 2011. I followed it up with a bunch of other articles about how to run and optimize campaigns using their traffic that have generated 563,558 page views and counting. LeadImpact has also had a […]

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How To Get Rich – Formula Revealed!

On this episode of the Dot Com Lifestyle Vlog, I got an email from a reader asking me how to get rich. In the video, I give you the formula to do just that. It’s really just two simple steps. In addition to giving you the formula to get rich, I make a cup of coffee. Enjoy! Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! source_link Related posts: A 4-Stage Formula for Company Growth Trying To Look Rich Versus Being Rich Are You Rich and Don’t Even Know It? How Rich Results Could Make You Rich These Two Things Will Make You Rich! Former Uber CEO Travis Kalanick Has Just Revealed His Second Act The Five Best Free Web Hosting Providers Revealed The Secret to Employee Happiness — Revealed

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SEO Powersuite Review & Tutorial

If you’ve been in the internet marketing industry for awhile, you know SEO tools are a dime a dozen. They all promise to help you rank, build backlinks, and give your online business a traffic boost. Just take a look: A simple ‘SEO tools’ Google Search generates an endless amount of options.  Unfortunately, a lot of these tools don’t deliver on their promises. And as a newbie, it can be downright difficult separating quality tools from those merely selling false hope. In this article, I review SEO PowerSuite and see whether it lives up to the hype.  What Is SEO PowerSuite? SEO PowerSuite (created by Link-Assistant) is a software package that includes the following 4 applications: Rank Tracker Website Auditor SEO SpyGlass LinkAssistant Collectively, these applications are designed to help you with different areas of SEO and website management (i.e. rankings, on-page, backlinks). Now I’m going to give an honest […]

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Grandparents Love Facebook, Teens Not So Much

This story originally appeared on PCMag Think you’re hip like a teenager? If you spend a lot of time on Facebook, think again. According to a report from market research firm eMarketer, teens are leaving Facebook faster than expected as older users embrace the social network. The firm predicts that Facebook will lose 2 million users ages 24 and younger in 2018. “This year, for the first time, less than half of U.S. internet users ages 12 to 17 will use Facebook via any device at least once per month,” eMarketer wrote in a blog post. Facebook is still growing, but “older age groups” are driving that trend, eMarketer wrote. This year, Facebook is expected to reach 169.5 million U.S. users, up less than 1 percent from 2017. But at the same time, the number of U.S. Facebook users age 11 and younger is expected to decline by 9.3 percent, the firm predicted, while users ages 12 […]

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How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your website has the same set of eyes. Sure, your company has a general target market, but visitors of all ages and genders from different geographic locations will be viewing your website. These people have different preferences. How can you configure your site to provide the most relevant information, products, and services to each unique visitor? You need to implement personalization methods. If you’ve never done this before, it may sound intimidating. While it may not be the simplest task you’ve […]

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Working With Partners, Creating Great Copy and Doing Business Earnestly, With Matt Giovanisci

How do we get to work with partners? What are the things we need to think about when we are putting together our sales pages? And how do we talk to customers about new projects, so that we can fill in the gaps in our model? In this episode, we discuss the tips and tricks to working with partners, managing partner blowouts, getting customer feedback on projects and how to create great copy. Today on the show we are joined by Matt Giovanisci. Matt is an entrepreneur, website wizard and podcast producer who recently created a new plugin for WordPress called Earnist. Earnist is an affiliate management tool designed to make monetizing your WordPress site easy with beautiful affiliate links. Matt has a very interesting story as an entrepreneur. He has started numerous companies, been involved in numerous projects and even developed a social network for dogs back in 2007. […]

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My May 2015 Monthly Income Report

And we’re back with another Monthly Income Report for May 2015! As always, I’m happy to share my progress and income reports with you. You can find the full listing of reports since October 2008 here, but for now let’s dive right into what May 2015 looked like. June’s report is coming out soon as well. I’ve fallen behind a little bit due to all of the travel and speaking engagements that happened in June. But don’t worry, I’m not going to stop writing these reports. 🙂 Okay, let’s get to it: Important Going-Ons in May After the craziness of April which included a trip to Las Vegas to present my “Back to the Future” keynote presentation, which was over a year in the making, it was nice to have an “off-month” in May to get things prepared before June, which would be full of travel again—much of it with family and […]

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Winning the Negative Moment of Truth

As a student in the Communicating Value and Web Conversion graduate certificate program from the University of Florida and MECLABS Institute, I recently read the ebook “Winning the Zero Moment of Truth” by Jim Lecinski. Even though it is obvious content marketing for Google, it’s still a very good book. It’s six years old at this point, so I’m sure you’ve heard the term Zero Moment of Truth (ZMOT) by now, but there are still many good ideas you can get from the book to improve your content and other digital marketing. The power of ratings and reviews As he explains in the book, Lecinski’s ZMOT term is a play off a quote from Procter & Gamble CEO A.G. Lafley (p. 11, Lecinski, 2011): The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides whether to buy one brand or another. The […]

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