Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown Author of Missionville 10/31/2017 My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). Writing a novel seems a little daunting to me. How do you bring characters to life and create a world that people want to get lost in with you?  Alex kindly agreed to tell what’s it like to write a novel? And what’s it like to promote a non fiction book in the digital world? Enjoy! About Alex Brown By Alex Brown: I have had a career in horse racing, as well as one in academia. […]

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Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.

Social media, retargeting and participation in forums should all be part of your promotion plan. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would be nice if, as soon as you posted that content on the web, you got a ton of traffic; but that’s not realistic. Some 63 percent of marketers in a Marketing Charts study said their biggest content challenge was driving traffic and generating leads. So, how do you promote your blog and get more traffic? Related: 5 Smart Ways to Integrate Cross-Promotion With Online Marketing You can’t rely on SEO alone to drive traffic to your site; instead, you’ve got to work at bringing in more of your target audience, yourself. And the only way to do that is to promote […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

Top stories from the marijuana industry. July 13, 2018 2 min read Welcome to the Week in Weed. Here’s what you need to know: Cynthia Nixon Raffles off a Bong On Sunday, New New York gubernatorial candidate, Cynthia Nixon announced that her campaign will be raffling off a bong signed by Abbi Jacobson and Ilana Glazer from the comedy series Broad City. In a tweet Nixon said, “This may not be a serious contest, but legalizing weed is no joke. 7/10 Was National Dab Day We’ve all heard of 420, but how about 710? July 100 was officially National Dab Day, in which people across the globe celebrated all types of cannabis oils. Wondering why it’s 710? Try writing the numbers out and then reading them upside down! New York Lawmakers Nudge Banks Finally, top officials in New York state have unified to urge banks to support the cannabis industry. The New York […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

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Is Your Content Flabby? Here’s How to Trim Those Verbal Love Handles!

Your guiding principle should be to not write the way you — or any of us — talk. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When many of us write a first draft for our blog or that important business communique, we may use more words than necessary to get the job done. This problem is unavoidable, because we tend to write the way we speak. Related: How to Write Cold Emails That Get Opens and Get Sales True, every blog strives to achieve some level of personality, and chumminess with the reader . . . and writing the way we talk is the easiest way to do that. But when we speak, most of us use a lot of extra words — and nonverbal sounds — because our minds reach for catchphrases, familiar strings of verbiage (what linguists call “tropes”). Not only that, but most […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Dotted Line Divas 12/20/2016 During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important. During December I open Diva Marketing Blog’s virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.  Sometimes necessity + creativity leads to great ideas. That’s how a special organization, Dotted Line Divas, began it’s venture to help others by using coupons. Really! Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay’s Master Chef program. Read more about Chef […]

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How Do You Build an Effective Well-Being Program? These Are the 4 Steps You Should Take.

‘Massage therapists, dentists and mammographers’ have all been part of this contributor’s company’s well-being plan. Sound good? July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Formal well-being programs are gaining in popularity — and for good reason. For one thing, employees want to feel that their health and financial and emotional wellness is valued as much as their work. For another, companies are realizing the value that formal well-being initiatives bring, not only in terms of employee health but also in terms of productivity and profitability. Related: Why Sunday Is the Most Important Day of the Week for Your Well-being In fact, my company’s research shows that employees at companies with formal well-being programs feel healthier (78 percent compared with 62 percent of those at companies without a well-being program). Additionally, approximately 63 percent of all costs associated with lost productivity can be attributed to what I call […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Bags of Hope Project 12/15/2016 I am excited to bring back Diva Marketing’s Holiday For Small Nonprofits Series. Even in this generous season of giving the small NPOs too often get lost among big campaigns of nonprofits with larger budgets. In between your shopping and baking and gift wrapping I ask that you take a moment to read a story or two of how people are helping people… one by one.  It’s our hope that you might find a new NPO that touches your heart.    The Bags of Hope Project is a unique nonprofit that maybe the ‘smallest’ in our series but none the less the work it does is important and impactful. Bags of Hope Project is a very narrowly focused nonprofit that works strictly on behalf of the Federal Bureau of Investigation (FBI) – supplying their agents who are working to rescue victims of sex trafficking, […]

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Eating a Pig Head at The Recess Room

In this episode of the Dot Com Lifestyle Vlog, we head to The Recess Room in Fountain Valley to try their famous deep fried pig head! It was a three hour gastronomic extravaganza that included doing shots with the co-owner. enjoy the video and try not to get too hungry! Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: Eating Giant Snails and Shrimps at OC & Lau Restaurant Making Money While Eating Lunch, A Really Big SUV, and More… How to Boost Your Confidence, Even When You’re the Only Woman in the Room How to Not Let Fame and Fortune Go to Your Head If Your Head is in the Cloud Don’t Get Hacked Why I Asked My Team to Stop Eating Lunch at Their Desks How to Go From Your Company’s Star Player to Its Head Coach Why Eating the Same […]

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Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers

The company says it experienced ‘unprecedented’ customer turnout and provides a lesson on preparation for entrepreneurs. July 13, 2018 4 min read Build-A-Bear Workshop generated buzz on social media leading up to Thursday’s “Pay Your Age” sale, calling the upcoming promotion its “biggest deal EVER.” The company, which allows children to construct and decorate their own stuffed animals, expressed on July 11 that it had received “unprecedented response” from customers leading up to the event, which would allow customers to pay their age to take home a bear or other species of “furry friend.” In other words, for $5, a 5-year-old could walk out with a newly made stuffed animal (with sound effects and accessories available for an extra cost).  Build-A-Bear posted a note to its official Facebook page explaining that employees at its stores were “anticipating the potential of long lines and wait times.” Despite the warning, turnout exceeded […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

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I Found Success by Embracing My Greatest Flaw

There’s a positive and negative to every so-called “flaw.” Are you ready to find your silver lining? July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your biggest weaknesses, idiosyncrasies and quirks can actually be the foundation for your greatest success. It’s hard to believe, especially if you’ve been held back by your negative qualities. But if you hear me out for an article, I’ll teach you how to discover those qualities and to apply your “deficiencies” to the right outlets that make you rich and happy.  Take my idiosyncrasy, for instance. I was so anal retentive that I made actual anuses desireable by comparison. My brothers and sisters would never argue with me because it always ended up with me belaboring the minutiae they forgot and beating them over the heads with it. But to me, those super small details were super important…because I craved details. My love […]

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How to Write Marketing Emails That Don’t Get Marked as Spam

Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective. Some of your emails might be getting marked as spam. You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen? As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide. I want to help you identify what’s putting your messages in the spam folder. Even if you’re not currently getting your content marked as […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

In Between The Spaces…Of 9-11 09/11/2016 In between the spaces of silence and words and tears are memories… That 9-11 is personal. In between the spaces of silence and words and tears are stories… That 9-11 is people.  In between the spaces of silence and words and tears is inspiration… That 9-11 is the fortitude of the human spirit.  In between the spaces of silence and words and tears is inclusion… That 9-11 belongs to all of the citizens of the world. In between the spaces of silence and words and tears are  …  That 9-11 is _________ what is in your  ♥. In between the spaces of silence and words and tears is hope. That 9-11 must be about our future as much as of our past.  This post is dedicated to my dear friend B.L. Ochman. Photo from @PRyan‘s tweet. 9/11 Memorial   Read_more Related posts: Diva Marketing Blog – […]

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5 Ways to Think Long-Term in a Short-Term Market

Counterintuitively, we’ve found that the best short-term strategy is a long-term one. July 12, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last month, a coalition of 200 CEOs from the nation’s leading companies came together to sound the alarm about a growing threat to the U.S. economy. The cause of their concern wasn’t global trade wars, labor shortages or mega-mergers. It was short-term thinking. Related: 3 Ways That Your Actions Today Will Shape Your Company’s Legacy In an op-ed for the Wall Street Journal titled “Short-Termism is Harming the Economy,” the Oracle of Omaha, Warren Buffett, and Jamie Dimon, the chairman and CEO of JPMorgan Chase, warn that the U.S. market’s addiction to quarterly goals is leading to “an unhealthy focus on short-term profits at the expense of long-term strategy, growth and sustainability.” While concerns about the impact of short-term thinking in business are nothing new […]

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Marketing 101: What is funnel creation?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. Most purchases are not an instant decision on the part of the customer. There are several mental steps people must take before making the actual purchase decision. For a more complex purchase, these steps usually involve learning more about the industry, product and company, until they get to the point of making a purchase. For a simpler purchase, the steps may simply be getting through the product’s purchase path. And each step on that journey is a decision. For example, a complex purchase funnel might include steps like this: searching a pain point in a search engine, getting to a content piece on a website, clicking to a landing […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

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Some Motivational Words From “ME” to “YOU”

When starting an online business, having motivation is very important. This is what will keep you pushing in the right direction when you feel like there is nothing left in you. You are going to have days you want to simply give up because you don’t see the results you expected to see. However, I’m here to tell you I have been there and you shouldn’t ever give up. The difference between you and those who conquer their mission is they stay “motivated” to achieve what they set out to do. In the end, successful people are NOT smarter than you nor do they have a special talent, they simply have the motivation to go places where you refuse to. This can be physically or emotionally, but the end result is simple… They achieve their dream while you’re left wondering why you haven’t been able to achieve the same thing […]

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4 Things I Learned From Pivoting My Entire Business Toward Marketing ICOs

An Entrepreneur contributor talks about risk and reward, which don’t always come as a pair. July 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. At the beginning of 2017, after briefly hopping on the roller coaster ride of cryptocurrency and initial coin offering (ICO) investments, my business partner Dan Foley and I began to wonder, “Wouldn’t it be cool if we could do this more often?” Related: 5 Big Brands That Had Massively Successful Pivots Until then, we’d been devoting 100 percent of our marketing efforts to traditional startups and enterprises. We’d been doing well at this, and our business was growing year after year. But we saw the potential in the growing ICO market. Even though ICOs were (and still are) surrounded by regulatory uncertainty, we were excited to get our feet wet. We were hungry for more opportunities. Fast-forward to the middle of 2018. We’ve […]

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