Using a Ferrari 430 Scuderia As An Uber

On this episode of the Dot Com Lifestyle Vlog, I go to South OC Cars and Coffee to find a Ferrari 430 Scuderia being used as an Uber. Hey, why not? You can do stuff like this when you live the Dot Com Lifestyle. Also in the vlog, the Dot Com Lunch and laying the foundation for your internet business. Enjoy vlog and please subscribe so you don’t miss any episodes. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start […]

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What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018

In June 2016, I launched my premium training course AMZ Affiliate Bootcamp* to the public after spending more than 6 months and $20,000+ on development. *As of June 2017, the course has been rebranded to Cloud Living Academy. It has been my biggest project to date featuring 8 comprehensive modules with 120+ high quality video lessons covering each step in the process of building a successful affiliate website in great detail. Since then, more than 550 people from all around the world have joined the course and many have gone on to generate 4 – 5 figure income for themselves using what they learned. I loved it from a day 1. Why? All topics were organized in a simple way to understand. Open forum with (now) 600+ members will answer your every question within few hours. My results after almost a year? Not spectacular, but not bad either. I didn’t spend […]

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To Combat Burnout, Let Data Lead the Way

Every time a good employee burns out, your company loses a flicker of its shine and essence. So, unless you want to avoid losing your forward progress, you must avoid losing star performers to what I’ll call responsibility fatigue. Related: Successful Business Leaders Focus on Preventing Employee Burnout This is important, because, from a numbers perspective, the effects of burnout on the bottom line are hardly nominal. A 2017 Kronos survey found that avoiding turnover was  a huge priority for 87 percent of human resources professionals surveyed. And, half of the respondents who said their biggest nemesis was employee burnout said it affected as much as 50 percent of their annual turnover. That’s where monitoiring comes in. Monitoring success in business involves tracking numerous key performance indicators concurrently. But tracking one KPI in particular can help you keep your employees’ sparks from going dim. That indicator? Growth. Looking up, down and sideways to head off burnout […]

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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track of multiple projects, leaving enough time to produce quality work, making time to do your own marketing, and remembering to actually invoice your clients. It’s one thing to write for your own enjoyment, when you feel you have something to say. But professional writers need to layer on another set of skills. When we think of terrific professional writers, we usually think of abilities like a beautiful writing voice and a superb grasp of strategy. And those are both important. There’s also a trait you might not think about as often — and clients are […]

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How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page views? I see businesses and bloggers make this mistake all the time. They’re happy just to get page views on their blogs and don’t care whether people are reading them. But that strategy is very inefficient. Yes, getting people to click on your post is half the battle. You need to take the proper steps to market it correctly and promote it through all your distribution channels. Your blog is the perfect opportunity to promote more content associated with your website or brand and engage with your readers. But this can’t happen if they don’t […]

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Making a Book, Blog or Podcast? Start Here!

We see a lot of entrepreneurs who have great ideas but they keep getting stuck in the ‘how’ of their business and losing sight of the most important elements. Here’s what I mean: Let’s say you wanted to make a book (for podcast or blog) on “mindfulness and parenting.” The common big mistake is to rush into thinking about your HOW. How you’re going to be different than others out there. How you’re going to teach people your truths. How you’re going to setup your website. Like I mentioned above, we see this happen very often AND IT’S A BIG MISTAKE. Why is it a big mistake? Because you can spend weeks/months/years thinking about the HOW of your business only to have that business fail… because you didn’t set the right foundation. You have to set the right foundation! If you want your blog or podcast or book or instagram […]

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My June 2015 Monthly Income Report

Welcome to my June 2015 monthly income report here on Smart Passive Income! Each month I publish an income report outlining what’s been happening in my online businesses, including a detailed income report revealing the exact revenues and expenses generated. Along with that are the lessons learned and plans for the future. For a record of each of my previous income reports (which date back to October 2008), please click here. There are several reasons why I choose to share my income reports with you. First, they are here because they help me (and you) keep track of how things are progressing. Only when you keep track can you see what’s working and what’s not. The income fluctuates from month to month, and it’s important to examine why. If one does not keep track, it’s nearly impossible to discover what actions to take, whether it’s fixing something that went broke, […]

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Customer Satisfaction Segmentation: Customer expectations extend beyond the end users of your products

When measuring customer satisfaction after the purchase of your products, it’s all too easy to think of the process in a linear fashion: I produce marketing and advertising that sets an expectation for my product A customer then buys and uses my product I will then ask that customer if they are satisfied with the product However, while reading Customer Expectations: 7 Types All Exceptional Researchers Must Understand by Scott Smith, Ph.D., as part of my studies in the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program, there was a line from Dr. Smith that really stood out to me: “The product purchaser, influencer and user may have each been a different type of individual, each having different expectations.” Notice he doesn’t just say a different individual, but a different type of individual. The key lesson here is that you should not only segment your marketing but segment your customer satisfaction measurement […]

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Here’s the Medical Cannabis Super Bowl Ad CBS Refused to Run Inside Super Bowl Week With VaynerSports Check Out The 2019 Super Bowl Commercials Before the Big Game Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level Nike Stokes Controversy With Kaepernick Just Do It Advertisement Nike Stokes Controversy […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

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The Secret Power of Assuming the Best Intentions

A long time ago, a colleague of mine at the startup I founded said one sentence that changed my work life. When you’re considering peoples’ intentions and, “You have to choose between malice and ignorance – always choose ignorance. Most people don’t have time to be malicious.” What he meant was that people are generally too busy to mess with your plans. If things are not going the way you’d hoped, if your project or initiative is not being supported as you might like, don’t assume that others are trying to derail you. They probably just don’t understand, mostly because they’re too busy doing their own jobs to worry about yours. In the corporate universe, this position can be seen as radical at best, näive at worst. In 2013, shortly after I joined the company from the startup world, SAP’s Board of Directors asked my team and I to undertake […]

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Grow Your Business By Leveraging Marketing Automation and AI

In addition to guest posting on the UpCity blog, Think Strategy is featured as one of the Top Branding Agencies in Los Angeles. Check out their profile here. As businesses both large and small look to find their competitive advantage, they are increasingly turning to online technologies and automated systems to stand apart and capture the lion’s share of their potential customer base. Today, brands like HubSpot, Infusionsoft, Marketo, and Pardot offer comprehensive marketing automation and artificial intelligence platforms. They allow users to easily manage email campaigns, mobile marketing, social media, digital ads, analytics and more. The difference in these industry leaders comes down to things like cost, size of businesses served, amount of flexibility and predictive abilities. Collectively, these solutions give any sized business the ability to incorporate artificial intelligence and automated learning into their marketing, an advantage once reserved for only those with the biggest budgets. This article will explore why top software companies […]

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27 Detailed Ways to Generate New Blog Post Ideas

Coming up with good topics for your blog posts can be a struggle, especially after you have been blogging for a while. When I get inspired, blogging is easy for me. When I have to sit down and write like it’s homework because I need to publish two posts one week, I often sit there staring at my keyboard drawing a complete blank as to what would make a good topic for a post. When most people find themselves in this situation, they turn to Google. I haven’t found that to be an effective way to come up with new topics. Most of what I find either gives me ideas on types of posts to write – like reviews, rants, interviews, comparisons, etc. – or Mad Libs’esque titles like X Reasons You Should Never X. That doesn’t help me formulate ideas for new blog posts. I know the various types […]

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Does Your Social Media Tell a Story?

Most of marketing is storytelling. And whether your marketing is successful or not depends on how great of a story you can tell. Marketer Seth Godin once said that marketing is “the art of telling a story that resonates with your audience and then spreads.” We’ve been telling stories since we could speak or draw. Look at early man’s cave paintings or the Egyptian hieroglyphs. Stories are how we communicate. One of the most liberal methods of communication on the internet is the social media profile. If you scroll through a Facebook or Twitter feed, what do you see? Stories. Whether that story is personal or not, people are attempting to market something through their social media stories. If it’s a personal account, they’re marketing their persona. They want to be perceived a certain way. If they’re a business, they’re marketing their services and products, but the motivation is the […]

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Goodbye 7Search and LeadImpact

This year, we have lost two traffic sources that anyone who has been doing affiliate marketing for a few years has probably at least tried out: 7Search and LeadImpact. Nearly 5 years ago, I published an article titled Traffic Sources Based On Experience and both 7Search and LeadImpact were recommended in it. Over the years, they have both been a great source of traffic for our affiliates at PeerFly and thousands of people have made tons of money using them. However, the tides change quickly in the affiliate marketing industry and those traffic sources were not able to keep up. 7Search is near and dear to my heart. I wrote my review of 7Search on November 16, 2011. I followed it up with a bunch of other articles about how to run and optimize campaigns using their traffic that have generated 563,558 page views and counting. LeadImpact has also had a […]

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$2,700 Starbucks Coffee, Zoom H1N, Tesla Powerwall, and More…

On this episode of the Dot Com Lifestyle Vlog, I went to Starbuck and made $2,797.61 while drinking coffee. Because that’s the kind of stuff you can do when you live the Dot Com Lifestyle. In addition to making money while drinking coffee, I show you my vlog audio setup, and go energy independent with a Tesla Powerwall. Enjoy the vlog and remember to subscribe so you don’t miss a single episode. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to […]

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22 Tips to Speed Up WordPress Site Performance (Step by Step Guide)

2. Use a lightweight WordPress theme/framework There are a ton of bulky bloated WP themes out there. Some of these theme developers and designers like to include a lot of elements and shiny features into their themes but those can make your site extremely slow. It’s better to choose a lightweight, minimal theme and then use plugins or hire a developer to extend your site’s functionality as you need… instead of starting your site with a hundred features you never use.   For the past few weeks, I’ve been moving all of my websites to this theme called GeneratePress. I’m not over-exaggerating to say that this is the BEST theme that I’ve tried since I started using WordPress back in 2007. And for the last 10 years, I have tested HUNDREDS of themes including both free and paid. The great thing about GeneratePress is that it’s actually a multi-purpose theme […]

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Amazon Is Laying Off ‘Several Hundred’ Employees

This story originally appeared on PCMag It’s not a great day for hundreds of employees at Amazon’s Seattle headquarters. As was first reported by The Seattle Times, Amazon is laying off “several hundred” workers in Seattle and “hundreds more elsewhere” — an unusual move for the growth-obsessed online retail giant. There’s no word as to exactly how many pink slips Amazon is handing out, but the layoffs will predominantly affect workers in the company’s consumer retail business, two unnamed sources told the newspaper. Amazon confirmed the layoffs in a Monday email to PCMag, but declined to offer any specifics. “As part of our annual planning process, we are making headcount adjustments across the company — small reductions in a couple of places and aggressive hiring in many others,” Amazon wrote. “For affected employees, we work to find roles in the areas where we are hiring.” Despite the layoffs, Amazon currently has […]

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The 2018 Local SEO Forecast: 9 Predictions According to Mozzers

It’s February, and we’ve all dipped our toes into the shallow end of the 2018 pool. Today, let’s dive into the deeper waters of the year ahead, with local search marketing predictions from Moz’s Local SEO Subject Matter Expert, our Marketing Scientist, and our SEO & Content Architect. Miriam Ellis, Dr. Peter J. Myers, and Britney Muller weigh in on what your brand should prepare for in the coming months in local. WOMM, core SEO knowledge, and advice for brands both large and small LSAs will highlight the value of Google-independence Word-of-mouth marketing (WOMM) and loyalty initiatives will become increasingly critical to service area business whose results are disrupted by Google’s Local Service Ads. SABs aren’t going to love having to “rent back” their customers from Google, so Google-independent lead channels will have enhanced value. That being said, the first small case study I’ve seen indicates that LSAs may be […]

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How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up at a trade show or job fair. Maybe you’re a keynote speaker at a conference or dinner event. Your business might be a top sponsor of a charity golf tournament. The list goes on and on. Regardless of what kind of event you’re hosting, attending, or sponsoring, you’ll need to get people to show up if you want it to be successful. Event planning isn’t easy. Sometimes events take months to prepare for and require professional help. After spending so much time, money, and preparation, it would be disheartening to see low attendance. If you’ve been […]

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